Marketing News Canada

At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.

Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.

The conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.

Thanks to TAKT, the editors and producers of the SocialPacific 2025 series.

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

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