Double Down On Growing Your Email List For BFCM (with Aaron Orendorff)

We’re heading into what’s supposed to be the busiest (and craziest) Black Friday/Cyber Monday ever. Which means there’s a ton of opportunity. But also more competition than ever before. On today's episode, Dave sits down with Common Thread Collective's VP of Marketing, Aaron Orendorff, to find out exactly what you should you be focusing on in the weeks leading up to the holiday. Here's what we learned.

Show Notes

When we saw Aaron's swipe file of 400+ ecommerce holiday campaigns, we knew we had to bring him on to drop some tips to help you power through your busiest time of year. He shares things like:

• The importance of having a black Black Friday (no, that’s not a typo)
• Why you need to be able to share your offer in 1 line
• 3 different segments you need to focus on
• Why it’s worth it to spend $ to grow your email list

Show Notes & Links:

• [2:58] BFCM best practices.
• [4:58] The most common offers they saw.
• [6:44] The best way to package up your offers.
• [10:00] Where you should focus in the weeks leading up to BFCM.
• [14:21] A hack to help you figure out which products your customers want discounts on.
• [15:39] Why you should be aiming to get responses with some of your emails.
• Data on 435 of the Best Ecommerce Holiday Campaigns: 10 Strategies & 745 Examples with Downloadable Screenshots
• Aaron Orendorff on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.