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Matt: Doc Pop, welcome to the WP Minute.

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Doc: Thanks so much for having me.

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It's great to be on.

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Matt: I'm gonna play something
real quick, intro ing you.

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Here we go.

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Hey, my name's uh, Dr.

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Popular.

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I'm a uh, yo yo er, blogger, and uh,
crafster, living in San Francisco.

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Um, wanted to show some of my crafts
because I know some of my stuff is

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a little confusing to photograph.

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Sixteen years ago, my friend, you have
outpaced me by five years, your YouTube

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channel goes back sixteen years ago, that
was a clip of Doc Pop's Craft Catalog,

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Cat a Vlog, I should say, two thousand
and seven, you've been in the game a

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while, uh, and I'm happy to catch up to
see what you're up to these days, uh,

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what made you just get, just jumping
back into the time machine sixteen

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years ago on your YouTube channel.

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Always a love for video, always a love
for producing this type of artwork.

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How did it start?

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Doc: Sharing stuff has always been
something I've been passionate about,

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not just my work, like being able to
reach out to other artists and talk

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to them about what they're doing.

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So like, this all comes from zine culture.

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Do you, do you know zines Matt?

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Matt: I do.

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I do.

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Doc: So, uh, you know, I grew
up in a small town in Tennessee,

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Lewisburg, Tennessee, hours out
to Nashville and in the nineties.

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Grunge music has taken off and I've got
no way to line, you know, learn about

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what's happening and stuff like that.

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And I heard about this thing called zines.

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And so you started kind of documenting
your local bands, documenting the music

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you're making and the artists around
you going to, to Kinko's printing them

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up, sending them out to, you know,
Olympia, Washington, and then, you know,

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folks at Olympia send you a bunch back.

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Right.

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And that, that kind of
communication was what got me really

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interested in this whole world.

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And blogging was just, to me, it
was like an, Electronic version of

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a zine and then video was just like,
okay, this is just the next thing.

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So like all of this passion I have
for like social media really comes

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back to just making stuff and sharing
it with people, being able to, you

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know, reach out directly to someone
I admire and ask them a question.

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And when you have like a zine or you
have a camera, it gives you that excuse.

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It gives you that access.

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You know, I wouldn't, I wouldn't
normally walk up to this guy and

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just be like, I love your art.

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What type of brush do
you use or something?

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Right.

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With what guitar are using or whatever,
you know, kind of lame question like that.

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But you got that camera there and all
of a sudden there's that permission and

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that kind of like ability to just have
this direct conversation with someone you

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admire and be able to learn with them.

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And then you're not going to hoard that.

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Obviously your, your goal isn't to,
my goal isn't to get lots of views.

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It's to get, you know, whoever needs to
see it, get them a chance to see it, you

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know, make it as easy for them to see it.

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Silence.

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Matt: is and how you got this project
and why you're super passionate about it.

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Um, but I have a question about content
creation and sort of your, Sort of view on

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how it's evolved again going back 16 years
ago on your YouTube channel to where?

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Social media is today where
short form content is today.

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I'll frame it for you I'm not a fan of the
tick tocks in the reels in the stuff that

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disappears in 24 hours I like Podcasting.

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I like long form video.

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I like creating the stuff that is much
more everlasting, deeper connection,

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but it's not the stuff that people
are, at least that I'm told this is

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the stuff that people are tuning into.

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Like people are saying, Oh,
it's got to be tick tock.

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It's got to be Instagram.

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You got to do these short things.

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What's your thoughts
on, on content creation?

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Like what, what type of
content is important to you?

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And what are you more, most
passionate about creating?

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Doc: So as the type of social media
has changed throughout the years and

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the way people use it has changed,
I have not really changed that much.

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My interest has always been, I
just want to document this because

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I think it's cool and I want to
show it in the best way I can.

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Um, if your goal is to make a living
through social media, which is not,

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not what I'm doing and, and man,
that sounds like a stressful gig.

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Uh, but if your goal is that.

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Then, you know, yeah, I think you have
to like follow like you, you do need

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to, uh, if you're on Tik Tok, you need
to post like three times a week and

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do one live stream a week or whatever.

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Like there's these kind of formulas
that are tried and true, but if

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that's not your goal is, you know,
making money exclusively from that,

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I just say, do what's fun for you.

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So if Tik Tok's not fun for you.

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I don't recommend trying to get on it
because like you feel obligated to.

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Um, for, for me, I've really
liked watching stuff on YouTube.

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So I kind of grok YouTube and
that's where, that's where I

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kind of live or my content lives
and I don't push myself to do.

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You know, whatever the trend is,
uh, and man, those trends have

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changed because I remember, uh, in
the early days, it was like, if you

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were longer than three minutes, no
one's going to watch your video.

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That's crazy long for the internet.

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And, you know, I watched a four
hour documentary on YouTube.

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About Eve online and all
the rules are changed.

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Like all the videos that are getting
shown to me are at least an hour long now.

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So I'm not trying to
adapt to that or whatever.

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Whatever YouTube suddenly
decides is their new priority.

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And they're going to
push things to make that.

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And you know, I'm not getting
millions of views on all a few of

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mine have probably not that craft
video from, from that's probably

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comfortably sitting at like 15 views.

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Oh, 4, 000.

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Okay.

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Uh, But, uh, you know, it's, it's, for
me, it's nice when things do get a lot

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of views and it's a little bit like I
just make a lot of content and so I'm

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buying a lot of lottery tickets and every
now and then one of those tickets will

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scratch off and it'll do really well.

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And that feels good.

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But because there's no income associated
for me, it's just about making that

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stuff and being able to open those doors
and have opportunities if, you know,

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for, for business wise, Um, you know,
I, I focus a little bit more on this

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interview might help, um, get people to
come visit my site and buy something or

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might help get my foot in the door at a
job I'm looking at or something like that.

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So that's, that's a little bit where
I'm going from and the, the, the numbers

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that's, if, if that's a thing you want
to get into, you definitely need to

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follow the rules and do all that stuff.

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There's no way we're working around
it, but I just, you know, comfortably

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decided I'm just going to make
stuff that makes me happy and try

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to be as productive as possible.

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And, uh, it's been, you
know, it's been fun.

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That's why I haven't burned out.

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I think over 16 years.

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Matt: Half of your title is
professional yo yo er, the other half

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is freelance WordPress content creator.

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I think folks in the audience, uh,
know you for the 8 years at Torque?

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Mag, I think roughly?

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Um, something around,
was it 8 years roughly?

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Doc: It was about, it was just
like one month, shy of 10 years.

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Matt: 10 years.

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Yep.

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Uh, so a lot of folks know
you, know you from that.

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What, what?

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Uh, Did, did you find WordPress
and then you found Torque?

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Or did you find Torque and then WordPress?

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How did, how did your love and passion
for all things WordPress come about?

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Doc: So I mentioned that I love
blogging, and so of course I ended

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up on WordPress from Blogger.

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I think I was, uh, first it was like
some MSN uh, Microsoft kind of blogging

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platform that predates blogger, and
then there was Blogger, and then

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WordPress had that really easy tool to.

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To move your content off a blocker and,
and Google was really cool about, uh,

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you know, delivering that in a friendly
way and not, not hold porting it.

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And due to that, like, yeah.

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Uh, but, but due to that, I was,
it was very easy to get onto

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WordPress and my friend, Scott
Beal, who owns laughing squid.

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com, he, uh, was a San
Franciscan at the time, very

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interconnected with our art scene.

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And he was just hooking up artists.

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You know, if you were like doing events
in the city or doing stuff, Uh, whether

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it was burning man related or, or, you
know, just local pranks or whatever, he

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would hook you up with, with hosting.

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So that's how I got on there.

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And it wasn't like a
passion for WordPress.

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It was definitely one of those things.

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It's like a tool I use and I like it.

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And there's no complaints.

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If somebody asked what,
what should they use?

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I'd be like, Oh, you
should definitely use this.

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And, um, it was because of making
content, a friend of mine who works

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at WP Engine saw the videos I was
making, knew that I, you know, wasn't,

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I wasn't like a WordPress advocate,
but I loved using the platform.

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And he was like, how would
you feel about doing this?

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And that was a really fun gig, you
know, 10 years of interviewing people

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about WordPress is really cool.

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Um,

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Matt: we all, Like, love it.

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We all use it, but we know it's not
the best for just this one thing

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that I think it's great for blogging,
but I'm sure there are some things

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that can can improve the experience.

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But what's happening these
days in the ethos of WordPress

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is just a lot of frustration.

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Like we got a lot of newbies
coming in, which is great.

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Problem is, they're like, Ah, this is
not that good for building websites.

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Then we have a lot of developers
who've I've been here for years going,

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listen, we're trying to make it better.

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Yet you have to, to, to bear with us.

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How did that empathy evolve?

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If, if at anything, if you can illustrate
that for us, for both camps, cause you

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were here for, you know, uh, a while
representing, uh, one of the longest

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standing WordPress hosting company brands
through torque, you probably heard from

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both camps, end users, advanced users.

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How did you, how did that evolve for you?

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If, if at anything, you have a
different perspective for beginners

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and more advanced folks these days.

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Doc: It, it started off as a way that
this is just a tool I like, and if I

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hired a developer, They might be very
concerned about the politics behind it.

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But I was, you know, very
kind of away from that.

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I was just a user who occasionally hired
someone every three years to, you know,

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update my site or something like that.

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And I never really dived into it
too much other than just being

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like, man, this sure is, um, I
guess ostensible would be the word.

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Like as a, uh, even someone who
does not do any coding at all.

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Still, it's very easy to, I wish
there was a plugin for this.

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Well, let me do a quick search
and there's three of them, right?

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So that's the beautiful thing
that's always been around

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when I started documenting it.

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It definitely felt like in the
beginning I was filled with a

00:10:08.625 --> 00:10:10.865
sense of just huge optimism.

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And then, um, somewhere along the
line, I became, I guess, so close

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to it that I actually heard about
the, the, the discourse, right.

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You know, the quote unquote
discourse and like, you know,

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dramas and stuff like that.

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And that was kind of a bummer.

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And it's hard for me now to
kind of think about what.

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Perspective new users would have because
there's been that major change with with

00:10:32.119 --> 00:10:35.639
Gutenberg, which I think is probably a
good term You know good change for users

00:10:36.109 --> 00:10:41.000
um I can't help but to think about like,
you know, all the behind the scenes

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stuff I guess when it comes down to it
if someone were to come to me now and be

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like, what should I use for for blogging?

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it's not quite as simple as it used to
be but not really because I have that

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insider knowledge or because WordPress has
even changed that much You know, for some

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people, Wix is just kind of maybe, uh,
a good, you know, all they want to do is

00:11:03.824 --> 00:11:06.604
create something for like, um, you know,
a birthday party or something they're

00:11:06.604 --> 00:11:08.844
doing for one weekend and then they're
going to get rid of it or whatever.

00:11:09.234 --> 00:11:13.604
And that's where, that's where I actually
come kind of confused is when people these

00:11:13.627 --> 00:11:16.134
days ask me, what, what should I be using?

00:11:16.134 --> 00:11:17.604
What, you know, where should
I be hosting or whatever?

00:11:17.604 --> 00:11:19.725
And I'm like, Oh, there's a whole,
whole first off, we're going to pick

00:11:19.725 --> 00:11:22.844
out which CMS you want to be on and
how much changes you want to be.

00:11:22.844 --> 00:11:24.945
Or if you just want something
kind of, uh, Ready to go.

00:11:24.945 --> 00:11:27.265
Do you want a single landing page or what?

00:11:27.615 --> 00:11:30.885
And I guess that's good to have that
problem where there's so many things.

00:11:31.095 --> 00:11:35.225
I wouldn't avoid recommending WordPress
because of my time kind of in there.

00:11:35.745 --> 00:11:38.805
Uh, but, but yeah, it is,
it is hard at this point.

00:11:38.834 --> 00:11:42.185
Sometimes to figure out like, maybe
it's not perfect for everyone.

00:11:42.615 --> 00:11:45.704
Um, it's, it's complex.

00:11:46.425 --> 00:11:50.235
Matt: how important is open source
to you as a user of WordPress?

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Doc: It's, it's very important for
me because of those, the, the plugins

00:11:55.454 --> 00:11:59.524
that I was talking about, the ability,
ability to get themes for, for a lot of

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folks, it's important just for costs, you
know, getting, uh, free themes or free

00:12:04.064 --> 00:12:06.104
plugins is, is a huge priority for them.

00:12:06.104 --> 00:12:08.295
Hosting is sometimes pretty expensive.

00:12:08.295 --> 00:12:13.155
So anywhere where you can save is
nice, but, uh, as a believer in the

00:12:13.155 --> 00:12:15.425
open web, it's very important for me.

00:12:15.454 --> 00:12:19.644
I think, um, That's, that's a harder thing
to communicate maybe to someone who just

00:12:19.644 --> 00:12:23.744
wants to create a website for a weekend,
but for me personally, I try my best to

00:12:23.744 --> 00:12:28.364
support things that are open protocols
that can help improve other things, you

00:12:28.364 --> 00:12:31.985
know, make the web better, not just,
not just kind of, uh, lock people in.

00:12:32.340 --> 00:12:32.370
Okay.

00:12:33.245 --> 00:12:37.574
Matt: We're going to talk about that, uh,
that Fediverse stuff, uh, in a moment.

00:12:37.675 --> 00:12:44.500
Uh, I, I want to know how you, If at all,
and listen, I, I don't cause I don't know

00:12:44.500 --> 00:12:47.290
how myself, but how do you relay that?

00:12:47.300 --> 00:12:51.990
Do you try to relay that importance to
maybe not friends and family, but maybe

00:12:51.990 --> 00:12:57.519
you have colleagues that are trying to
decide between WordPress and in, in Wix.

00:12:57.529 --> 00:13:02.604
And, and do you try to, You know,
you should make the nod to open

00:13:02.604 --> 00:13:05.205
source, even if it's a little bit
more difficult to get started with

00:13:05.205 --> 00:13:09.305
WordPress, you should care about open
source, uh, you know, for the open web.

00:13:09.715 --> 00:13:13.404
Do you try to make that case with the
average user or do you just, nah, I'm

00:13:13.404 --> 00:13:15.874
not going to try to go down that rabbit
hole, they're still trying to figure out

00:13:15.874 --> 00:13:17.364
how to, you know, design their website.

00:13:17.365 --> 00:13:22.024
Yes.

00:13:22.509 --> 00:13:24.579
Doc: we all know we should
eat healthier, right?

00:13:24.759 --> 00:13:27.129
Like, no one needs to tell us, like,
this is a thing you should be doing.

00:13:27.139 --> 00:13:28.300
You shouldn't be eating that junk food.

00:13:28.659 --> 00:13:34.249
And it's maybe a better case to try
to say, this is better because I mean,

00:13:34.249 --> 00:13:38.455
because everyone knows, like, uh, these
big Companies are going to get bigger

00:13:38.455 --> 00:13:40.255
and eventually you'll kind of regret it.

00:13:40.255 --> 00:13:43.295
But still, even myself, like
I'm, I'm not running Linux.

00:13:43.345 --> 00:13:46.535
Uh, I'm, you know, I'm,
I'm on Chrome right now.

00:13:46.535 --> 00:13:47.294
Chrome browser.

00:13:47.595 --> 00:13:50.365
I, I know that I've kind of
given up some stuff and I try

00:13:50.365 --> 00:13:51.515
to fight the battles that I can.

00:13:51.905 --> 00:13:55.755
But I, I'm not going to try to make an
argument to someone explaining open source

00:13:55.935 --> 00:13:59.569
to someone who, you know, is probably
never even going to be Contributing to it.

00:13:59.579 --> 00:14:00.800
They're just going to be an end user.

00:14:01.160 --> 00:14:01.569
Instead.

00:14:01.569 --> 00:14:03.240
I'm just going to try to
sell them on those features.

00:14:03.280 --> 00:14:07.189
I'm going to try to be like, this is
something that if, if this company

00:14:07.189 --> 00:14:10.380
goes away overnight, it should
be pretty easy to find someone.

00:14:10.389 --> 00:14:12.790
You might not be able to do it, but to
find someone who can help you get it

00:14:12.790 --> 00:14:14.260
running somewhere else or port it over.

00:14:14.549 --> 00:14:16.864
And you can't say that
about this other company.

00:14:17.065 --> 00:14:18.615
That's, that's the way I think about it.

00:14:18.615 --> 00:14:24.125
I don't go for, uh, open sources, you
know, the best thing to do morally or,

00:14:24.145 --> 00:14:26.915
or anything like that, if, if they're
not a developer and they're not going

00:14:26.915 --> 00:14:30.494
to be actually kind of going in under
the hood, I, I just try to make the

00:14:30.494 --> 00:14:33.835
cases for the things that are awesome,
which is usually focusing on the free

00:14:33.844 --> 00:14:39.005
plugins or the usually free plugins and,
um, the, the flexibility that you have.

00:14:39.400 --> 00:14:42.550
And that safety, you know, like I said,
as someone who's been making content

00:14:42.550 --> 00:14:46.765
for, I guess, uh, since zines, but
like, uh, making content on YouTube

00:14:46.765 --> 00:14:50.649
for 16 years, if, if YouTube goes
away overnight, man, all this stuff's

00:14:50.650 --> 00:14:51.844
kind of gone and it's a bummer.

00:14:52.189 --> 00:14:54.829
So I'm, I'm definitely thinking at this
point, what's going to be the thing that

00:14:54.939 --> 00:14:59.219
if this goes away, cause I've seen so many
things come and go, you know, and so I try

00:14:59.219 --> 00:15:03.550
to kind of share that with people, like
this is a better longterm bet for you.

00:15:03.960 --> 00:15:06.110
And some people don't, don't
think longterm, you know, they're

00:15:06.110 --> 00:15:08.110
just trying to get this thing
up for, you know, right now.

00:15:08.640 --> 00:15:12.319
And, uh, I don't try to win them
over with, you know, arguments about

00:15:12.319 --> 00:15:13.419
open source or anything like that.

00:15:13.810 --> 00:15:18.648
Yeah.

00:15:18.985 --> 00:15:23.204
Matt: you know, I love WordPress for
the open source, uh, angle of it, right?

00:15:23.204 --> 00:15:27.704
It's roots in open source, uh, one for
the end user as this is your thing.

00:15:27.704 --> 00:15:29.704
You can move it around, you can
bring it to different web hosts.

00:15:29.704 --> 00:15:32.784
You're not, you're not
locked into just one.

00:15:33.114 --> 00:15:34.265
Um, so I love that.

00:15:34.275 --> 00:15:36.835
I love too that it's a community of folks.

00:15:36.835 --> 00:15:40.885
And even if the overall direction of
the open source project isn't there.

00:15:41.200 --> 00:15:43.080
Led in a democratic way.

00:15:43.520 --> 00:15:46.900
You still have, you know, a
voice and vote to do things.

00:15:46.900 --> 00:15:48.510
Like I just had a little
feature added to WordPress 6.

00:15:48.510 --> 00:15:52.620
6 as just a, Hey, I'm gonna raise my
hand and say, this should be added.

00:15:52.630 --> 00:15:53.389
It was added.

00:15:53.390 --> 00:15:55.400
And I got credit to, I was
like, this is pretty cool.

00:15:56.380 --> 00:15:58.539
Um, so like, I like it for that.

00:15:58.539 --> 00:16:00.204
And then I say the open web too.

00:16:01.575 --> 00:16:04.975
But I'm not a like, you know, like you
said, like I used to run Linux, you

00:16:04.975 --> 00:16:08.485
know, when I was younger and I had time
to like mess around and break things.

00:16:08.485 --> 00:16:09.865
And okay, I got to fix my computer now.

00:16:10.115 --> 00:16:11.155
I don't do that anymore.

00:16:11.395 --> 00:16:11.575
Right?

00:16:11.605 --> 00:16:12.344
I run Mac.

00:16:12.995 --> 00:16:14.964
I use brave, but I run
Mac and I run an iPhone.

00:16:15.894 --> 00:16:19.695
There's diehard open source people
who are using like the graphene phone.

00:16:19.695 --> 00:16:20.625
They're running Linux.

00:16:20.625 --> 00:16:21.405
They're not touching anything.

00:16:22.435 --> 00:16:25.675
pixels or cookies ever
come near their computer.

00:16:26.055 --> 00:16:32.135
Um, that's not me, but I love the
open web for, for the mere fact

00:16:32.144 --> 00:16:33.955
that you, you, you can have choice.

00:16:34.460 --> 00:16:37.960
When you don't like this, this
path anymore, you at least

00:16:37.970 --> 00:16:39.740
have this other path, right?

00:16:40.100 --> 00:16:42.760
And that you could go down
and it might not be as good.

00:16:42.760 --> 00:16:47.779
It might not be as sexy or fast or have
all the crazy algorithms, but it's there,

00:16:47.780 --> 00:16:49.900
it's opening and you have access to it.

00:16:49.940 --> 00:16:55.780
And that's about as far as I go with,
you know, my understanding of, of the

00:16:55.780 --> 00:16:57.560
open web and what's great about it.

00:16:57.890 --> 00:17:01.310
Um, Does the open web
mean anything else to you?

00:17:01.310 --> 00:17:03.949
Like, organizations, you
know, big corporations, you

00:17:03.949 --> 00:17:04.849
know, controlling the web.

00:17:04.860 --> 00:17:05.550
That's one thing.

00:17:05.560 --> 00:17:09.440
Is there anything else about the open
web that, that really you're passionate

00:17:09.440 --> 00:17:10.770
about or that you really like about it?

00:17:11.669 --> 00:17:13.069
Doc: We, you mentioned
the big corporations.

00:17:13.069 --> 00:17:16.959
It is interesting that, that sometimes
we go deeper and deeper into open

00:17:16.959 --> 00:17:20.979
web stuff to the point where one
company maybe kind of dominates it.

00:17:20.979 --> 00:17:24.389
And the, you know, the example that
comes up for me is, is Google and Gmail.

00:17:24.390 --> 00:17:30.769
Uh, email is this perfect example of
like an open federated system where

00:17:30.769 --> 00:17:32.209
anybody can communicate with anyone.

00:17:32.570 --> 00:17:35.929
But if you talk to someone these
days, Google has gotten so good at

00:17:35.929 --> 00:17:38.769
it that they're basically email,
like Gmail is basically email.

00:17:39.050 --> 00:17:42.969
And if anybody these days try setting up
an email server, they, they've learned

00:17:42.969 --> 00:17:45.830
the hard way that Google doesn't want
them communicating with their people.

00:17:45.839 --> 00:17:47.510
Like I keep hearing from folks like that.

00:17:47.980 --> 00:17:51.199
So that, that, that's the
interesting thing to me is, is.

00:17:51.435 --> 00:17:54.804
When things go really well and they
seem to be going perfect and this

00:17:54.955 --> 00:17:58.154
technology is catching on and we've
got like all this money coming in to

00:17:58.154 --> 00:18:01.245
pay developers to make it even better
from, from these big corporations and

00:18:01.245 --> 00:18:03.384
then after a certain while, you're
like, Oh wait, we're just in another

00:18:03.384 --> 00:18:06.944
silo by accident, you know, and that's,
that's such a bummer when that happens.

00:18:06.945 --> 00:18:08.939
Yeah.

00:18:09.955 --> 00:18:12.554
Matt: You know, I don't know how
closely you follow the, the, the

00:18:12.565 --> 00:18:16.544
podcasting space, like the, the
actual industry news of, of things.

00:18:17.034 --> 00:18:18.544
Um, I follow it pretty closely.

00:18:18.544 --> 00:18:21.269
There's a whole open source
movement called podcasting 2.

00:18:21.269 --> 00:18:21.294
0.

00:18:21.294 --> 00:18:25.294
It's like WordPress for the
RSS feed of podcasts, right?

00:18:25.294 --> 00:18:28.464
They enhance the RSS feed, they make
it better, et cetera, et cetera.

00:18:28.464 --> 00:18:30.034
And they're, you know, they're
always advocating for other

00:18:30.044 --> 00:18:31.524
apps to adopt this technology.

00:18:31.524 --> 00:18:34.425
Just like, uh, if WordPress was
advocating for another web host to.

00:18:34.685 --> 00:18:36.754
You know, use WordPress
on their hosting platform.

00:18:37.465 --> 00:18:41.395
And the big thing in podcasting
these days, because, you know,

00:18:41.395 --> 00:18:47.314
Spotify was supposed to come in and
in their words, save podcasting.

00:18:47.334 --> 00:18:50.674
But they were, they were just trying to
build a walled garden around acquiring

00:18:50.675 --> 00:18:54.395
shows and having premium features,
but all in the Spotify app, they've

00:18:54.395 --> 00:18:59.975
since given up that they given up those
reins in their most, um, figurehead

00:18:59.975 --> 00:19:02.985
of podcasting, let's say Joe Rogan,
because it is the biggest show.

00:19:03.134 --> 00:19:05.404
They just now went to open publishing.

00:19:05.404 --> 00:19:08.844
He's back on all the airwaves since
the start of the, of the new year.

00:19:08.844 --> 00:19:10.465
So it looks like they've sort of given up.

00:19:10.770 --> 00:19:12.300
That, uh, which is good.

00:19:12.310 --> 00:19:14.949
Like it's a good thing that
they've given up trying to reign

00:19:15.000 --> 00:19:16.989
RSS feeds into their own platform.

00:19:17.370 --> 00:19:21.929
But now YouTube is the one that everyone
is looking at as like the savior of

00:19:21.929 --> 00:19:25.829
podcasting because people are going
there for search and discover it.

00:19:25.829 --> 00:19:27.124
And don't you want that?

00:19:27.125 --> 00:19:28.134
You know, Mrs.

00:19:28.165 --> 00:19:31.534
Podcaster, don't you want that search
and discoverability for your show?

00:19:31.534 --> 00:19:32.945
Cause no one else is giving it to you.

00:19:33.225 --> 00:19:34.094
And everyone's going, yes.

00:19:34.094 --> 00:19:36.864
And now look at the ad revenue is
going up and the viewership is going

00:19:36.864 --> 00:19:38.654
up and you must have a YouTube channel.

00:19:38.705 --> 00:19:41.064
If you want a successful
podcast, it's like, Whoa, Whoa.

00:19:41.485 --> 00:19:44.648
It's all going to, what have
we not learned our lesson 18

00:19:44.684 --> 00:19:46.235
times over with this stuff.

00:19:46.485 --> 00:19:48.044
It's just going to live on YouTube.

00:19:48.074 --> 00:19:53.094
And what has Google shown us time and
time again, they keep getting rid of

00:19:53.105 --> 00:19:55.465
things, including their own podcast app.

00:19:55.850 --> 00:20:01.600
Which they just end of life on all Android
devices as of last month It's just like

00:20:01.840 --> 00:20:04.020
what why are we saying these things?

00:20:04.029 --> 00:20:06.379
These corporations are just for one thing.

00:20:06.629 --> 00:20:07.929
It's for profit.

00:20:08.009 --> 00:20:12.629
It's for revenue It's for their ad
network, and it's never the creator And

00:20:12.629 --> 00:20:17.110
I'm sure from your YouTube experience if
you have ad sense on your your channel

00:20:17.469 --> 00:20:23.545
mine has been like cut by more than 60
percent in terms of You Ad revenue coming

00:20:23.545 --> 00:20:25.254
in over the last four or five years.

00:20:25.284 --> 00:20:29.355
It just keeps getting less and
less and we keep losing out

00:20:29.945 --> 00:20:31.164
It's a frustrating experience.

00:20:31.164 --> 00:20:34.004
I don't have a direct question
there, but just more framing these

00:20:34.014 --> 00:20:38.344
frustrations of giving all your content
to one Silo, it's very difficult

00:20:40.089 --> 00:20:43.829
Doc: You, um, I just want to mention you,
you, you stumbled upon one of my favorite

00:20:43.829 --> 00:20:45.329
things in the world, which is RSS.

00:20:45.850 --> 00:20:50.219
Uh, there have been several open protocols
on the web that I've benefited from as

00:20:50.219 --> 00:20:54.639
a, as a web user, but I never really was
aware of the idea of an open protocol

00:20:54.659 --> 00:20:58.799
until RSS, maybe because it sounded
kind of complex, but this ability to

00:20:58.850 --> 00:21:02.299
not have to go and check someone's site
every day, or, you know, someone posts

00:21:02.309 --> 00:21:06.120
once a year, right back in 2007 or
2008, you don't have to like remember

00:21:06.120 --> 00:21:07.329
sites and see if they've updated.

00:21:07.649 --> 00:21:10.219
So the ability to just kind
of like set up this RSS feed,

00:21:10.219 --> 00:21:12.189
which Google had an amazing.

00:21:12.405 --> 00:21:13.985
Uh, feed reader called Google Reader.

00:21:14.404 --> 00:21:17.554
And so all you had to do is just go
to the site, grab the RSS, put it in,

00:21:17.554 --> 00:21:21.105
and then you just check Google reader
every day, which was, uh, you, you know,

00:21:21.105 --> 00:21:22.665
you could use any other RSS reader.

00:21:22.665 --> 00:21:23.514
That's the one that we use.

00:21:23.844 --> 00:21:29.394
And that was to me, the, the beginning
of this walls coming down, you know,

00:21:29.394 --> 00:21:33.964
I thought in 2008, we were going to
be, uh, I thought Facebook's doomed.

00:21:34.094 --> 00:21:36.235
Um, I didn't mean to have to go
to Facebook because back then

00:21:36.475 --> 00:21:39.034
you could actually get an RSS
of someone's Facebook page.

00:21:39.045 --> 00:21:39.884
So even Facebook.

00:21:40.165 --> 00:21:43.835
You could just scrape their
page and, you know, oh my God,

00:21:43.895 --> 00:21:45.045
podcasts are powered by RSS.

00:21:45.435 --> 00:21:47.245
Everybody's using RSS and
they don't even know it.

00:21:47.245 --> 00:21:47.455
Right.

00:21:47.725 --> 00:21:52.145
Of course, there's other open protocols
like HTML or IMAP or, you know, whatever.

00:21:52.145 --> 00:21:55.074
There's other ones that we all use,
but it wasn't really until RSS that

00:21:55.074 --> 00:21:57.424
I realized that if someone builds
a standard and we get around the

00:21:57.424 --> 00:21:59.625
standard, this magical stuff can happen.

00:22:00.324 --> 00:22:03.794
But then, uh, you know, we talked about
Gmail kind of becoming the big thing.

00:22:03.794 --> 00:22:07.884
And then, and then now it's basically
a silo when Google reader was killed

00:22:08.034 --> 00:22:11.164
for Google plus, which was also killed
and replaced with something else.

00:22:11.164 --> 00:22:11.424
Who knows?

00:22:11.424 --> 00:22:11.544
Right.

00:22:11.545 --> 00:22:16.604
But when Google reader was killed, all
of a sudden RSS was killed too, because

00:22:16.644 --> 00:22:20.324
everyone, you could have used anything
and there was lots of great alternatives.

00:22:20.324 --> 00:22:23.125
There still are, I use
them, but for the most part.

00:22:23.549 --> 00:22:27.309
When that, when that big easy tool
went away, everyone just gave up on it.

00:22:27.619 --> 00:22:30.379
And we, you know, kind of built up
silos again and it's happening again.

00:22:30.379 --> 00:22:31.529
It's, it's this cycle.

00:22:31.529 --> 00:22:32.489
I hate it, Matt.

00:22:32.529 --> 00:22:35.109
I hate this cycle and this optimism.

00:22:35.159 --> 00:22:38.869
And then it's like, somehow getting
tricked into supporting the wrong thing.

00:22:38.869 --> 00:22:40.009
You're like, Oh, they're
doing the right thing.

00:22:40.019 --> 00:22:40.709
You're making this better.

00:22:40.710 --> 00:22:41.659
They're making, Oh my God.

00:22:41.659 --> 00:22:44.909
They, they dominate the industry and
now nobody can do anything anymore.

00:22:44.909 --> 00:22:46.129
And I've made a terrible mistake.

00:22:46.745 --> 00:22:46.935
Matt: Yeah.

00:22:48.135 --> 00:22:52.068
Doc: Silence.

00:22:52.104 --> 00:22:53.794
Matt: out over the like button, right?

00:22:53.794 --> 00:22:57.354
So let's just say like the like button
took over like all of social media,

00:22:57.354 --> 00:22:59.024
it's likes, it's hearts, it's whatever.

00:22:59.024 --> 00:23:03.004
It's all these things that just
drive this like a vanity engagement.

00:23:03.205 --> 00:23:06.844
But if RSS had one as just like
maybe your email address or your

00:23:06.854 --> 00:23:11.124
phone number represented a way to
get with you, get connected to you.

00:23:11.644 --> 00:23:18.225
If everyone kind of knew what RSS was
and we all had Our own RSS address, let's

00:23:18.225 --> 00:23:23.254
say, uh, that had all of our content on
it, man, what a, what a world that would

00:23:23.264 --> 00:23:28.495
be because you would have, you would
have that direct one to one relationship

00:23:28.504 --> 00:23:33.284
with, I have a thousand subscribers
that go to my RSS feed every, every

00:23:33.294 --> 00:23:36.725
month or every day, whatever it is,
and it's all of your content, photos,

00:23:36.745 --> 00:23:40.835
blog, podcast, video, whatever, um,
man, what a world that would be, and

00:23:40.835 --> 00:23:44.819
these, these And these corporations,
Google, Facebook, all of them, they

00:23:44.819 --> 00:23:49.049
don't want it because that is open
distribution that anyone can connect with.

00:23:49.049 --> 00:23:50.679
Any app can connect to it.

00:23:50.679 --> 00:23:52.229
And guess what they can't insert?

00:23:52.799 --> 00:23:57.580
Is the ad network, is the algo to,
you know, to, to scoop this stuff up.

00:23:58.360 --> 00:24:01.879
Anyway, I don't want to get on
too much of a, of a soapbox about

00:24:01.909 --> 00:24:03.659
RSS cause I do love it as well.

00:24:04.290 --> 00:24:07.879
Something similar to that though,
let's get into the Fediverse project

00:24:08.319 --> 00:24:09.600
that you're working on with wordpress.

00:24:09.600 --> 00:24:10.339
com, wordpress.

00:24:10.339 --> 00:24:11.719
com slash Fediverse.

00:24:12.709 --> 00:24:13.979
How did this project come about?

00:24:13.980 --> 00:24:18.110
Is this something that you pitched to
WordPress as your, with your freelance

00:24:18.120 --> 00:24:21.759
WordPress content creator had on
and they said yes or vice versa?

00:24:21.770 --> 00:24:22.560
How did it all come about?

00:24:23.234 --> 00:24:26.004
Doc: This was a beautiful thing
that happened on social media.

00:24:26.004 --> 00:24:28.844
And there's been so many lucky,
wonderful things that have happened

00:24:28.844 --> 00:24:31.844
where you use social media for a long
time, as long as you put something

00:24:31.844 --> 00:24:33.374
out there and you get this response.

00:24:33.764 --> 00:24:38.914
Uh, when, when I was laid off from Torque,
uh, about four months ago, I put out a

00:24:38.914 --> 00:24:43.395
message saying if I could do anything
right now, I would love to somehow help

00:24:43.395 --> 00:24:44.855
spread the word about the Fediverse.

00:24:45.035 --> 00:24:47.944
I, and I think that was like one of
two things I said, I'd either like

00:24:47.944 --> 00:24:50.575
to interview artists or I'd like to
spread the word about the Fediverse

00:24:50.865 --> 00:24:52.065
and there's no money in the Fediverse.

00:24:52.184 --> 00:24:53.605
It's like, it's like saying

00:24:53.694 --> 00:24:55.864
Matt: I thought you were going to say
there's no money in interviewing artists.

00:24:56.894 --> 00:24:59.125
Doc: Yeah, actually there's
nobody out there at all.

00:24:59.415 --> 00:25:02.965
But, uh, It would be like if,
if in 2009, I was like, I want

00:25:02.965 --> 00:25:04.774
to help promote RSS, right?

00:25:04.774 --> 00:25:06.245
There's nobody paying, right?

00:25:06.274 --> 00:25:09.884
And so, uh, saying I want to support
the Fediverse is like, well, you

00:25:09.884 --> 00:25:12.034
know, you can, but you're probably
not going to get paid for it.

00:25:12.395 --> 00:25:17.205
And, um, just as some luck, I think some,
some right people saw it and some good,

00:25:17.235 --> 00:25:19.554
you know, coincidence happens where.

00:25:19.725 --> 00:25:20.455
I guess, wordpress.

00:25:20.485 --> 00:25:21.695
com or an automatic.

00:25:21.695 --> 00:25:24.435
We're looking at Fediverse stuff.

00:25:24.435 --> 00:25:28.714
They have Mattias Buferli on staff,
who's building the WordPress, uh, to

00:25:28.715 --> 00:25:31.704
activity pub plugin, and so they're,
they're interested in it and they're

00:25:31.705 --> 00:25:33.125
always kind of dabbling with it.

00:25:33.465 --> 00:25:36.734
And I guess they, they saw that, or
it was shown to them and they reached

00:25:36.734 --> 00:25:40.554
out to me and we had this conversation
and, uh, the Fediverse files is the end

00:25:40.554 --> 00:25:42.715
result, which is, um, currently a five.

00:25:43.045 --> 00:25:46.085
Episode series there might be another
series, you know, uh, series two might

00:25:46.085 --> 00:25:51.715
come but series one is in the can And
it is meant to explain the Fediverse in

00:25:51.745 --> 00:25:55.835
very simplistic terms So it's not like
a deep dive into Fediverse politics at

00:25:55.835 --> 00:26:01.059
all The first episode is what is the
Fediverse and talking about that Simple

00:26:01.059 --> 00:26:06.249
analogies to help people understand it
and to get them to share my enthusiasm and

00:26:06.259 --> 00:26:07.709
to hopefully get them started on there.

00:26:07.909 --> 00:26:11.079
The second one's an interview with
the co creator of activity pub.

00:26:11.474 --> 00:26:13.949
Um, we've got, you know, lots
of other cool interviews.

00:26:13.949 --> 00:26:18.379
So it's been a dream job for me and
it definitely a once in a lifetime

00:26:18.380 --> 00:26:22.269
opportunity where you're like, there is
a thing I'm extremely passionate about.

00:26:22.309 --> 00:26:25.159
Oh, you're going to give me money
to like write songs and draw

00:26:25.179 --> 00:26:26.679
animations about this thing.

00:26:26.719 --> 00:26:30.060
And it's, it's, I couldn't
be any more prouder.

00:26:30.060 --> 00:26:32.320
I'm definitely going to be
showing this to my grandkids.

00:26:33.450 --> 00:26:37.620
Silence.

00:26:37.735 --> 00:26:38.085
Matt: it came out.

00:26:38.085 --> 00:26:38.694
It's fantastic.

00:26:38.694 --> 00:26:41.725
I want to talk about the production
of it, uh, in a moment, but in terms

00:26:41.725 --> 00:26:43.054
of explaining the Fediverse project.

00:26:43.254 --> 00:26:46.815
Number one, you're doing a great job, like
breaking it down, like super simplistic.

00:26:46.875 --> 00:26:49.965
Uh, there are things that I, I learned
from it that, you know, I'm not an

00:26:49.965 --> 00:26:53.324
expert in the Fediverse by any stretch
of the imagination again, really only

00:26:53.324 --> 00:26:57.244
got into it a few years ago before
the whole, you know, sort of Twitter

00:26:57.244 --> 00:27:02.204
fiasco, um, Twitter to X fiasco,
I was there for the podcasting 2.

00:27:02.204 --> 00:27:02.605
0 stuff.

00:27:03.370 --> 00:27:07.509
Because largely that's where they, they
lived and communicated with, um, but

00:27:07.509 --> 00:27:10.830
doing a fantastic job, like breaking
it down, making people understand it.

00:27:10.909 --> 00:27:12.239
Uh, so I applaud you on that.

00:27:12.590 --> 00:27:13.159
Here's the thing.

00:27:13.159 --> 00:27:15.629
It's like what you said earlier
is things I've said before is

00:27:15.659 --> 00:27:16.960
like, we should all eat healthier.

00:27:16.960 --> 00:27:17.960
We should all drink less.

00:27:17.969 --> 00:27:19.859
We want to lose weight,
stop eating the pizza.

00:27:20.199 --> 00:27:23.049
And I felt like when the whole
like, Oh, you know, we don't

00:27:23.049 --> 00:27:24.159
want to be on Twitter anymore.

00:27:24.159 --> 00:27:25.370
What are the alternatives?

00:27:25.759 --> 00:27:29.389
And people are saying Macedon, go
to the Metaverse, all this stuff.

00:27:29.389 --> 00:27:30.570
And people got there and like, okay.

00:27:30.830 --> 00:27:31.169
Wait a minute.

00:27:31.739 --> 00:27:33.399
Why doesn't it look as good as Twitter?

00:27:33.939 --> 00:27:36.179
You know, where are all my,
where are all my friends?

00:27:36.370 --> 00:27:37.659
Why doesn't it do these things?

00:27:37.860 --> 00:27:40.959
And then people go, okay, I guess
I gotta go back to Twitter now.

00:27:41.239 --> 00:27:45.569
You know, and you're just like, Hey, you
should have stayed like, this is here.

00:27:45.629 --> 00:27:46.809
This is the open web.

00:27:46.810 --> 00:27:47.779
This is what it looks like.

00:27:47.919 --> 00:27:54.040
It's never going to be as polished in
that, that, uh, uh, steroid injection of

00:27:54.040 --> 00:27:58.290
like, uh, you know, news and, and breaking
news and stream and the algorithm.

00:27:58.360 --> 00:28:00.239
It just, it's just not there because.

00:28:01.139 --> 00:28:02.219
People aren't building for it.

00:28:02.219 --> 00:28:05.750
And these other commercial platforms
are just a long way of getting to

00:28:06.659 --> 00:28:11.750
what's your thoughts on like, Hey,
here's the open, here's the open web

00:28:11.750 --> 00:28:16.790
slash social platform versus here's the
Twitter or the Facebooks of the world.

00:28:16.790 --> 00:28:20.080
Like, how do you make that distinction
when people ask you where they should

00:28:20.080 --> 00:28:22.839
spend their time doing social, if you can.

00:28:23.655 --> 00:28:26.955
Doc: I mean, this is very similar
to, if someone asked me where,

00:28:26.985 --> 00:28:28.375
what type of website should I have?

00:28:28.505 --> 00:28:28.815
Right.

00:28:29.125 --> 00:28:31.755
Uh, there's different things that
might be different fits for them.

00:28:33.890 --> 00:28:37.390
Exactly what a teenager is looking
for and Mastodon isn't right.

00:28:37.400 --> 00:28:39.160
Like I'm not going to try
to force them onto it.

00:28:39.500 --> 00:28:45.060
Um, I really like Mastodon and I've
been very surprised at how many folks

00:28:45.060 --> 00:28:49.590
just don't find it very sticky or have
some issues with it, like, um, creating

00:28:49.590 --> 00:28:53.984
Mastodon, Mastodon account for some
people, it's a big barrier to pick a.

00:28:54.185 --> 00:28:59.095
A server and, you know, uh, create,
create your, your identity on that

00:28:59.095 --> 00:29:00.355
versus just going to mastodon.

00:29:00.395 --> 00:29:00.695
com, right?

00:29:00.695 --> 00:29:02.695
So a lot of us are just
used to go to twitter.

00:29:02.875 --> 00:29:04.925
com if you want to use
Twitter and go to whatever.

00:29:05.755 --> 00:29:07.285
I didn't have too hard of that.

00:29:07.315 --> 00:29:11.845
Like it was very similar to, you know,
if someone said, uh, I want to use email.

00:29:11.845 --> 00:29:12.085
Okay.

00:29:12.085 --> 00:29:14.645
First thing you got to do is find an email
server and then you create your name.

00:29:14.985 --> 00:29:16.245
It wasn't, it wasn't that hard for me.

00:29:16.900 --> 00:29:19.570
I, I don't get too offended
if, if it's not for everyone.

00:29:19.570 --> 00:29:21.760
Like I, at first I was like,
man, what's wrong with you?

00:29:21.760 --> 00:29:22.720
Don't you care about this?

00:29:22.730 --> 00:29:25.990
Like this is, you said, you said
you're leaving this other platform

00:29:25.990 --> 00:29:27.350
for these reasons and this fixes it.

00:29:27.620 --> 00:29:28.970
And I don't do that anymore.

00:29:28.970 --> 00:29:34.300
At my hope, um, I'm just running on
optimism and my hope is that in the

00:29:34.300 --> 00:29:38.210
long run, uh, and by long run, I'm just
talking about like five to six years.

00:29:38.520 --> 00:29:43.550
That this stuff won't be complicated
to people, um, in the same way that

00:29:43.550 --> 00:29:46.350
people subscribe to a podcast and
they don't think about the word RSS,

00:29:46.380 --> 00:29:49.310
which we should be taking shots every
time we take, we said the word RSS

00:29:49.310 --> 00:29:52.770
in this episode, but in the same way
that like, you know, RSS sounds scary.

00:29:52.890 --> 00:29:54.090
RSS readers sounds scary.

00:29:54.440 --> 00:29:56.900
Podcast, nobody, nobody
thinks twice about podcast.

00:29:56.920 --> 00:29:59.230
Nobody thinks about like, how
do I send an email to someone?

00:29:59.230 --> 00:30:01.070
Oh, I have to write their
name and then their server.

00:30:01.240 --> 00:30:02.960
They're like, no, that's
not weird for anyone.

00:30:03.930 --> 00:30:07.810
And I'm hoping that the Fediverse is
going to be this thing that just catches

00:30:07.810 --> 00:30:10.426
on in a way that's super natural.

00:30:10.460 --> 00:30:12.460
When, when Twitter came around in 2007.

00:30:14.110 --> 00:30:14.580
understood it.

00:30:14.590 --> 00:30:18.840
Even though Facebook was around, I was
trying to get people to sign on to Twitter

00:30:19.030 --> 00:30:22.190
and they just were like, why I don't
understand the appeal of this in any way,

00:30:22.400 --> 00:30:25.230
and you were just constantly explaining
how things worked and how usernames

00:30:25.250 --> 00:30:26.840
work and nobody does that anymore.

00:30:26.840 --> 00:30:28.290
Like it's just, it's just natural.

00:30:28.580 --> 00:30:33.060
I think that, uh, that activity
pub is going to be like the RSS.

00:30:33.060 --> 00:30:34.720
It's going to be the thing
that we don't really talk about

00:30:34.720 --> 00:30:36.380
that powers the Fediverse.

00:30:36.885 --> 00:30:40.935
And people aren't going to need
constant explanations like they do now.

00:30:41.325 --> 00:30:45.525
And I hope that because of all this
stuff, the things that are built around

00:30:45.525 --> 00:30:50.165
there will be so enticing and so good
that the healthy meal will be so good.

00:30:50.405 --> 00:30:53.045
They'll just want to eat it
because it's delicious and not

00:30:53.045 --> 00:30:53.975
because of how it was made.

00:30:54.115 --> 00:30:55.725
And, and they're not even going
to have to think about it.

00:30:55.735 --> 00:30:56.455
You know how it was made.

00:30:56.505 --> 00:30:59.465
It just is, this is so much
better than, you know, the garbage

00:30:59.465 --> 00:31:00.305
they're selling down the street.

00:31:00.380 --> 00:31:11.802
Um,

00:31:12.102 --> 00:31:16.670
Matt: that injection shot to
connect WordPress and activity

00:31:16.670 --> 00:31:18.380
pub to the, to the Fediverse.

00:31:18.620 --> 00:31:21.440
And I'll just, you know, frame it
with, with the activity pub plugin.

00:31:21.440 --> 00:31:24.380
And you show this as an
example, um, in your video.

00:31:24.580 --> 00:31:27.960
So if you have the activity pub plugin
running on your WordPress website.

00:31:28.845 --> 00:31:33.105
Which I do on the WP Minute, uh, and
you make a post, number one, just from

00:31:33.105 --> 00:31:39.400
like, The typical one on one of, of a
daily marketer, it just goes, just goes

00:31:39.430 --> 00:31:41.190
out there like I don't have to do it.

00:31:41.460 --> 00:31:45.050
I don't have to send it to, to
the, to the Fediverse or go to my

00:31:45.050 --> 00:31:46.959
master account and punch it in.

00:31:47.280 --> 00:31:50.809
Um, you know, like a lot of people have
to do with Twitter, LinkedIn, Facebook.

00:31:50.809 --> 00:31:53.390
I know there's plugins out there
that will automatically post it, but

00:31:53.410 --> 00:31:58.020
it just lives, uh, in, uh, in the,
in the Fediverse once I publish it.

00:31:58.060 --> 00:32:03.270
And two, Once it's out there, let's say
if I'm on my Macedon account, um, in my

00:32:03.280 --> 00:32:07.739
app, I should say on my phone and I'm
scrolling through and I leave a comment

00:32:07.760 --> 00:32:12.580
on that link, it automatically post
to the comment section of that post.

00:32:12.630 --> 00:32:14.550
Let's say that is fantastic.

00:32:14.550 --> 00:32:17.550
I mean, imagine having And
the conversations on Twitter

00:32:17.730 --> 00:32:20.770
about your post and then they
just all show up on your post.

00:32:20.920 --> 00:32:23.530
Like that alone should make
people look at that and go, wow,

00:32:23.560 --> 00:32:26.450
engagement, amazing, off the charts.

00:32:26.869 --> 00:32:31.249
Um, and going back to that connection
to Tumblr, like Tumblr being a social

00:32:31.249 --> 00:32:35.669
network, I would have loved to seen, and
maybe it'll still happen eventually, but

00:32:35.869 --> 00:32:40.560
I would have loved to seen that like core
connection, WordPress, Fediverse, social

00:32:40.560 --> 00:32:44.089
network, and we're all kind of living
in this like higher engagement world.

00:32:44.369 --> 00:32:45.060
But that's just like.

00:32:45.240 --> 00:32:49.050
Scratching the surface of what
this ActivityPub plugin can do.

00:32:49.320 --> 00:32:53.400
Um, any other cool features of the
ActivityPub plugin that you're,

00:32:53.480 --> 00:32:56.240
that you're liking and, and seeing,
um, through doing this series?

00:32:57.030 --> 00:33:02.230
Doc: Well, okay, this, this is
getting a little, um, optimistic.

00:33:02.230 --> 00:33:02.590
I don't know.

00:33:02.900 --> 00:33:07.680
I think we think of the Fediverse
as a Twitter alternative, uh, or

00:33:07.740 --> 00:33:09.930
at the very least a social Right.

00:33:10.150 --> 00:33:15.420
A form of, of social media that,
um, it's as if I was on one social

00:33:15.420 --> 00:33:18.070
media platform and I could comment on
another social media platform without

00:33:18.070 --> 00:33:19.020
creating an account there, right?

00:33:19.020 --> 00:33:20.030
That's how we think of it.

00:33:20.660 --> 00:33:24.790
I think that the Fediverse is going
to be something far bigger and it's

00:33:24.830 --> 00:33:27.140
not going to be just social media.

00:33:27.140 --> 00:33:32.115
It's going to be, um, The
replacement for, uh, podcasting 2.

00:33:32.115 --> 00:33:33.710
0 could be powered by ActivityPub.

00:33:34.070 --> 00:33:37.990
And the way that that would work
is I have, uh, uh, ActivityPub

00:33:38.000 --> 00:33:38.820
reader or a Fediverse.

00:33:38.820 --> 00:33:40.250
You know, I have an
account on the Fediverse.

00:33:40.610 --> 00:33:42.080
And through there, I could
be like, I'm going to start

00:33:42.080 --> 00:33:44.150
following Matt's podcast on here.

00:33:44.585 --> 00:33:47.115
And so like, that's that one
way RSS connection, right?

00:33:47.115 --> 00:33:48.155
That podcast connection, right?

00:33:48.155 --> 00:33:50.255
And there might be whole podcast
players built around this.

00:33:50.695 --> 00:33:55.065
Um, and once I like something that
podcast gets an actual, like in the

00:33:55.065 --> 00:33:57.165
Fediverse, or if I leave a comment,
it actually goes there, right?

00:33:57.375 --> 00:34:00.565
So instead of just that one way
broadcasting, we might have this

00:34:00.565 --> 00:34:02.455
system of like two way interactions.

00:34:02.805 --> 00:34:06.015
And I'm still thinking based on kind of.

00:34:06.490 --> 00:34:09.620
Current things that we're doing
and how the Fediverse could

00:34:09.620 --> 00:34:10.410
kind of integrate with it.

00:34:10.630 --> 00:34:14.890
But I think there's almost like a new
type of web that that could be enabled.

00:34:15.240 --> 00:34:19.610
Um, the missing ingredients might be
things like portability for your username.

00:34:19.610 --> 00:34:22.450
Like right now you're really kind
of tied to if you're on Macedon, you

00:34:22.450 --> 00:34:24.870
can one move servers, whatever that
could break things a little bit.

00:34:25.220 --> 00:34:27.740
Um, but eventually I think
we'll have some sort of.

00:34:28.600 --> 00:34:31.805
Fediverse identity and from there
be able to connect to the things.

00:34:31.805 --> 00:34:34.155
And if we move around from servers,
people don't even have to know.

00:34:34.155 --> 00:34:36.265
They just always kind of
connect to that identity.

00:34:36.595 --> 00:34:39.935
And, um, you know, if you change
your podcasting company, maybe like,

00:34:39.965 --> 00:34:43.075
I don't know, like, I think there's
a lot of interesting two way stuff

00:34:43.075 --> 00:34:45.645
that could happen that we don't
even know is missing right now.

00:34:45.645 --> 00:34:46.425
And that's exciting.

00:34:46.945 --> 00:34:51.985
Um, and you, you mentioned, you mentioned
press and, or will you mention blogs

00:34:52.025 --> 00:34:55.850
and the ability to have those comments,
you know, When I think about the next

00:34:55.910 --> 00:35:02.360
use case, I'm hoping that, you know,
Wired and Verge and TechCrunch all have

00:35:02.370 --> 00:35:05.760
that Fediverse integration and not just
like, we have a mastodon account, let's

00:35:05.770 --> 00:35:09.980
copy paste what we wrote on Twitter
and put it in there, but actually, when

00:35:09.980 --> 00:35:14.130
their blog post goes up, it also gets
federated, becomes a first class system,

00:35:14.810 --> 00:35:18.750
first class user, basically, like it's,
it's a post that hasn't been updated.

00:35:19.235 --> 00:35:21.415
Shared to the FedEverse,
it lives on the FedEverse.

00:35:21.745 --> 00:35:25.325
And from there, people can like
subscribe to, you know, news,

00:35:25.375 --> 00:35:28.445
newspapers and stuff, write comments,
and they go into the comment section.

00:35:28.765 --> 00:35:31.535
And I I'm feeling pretty optimistic
about that because I know that

00:35:31.725 --> 00:35:34.375
the publishers more than anyone
else have been burned by Facebook.

00:35:34.725 --> 00:35:35.735
They've been burned by Twitter.

00:35:35.735 --> 00:35:38.315
They've been, you know, they're the ones
who are like, we're tired of building

00:35:38.315 --> 00:35:39.752
our audiences for some other platform.

00:35:40.225 --> 00:35:42.752
And then all of a sudden they, they
shut off the algorithm or something.

00:35:43.155 --> 00:35:46.205
And if they switch to
FedEverse integration.

00:35:46.575 --> 00:35:50.435
And start kind of really leaning on,
you know, instead of focusing on posting

00:35:50.435 --> 00:35:53.995
on, on these other things, we're just
going to post this on our site and it

00:35:53.995 --> 00:35:57.475
gets federated and it's a first class
citizen of the Fediverse, then maybe

00:35:57.475 --> 00:35:58.945
users will start kind of coming in.

00:35:58.955 --> 00:36:02.155
That's maybe the first wave of
users that come in other than just

00:36:02.155 --> 00:36:03.475
looking for Twitter alternatives.

00:36:03.775 --> 00:36:04.130
Matt: Yeah.

00:36:04.580 --> 00:36:05.540
Um, I know in podcasting 2.

00:36:05.540 --> 00:36:10.410
0, this will get a little bit technical,
but the, there's a lot of features

00:36:10.410 --> 00:36:14.890
that they're, that they're exploring,
you know, powered by activity pub and

00:36:15.570 --> 00:36:20.550
especially like comments and, um, you
know, being able to like podcast, like,

00:36:20.550 --> 00:36:21.700
cause this doesn't exist right now.

00:36:21.700 --> 00:36:22.340
Like, especially.

00:36:22.855 --> 00:36:25.775
You know, blogging is,
is fragmented, right?

00:36:25.775 --> 00:36:27.465
There's, I mean, you
just have search, right?

00:36:27.465 --> 00:36:28.405
You have Google, right?

00:36:28.675 --> 00:36:32.114
And other search engines, but there's
no, you know, I don't know if any,

00:36:32.115 --> 00:36:35.985
you're not going to a place to go,
Oh, I want to just look at these blog

00:36:35.995 --> 00:36:38.075
categories and see all the metadata there.

00:36:38.504 --> 00:36:41.334
Um, but they're trying to
do that with podcasting 2.

00:36:41.335 --> 00:36:46.115
0, you know, thanks to, uh, things like
activity pub, because that data with air

00:36:46.115 --> 00:36:51.920
quotes met, maybe With air quotes can be
shared throughout all app experiences.

00:36:51.930 --> 00:36:56.879
So if you like my podcast and let's
say pocket casts, it might show

00:36:56.880 --> 00:36:59.149
up in overcast that you liked it.

00:36:59.150 --> 00:37:02.592
And that sort of like that data
is every can be everywhere.

00:37:02.700 --> 00:37:06.669
If these other apps decide to like pull
in the likes, pull in the comments.

00:37:07.030 --> 00:37:12.290
And it's just like a one stop shop where
by enabling having these features live on.

00:37:13.025 --> 00:37:17.155
Or through activity pub, other apps
can build upon that experience and

00:37:17.155 --> 00:37:19.895
then build the experiences that
they want for their audiences.

00:37:19.895 --> 00:37:21.884
You don't want to see
comments in this podcast app.

00:37:21.885 --> 00:37:22.335
No problem.

00:37:22.335 --> 00:37:24.045
They, they don't use
comments in this podcast.

00:37:24.055 --> 00:37:28.544
You'll never see it, but in these other
three podcast apps, comments are there.

00:37:28.554 --> 00:37:29.645
You can engage with them.

00:37:30.074 --> 00:37:31.105
And I really liked that.

00:37:31.115 --> 00:37:32.895
Like, I think that's an amazing thing.

00:37:34.405 --> 00:37:38.385
Let's talk about the production of the
show of the show, of the series that

00:37:38.385 --> 00:37:40.024
you're, that you're building fantastic.

00:37:40.125 --> 00:37:43.825
Uh, and I, you know, I had no
doubts that it, that it wouldn't be.

00:37:44.205 --> 00:37:47.025
Um, you're producing the whole
thing, working with a team,

00:37:47.025 --> 00:37:49.085
like a one, one camera setup.

00:37:49.085 --> 00:37:52.225
Uh, I don't think it is, but judging
by what I've seen, but what's the

00:37:52.225 --> 00:37:53.864
production look like behind the scenes?

00:37:53.875 --> 00:37:54.844
How does it all come together?

00:37:54.865 --> 00:37:55.985
Do you work with anybody else?

00:37:56.274 --> 00:37:57.784
How much work you do and let, let us know.

00:37:58.710 --> 00:38:02.110
Doc: So the interviews are
mostly shot, um, the same way

00:38:02.150 --> 00:38:03.210
you and I are chatting right now.

00:38:03.210 --> 00:38:05.820
I even bought a new camera to kind
of make it look a little nicer,

00:38:06.030 --> 00:38:09.140
but they're shot in my office
in San Francisco, just a shared.

00:38:10.490 --> 00:38:15.810
And, um, for the bulk of the non
interview stuff, like the intros and

00:38:15.810 --> 00:38:19.350
that first episode and the, and the
fifth episode, um, those are shot in

00:38:19.420 --> 00:38:24.500
automatics office on mission street
in San Francisco, which is one of the

00:38:24.500 --> 00:38:26.690
coolest buildings in the entire city.

00:38:26.690 --> 00:38:27.470
And no one knows about it.

00:38:27.470 --> 00:38:28.270
It's a real gym.

00:38:28.650 --> 00:38:32.310
And I was super excited because I, I
been in there before they moved in there.

00:38:32.640 --> 00:38:34.210
And when I found out they
were there, I was like, can,

00:38:34.332 --> 00:38:35.270
can we shoot the whole thing?

00:38:35.270 --> 00:38:35.320
Yeah.

00:38:35.485 --> 00:38:42.605
And so, uh, we had one day to shoot in
automatic office and, um, I hired a camera

00:38:42.605 --> 00:38:47.125
guy to kind of help just because it was,
if, if, if I had like, if I had infinite

00:38:47.125 --> 00:38:48.435
days, I'd just do it all by myself.

00:38:48.435 --> 00:38:51.495
But I was like, let's just, we, you know,
we've got five episodes, we've got six

00:38:51.495 --> 00:38:56.125
hours, so I hired a friend to kind of come
and shoot and it was for the most part,

00:38:56.155 --> 00:39:01.080
one camera, uh, and I wrote the script
myself and, you know, it was Uh, I'm

00:39:01.080 --> 00:39:04.620
the on screen guy for better, for better
or worse, that's, that's who you get.

00:39:04.830 --> 00:39:07.540
Um, but, uh, yeah, I just got to,

00:39:07.554 --> 00:39:09.494
Matt: And the camera guy
throws paper at you, right?

00:39:09.494 --> 00:39:12.035
You're he's throwing the paper at,
or are you throwing it at yourself?

00:39:12.035 --> 00:39:12.395
Like off

00:39:12.500 --> 00:39:14.090
Doc: No, the camera guy was doing, yeah.

00:39:14.190 --> 00:39:16.370
So he's, he's a stunt double as well.

00:39:16.410 --> 00:39:18.410
Uh, and, and helped
with folly, I guess too.

00:39:18.770 --> 00:39:25.170
Um, but yeah, it, the, the first episode
is largely me in the office, um, kind

00:39:25.170 --> 00:39:28.500
of talking at the camera and the next
episode, which you haven't seen yet

00:39:28.750 --> 00:39:32.636
is an interview with Um, Evan Pedromo,
who's the co creator of ActivityPub.

00:39:33.350 --> 00:39:36.460
And I try to stay away from like, you
know, history and stuff like that.

00:39:36.460 --> 00:39:40.050
I just wanted to kind of get him talking
about the things that someone who's just

00:39:40.050 --> 00:39:41.690
learning about it could really enjoy.

00:39:41.700 --> 00:39:43.140
Like still keep this instead of right.

00:39:43.610 --> 00:39:47.270
Instead of like aiming towards
Fediverse users, uh, let's try to get

00:39:47.270 --> 00:39:50.410
people to understand the potential
of what this could really be.

00:39:50.770 --> 00:39:55.325
And, um, As also part of the production,
I got to write songs for the episodes,

00:39:55.725 --> 00:40:00.595
uh, which is, you know, long interest of
mine is writing music and anytime I get a

00:40:00.595 --> 00:40:03.965
chance to write a stupid jingle, you know,
I've wrote a jingle for Activity Pub.

00:40:03.965 --> 00:40:05.025
I wrote a jingle for Mastodon.

00:40:05.245 --> 00:40:06.615
Well, uh, uh, yeah.

00:40:06.825 --> 00:40:11.045
And, and so it's just, it was just a
chance, everything I said, um, when

00:40:11.045 --> 00:40:13.835
I was writing the script, I was like,
I, I think, I think there's a song.

00:40:13.970 --> 00:40:14.690
Potential here.

00:40:14.880 --> 00:40:15.810
And they were like, go for it.

00:40:15.820 --> 00:40:16.350
I was like, really?

00:40:16.900 --> 00:40:19.550
Every, every weird, stupid idea I had.

00:40:19.790 --> 00:40:24.070
Um, and you know, uh, Matt, as a, as
a contractor who had been working full

00:40:24.070 --> 00:40:27.590
time for a company for 10 years as a
contractor, I'm like, wow, when you're

00:40:27.590 --> 00:40:29.330
a contractor, you're like the expert.

00:40:29.380 --> 00:40:32.000
So if you just say something, they're
like, Oh, this must be a really good idea.

00:40:32.340 --> 00:40:34.990
Where like, if you're like, if you're
like full time with the company and

00:40:34.990 --> 00:40:37.700
stuff, you're like, Oh, I think we
should, you know, do, do a song in here.

00:40:37.700 --> 00:40:41.020
Well, let's, let's, let's play it by
this audience and see how it works.

00:40:41.020 --> 00:40:41.740
And, you know, see

00:40:41.760 --> 00:40:43.000
Matt: Let's talk to legal.

00:40:43.010 --> 00:40:44.830
Let's get the marketing team involved.

00:40:45.220 --> 00:40:45.990
Oh God.

00:40:46.680 --> 00:40:47.200
Doc: this is great.

00:40:47.210 --> 00:40:48.960
This was, this is just
like any stupid idea.

00:40:48.970 --> 00:40:52.780
I wish, I wish, honestly, I have more
dumb ideas because I would have loved

00:40:52.780 --> 00:40:55.300
to have seen where, where the limit was.

00:40:55.340 --> 00:40:58.810
Like, uh, you know, like, uh,
no, doc, you shouldn't parachute

00:40:58.820 --> 00:41:00.510
off of the tower for this.

00:41:00.530 --> 00:41:02.180
I think we're, I think we got the point.

00:41:02.800 --> 00:41:04.280
I think we, we conveyed that.

00:41:04.360 --> 00:41:04.670
Yeah.

00:41:04.940 --> 00:41:06.480
They were, they were
super supportive of this.

00:41:06.620 --> 00:41:16.594
Okay.

00:41:16.894 --> 00:41:18.105
Matt: Can't wait to see the next episode.

00:41:18.105 --> 00:41:21.054
I hope we're, if anyone from
Automatic is listening, I, you know.

00:41:21.305 --> 00:41:25.565
Bring Doc on to continue to do
more content, uh, for wordpress.

00:41:25.565 --> 00:41:30.825
com, uh, beyond the Fediverse, uh, uh, if,
if that's possible, uh, but if you're also

00:41:30.825 --> 00:41:34.905
looking to hire somebody to jump off of a
tower with a parachute with your WordPress

00:41:34.925 --> 00:41:38.434
logo on it, uh, he's for hire at docpop.

00:41:38.434 --> 00:41:42.465
org, uh, check him out, uh, as a
freelance WordPress content creator.

00:41:42.870 --> 00:41:47.510
Um, anything else, anywhere else folks can
go to say thanks to, to visit you online?

00:41:47.580 --> 00:41:51.540
Macedon, Twitter, any other,
uh, corporate social networks

00:41:51.540 --> 00:41:52.490
that folks can find you on.

00:41:53.055 --> 00:41:53.565
Doc: Absolutely.

00:41:53.565 --> 00:41:57.785
I'm still on a lot of the corporate social
networks and the way to find me is docpop.

00:41:57.815 --> 00:42:00.215
org slash about.

00:42:00.580 --> 00:42:04.070
I think that's, uh, I think that's
the one and that's where you can find

00:42:04.070 --> 00:42:05.410
my little link tree to everything.

00:42:05.470 --> 00:42:07.150
And this might be how
we do it in the future.

00:42:07.150 --> 00:42:10.560
Instead of being like, here's my username,
we just might be like, here's a section

00:42:10.560 --> 00:42:13.060
of my site where everything's listed
and that's what I'm trying right now.

00:42:13.100 --> 00:42:15.960
So you can find my GitHub,
you can find everything all

00:42:15.960 --> 00:42:17.540
from that, uh, from that page.