Is your agency prepared for the cookieless future that threatens to “tank” advertising performance?
Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey.
He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire.
Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like ClickUp.
Tune in if you want to ensure your agency has a plan to preserve ROI as the digital advertising landscape evolves.
Episode Insights:
💡 Why third party cookie loss will cause ad performance to “tank”
💡 The pressing need for agencies to focus on first-party data strategies
💡 Why agencies should start expanding into data science capabilities
💡 How Paris’ pLTV platform leverages AI to predict customer lifetime value
💡 Successfully Hop Online’s entire CRM over to ClickUp
💡 The importance of personal branding for agency leadership
💡 Hiring data scientists as a key recommendation for agencies
Resources Mentioned:
📚 Paris’s agency: https://hop.online/
📚 pLTV – Paris’ Predictive Lifetime Value platform: https://www.pltv.ai/
📚 ClickUp as a CRM! Watch our full bonus video with Paris about this here: https://www.youtube.com/watch?v=YdgpnC63az0
If your agency is unprepared for the major privacy shifts underway, don't miss exploring Paris’ actionable insights around optimizing for the cookieless future.
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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
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