LVMH-owned Champagne house Krug is one of the most prestigious and sought-after wines in the world. Manuel Reman, President of Krug, joins Scott Kerr to discuss what's driving the surging demand for Champagne and why the 180-year-old French house has such an extraordinary reputation. He also talks about Krug iD transparency technology, the craftsmanship devoted to producing its iconic flagship Krug Grande Cuvée, tackling climate change, and how Krug's first female cellar master Julie Cavil is upholding the Maison's revered legacy. Plus: Why pairing music with Champagne is an important element of the Krug experience
Featuring: Manuel Reman, President of Krug Champagne (krug.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
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What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.