Room For Growth

Fan experience is top of mind for any marketer involved in the sports world, but very few brands have nailed the strategy and execution of omnichannel fan engagement in live sports. In the pilot episode of Room for Growth, Billie and Billy are joined by WillowTree Growth Manager Alyssa Baker to talk about her experience managing touchpoints such as email, push, and in-app notifications to engage NCAA fans throughout the March Madness tournament. Alyssa shares how her team balanced a hybrid of manual and automated messaging, controlled notification frequency, and adjusted their strategy based on how fans responded to the broader context of the tournament.Connect with Billie on LinkedIn: LinkConnect with Billy on LinkedIn: LinkConnect with Alyssa on LinkedIn: Link

Show Notes

Fan experience is top of mind for any marketer involved in the sports world, but very few brands have nailed the strategy and execution of omnichannel fan engagement in live sports. In the pilot episode of Room for Growth, Billie and Billy are joined by WillowTree Growth Manager Alyssa Baker to talk about her experience managing touchpoints such as email, push, and in-app notifications to engage NCAA fans throughout the March Madness tournament. Alyssa shares how her team balanced a hybrid of manual and automated messaging, controlled notification frequency, and adjusted their strategy based on how fans responded to the broader context of the tournament.


Connect with Billie on LinkedIn: Link


Connect with Billy on LinkedIn: Link


Connect with Alyssa on LinkedIn: Link


What is Room For Growth?

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!