Lessons from Harley-Davidson’s Turnaround: The Unconventional Path to Dominating Your Market with Ken Schmidt

Most businesses struggle to stand out and truly differentiate themselves in today's crowded and competitive landscape. They often rely too heavily on promoting their products or services, failing to realize that customers form connections based on an organization's culture and humanity.

Gayle Lantz speaks with Ken Schmidt, a driving force behind Harley-Davidson's legendary turnaround and global dominance. Ken shifted the company's mindset from a product-first approach to one that prioritized creating memorable experiences and emotional connections with customers.

Find the full show notes at: https://workmatters.com/Lessons-from-Harley-Davidsons-Turnaround-The-Unconventional-Path-to-Dominating-Your-Market-with-Ken-Schmidt

What is CEO on the Go?

Are you ready to lead in the new paradigm? A lot of leaders are struggling to move their business forward in new ways. In this new podcast, experienced executive advisor Gayle Lantz explores the people side of leadership. Whether it’s engaging your team or teaching them how to become problem solvers, CEO on the Go is the show to help you overcome these challenges. Featuring Gayle's own insights and special interviews with other leadership experts, authors and thought-leaders, this show is for busy leaders who want to learn. If you’re looking to move in a new direction, transform your organization, innovate, improve communication, attract top talent or simply build your confidence, you’ve come to the right place!