{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Kyle\r",
      "startTime": 0,
      "endTime": 387.21
    },
    {
      "title": "- Content is strategy, but most companies have bad content\r",
      "startTime": 387.21,
      "endTime": 458.21
    },
    {
      "title": "- Force a choice, not a comparison\r",
      "startTime": 458.21,
      "endTime": 640.21
    },
    {
      "title": "- Book recommendations for thinking about your company differently\r",
      "startTime": 640.21,
      "endTime": 815.21
    },
    {
      "title": "- Identifying core problems and target audience\r",
      "startTime": 815.21,
      "endTime": 1014.21
    },
    {
      "title": "- What is GTM Bloat?\r",
      "startTime": 1014.21,
      "endTime": 1258.21
    },
    {
      "title": "- Beat the friction out of your process\r",
      "startTime": 1258.21,
      "endTime": 1382.21
    },
    {
      "title": "- How to create a demand flywheel\r",
      "startTime": 1382.21,
      "endTime": 1729.88
    },
    {
      "title": "- Non-negotiable content types\r",
      "startTime": 1729.88,
      "endTime": 1812.88
    },
    {
      "title": "- Real thoughts from real subject matter experts\r",
      "startTime": 1812.88,
      "endTime": 2096.88
    },
    {
      "title": "- Harness the power of the internet\r",
      "startTime": 2096.88,
      "endTime": 2209.88
    },
    {
      "title": "- Always-on ways to capture the demand you create\r",
      "startTime": 2209.88,
      "endTime": 2407.88
    },
    {
      "title": "- Q&A",
      "startTime": 2407.88,
      "endTime": 3112.8
    }
  ]
}