Across three decades, David C. Baker has become the leading authority on positioning and lead generation in the creative services space. That stature is driven by a phenomenal body of work.
He has several books, one of which, The Business of Expertise, is in my opinion the best book you'll find on positioning. And his podcast with Blair Enns, 2 Bobs, is the most listened to podcast in the space.
But he built that body of work at a time when there was less competing content. People were more likely to read emails, and readers determined what showed up in their feed rather than social media companies.
If David was starting today, would his deep and thoughtful content style rise to the top in a crowded marketplace of, mostly, shallow, easy-to-consume clickbait?
That's the question I'm asking in Episode 9 of Undisputed Authority.
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liamcurley.co.uk/subscribeChapters:
[
00:00] Intro
[
00:54] Chapter 1 - Borrow
[
17:07] Chapter 2 - Insight, not content
[
30:29] Chapter 3 - Mind Your Own Business
Resources:
Sources used in this episode:
About Liam Curley
Liam Curley helps experts identify what makes them uniquely valuable, then develop the positioning, frameworks, and insights that differentiate them from everyone else in their field. These are people who lead businesses where their expertise is the product.
What is Undisputed Authority?
How does an invisible expert become an Undisputed Authority?
Each episode tells the story of how one expert became THE voice in their field.
It's a deep investigation into how they developed insight, packaged IP, gathered a community, and built their business model.
I read their books and articles, watch their keynotes, and listen to their podcasts to find the threads.
Then we sit down for a conversation to fill in the gaps.
This is not your standard interview style podcast.
It's a narrative built from dozens of sources that reveal the real story of how they built business.
I'm gathering strategies and patterns that you can apply to your expertise-driven business.