My very first podcast guest and multi-hyphenate entrepreneur, Garret Louie (aka. GMAN), has a sharp mind and instinct for culture, and what’s relevant within it. It’s a rare talent, making him one that many have followed and emulated throughout the years.
He paved the way for street culture growth in Vancouver since the 90s, from bringing Freshjive to the city, running his sales agency and distribution company NL&A and Timebomb Trading, founding sneaker retailer Livestock with industry vet Garry Bone, to opening Fortune Sound Club with long-time business partner Rob Rizk.
In this conversation, we explore what he’s learned about himself over this last year, how his various businesses had to quickly shift in that time, mental health, a recent major Livestock announcement, what he’s learned from his sons Raiden and Nevin during the pandemic, and more.
The Craft is an audio-visual collection of intimate conversations with creatives, entrepreneurs, and pioneers across disciplines. Each episode weaves through their personal backstory, creative process, and way of living—an exploration of the humanity that connects us all.
Alongside the conversations, the show’s visual storytelling—through editorial-style photography—offers another way in. Like a modern-day magazine editorial, each image is a quiet window into the spirit of the guest and the world they’re shaping.