This episode is a masterclass in parking marketing or “Parketing.”
We sat down with 3 incredible marketing leaders in parking, RJ Juliano, Sarah Becherer, and our own Heidi Barber.
You are going to learn actionable tips that you can use to improve the marketing function at your company immediately.
In segment two, we sit down with Casey Crouse to dive into some of the intricacies that make running Ultra Marathons even harder than they look.
We compiled an all-star panel of “parketers” to dive deep into a topic typically overlooked in our industry.
RJ Juliano, is the CIO, CMO, and Senior Vice President at Parkway Corporation, a Philadelphia-based leader in real estate and parking development that operate nearly 21,000 parking spaces.
Sarah Becherer is the VP of Marketing at Ocra, you might remember
our episode with their CEO, Ethan Glass. Sarah has over 15 years of experience in demand generation, brand awareness, and customer acquisition. In 2018 she was selected to the NPA’s 40 Under 40 list.
Heidi Barber is the VP of Marketing at
Parker Technology and also a member of the NPA 40 Under 40 list. She has over a decade of B2B Marketing experience and sits on the steering committee for Women in Parking.
Here are some key takeaways from our conversation:
- The Connective Power of Marketing between product, sales, and customer experience
- How to build your parketing team from the ground up.
- The village it takes to cross the finish line of an Ultra Marathon
Be sure to check out these great clips from the show:
The importance of a distinct brand for parking operators (
00:10:55)
Discipline and benchmarks in marketing (
00:21:37)
Brand Establishment and Thought Leadership (
00:27:29)
Data and Analytics Investment (
00:38:00)
Product Marketing and Differentiation (
00:42:44)
Brand Ambassadors and Leadership (
00:43:50)
Outsourcing and Resource Allocation (
00:44:18)
Joining the Parking Collective (
00:45:03)
Professional Achievements and Parketing Collective Call (
00:55:59)
Segment 2: Casey Crouse
Adversity in Ultra Distance Running (
01:11:15)
Lessons Learned and Finish Rates (
01:16:08)
The Mission of Providing New Shoes (
01:24:50)
Subscribe to Harder Than It Looks.
To subscribe to Harder Than It Looks: Parking Uncovered please use the links below:
If you have a chance, please leave a rating and review on Apple Podcasts by
clicking here. Thank you
so much!
Want to help the show?
Connect with Parker Technology.
While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at
www.parkertechnology.com, or shoot a note to
getstarted@parkertechnology.comWhat is Harder Than It Looks: Parking Uncovered?
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in. The myriad technologies, processes and people that a parking operator has to wrangle on any given day is mind-numbing, and every parking facility is unique. While certain verticals share similar pain points, we know better than many how nuanced every operation can be.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.