Attorney at Work Today

For more than two decades, law firms have built their digital visibility around one core assumption: Google is the courtroom of public attention, and every search engine optimization effort is a chance to make your case before the algorithmic jury. But that courtroom has expanded. Staying ahead of SEO for lawyers today means preparing your site not just for traditional blue links, but for the complex systems driving AI search engine behavior. Here’s a primer on optimizing for both.

This episode of Attorney at Work Today is brought to you by Answering Legal.


Adapted from an article by Annette Choti.

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At Attorney at Work, our goal is to give you the information and inspiration you need to create a law practice and a life you love. With Attorney at Work Today, we're helping you experience the best of our content in a whole new way. Whether you're a lover of podcasts, learn best by listening, or just want to better your practice even in those moments when stopping to read an article isn't practicable, Attorney at Work Today is your premier pathway to the content that brings you to the next level in your career.