{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Introduction to Lean Marketing",
      "startTime": 0,
      "endTime": 12
    },
    {
      "title": "Principle 1: Creating Value",
      "startTime": 12,
      "endTime": 60
    },
    {
      "title": "Principle 2: Integration",
      "startTime": 60,
      "endTime": 98
    },
    {
      "title": "Principle 3: Understanding Your Market",
      "startTime": 98,
      "endTime": 189
    },
    {
      "title": "Principle 4: Tools and Technology",
      "startTime": 189,
      "endTime": 272
    },
    {
      "title": "Principle 5: Building Marketing Assets",
      "startTime": 272,
      "endTime": 332
    },
    {
      "title": "Principle 6: Branding",
      "startTime": 332,
      "endTime": 428
    },
    {
      "title": "Principle 7: Marketing as a Process",
      "startTime": 428,
      "endTime": 506
    },
    {
      "title": "Principle 8: Content as a Pulling Force",
      "startTime": 506,
      "endTime": 588
    },
    {
      "title": "Principle 9: Continuous Improvement",
      "startTime": 588,
      "endTime": 720
    },
    {
      "title": "Conclusion and Final Thoughts",
      "startTime": 720,
      "endTime": 766
    }
  ]
}