WEBVTT 00:00:00.000 --> 00:00:04.080 Kate Young: I think my main takeaway was this conversation between audio 00:00:04.080 --> 00:00:09.045 versus video, or audio and video, however you would like to think of it. 00:00:09.690 --> 00:00:14.910 It was the main focus, almost every session talked about it. 00:00:14.910 --> 00:00:18.630 You know, a lot of sessions are still saying you don't need to have video. 00:00:18.930 --> 00:00:22.800 Then you have people directly from YouTube podcasting, presenting, like, 00:00:22.890 --> 00:00:25.110 get your podcast on YouTube people. 00:00:25.439 --> 00:00:28.479 And that's definitely changed in the last, you know, two years 00:00:28.479 --> 00:00:29.740 since I've been on with you both. 00:00:31.959 --> 00:00:34.870 Neil McPhedran: Welcome to Continuing Studies, a podcast for higher education 00:00:34.930 --> 00:00:36.879 podcasters to learn and get inspired. 00:00:37.180 --> 00:00:40.629 I'm Neil McPhedran, founder of Podium Podcast Company. 00:00:41.530 --> 00:00:44.110 Jennifer-Lee: And I'm Jennifer-Lee, founder of JPod Creations, 00:00:44.110 --> 00:00:45.819 podcasting is broadcasting. 00:00:46.060 --> 00:00:47.470 We want you to know you're not alone. 00:00:47.470 --> 00:00:50.410 In fact, there are many of you higher ed podcasters out there, and 00:00:50.410 --> 00:00:52.150 we can all learn from each other. 00:00:54.475 --> 00:00:56.245 Neil McPhedran: That is right Jen. 00:00:56.515 --> 00:01:01.585 And before we jump into this episode, we want to remind you 00:01:01.585 --> 00:01:04.834 again about HigherEdPods.com. 00:01:05.755 --> 00:01:08.245 As you mentioned, I think on one of our previous episodes, 00:01:08.245 --> 00:01:12.058 we're up over a thousand higher ed podcasts in there right now. 00:01:12.118 --> 00:01:12.688 It's really cool. 00:01:12.688 --> 00:01:14.668 When you go in there, it's super interesting. 00:01:14.668 --> 00:01:18.028 There's like over a hundred business school podcasts. 00:01:18.028 --> 00:01:21.068 There's like sixty law faculty podcasts. 00:01:21.068 --> 00:01:24.788 So it's really turning into an interesting place and directory for 00:01:25.178 --> 00:01:29.888 all the cool work that's being done in higher education, podcasting. 00:01:30.608 --> 00:01:35.648 And of course, we're two months away as we record this in early May. 00:01:35.648 --> 00:01:41.678 We're two months away from July 12th in Chicago for the first Higher Ed 00:01:41.758 --> 00:01:44.108 PodCon, which we're gonna be at. 00:01:44.108 --> 00:01:48.128 And our guest today, Kate Young, is going to be one of our speakers. 00:01:48.548 --> 00:01:50.048 Jennifer-Lee: Yeah, I'm really excited. 00:01:50.048 --> 00:01:53.788 We met Kate a long time ago in Dallas. 00:01:53.818 --> 00:01:55.508 Neil McPhedran: Well, a long time for podcasting world. 00:01:55.508 --> 00:01:57.323 Jennifer-Lee: Well, a long different podcasting world. 00:01:57.323 --> 00:01:57.473 Yes. 00:01:58.013 --> 00:02:03.053 In Dallas, four, it'll be four years ago in August and then back in Denver. 00:02:03.443 --> 00:02:07.613 And then we've had her on the podcast as you mentioned, and it's been really 00:02:07.613 --> 00:02:12.173 neat to just see how she has grown and how she has taken the podcast from like 00:02:12.173 --> 00:02:14.693 zero to like thousands of listeners. 00:02:14.693 --> 00:02:18.398 Because you're gotta remember this position that she does, she's the 00:02:18.398 --> 00:02:20.138 first person to do this position. 00:02:20.138 --> 00:02:23.738 They hired her specifically to create a podcast for Purdue. 00:02:23.738 --> 00:02:28.328 She is Purdue alumni as well, so it's a perfect fit, and she had some previous 00:02:28.328 --> 00:02:29.768 broadcasting experience as well. 00:02:29.768 --> 00:02:34.028 So she's been really able to take the podcast, like I said, from zero 00:02:34.028 --> 00:02:36.068 to where it is now in the thousands. 00:02:36.098 --> 00:02:39.548 So I think we learn a lot from her every time we chat. 00:02:39.578 --> 00:02:44.078 I'm excited to get to see if she has any more tips and tricks for us. 00:02:44.798 --> 00:02:45.488 Neil McPhedran: Yeah, that's right. 00:02:45.548 --> 00:02:48.428 I'm looking forward to this conversation with Kate. 00:02:49.148 --> 00:02:53.438 And I can't believe it's two years, we've been going at this for two years, Jen. 00:02:53.708 --> 00:02:55.808 But yeah, I was excited to get Kate back on. 00:02:55.808 --> 00:02:58.628 She was one of our original guests. 00:02:58.928 --> 00:03:05.338 We had her on back in episode two, and we're gonna chat with her about 00:03:05.338 --> 00:03:08.938 how things have evolved in the last couple of years with the, This Is 00:03:08.938 --> 00:03:11.758 Purdue podcast, so let's get into it. 00:03:13.068 --> 00:03:16.308 Kate, it's so lovely to have you back here on Continuing Studies. 00:03:16.308 --> 00:03:18.078 I can't believe it's been two years. 00:03:18.588 --> 00:03:19.698 Kate Young: It feels like. 00:03:20.308 --> 00:03:22.618 You know, yesterday and forever ago at the same time. 00:03:22.648 --> 00:03:24.148 Thank you for having me back though. 00:03:25.168 --> 00:03:27.478 Jennifer-Lee: I also feel like Neil and I just saw you in Denver, but I 00:03:27.478 --> 00:03:29.278 realize that's like two years ago now. 00:03:29.548 --> 00:03:31.798 Kate Young: Doesn't it feel like it was very recent? 00:03:31.798 --> 00:03:32.608 It's crazy. 00:03:32.878 --> 00:03:35.368 Jennifer-Lee: And I love the fact that we were staying in 00:03:35.368 --> 00:03:37.473 this hotel that was massive. 00:03:37.798 --> 00:03:42.418 There was like four different wings and Kate and I did not know that we had 00:03:42.478 --> 00:03:44.923 the same room right beside each other. 00:03:45.193 --> 00:03:47.053 Kate Young: We're like walking, we're in the elevator. 00:03:47.083 --> 00:03:50.233 Then we're walking down the hall and we're both opening our rooms up and we're 00:03:50.233 --> 00:03:52.243 like, we're right next door to each other. 00:03:52.443 --> 00:03:52.938 So funny. 00:03:54.003 --> 00:03:57.483 Neil McPhedran: Well, Kate, we wanted to have you back because two years 00:03:57.483 --> 00:04:03.873 is a long time and you are still with the, This Is Purdue podcast and 00:04:03.903 --> 00:04:07.893 so much has changed in the world of podcasting since we last chatted. 00:04:07.893 --> 00:04:12.243 So we wanted to catch up with you and hear about how things have evolved 00:04:12.243 --> 00:04:16.203 with the show, your role, how you're using different technologies or 00:04:16.203 --> 00:04:18.843 not using different technologies now and so on and so forth. 00:04:18.903 --> 00:04:20.883 So we really wanted to get into that. 00:04:21.423 --> 00:04:24.153 But you were, speaking of Podcast Movements, you were 00:04:24.153 --> 00:04:25.413 at the most recent one. 00:04:25.503 --> 00:04:29.253 What were a couple of your big takeaways versus two years ago when 00:04:29.253 --> 00:04:30.753 we were all in Denver together? 00:04:31.413 --> 00:04:34.923 Kate Young: Yeah, so Podcast Movement Evolutions as the smaller of the 00:04:34.923 --> 00:04:37.593 two conferences that PM puts on. 00:04:38.313 --> 00:04:42.093 I definitely missed the, there's definitely more like energy and 00:04:42.093 --> 00:04:45.873 vibrancy and variety in that bigger one that they have in the summer. 00:04:46.323 --> 00:04:50.853 This was held in Chicago and I liked the kind of intimate feel, but like I 00:04:50.853 --> 00:04:53.733 said, I definitely missed that energy. 00:04:53.793 --> 00:04:55.863 It was just smaller overall. 00:04:56.193 --> 00:05:01.323 But I think my main takeaway was this conversation between audio versus video. 00:05:02.148 --> 00:05:05.598 Or audio and video, however you would like to think of it. 00:05:06.078 --> 00:05:11.268 It was the main focus, almost every session talked about it. 00:05:11.268 --> 00:05:14.988 You know, a lot of sessions are still saying you don't need to have video. 00:05:15.318 --> 00:05:19.188 Then you have people directly from YouTube podcasting, presenting, like, 00:05:19.278 --> 00:05:21.438 get your podcast on YouTube people. 00:05:21.798 --> 00:05:24.858 And that's definitely changed in the last, you know, two years 00:05:24.858 --> 00:05:26.118 since I've been on with you both. 00:05:26.118 --> 00:05:33.003 So there was a lot of talk of video versus audio and YouTube for sure. 00:05:33.213 --> 00:05:38.013 There's also a lot of discussion around seeing like clips on social 00:05:38.013 --> 00:05:42.663 media and that being the new gateway, instead of like hearing about a podcast 00:05:42.663 --> 00:05:47.283 from a friend and word of mouth, you're seeing more clips on social. 00:05:47.283 --> 00:05:52.923 So like Giggly Squad is an example that I'm thinking of with two kind of reality 00:05:52.923 --> 00:05:54.903 TV stars or former reality TV stars. 00:05:55.203 --> 00:05:58.443 People will say, I listen to Giggly Squad and then they'll be like, 00:05:58.443 --> 00:06:00.993 wait, actually I just see their clips on Instagram and TikTok. 00:06:01.413 --> 00:06:04.533 So I don't really, you know, I'm listening to a minute of their podcast, but I'm 00:06:04.533 --> 00:06:06.423 not listening to it on Apple or Spotify. 00:06:06.903 --> 00:06:08.433 So that was very interesting. 00:06:08.433 --> 00:06:13.593 And I think, again, it was stated that social media has overtaken that 00:06:13.593 --> 00:06:17.883 recommendations from friends and family as the most popular way to discover shows. 00:06:18.753 --> 00:06:19.833 Neil McPhedran: Aren't those the same thing? 00:06:19.833 --> 00:06:22.713 Like, aren't you following I, I guess that's where the algorithm 00:06:22.713 --> 00:06:25.473 versus your friends and family you're following on social media. 00:06:25.503 --> 00:06:25.803 Kate Young: Right? 00:06:25.803 --> 00:06:27.873 And it's popping up on your For You page. 00:06:27.873 --> 00:06:32.373 You know, maybe I got into certain podcasts recently from friends who 00:06:32.373 --> 00:06:36.063 listen and so that might show up on your timeline now even if you 00:06:36.063 --> 00:06:37.503 don't follow them on Instagram. 00:06:38.133 --> 00:06:41.163 So that was all very interesting and enlightening. 00:06:41.953 --> 00:06:44.683 Jennifer-Lee: But I love that you're saying too, people are watching these 00:06:44.683 --> 00:06:48.123 shorts, but they're not necessarily going over to the longer form content. 00:06:48.433 --> 00:06:52.153 So that is like showing that podcasting might be going in a 00:06:52.153 --> 00:06:54.193 bit of a different direction. 00:06:54.193 --> 00:06:57.433 And how do you marry the two together? 00:06:57.433 --> 00:07:00.763 Because people like the idea of the soundbites and the clips. 00:07:00.943 --> 00:07:03.733 Then it's interesting because I'm going to the London Podcast conference in a 00:07:03.733 --> 00:07:06.553 few weeks and their whole thing is video. 00:07:06.763 --> 00:07:08.953 I wonder if they'll talk about that gap there. 00:07:08.953 --> 00:07:13.353 Because it's not concerning, but it's like, why are we then going to the 00:07:13.353 --> 00:07:17.703 whole trouble of doing a full podcast if people are only gonna watch it on TikTok? 00:07:18.213 --> 00:07:18.663 Kate Young: Right? 00:07:18.723 --> 00:07:19.323 Absolutely. 00:07:19.323 --> 00:07:23.013 And I think, you know, they're thinking, oh well if we put ten different one 00:07:23.013 --> 00:07:28.188 minute clips out, then technically some people are listening to, I don't 00:07:28.188 --> 00:07:31.248 know, half of our show or a tenth of our show, whatever the case may be. 00:07:31.248 --> 00:07:35.958 But it was definitely that, that video and audio coming to a head 00:07:35.958 --> 00:07:41.088 here and how the popularity has grown, what YouTube has done with, 00:07:41.088 --> 00:07:43.308 you know, YouTube for podcasting. 00:07:43.578 --> 00:07:48.658 And it really reiterated for me and, and my role, how glad I was to get Purdue 00:07:48.658 --> 00:07:51.258 onto YouTube when I did back in 2021. 00:07:51.348 --> 00:07:53.328 I was like, I did it right. 00:07:53.328 --> 00:07:57.463 I am so glad I listened to industry experts and did that early on. 00:07:57.932 --> 00:08:01.682 Neil McPhedran: Kate, you guys have been doing social media assets, 00:08:01.682 --> 00:08:05.222 like we talked about that two years ago, you were creating social media 00:08:05.222 --> 00:08:07.922 assets for every episode already. 00:08:07.922 --> 00:08:11.162 I think that was one of the things that we really liked when we chatted 00:08:11.162 --> 00:08:13.112 with you, you had a whole team. 00:08:13.907 --> 00:08:18.197 So are you then already creating shorts and clips for 00:08:18.197 --> 00:08:20.057 Spotify and so on and so forth? 00:08:20.357 --> 00:08:20.957 Kate Young: Yes. 00:08:20.957 --> 00:08:24.407 I think out of everything with the podcast in the past two years, the video 00:08:24.407 --> 00:08:26.717 strategy has just completely evolved. 00:08:26.957 --> 00:08:30.047 You know, we started off on Purdue's main YouTube channel, 00:08:30.107 --> 00:08:31.517 posting our whole episode. 00:08:32.507 --> 00:08:37.907 Then as we started to get into the social distribution and having the 00:08:37.907 --> 00:08:41.702 incredible help of our social team, one of our social team members is 00:08:41.702 --> 00:08:43.442 essentially like an onsite producer. 00:08:43.742 --> 00:08:47.222 I look to her as a right hand woman for me. 00:08:47.222 --> 00:08:52.472 She is there leading these social efforts, keeping the clips under a minute, 00:08:52.472 --> 00:08:56.462 knowing that that's what we want for our YouTube shorts and Instagram reels. 00:08:56.762 --> 00:09:02.432 We're able to add so much extra content and pull these bites from episodes 00:09:02.822 --> 00:09:06.572 because we actually separated out from the main Purdue channel and started our 00:09:06.572 --> 00:09:08.802 own, This Is Purdue YouTube channel. 00:09:09.302 --> 00:09:11.552 And so we're at ten thousand subscribers on there. 00:09:11.582 --> 00:09:15.632 We're super proud, super proud of that, and that way we weren't 00:09:15.632 --> 00:09:18.962 oversaturating the main Purdue channel with just podcast content, right? 00:09:18.962 --> 00:09:22.112 We have an awesome video team and all this different storytelling 00:09:23.012 --> 00:09:24.422 that deserves its own space. 00:09:24.422 --> 00:09:28.262 And then like the podcast deserved its own space, so we're putting, 00:09:28.262 --> 00:09:32.952 you know, maybe ten YouTube shorts to twelve a month on the channel. 00:09:32.952 --> 00:09:37.512 We're kind of thinking ahead and like almost banking content to align 00:09:37.512 --> 00:09:41.112 with timing and relevancy, which I'll get into with you both too. 00:09:41.112 --> 00:09:44.562 But you know, we had a episode recently with a Cubs head 00:09:44.562 --> 00:09:48.162 groundskeeper, so he did our College of Agriculture, he went through that. 00:09:48.492 --> 00:09:52.122 And then works for the Cubs and literally manages Wrigley Field. 00:09:52.362 --> 00:09:56.832 And so we have certain snippets from that episode that we did in 00:09:56.832 --> 00:09:59.412 March, going out in June and July. 00:09:59.742 --> 00:10:02.862 Because it's baseball season and like the Cubs are in the news, probably, you 00:10:02.862 --> 00:10:04.602 know, that's such a beloved sports team. 00:10:04.602 --> 00:10:10.722 So we are really focusing on that strategy of knowing we have this awesome 00:10:10.722 --> 00:10:15.192 interview that's really popular and in the Midwest, the Cubs are incredible 00:10:15.192 --> 00:10:19.392 and knowing we have a lot of alums in the Chicago area focusing on being 00:10:19.392 --> 00:10:22.692 able to pull really interesting content and then like share it out later. 00:10:23.022 --> 00:10:27.252 So yes, our social strategy, our distribution, and our YouTube 00:10:27.252 --> 00:10:30.822 strategy has really evolved and we're really proud of that as a team. 00:10:31.032 --> 00:10:31.272 Neil McPhedran: That's great. 00:10:31.812 --> 00:10:34.842 Jennifer-Lee: And I just wanna mention Kate, because you are a bit different 00:10:34.842 --> 00:10:36.252 than the other people that we talked to. 00:10:36.312 --> 00:10:39.812 This is actually a position at the school. 00:10:40.242 --> 00:10:42.282 Like you, this is actually your job. 00:10:42.282 --> 00:10:45.462 Can you tell us a little bit about your role? 00:10:45.822 --> 00:10:46.332 Kate Young: Yes. 00:10:46.332 --> 00:10:49.542 So I am the only full-time podcast position. 00:10:49.602 --> 00:10:53.892 The other people on our team share our responsibilities on other teams, 00:10:53.892 --> 00:10:57.432 but I am part of Purdue's central marketing and communications team. 00:10:57.882 --> 00:11:01.892 And recently, you know, kind of think of ourselves as a agency. 00:11:01.982 --> 00:11:06.332 So we've recently rebranded to Purdue Brand Studio, so I am 00:11:06.332 --> 00:11:07.712 part of Purdue Brand Studio. 00:11:08.012 --> 00:11:14.042 Really the goal is having this special storytelling angle told via the podcast. 00:11:14.342 --> 00:11:16.652 We have an incredible storytelling website. 00:11:16.682 --> 00:11:20.792 We have a video team that's putting out videos on our main YouTube channel. 00:11:21.362 --> 00:11:25.502 But with the consistency and the focusing on some of these relevant 00:11:25.502 --> 00:11:29.942 and timely topics, the podcast is able to put out episodes every other 00:11:29.942 --> 00:11:35.342 week and really share that, that, you know, essence of what it means to be a 00:11:35.342 --> 00:11:37.922 boilermaker, boilermakers in the news. 00:11:37.952 --> 00:11:42.422 You know, our basketball team does quite well, so that's always a trending 00:11:42.422 --> 00:11:44.372 topic when it comes to March Madness. 00:11:44.762 --> 00:11:49.502 But yeah, so I have team members on the podcast team, but they are not 00:11:50.702 --> 00:11:52.382 full-time working on the podcast. 00:11:52.772 --> 00:11:53.372 Neil McPhedran: That's smart. 00:11:53.372 --> 00:11:58.112 I think that's a really clever structure for sure, to sort of use the other 00:11:58.562 --> 00:12:02.942 team members on your central comms team there and to think about it that way. 00:12:03.362 --> 00:12:05.822 I really like what you've done here, I'm just looking at the YouTube 00:12:05.822 --> 00:12:07.652 shadow, how you've separated it out. 00:12:07.652 --> 00:12:08.282 It's a show. 00:12:08.672 --> 00:12:13.517 Also, we really talked about it being, this is Purdue being an alumni 00:12:13.517 --> 00:12:15.137 podcast when we last chatted with you. 00:12:15.187 --> 00:12:18.857 I don't see alumni any, I don't see alumni anywhere here. 00:12:19.127 --> 00:12:25.037 This is obviously for alumni as well, but really this is the official 00:12:25.037 --> 00:12:26.807 university podcast of Purdue. 00:12:27.332 --> 00:12:28.712 Which is I think really cool. 00:12:29.312 --> 00:12:32.342 Did I just misunderstand previously or has that been a 00:12:32.342 --> 00:12:35.612 purposeful sort of mandate change? 00:12:35.852 --> 00:12:38.672 Kate Young: So, yeah, there's been a bit of a strategy change. 00:12:38.762 --> 00:12:41.732 You know, we still feature a lot of alumni, like I said, that the Cubs head 00:12:41.822 --> 00:12:47.657 groundskeeper, who's an alum, but we're also focusing on what are people Googling? 00:12:47.657 --> 00:12:48.977 For example, AI. 00:12:49.037 --> 00:12:50.507 Everyone's talking about AI. 00:12:50.807 --> 00:12:52.487 People are scared of AI, right? 00:12:52.517 --> 00:12:53.447 Some people love it. 00:12:53.477 --> 00:12:55.967 Some people are using it when maybe they shouldn't be, right? 00:12:56.447 --> 00:13:01.037 But we had a professor who's using AI to help make decisions 00:13:01.037 --> 00:13:02.737 at food banks throughout Indiana. 00:13:02.737 --> 00:13:08.387 So, when people are Googling AI, we're hoping that our episode comes up. 00:13:08.387 --> 00:13:10.577 And if you don't know anything about Purdue, or you don't really 00:13:10.577 --> 00:13:15.317 care about a Purdue professor, I wanna see how AI is used for good. 00:13:15.377 --> 00:13:22.337 What is this guy doing that, you know, is helping feed people in, in Indiana? 00:13:22.367 --> 00:13:24.317 That's like a crazy cool story. 00:13:24.647 --> 00:13:30.527 So we're really leaning into appealing to an outside audience from, from just 00:13:30.527 --> 00:13:35.117 those people who know about Purdue and its brand and its relevancy in Indiana. 00:13:35.117 --> 00:13:41.177 We want anyone to hear an episode and think it's interesting, you 00:13:41.177 --> 00:13:45.497 know, think it's cool and they don't maybe know anything about Purdue. 00:13:45.617 --> 00:13:47.567 So that, that's kind of been a strategy shift. 00:13:47.567 --> 00:13:50.087 And also really, again, leaning into that timing. 00:13:50.087 --> 00:13:53.387 So one of our professors was on Jeopardy. 00:13:53.447 --> 00:13:54.387 She had quite a run. 00:13:54.437 --> 00:13:57.507 She was a Jeopardy super champion, Adriana Harmeyer. 00:13:57.977 --> 00:14:03.257 And so usually we kind of have content banked, like, I'm sure you all do. 00:14:03.257 --> 00:14:05.267 Like you kind of have to have your content calendar. 00:14:05.597 --> 00:14:09.947 This was an exception where like, we gotta fit Adriana into our content calendar 00:14:09.947 --> 00:14:12.617 because everyone's talking about her. 00:14:12.677 --> 00:14:16.517 She was, you know, on Jeopardy everyone's excited about, on social media. 00:14:16.727 --> 00:14:20.297 So we did an episode with her and kind of, I don't wanna say broke 00:14:20.297 --> 00:14:23.147 the rules, but we had a really quick turn with that one because 00:14:23.147 --> 00:14:24.827 it was so relevant in, in the news. 00:14:25.037 --> 00:14:29.237 So we really capitalized off people Googling her or Googling Jeopardy, 00:14:29.447 --> 00:14:30.647 and that was a really fun episode. 00:14:31.487 --> 00:14:36.197 We did one around the holidays with one of our, he, he's not an alum, so 00:14:36.197 --> 00:14:40.127 that's to your point too, Neil, but he's been at Purdue for 25 years and 00:14:40.127 --> 00:14:44.807 he works in our president's house, and so he does all of the events. 00:14:44.957 --> 00:14:46.637 He knows everyone on campus. 00:14:46.667 --> 00:14:49.427 He teaches an etiquette course to students. 00:14:49.787 --> 00:14:53.507 And so we released that around the holidays because when 00:14:53.507 --> 00:14:54.617 are you going to parties? 00:14:54.857 --> 00:14:57.047 And when are you making all this small talk? 00:14:57.227 --> 00:14:59.567 It's, you know, Thanksgiving, Christmas, and New Year's. 00:14:59.597 --> 00:15:04.067 So that one was super popular and the timing just hit perfectly. 00:15:04.337 --> 00:15:09.887 And again, saving content from that November episode to drip out New Year's. 00:15:09.887 --> 00:15:13.517 Like what are good small talk tips at parties. 00:15:13.697 --> 00:15:17.627 And you know, people Google that stuff and they find our show. 00:15:17.627 --> 00:15:21.662 So we've had a lot of fun figuring out the SEO strategy and like 00:15:21.662 --> 00:15:23.072 what people are interested in. 00:15:23.732 --> 00:15:26.522 Jennifer-Lee: I love it because you're taking the steps to really like 00:15:26.522 --> 00:15:29.852 dig into how to grow your show, and that's what a lot of people think. 00:15:29.882 --> 00:15:33.632 Obviously you had a base for a long time, but you're thinking about 00:15:33.632 --> 00:15:36.062 timing and that's something that I've been working with someone recently. 00:15:36.062 --> 00:15:39.662 It's like you wanna always make sure that your episodes are going around 00:15:39.692 --> 00:15:42.562 certain times if they relate to it. 00:15:42.562 --> 00:15:46.952 So, the fact that you were like, oh, etiquette Christmas, like sports 00:15:46.952 --> 00:15:48.482 season, people don't think about that. 00:15:48.482 --> 00:15:52.142 And you're also opening up the podcast out to a wider audience. 00:15:52.496 --> 00:15:57.596 Neil McPhedran: I commend you for spinning off as a separate YouTube channel. 00:15:57.596 --> 00:16:01.586 I think it's a good idea and it gives you the opportunity to, as you 00:16:01.586 --> 00:16:05.996 sort of were explaining, to put a different lens on what you're doing. 00:16:06.086 --> 00:16:10.046 You're not just creating a podcast episode, and then with that 00:16:10.046 --> 00:16:12.656 podcast episode, you're gonna create some assets out of it. 00:16:12.956 --> 00:16:17.006 You're creating content for a show overall, and you're thinking 00:16:17.006 --> 00:16:21.686 about, well, the show is gonna have a long form audio version. 00:16:21.686 --> 00:16:26.756 It's gonna have a long form video version, and it's gonna have a bunch of shorts. 00:16:26.846 --> 00:16:30.866 You know, some of those other examples you gave are gonna have separate more straight 00:16:30.866 --> 00:16:35.686 up YouTube videos so it's probably really opened up the aperture of sort 00:16:35.686 --> 00:16:40.486 of how you think about content creation versus just, I'm creating a podcast. 00:16:40.726 --> 00:16:41.656 Kate Young: Yeah, exactly. 00:16:41.656 --> 00:16:47.086 And our team and our distribution evolution and all of the thought that 00:16:47.116 --> 00:16:49.936 goes into it has been really refined. 00:16:50.026 --> 00:16:55.126 Another great point is before the episode happens and is recorded, the 00:16:55.126 --> 00:16:58.336 prep that goes into it is very robust. 00:16:58.426 --> 00:16:59.656 We're looking into SEO. 00:16:59.656 --> 00:17:01.516 We're looking what people are Googling. 00:17:01.546 --> 00:17:05.716 We had a really successful football player, he plays 00:17:05.716 --> 00:17:06.856 for the Kansas City Chiefs. 00:17:06.856 --> 00:17:10.126 He was going up for his third consecutive Super Bowl win. 00:17:10.156 --> 00:17:13.426 Obviously that didn't happen, but we were honored to have him on the show. 00:17:13.426 --> 00:17:18.736 George Karlaftis and some of our writers were like, Hey, people are wondering 00:17:18.736 --> 00:17:20.446 like, what does a defensive end do? 00:17:21.376 --> 00:17:25.096 And like, I don't know, I'm not a huge sports girly, so we ask that 00:17:25.096 --> 00:17:28.636 and then sure enough, when you Google, what does a defensive end do? 00:17:28.816 --> 00:17:32.336 George's short, it's like on the main page in Google. 00:17:32.786 --> 00:17:40.346 So just kind of thinking through how in that prep work we can attract like 00:17:40.346 --> 00:17:44.126 that SEO attention and that again, random people who might not have ties 00:17:44.126 --> 00:17:48.896 to Purdue, to come across our show, I think the prep is key in all of that. 00:17:48.896 --> 00:17:53.216 And we're organizing that ahead of the interview so that I know later 00:17:53.216 --> 00:17:54.866 like, Hey, here's what we're clipping. 00:17:55.406 --> 00:17:58.856 We had an interview yesterday and the woman was talking about Purdue basketball, 00:17:59.126 --> 00:18:02.486 and I'm like, I already know I'm pulling that clip and it's gonna be like, 00:18:02.486 --> 00:18:04.166 what's special about Purdue basketball? 00:18:05.036 --> 00:18:09.866 And it's her saying, you know, coach Matt Painter's, the culture and the fit. 00:18:09.866 --> 00:18:12.116 And like, if it's not a fit, it's just simply not a fit, 00:18:12.116 --> 00:18:13.976 like, and it's gonna do well. 00:18:13.976 --> 00:18:17.816 So now I've kind of trained my own brain to be in an interview and 00:18:17.816 --> 00:18:21.656 know when I'm gonna clip something, which helps on the backend. 00:18:21.986 --> 00:18:22.376 Neil McPhedran: Yeah. 00:18:22.676 --> 00:18:25.796 Are you using the shorts you're creating, are you putting them up 00:18:25.796 --> 00:18:27.926 into Spotify for clips as well? 00:18:28.436 --> 00:18:28.946 Kate Young: No. 00:18:28.946 --> 00:18:34.376 So that's something we've been talking about for a couple years now. 00:18:34.706 --> 00:18:38.006 We have our full video interview posted on YouTube. 00:18:38.486 --> 00:18:42.296 And then as, I mean, not everyone listening to this know that construct 00:18:42.296 --> 00:18:44.306 our audio only version differently. 00:18:44.876 --> 00:18:47.306 I kind of give more context, more background. 00:18:47.396 --> 00:18:51.176 You know, we have our ending credits shouting out our team, all that 00:18:51.176 --> 00:18:53.366 post-production magic, the music. 00:18:53.846 --> 00:19:00.791 And so I have been putting that as our audio version on Apple and Spotify, 00:19:01.091 --> 00:19:04.511 because at the end of the day, I do think there's a certain magic to This 00:19:04.511 --> 00:19:06.401 Is Purdue because of that scripting. 00:19:06.761 --> 00:19:10.391 And so I should play around with putting the shorter clips on there. 00:19:10.391 --> 00:19:14.831 But right now I do like having that audio version better than having that full 00:19:14.831 --> 00:19:17.001 video interview of the guest and myself. 00:19:17.511 --> 00:19:19.131 Neil McPhedran: You can still put those clips up. 00:19:19.221 --> 00:19:23.271 You can use your shorts, so basically the Spotify version of a reel or a 00:19:23.271 --> 00:19:27.801 short is a clip, and so you can actually add those to your audio episodes. 00:19:27.861 --> 00:19:31.641 So like you go into your Spotify For Creators and you hit the little button 00:19:31.641 --> 00:19:33.201 there and you just add the little clip in. 00:19:33.201 --> 00:19:37.081 So outside of whether or not you're gonna use the full video version, those clips. 00:19:37.551 --> 00:19:42.631 And then Spotify is starting to, if you're in the Spotify app, there's a bar of 00:19:42.631 --> 00:19:46.021 what looks like those vertical videos. 00:19:46.021 --> 00:19:49.741 If you hit one of those, it goes full screen and you're in a 00:19:49.741 --> 00:19:52.051 scrolling mode, like you're in reels. 00:19:52.056 --> 00:19:52.476 Kate Young: Really? 00:19:52.696 --> 00:19:54.361 Neil McPhedran: So they're really pushing that. 00:19:54.361 --> 00:19:58.741 And what you can do is you can attach the, so the clip is attached 00:19:58.741 --> 00:20:03.481 to the episode, so then the Spotify algorithm knows that as well. 00:20:03.481 --> 00:20:07.291 So just like someone's gonna find a short while they're doing shorts on 00:20:07.291 --> 00:20:11.201 YouTube and one of the, This Is Purdue shorts might pop up and so Spotify's 00:20:11.201 --> 00:20:12.401 really trying to do the same thing. 00:20:12.401 --> 00:20:14.081 So you're already producing them. 00:20:14.151 --> 00:20:17.241 It's the same vertical, it's 90 seconds limit. 00:20:17.796 --> 00:20:23.406 Literally you can pop one in, in for every single one of your a audio episodes, so. 00:20:23.676 --> 00:20:26.496 Kate Young: Well, I will take this away and run with that. 00:20:26.976 --> 00:20:30.816 Because again, and for everyone listening out there, like, you know, we're using the 00:20:30.816 --> 00:20:35.406 same reel on YouTube and then on LinkedIn. 00:20:35.406 --> 00:20:38.526 We're playing around with vertical videos on Facebook you can post them. 00:20:38.796 --> 00:20:42.366 Like just, I know there's so much work that goes into the post-production, 00:20:42.366 --> 00:20:45.861 but if you have that clip made, like put it everywhere you can. 00:20:45.981 --> 00:20:46.941 So thank you Neil. 00:20:47.001 --> 00:20:47.271 Neil McPhedran: Yeah. 00:20:47.271 --> 00:20:51.441 Because the, what YouTube calls a short is a reel on Instagram. 00:20:51.441 --> 00:20:55.436 It's a reel on Facebook feed video is what they call it on LinkedIn. 00:20:55.436 --> 00:20:57.056 And it's a clip on Spotify. 00:20:57.056 --> 00:20:59.846 And to your point, you can use, if you're creating them, you can 00:20:59.846 --> 00:21:01.406 use them in all those places. 00:21:01.616 --> 00:21:05.606 The difference with YouTube and Spotify is you actually can associate. 00:21:06.596 --> 00:21:10.376 The short or the clip with the specific episode. 00:21:10.376 --> 00:21:13.556 So then the YouTube and the Spotify algorithm is knowing that 00:21:13.556 --> 00:21:18.446 those are associated because that shorts audience is different from, 00:21:18.686 --> 00:21:19.166 Kate Young: The long form. 00:21:19.436 --> 00:21:19.736 Neil McPhedran: Yeah. 00:21:19.736 --> 00:21:23.156 So you're getting this different audience that's gonna be seeing those, 00:21:23.156 --> 00:21:26.066 and the algorithm's gonna be feeding them to them as you're talking about 00:21:26.066 --> 00:21:27.656 SEO and opportunities there too. 00:21:27.656 --> 00:21:27.896 So, 00:21:28.226 --> 00:21:28.706 Kate Young: Incredible. 00:21:28.706 --> 00:21:30.056 So yeah, thank you for that tip. 00:21:31.551 --> 00:21:36.351 Neil McPhedran: On the audio versus video in the This Is Purdue YouTube, under the 00:21:36.351 --> 00:21:38.961 podcast, you actually have two feeds. 00:21:39.011 --> 00:21:41.021 You've got the audio one and the video one. 00:21:41.111 --> 00:21:44.711 Kate Young: So the thought there is originally I'm like, I'm 00:21:44.711 --> 00:21:48.011 creating this episode, I'm doing all this work, scripting it. 00:21:49.001 --> 00:21:52.751 Why not again, with the repurposing, why not put that onto YouTube? 00:21:53.326 --> 00:21:57.406 And that is for people who are like working on their computer, but have the 00:21:57.406 --> 00:22:03.076 YouTube, you know, pulled up in a tab and can just listen if they prefer that route. 00:22:03.706 --> 00:22:09.076 And then of course, we have this wonderful video team that produces this final video 00:22:09.076 --> 00:22:13.396 interview, that's very much the question and answer kind of show, if you will. 00:22:13.636 --> 00:22:17.476 If you wanna see our new studio, if you wanna see the guest, obviously 00:22:17.476 --> 00:22:22.996 some of the more popular boiler maker guests that are, you know, the, for 00:22:22.996 --> 00:22:26.006 example, sports coaches, et cetera, people love watching the video. 00:22:26.416 --> 00:22:30.836 So we have that, and then our YouTube shorts, and then we also do 60 second 00:22:30.856 --> 00:22:35.596 trailers that show the top highlights, you know, clips from the guests 00:22:35.596 --> 00:22:38.866 that are hopefully going to make you wanna listen to the whole thing. 00:22:39.496 --> 00:22:39.796 Neil McPhedran: Yeah. 00:22:39.876 --> 00:22:40.476 I like it. 00:22:40.526 --> 00:22:41.906 It's two different things and you're right. 00:22:41.906 --> 00:22:44.936 I mean, we always forget, or I always gotta remind myself, there's 00:22:44.936 --> 00:22:46.386 two YouTube apps actually, right? 00:22:46.406 --> 00:22:49.196 There's the main YouTube app, and then there's YouTube music. 00:22:49.346 --> 00:22:53.816 And YouTube music has billions of people using it, and people use YouTube 00:22:53.816 --> 00:22:56.336 music for podcasts and music mostly. 00:22:56.576 --> 00:23:00.236 Yes, they watch video there, but predominantly that's the use case 00:23:00.686 --> 00:23:05.486 is for headphones in pocket with phone and you're listening to it. 00:23:05.516 --> 00:23:08.246 So that is clever what you guys have done. 00:23:08.246 --> 00:23:08.966 I like the idea. 00:23:08.966 --> 00:23:10.286 I'm gonna, I'm gonna steal that. 00:23:11.516 --> 00:23:12.566 Kate Young: Please be my guest. 00:23:12.626 --> 00:23:15.986 But yeah, it's funny because a lot of people that I see out and about 00:23:16.256 --> 00:23:20.126 on campus or in the community will be like, I watched your podcast. 00:23:20.126 --> 00:23:20.846 I watch it. 00:23:20.846 --> 00:23:22.616 And I'm like, interesting, okay. 00:23:22.946 --> 00:23:24.476 And I'm like, oh, where are you accessing it? 00:23:24.476 --> 00:23:25.436 And they'll say, YouTube. 00:23:25.886 --> 00:23:31.781 But I get called out more by people, we'll say it's like an older audience actually, 00:23:31.921 --> 00:23:36.151 will, say I watch your show and I'm like, oh, like, have you checked out the audio? 00:23:36.901 --> 00:23:39.631 You know, do you access things on Apple Podcast or Spotify? 00:23:39.631 --> 00:23:42.241 'Cause you can listen to it while you're in the car running 00:23:42.241 --> 00:23:43.741 errands or doing laundry. 00:23:43.771 --> 00:23:48.421 But I do have, whenever people approach me, that is always kind 00:23:48.421 --> 00:23:51.101 of the consistent theme that they're accessing on YouTube, so. 00:23:51.481 --> 00:23:51.796 Neil McPhedran: That's great. 00:23:52.981 --> 00:23:56.731 Jennifer-Lee: And your content is so good because you put a lot of effort into it, 00:23:56.731 --> 00:23:59.611 Kate, and I think that's something that people forget when it comes to podcasting 00:23:59.611 --> 00:24:04.111 is make your content good, specifically if you're using it for a brand like Purdue. 00:24:04.111 --> 00:24:08.521 Because this is stuff that they can go back in years and still cut up and use. 00:24:08.521 --> 00:24:09.091 Kate Young: Evergreen. 00:24:09.301 --> 00:24:09.631 Yep. 00:24:09.751 --> 00:24:10.681 Jennifer-Lee: Evergreen content. 00:24:10.681 --> 00:24:14.491 And you use it for marketing purposes, so, it's so important. 00:24:14.791 --> 00:24:17.731 When it comes to AI though, I know we mentioned a little bit, are you 00:24:17.731 --> 00:24:21.001 guys starting to implement it a little bit more in your process? 00:24:21.691 --> 00:24:24.541 Kate Young: So I think the main place that we, the main part of 00:24:24.541 --> 00:24:27.631 the process that we're using AI is that research and prep work. 00:24:28.141 --> 00:24:29.371 Our writers are brilliant. 00:24:29.431 --> 00:24:33.301 They don't need to use AI, but kind of digging into, you 00:24:33.301 --> 00:24:36.031 know, what has this guest done? 00:24:36.031 --> 00:24:39.841 It's really good for maybe spitting out a couple links where the guests 00:24:39.841 --> 00:24:42.211 that we're about to interview were on other podcasts, so I can 00:24:42.211 --> 00:24:44.611 listen and get more context there. 00:24:44.821 --> 00:24:49.201 We're really blessed and lucky because we have a robust video team that does 00:24:49.201 --> 00:24:53.926 the editing, so we haven't played around with anything as far as AI and editing. 00:24:53.926 --> 00:24:59.401 But it's really good for some of our concepting or building out 00:24:59.461 --> 00:25:02.161 strategy or our content calendar. 00:25:02.431 --> 00:25:05.971 I was using AI the other day as we map out our fall content. 00:25:06.181 --> 00:25:07.771 What are big events in the fall? 00:25:07.861 --> 00:25:08.971 And it was like Halloween. 00:25:08.971 --> 00:25:09.811 I'm like, oh duh. 00:25:09.841 --> 00:25:10.411 That's great. 00:25:10.501 --> 00:25:14.001 Can we tell ghost stories about Purdue for Halloween. 00:25:14.001 --> 00:25:15.861 Jennifer-Lee: Is Purdue haunted is what I wanna know. 00:25:16.391 --> 00:25:17.361 Neil McPhedran: There's an episode. 00:25:17.571 --> 00:25:18.231 Kate Young: Exactly. 00:25:18.231 --> 00:25:22.611 So you know, there was like October Fest and there's a Purdue branded beer. 00:25:22.611 --> 00:25:24.741 I'm like, is that an episode that we can sell? 00:25:24.741 --> 00:25:24.921 Jennifer-Lee: Yeah. 00:25:25.071 --> 00:25:27.231 How do you make a Purdue branded beer? 00:25:27.231 --> 00:25:27.891 I wanna know. 00:25:27.941 --> 00:25:31.781 Kate Young: So that's another example of how I've used AI. 00:25:32.215 --> 00:25:36.535 Neil McPhedran: So you're using AI more as part of your brainstorming and 00:25:36.685 --> 00:25:41.635 research and prep and sort of like even organization of your content calendar 00:25:42.055 --> 00:25:48.025 and not so much for editing and writing and show notes and stuff like that. 00:25:48.385 --> 00:25:50.575 Kate Young: Yeah, and I think that's great that people do that. 00:25:50.575 --> 00:25:54.435 We have a robust team and I'm really lucky for that. 00:25:54.435 --> 00:25:59.695 So we haven't, but I think if you have a lean team or you're a single creator, 00:26:00.070 --> 00:26:02.890 absolutely use AI to shorten things up. 00:26:02.890 --> 00:26:03.730 I've used it before. 00:26:03.730 --> 00:26:07.450 I'm always like very, I use probably way too many words to 00:26:07.450 --> 00:26:10.540 describe what I mean, and so for that case, I think it's great too. 00:26:11.320 --> 00:26:12.040 Jennifer-Lee: AI is great. 00:26:12.040 --> 00:26:12.250 That's good. 00:26:12.250 --> 00:26:14.350 Just learn to use it properly. 00:26:14.670 --> 00:26:17.700 Curiosity though, you're gonna be part of our Higher Ed PodCon. 00:26:17.720 --> 00:26:19.760 And you're talking, yes. 00:26:19.760 --> 00:26:22.850 Can you tell us a little bit about what you're gonna be talking about? 00:26:23.180 --> 00:26:26.330 Because I actually don't know, but tell me more and everyone else. 00:26:27.050 --> 00:26:27.440 Kate Young: Yes. 00:26:27.470 --> 00:26:28.430 Super excited. 00:26:28.460 --> 00:26:31.990 It's been a goal of mine for a long time to speak at a conference on 00:26:31.990 --> 00:26:34.500 a bigger level, a bigger platform. 00:26:34.500 --> 00:26:37.770 So I'm really excited to be speaking at Higher Ed Pod Con. 00:26:37.830 --> 00:26:41.400 My social media producer, who I mentioned earlier, she is going to 00:26:41.400 --> 00:26:45.390 be joining me because again, I look to her as this onsite producer. 00:26:45.690 --> 00:26:52.350 She has everything set up and tailored to specific social clips with her expertise 00:26:52.710 --> 00:26:55.440 as a social media strategist for us. 00:26:55.440 --> 00:26:59.700 So our session is called Podcasting, Social Media, and Video, Oh My. 00:27:00.510 --> 00:27:00.750 Jennifer-Lee: Love it. 00:27:00.750 --> 00:27:01.685 Neil McPhedran: That's good. 00:27:01.735 --> 00:27:02.995 Kate Young: I did not use AI. 00:27:02.995 --> 00:27:04.075 I have to take credit. 00:27:04.195 --> 00:27:04.765 Jennifer-Lee: Oh, that was you. 00:27:05.030 --> 00:27:05.320 Kate Young: Yeah. 00:27:05.325 --> 00:27:06.145 Yeah, that was me. 00:27:06.145 --> 00:27:08.545 I did use it a little bit to help condense the, 00:27:08.830 --> 00:27:09.360 Jennifer-Lee: It's a helper. 00:27:09.610 --> 00:27:12.310 Kate Young: So we're gonna go behind the scenes on some of 00:27:12.310 --> 00:27:13.640 the stuff we talked about today. 00:27:13.745 --> 00:27:18.130 But like, you know, how the team works, the process. 00:27:18.130 --> 00:27:22.795 Again, even if you don't have a ton of budget or a huge team. 00:27:23.335 --> 00:27:26.335 Practical things that you can take from it, like industry tools that 00:27:26.335 --> 00:27:29.545 we use that are like $30 a month, you don't need a big budget for. 00:27:29.965 --> 00:27:34.615 Storyboarding, and like I touched on all of that prep when it comes to SEO 00:27:34.615 --> 00:27:39.925 and getting that done before the actual interview happens to help better set you 00:27:39.925 --> 00:27:41.965 up for success in the post-production. 00:27:41.965 --> 00:27:44.305 So lots of social media reels. 00:27:44.305 --> 00:27:48.175 We'll share a couple examples of our most popular videos that we've 00:27:48.175 --> 00:27:51.805 produced and yeah, super excited to meet people and be there. 00:27:52.510 --> 00:27:55.450 Neil McPhedran: Yeah, I think first and foremost, that's really what the 00:27:55.450 --> 00:27:59.470 genesis and sort of the reason behind it is to build some community and for 00:27:59.470 --> 00:28:04.090 the higher ed podcasting world to be able to share because it's different. 00:28:04.090 --> 00:28:07.080 The reason for being is different than a monetized podcast. 00:28:07.080 --> 00:28:11.120 There's a very different reason for This Is Purdue and what you're 00:28:11.120 --> 00:28:13.010 trying to achieve and your goals are. 00:28:13.460 --> 00:28:17.240 So I think that it'd be nice, I'm looking forward to getting sort of 00:28:17.535 --> 00:28:21.920 a, a larger cohort of those people together and to create some community. 00:28:22.130 --> 00:28:24.710 But I love, basically what you're saying is you're gonna talk about the 00:28:24.710 --> 00:28:27.590 importance of prep, and we didn't really get into the nitty gritty, but you're 00:28:27.590 --> 00:28:28.910 gonna go into more of the nitty gritty. 00:28:28.910 --> 00:28:32.415 We talked about, you know, how you're using clips and we talked about your 00:28:32.415 --> 00:28:34.045 YouTube channel and your strategy there. 00:28:34.065 --> 00:28:36.375 But you're gonna talk a little bit more about behind the 00:28:36.375 --> 00:28:37.945 scenes, like making this happen. 00:28:38.565 --> 00:28:38.925 I love it. 00:28:39.010 --> 00:28:39.290 I love it. 00:28:39.290 --> 00:28:41.925 Kate Young: And the different processes of, you know, now we 00:28:41.925 --> 00:28:43.885 incorporate a brainstorming meeting. 00:28:43.885 --> 00:28:48.465 ahead of time to get our ducks in a row and to sit on a call and all 00:28:48.795 --> 00:28:53.205 think about again, what are people searching for, why is this relevant? 00:28:53.475 --> 00:28:54.465 So we'll get into that. 00:28:54.495 --> 00:28:55.665 Inexpensive tools. 00:28:55.665 --> 00:28:59.355 Just stuff that you can really, you know, take and run with no 00:28:59.355 --> 00:29:00.675 matter the size of your team. 00:29:00.765 --> 00:29:01.125 Neil McPhedran: Love it. 00:29:02.445 --> 00:29:04.785 Well, this has been a really good conversation. 00:29:05.025 --> 00:29:08.775 I've got one sort of thing I wanna drop in here though, is I love what you guys 00:29:08.775 --> 00:29:13.665 have done with the YouTube and you've created a, This Is Purdue YouTube channel. 00:29:14.610 --> 00:29:18.470 I think the next thing you should explore is creating a LinkedIn 00:29:18.770 --> 00:29:22.080 page for This Is Purdue as well. 00:29:22.640 --> 00:29:28.050 So then people can follow, in the same vein of having it separate, 00:29:28.050 --> 00:29:32.940 you can then populate your LinkedIn, the presence all around, This Is 00:29:32.940 --> 00:29:34.650 Purdue, the header and everything. 00:29:34.975 --> 00:29:38.780 And then it's an actual entity in LinkedIn, just like it's 00:29:38.780 --> 00:29:40.550 an actual entity in YouTube. 00:29:41.030 --> 00:29:44.900 And I think for university, I don't, you know, not every brand should do this 00:29:44.930 --> 00:29:49.460 or every product should do this on, um, LinkedIn, but for universities it's, 00:29:49.520 --> 00:29:54.150 it's huge because we all put, I think almost all college university grads have 00:29:54.150 --> 00:29:57.360 a LinkedIn presence and they put where they're from, from a school perspective. 00:29:57.810 --> 00:30:00.060 And so I think this is a really good thing to do. 00:30:00.060 --> 00:30:03.410 So that's your next thing that, I looked it up, I didn't see it, so that's why. 00:30:03.980 --> 00:30:05.210 Kate Young: Nope, we do not have that. 00:30:05.210 --> 00:30:05.825 Thank you, Neil. 00:30:06.205 --> 00:30:08.180 Neil McPhedran: And you've seen the success with YouTube, so, 00:30:08.540 --> 00:30:08.870 Kate Young: Yeah. 00:30:08.960 --> 00:30:11.360 Neil McPhedran: You've got a case study and just sort of for everyone 00:30:11.360 --> 00:30:13.460 out there, you actually don't need to create a separate one. 00:30:13.460 --> 00:30:19.565 It's a subset of the Purdue presence, but from a LinkedIn user, 00:30:19.625 --> 00:30:22.745 you don't know that there's this tiered structure behind the scenes. 00:30:23.165 --> 00:30:25.865 So you don't actually have to create a whole new account and 00:30:25.865 --> 00:30:27.275 a whole bunch of new admins. 00:30:27.665 --> 00:30:31.865 Everyone that's already part of the Purdue LinkedIn team can 00:30:31.865 --> 00:30:33.305 control who has access to this. 00:30:33.305 --> 00:30:34.655 But it's created out of it. 00:30:34.655 --> 00:30:37.615 So you're not creating a whole new thing for your social media team. 00:30:38.255 --> 00:30:41.585 'Cause I know, you know, universities can be difficult with who 00:30:41.585 --> 00:30:43.015 controls these things or whatever. 00:30:43.295 --> 00:30:44.705 So that's a nice thing about LinkedIn. 00:30:44.705 --> 00:30:45.965 It's called the spotlight. 00:30:46.460 --> 00:30:52.550 But from the outside as a LinkedIn user, it just is like a regular page, like a 00:30:52.550 --> 00:30:54.350 regular business page kind of a thing too. 00:30:54.460 --> 00:30:54.850 Kate Young: Love it. 00:30:54.980 --> 00:30:55.610 Smart tip. 00:30:55.835 --> 00:30:56.095 All right. 00:30:59.030 --> 00:30:59.990 Beware social team. 00:30:59.990 --> 00:31:00.950 I'm coming at you with. 00:31:01.405 --> 00:31:01.695 Neil McPhedran: Yeah. 00:31:03.255 --> 00:31:03.575 I love it. 00:31:03.765 --> 00:31:05.570 Well, Kate, amazing. 00:31:05.750 --> 00:31:07.340 It's been so good to catch up with you. 00:31:07.460 --> 00:31:10.550 I love that every time I talk to you, I learn something as well. 00:31:10.550 --> 00:31:15.760 I'm going to steal your idea of the separate podcast feeds in YouTube, 00:31:15.760 --> 00:31:17.170 the audio and the video one. 00:31:17.320 --> 00:31:17.770 It's a good one. 00:31:17.950 --> 00:31:18.400 Kate Young: I love it. 00:31:18.490 --> 00:31:20.650 What is that saying about copying? 00:31:20.710 --> 00:31:21.580 It's flattery? 00:31:21.940 --> 00:31:23.750 Imitation is the sincerest form of. 00:31:24.340 --> 00:31:24.550 Neil McPhedran: Yeah. 00:31:24.740 --> 00:31:25.480 I think that's it. 00:31:25.630 --> 00:31:25.990 Nice. 00:31:26.050 --> 00:31:27.420 Kate Young: You can copy me anytime. 00:31:27.470 --> 00:31:28.930 Jennifer-Lee: And we're excited to see you in Chicago. 00:31:29.260 --> 00:31:29.620 Kate Young: Yeah. 00:31:29.830 --> 00:31:30.190 Neil McPhedran: Great. 00:31:30.670 --> 00:31:31.060 Thanks. 00:31:31.420 --> 00:31:31.930 Kate Young: Thank you. 00:31:34.030 --> 00:31:35.470 Neil McPhedran: Well, that was awesome, Jen. 00:31:35.590 --> 00:31:38.710 We learned a ton from Kate. 00:31:38.740 --> 00:31:39.880 I really enjoyed that. 00:31:40.330 --> 00:31:43.090 I think there was some really interesting things that came out of there. 00:31:44.120 --> 00:31:47.660 One is, to me, I think sort of one of the big ones that struck 00:31:47.660 --> 00:31:55.850 me was how the perspective of This Is Purdue, the podcast, when we 00:31:55.850 --> 00:31:59.840 originally chatted with Kate, it was really squarely an alumni podcast. 00:32:00.290 --> 00:32:04.190 And as we discussed with her, it's not that it's not an alumni podcast 00:32:04.190 --> 00:32:07.460 anymore, they've just really opened up that aperture though, and they're just 00:32:07.460 --> 00:32:11.240 looking at it as the main show for Purdue. 00:32:11.240 --> 00:32:16.490 So, obviously alumni are very interested in it, but it hits a wider swath of 00:32:16.490 --> 00:32:21.300 an audience from students, prospective students, parents of prospective 00:32:21.350 --> 00:32:28.490 students, faculty, and just a wider community that is interested in all of 00:32:28.490 --> 00:32:30.560 the amazing stuff that happens at Purdue. 00:32:32.175 --> 00:32:35.540 Jennifer-Lee: And I think the thing is too, like it's something that she 00:32:35.540 --> 00:32:40.655 does and her team does so well that everyone talks about, but not everyone 00:32:40.655 --> 00:32:44.885 does it well, is using a lot of short clips to drive traffic to the podcast. 00:32:45.335 --> 00:32:48.905 And the fact that she does reels and YouTube shorts and things like that. 00:32:49.055 --> 00:32:50.585 Long form content's great. 00:32:50.645 --> 00:32:56.015 Podcasts are great, but really using those clips give you ways to drive more traffic. 00:32:56.015 --> 00:32:58.835 But not only that, use more content and that's what you wanna do if you're 00:32:58.835 --> 00:33:01.865 to go to all this trouble of putting together a podcast, you wanna be able to 00:33:01.865 --> 00:33:03.755 utilize your content as much as you can. 00:33:04.505 --> 00:33:07.235 Neil McPhedran: Yeah, and it's not just about having a podcast, 00:33:07.235 --> 00:33:10.535 and then we're gonna spin off some content from that podcast. 00:33:10.535 --> 00:33:14.555 But really, sort of, as I was saying, it's a show. 00:33:14.765 --> 00:33:18.485 It's their overarching show, which they call it, and it 00:33:18.485 --> 00:33:20.555 is about all of the content. 00:33:20.555 --> 00:33:23.525 And that case in point is what they've done with their YouTube channel, where 00:33:23.525 --> 00:33:31.490 they've spun it out from, This Is Purdue being the podcast in the Purdue YouTube 00:33:31.490 --> 00:33:36.440 channel, and now This Is Purdue is its own YouTube channel, and it gives 00:33:36.440 --> 00:33:42.230 them the elbow room to fill it with content, the clips and other behind the 00:33:42.230 --> 00:33:44.480 scenes video and so on and so forth. 00:33:44.480 --> 00:33:48.800 And it gives you this opportunity to really open it up and to look at it as a 00:33:48.800 --> 00:33:52.190 bigger content play for the university. 00:33:52.475 --> 00:33:56.435 And I really like how they've got this video and audio strategy they've 00:33:56.435 --> 00:33:58.085 been doing now for a few years. 00:33:58.115 --> 00:34:00.425 The audio is more high production. 00:34:00.935 --> 00:34:02.375 It's a little bit more scripted. 00:34:03.065 --> 00:34:11.525 But they've created two separate podcasts in YouTube so you can listen to the 00:34:11.555 --> 00:34:17.675 audio if you're tuning in on YouTube music app, the video is there too. 00:34:17.705 --> 00:34:20.915 And I think that was a really good idea that I'm gonna steal. 00:34:21.770 --> 00:34:26.120 Jennifer-Lee: Yeah, I know you could, uh, picked more from Kate because I 00:34:26.120 --> 00:34:28.640 just felt like there was so much, and even when you guys were talking about 00:34:28.640 --> 00:34:32.420 Spotify and everything, it got me thinking about all the things we can do. 00:34:32.510 --> 00:34:36.500 But that's for another time, and you should be going to Kate's talk. 00:34:36.650 --> 00:34:40.435 She's gonna mention a lot of those things in her talk at Higher 00:34:40.435 --> 00:34:44.065 Ed PodCon, so, until next time. 00:34:45.655 --> 00:34:48.805 Thank you for tuning into the continued Studies podcast, a podcast 00:34:48.805 --> 00:34:50.455 for higher education podcasters. 00:34:50.755 --> 00:34:53.605 We hope you found this episode informative and inspiring. 00:34:53.845 --> 00:34:56.905 If you enjoyed the show, we encourage you to follow, subscribe to our 00:34:56.905 --> 00:34:59.675 podcast on your preferred platform so you'll never miss an episode. 00:35:00.015 --> 00:35:03.430 But if you found this episode particularly valuable, please consider 00:35:03.430 --> 00:35:07.120 sharing it with your friends and colleagues who also might be interested 00:35:07.120 --> 00:35:08.560 in higher education podcasts. 00:35:08.560 --> 00:35:13.240 We also invite you to join your peers on HigherEdPods.com, where you can connect 00:35:13.240 --> 00:35:17.410 with other podcasters in higher education and learn from others in the field. 00:35:17.440 --> 00:35:19.300 Thank you for being part of our community. 00:35:19.330 --> 00:35:22.995 We look forward to continuing to bring you valuable insights and conversations 00:35:22.995 --> 00:35:24.795 around higher education podcasts. 00:35:24.795 --> 00:35:25.760 See you in the next episode.