Robert Nelson of Just Mystic clothing joins to discuss how he's built and incredibly successful apparel brand by bucking the trend and starting from a brick and mortar location. Robert discusses the tactics he used as well as the strategy and data analysis behind his approach.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Using a location to build a brand
- D2C vs Brick and mortar
- Feedback and validation from pop-ups
- Moving from brick and mortar to online
- Riding the wave
- Takeaway’s from the military: leadership
- CoS unlock
- Being brilliant with the basics
- Bridging offline with online
Resources:
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