Today, Mackenzie and Ben discuss various topics, including the changes to Instagram's metrics, the evolving personas of tech CEOs, and the rise of AI in customer service. They also touch on the impact of social proof on user engagement and the challenges of navigating misinformation in the digital age. In this conversation, Ben and Mackenzie discuss various updates and features on Instagram. They talk about the importance of creating valuable content, the recent change in Instagram feed size, the testing of a new feature that prevents screenshotting DMs, and the live testing of a friend map.
Chapters
00:00 Introduction and Tech CEOs
05:13 Instagram Updates Metrics
12:57 The Rise of AI in Customer Service
16:46 Navigating Misinformation
18:52 Changes in Instagram Feed Size
22:05 Live Testing of Friend Map
25:05 Instagram as a Marketing Scheme
30:20 The Nuances of Marketing on Social Media
32:03 Clear Goals and Personalized Attention
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