The Genius Collab That Got These Brands In Front Of A New Audience #474

Allbirds launched a brand new hiking shoe late last year. And recently, they teamed up with AllTrails for a genius collab that got both brands in front of a new audience. Here’s exactly what they did and why it’s such a smart play.

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Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.