In this episode of the Profits on Purpose podcast, host Nate Littlewood speaks with StJohn Wiles, co-founder and president of the Bison Company. They discuss the evolution of Bison from a distribution model to a brand-focused company, the challenges faced during COVID-19, and the importance of building trust in business relationships. StJohn shares insights on scaling the brand, navigating supply chain decisions, and defining success in business, emphasizing the balance between financial growth and purpose-driven entrepreneurship.
Connect with the The Bison Company here:
LinkedIn: https://www.linkedin.com/company/thebisoncompany/
Bison Company website: https://thebisoncompany.com/
Extra company URL: http://swiles.com
Facebook:https://www.facebook.com/BisonCompany/
Instagram: https://www.instagram.com/bisoncompany/
YouTube: @TheBisonCompany
TikTok: @thebisoncopmany
I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Nate and the Profits on Purpose podcast team
Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
Visit the Future Ready CFO website here: https://www.futurereadycfo.com/
Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter
Listen to Profits on Purpose on these podcast platforms:
Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI
Apple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087
#bisonairlighter #GrillLife #BBQLife #Campfire
#profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy #purposeledprofit #missiondrivengrowth #sustainablebusiness #businessleaders #entrepreneurmindset #financialclarity #scalingbusinesses #ethicalentrepreneurship #businessstrategy #impactfulleadership #cforole #executivethinking
Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.
Each episode digs into the leadership insights and financial approaches that empower consumer products businesses to grow with clarity, resilience, and impact. You'll get a behind-the-scenes look at how visionary founders reconcile their purpose with the everyday demands of scaling a successful brand and leading with both mission and margin.
If you're a founder, finance leader, or simply navigating the purpose-profit paradox, this podcast is for you.