The Authority Builder Podcast

When you narrow your target market – and we’re talking narrow – you’ll find that business growth is almost inevitable. There’s an old saying: “Jack of all trades, master of none.” And it certainly applies when you pick your business’ niche.

Show Notes

When you narrow your target market – and we’re talking narrow – you’ll find that business growth is almost inevitable. 
 
There’s an old saying: “Jack of all trades, master of none.” And it certainly applies when you pick your business’ niche.
 
If you’re worried that by focusing on your ideal clients you’ll be missing out on a lot of work potential work… realize that you can make more money serving fewer well-qualified clients that you love working with. 
 
It’s not just a recipe for growth but a path to creating a business that supports your lifestyle and not the other way around.
 
Tune in to discover…
 
  • A logical process for picking your ideal target market
  • 4 steps to weed out existing clients you don’t need anymore
  • How to build the “machine” every growing business needs 
  • Where to find your customer avatar
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States