Playing for Keeps

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Summary

Without looking, could you remember the brand and flavor of the toothpaste sitting on your counter? When's the last time you actually looked forward to brushing your teeth? These are the questions that brothers Cody and Julian Levine, alongside Lenny Kravitz set out to answer with Twice toothpaste. From beautiful packaging, to a completely new concept, and a deep charitable mission, Twice is making waves in the oral care industry. On this episode, Kristen sits down with Co-Founder and CEO, Julian Levine, to hear how the brand idea was born, what they've learned in their first year of business, what it's like working with Lenny Kravitz is, and what the future looks like for this inspiring brand.

Show Notes

Lenny Kravitz talks about Twice on Ellen

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.