High Stakes Growth

Andrei Negrau is the co-founder and CEO of Siena AI, an empathic AI agent that handles customer service for consumer brands. He built luxury apparel Shopify brands out of Romania starting in 2014, exiting his first in 2018, then founded the SMS marketing startup Cartloop before betting everything on AI-native CX.


Expect to hear about:

– CX as the Edge: Why he texted stuck-at-checkout shoppers instead of outspending rivals on ads.

– Burning the Boats: How one GPT-3 test convinced him to kill Cartloop and rebuild on AI from scratch.

– Beating Human Agents: Why his empathic AI consistently outscores human reps on CSAT.

– Turning Cancels Into Saves: How DTC brands use Siena to catch why subscribers churn and save them.

– Never the Cheapest: Why he refuses to run Siena on the cheapest AI models to cut costs.


Find Andrei on:
LinkedIn – https://www.linkedin.com/in/negrau/ 

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.