Gaining Perspective

Broadridge recently released its second annual financial advisor marketing survey, which revealed the contrasts between effective and ineffective marketers, as well as an expected move to digital from the continued impact of COVID-19. This year’s survey also shed light on the lack of marketing strategy among advisors and in turn, dissatisfaction with marketing ROI.

Show Notes

Broadridge recently released its second annual financial advisor marketing survey, which revealed the contrasts between effective and ineffective marketers, as well as an expected move to digital from the continued impact of COVID-19. This year’s survey also shed light on the lack of marketing strategy among advisors and in turn, dissatisfaction with marketing ROI.

What is Gaining Perspective?

This podcast is hosted by Advisor Perspectives, one of the leading publications for financial advisors. Our podcast series brings you short interviews with top thought leaders in financial advice, planning, investments and economics. Each episode focuses on a specific issue facing financial advisors. Listeners will learn the key trends affecting the way they and their competitors operate and the steps advisors can take grow their practices and deliver better service to their clients.