How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template
here: https://www.futurereadycfo.com/hidden-profit-audit-free-template
AI agents can now run SEO campaigns, manage paid media and produce work that used to take a team months, all in a single day. So why are so many eCommerce and CPG brands still paying agencies the old way?
Brandee Johnson, founder and CEO of Limelight Marketing, has spent the last year rebuilding her agency from the ground up around AI. In this episode she shares what happens when a
marketing agency runs on a combination of AI agents and human experts, from the tasks she now hands to AI without a second thought, to the ones she refuses to give up.
● Why the traditional model of selling hours or fixed deliverables is breaking down
● How agentic systems are shrinking feedback loops from months to days
● The tasks that should always stay with a human, no matter how good the AI gets
● Why proprietary data will decide which brands pull ahead as AI adoption spreads
● What it really costs, in hours and years, to build an in-house AI system from scratch
Guest: Brandee Johnson, Founder & CEO, LimeLight Marketing
Website: www.limelightmarketing.com
LinkedIn (personal): https://www.linkedin.com/in/johnsonbrandee/
LinkedIn (company): linkedin.com/company/limelight-marketing-llc
I hope you enjoyed this episode!
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– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.