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This file was generated by Descript 

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voiceover: A key component of the
modern world economy, the chemical

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industry delivers products and
innovations to enhance everyday life.

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It is also an industry in transformation
where chemical executives and

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workers are delivering growth and
industry changing advancements while

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responding to pressures from investors,
regulators, and public opinion.

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Discover how leading companies
are approaching these challenges

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here on the chemical show.

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Join Victoria Meyer, president
of Progressio Global and

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host of the chemical show.

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As she speaks with executives across the
industry and learns how they are leading

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their companies to grow, transform, and
push industry boundaries on all frontiers.

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Here's your host, Victoria Meyer.

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Victoria: Hi, this is Victoria Meyer.

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Welcome back to The Chemical Show
where Chemicals Means Business.

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Today, I am speaking with
Gaurab Chakrabarti, who is the

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co-founder and CEO of Solugen.

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There's a lot we can say about Gaurab.

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He is a physician and a scientist, , a
Forbes 30 under 30 recognition in

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industry and manufacturing, and more
importantly, in 2016, he and Sean Hunt

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co-founded Solugen with this vision of
decarbonizing the chemical industry.

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So we're going to be talking
about that today and more.

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Gaurab, welcome to The Chemical Show.

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Gaurab: Thank you for having me.

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, really excited to be on.

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Victoria: I'm really
excited to have you here.

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So chemicals and biochemicals.

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Um, weren't part of your
original plan is my guess, right?

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So the story is, and you can tell
us the story, but the story is you

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were on your way to being a medical
doctor, before you started Solugen.

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So what got you onto this path?

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Gaurab: So I ended up getting
the medical doctorate.

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What we, what I was doing, I
was studying pancreatic cancer.

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And in pancreatic cancer, there's, uh,
like a unique quirk that people have

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known for, for years is that it makes
chemicals like hydrogen peroxide and

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certain organic acids super efficiently.

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And everyone just knew it.

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It was like this like secret
that everyone knew about in the

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industry, but no one really knew why.

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And so what I was really interested in
learning was like, why is it, what's

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actually driving its ability to do that?

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So that's really what got me
interested in the chemical side

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was how does this cell do that?

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But on top of that, I came
from a chemicals family.

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So my whole entire.

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My dad was a chemicals entrepreneur.

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My uncle's chemicals entrepreneur.

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Everyone in my family is either a chemical
engineer or a chemicals entrepreneur.

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So that was the life you know,
that was like the life path.

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And so I said, you know what?

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No, I'm not going to do that.

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I'm going to go be a physician scientist.

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I'm going to figure out cancer, right?

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That's what I thought was
a really cool place to be.

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But little did I know, uh, that cancer
really is just a chemical factory.

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It's just like any other, you
know, chemical process that

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it's a complex chemical process.

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But once I started studying the cancer
biology, I realized that this is the

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same thing that My dad talks about, this
is the same thing my uncles talk about,

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it's just, it's called mass balance.

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Like, something goes
in, something comes out.

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That's really all it is.

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Uh, and so

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that's where it all started was this,
um, insight that like, Hey, maybe there's

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something about cancer that can teach
us something about chemical processing.

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So I talked to my best friend, Sean Hunt,
who is at MIT doing his, uh, He's a Ph.

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D.

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in chemical engineering on the production
of massive industrial chemicals.

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He's like, I call him the dinosaur.

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He's your traditional like heat pressure,
petrochemistry, super skeptical of

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biotechnology for a good reason.

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Right.

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There's, there's been
some failures in the past.

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So Where we came together, we said,
was there's actually something here

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is that there's this thing called an
enzyme that's in pancreatic cancer

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that can basically act as a catalyst.

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So catalyst is used everywhere
in chemistry, and this turns

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out pancreatic cancer has the
world's most efficient catalyst.

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And so we teamed up and we realized that.

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There's a better way to make
these chemical products.

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People just haven't had
the opportunity to see it.

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And so we were just in a fortunate
position where, the stars kind of

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aligned that I have this instinct
on, hey, there's something here.

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Sean has just the hardcore intellect
of knowing how to make it real.

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And together we just had this passion
for like making something happen that

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like, I think when you meet Sean and
I, the thing that you'll probably pick

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up quickly is that like, we're just
relentless, like we will not stop until

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we figure out like how to make it work.

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And I think the two of us together
kind of fed off that energy.

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And we realized there was like a big
problem in the market where it was.

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Yield is the issue, right?

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If you look at the whole point of
the chemicals industry, you want

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to go from feedstock to product
as efficiently as possible.

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In certain respect of the industry, that
yield can be 50, 60%, which is good.

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You make money, right?

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You're making 20%, whatever it is.

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But then the question becomes,
well, what happens to that

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other 40, 50% of your feedstock?

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Either it can go into the
environment as an emission.

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Or it can be reused in your process.

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But when you reuse it in the
process, it costs energy.

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It costs money.

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It costs labor.

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So what we said was, is there a world
where we can take this enzyme from cancer

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that has never been touched before in
the context of chemicals industry and

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put it in effectively a chemical reactor.

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So instead of like trying to build like a
biotech facility, we said, you know what?

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Let's keep it simple.

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Let's take it out of the cancer.

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This little enzyme catalyst.

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And drop it in a chemical
plant and see if it works.

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And obviously it didn't work completely
well the first time, but it worked

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well enough where we were confident
that like, Hey, if this is a problem

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that Sean and I are passionate
about, I think we can solve it.

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So that was really what got us
to where we started the company.

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It was less about like.

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Our insight in the chemical industry,
it was more about like, just his

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passion to solve the problem.

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And I think that's

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Victoria: That's cool.

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Gaurab: yeah, that's kind
of why we did what we did.

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Victoria: That's very cool.

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And I, and I actually like how you
relate the, the enzyme that are naturally

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occurring in our bodies elsewhere.

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I, a lot of times when I try to describe
what a catalyst is to somebody who

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has no idea, I'm like, you
know, have you ever baked bread?

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You know, think of

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yeast.

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Yeast is a catalyst.

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And I, and I think we boil it
down to really simple things.

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Uh, we can demystify it,

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Gaurab: Yes.

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And it's not scary, right?

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Like it's, I think the other beauty
of, of why we started Solugen was

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we wanted to bring people from
different backgrounds, right?

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I I'm not a chemical engineer.

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Sean's not a enzymologist, but that's the
environment that we're trying to create.

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Victoria: Right?

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That's very true.

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It's a, it's an industry that, um, it's
chemists and chemical engineers and

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kind of traditional hard scientists,

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Gaurab: Yeah,

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Victoria: Continuing to
work and develop and grow.

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Gaurab: exactly.

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Victoria: Let's talk a
little bit about Solugen.

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And what the company is and
what you guys are really doing.

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Gaurab: Yeah, absolutely.

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So really going back to how we
started, we started to think

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about things in terms of yield.

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So if you look at what we're trying
to do at Solugen, we believe that to

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decarbonize the chemicals industry
is a nearly impossible task.

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And I'm saying that with the,
with a company whose mission is

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to decarbonize this industry,

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right?

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Not like steel.

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It's not like cement, right?

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If you look at steel or cement
or the big industrial emitters,

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they're one product, right?

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It's a steel, steel is steel, but
in the chemicals industry, you're

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talking about a slew of product.

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You're talking about thousands of
different SKUs, each with its own

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unique quirk and how it's manufactured.

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So what we said was, let's create a
framework by which we can actually

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think about this decarbonization.

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And there's really three buckets in
that framework that we break it down.

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One is we believe feedstock and
circular feedstock are going to be key.

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This doesn't just mean
bio based feedstock.

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Imagine there was oil that was
going to be burned for fuel value.

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But what if you can reuse that
oil for making chemicals, right?

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There's all these like ways of
recirculating, recircularizing

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different feedstocks to
actually drop carbon intensity.

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So that was number one.

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Number two was more efficient processes.

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So this goes back to our
earlier conversation on yield.

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Where we believe that for us to
have a decarbonized process, you

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need the highest yield that, you
can technically, get and so that's

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where the enzyme technology came in.

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And the third was local supply chains.

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So we are quite convinced that being
close to the customer and being close to

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your feedstock are really the things that
are going to matter to this industry.

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Cause.

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Otherwise you end up being in
the same problem as what the

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steel mill industry was, right?

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There was these massive steel factories
that created steel that had to be

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shipped thousands of miles away to
the end customer Until a company

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called Nucor comes along and says
hey, what if we miniaturize this?

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What if we were able to make smaller
versions of these factories and put them

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close to either where the feedstock is or
where the customers consuming the product.

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So we, that's the same idea that we
had was like, well, what if you can

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create chemical mini mills instead
of creating giant massive facilities

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today?

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And we did that.

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So it isn't, yeah, exactly.

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Yeah.

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Victoria: That's cool.

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And in fact, what's interesting with
this, and I've had this conversation

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with others, this idea of you know,
when you look at the length of

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chemical supply chains so much of
the emissions, the environmental

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impact is actually on logistics.

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Right?

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And so.

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The shipping industry, the
logistics industry is doing a lot

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of work to try to decarbonize.

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But this idea of being, uh,
uh, close to where, you know,

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Gaurab: I think close.

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Victoria: the consumption is, close
to where the feedstock is, is unique.

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You know, I was involved in the very early
stages of Shell Pennsylvania, which is a

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new asset that Shell has recently started
up for polyethylene in, in Pennsylvania.

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Part of the, part of our logic
and the value proposition was.

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Being close to the customers where
the consumption was and close to the

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feedstock and cutting out logistics.

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Now that's on a massive scale because
the other challenge that the chemical

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industry has, of course, is an unwavering
view on what economies of scale

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are right.

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And this, and this.

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Bigger must be better.

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There must be more economies

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in a bigger asset.

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And so we see this today.

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We see certainly when you think
about the ethylene value chain, the

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assets are getting larger and larger.

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And, and there's a bit of a
competition to get to who can build

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the biggest, most efficient asset.

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Which may or may not be
the long term solution.

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Gaurab: Yeah.

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And the thing is like, that's why
I think it's going to be so hard

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for us to wrap our heads around.

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Like, what does decarbonization
mean in this industry?

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Cause every product is
so different, right?

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With ethylene, you actually
might really want massive scale.

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Like to your point, that's where
you get your economies of scale.

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The problem then becomes Are we
pushing volume onto customers

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or are we pushing quality?

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Right?

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So if you look at like the way a
lot of commodity chemicals are set

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up, it is a volume game, right?

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But by definition it's a volume game.

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But what if there's a different
way of looking at how we deliver

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chemicals instead of saying,
Hey, I want to push volume.

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What if there was a world where we could
say, Hey, I want to push performance.

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I want to figure out how my product or
my set of products can actually drive

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more profit for you instead of saying,
Hey, I just want to sell you volume.

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That's where like Solugen is.

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I think we're growing up in this era
where like chemicals as a service

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or like chemical leasing all these
cool new ideas are starting to become

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hot and we're starting to realize
that there are technologies that can

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be part of that story of delivering
performance instead of just volume.

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Victoria: and, and, and
that's honestly, that's the

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specialty chemical story, right?

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And that's where we're specialty chemical
companies focus is less on less on

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volume, more on value and performance.

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So what you guys have obviously figured
out an array of products that can

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be produced from your technologies.

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Are there any particular areas
that you're focusing in on?

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Gaurab: Yeah.

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So the way that we do it we have.

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We have four core values at Solugen.

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One key core value is think big,
act now, which is, like, have

00:12:00.267 --> 00:12:02.357
an insanely big dream, right?

00:12:02.357 --> 00:12:06.437
Never give up on that dream, but what
are the, I call it the stair steps or the

00:12:06.447 --> 00:12:10.497
idea maze, where it's like, what are the
little things we have to do incrementally?

00:12:10.807 --> 00:12:12.157
To get to that big vision.

00:12:12.447 --> 00:12:15.987
And so the way we look at it
is we make products today.

00:12:15.987 --> 00:12:17.327
We make two key products.

00:12:17.327 --> 00:12:21.477
We started with hydrogen peroxide, as
I said, but now really are the bulk

00:12:21.477 --> 00:12:25.807
of our revenues now coming from two
different acids, a gluconic acid and

00:12:25.807 --> 00:12:30.727
glucaric acid, and what we've said
here is that we don't just want to be a

00:12:30.727 --> 00:12:32.792
glucaric acid or gluconic acid company.

00:12:32.812 --> 00:12:36.392
We're doing that because we see it
as a critical step in the way of

00:12:36.392 --> 00:12:40.832
decarbonization journey, where that work
that we're doing to sell the gluconic

00:12:40.832 --> 00:12:43.182
and glucaric acid into these end markets.

00:12:43.182 --> 00:12:44.632
So wastewater treatment.

00:12:44.977 --> 00:12:46.187
Concrete agriculture.

00:12:46.187 --> 00:12:48.757
We sell the application,
the performance benefits.

00:12:49.137 --> 00:12:54.127
We think those are critical to cashflow
the platform so that we can go after the

00:12:54.127 --> 00:12:58.247
bigger meatier problems like plastics,
but you're not going to do that overnight.

00:12:58.577 --> 00:13:01.657
So our approach has been like,
I mean, it's not surprising.

00:13:01.677 --> 00:13:06.587
This is what people have done in the
chemicals industry for years is we create

00:13:06.837 --> 00:13:11.367
products that have clear demand signal
where we can have a performance advantage.

00:13:11.712 --> 00:13:14.842
And then once we can cash flow
that product, we reinvest it into

00:13:14.842 --> 00:13:18.072
the platform so that we can go
after the bigger molecules like

00:13:18.082 --> 00:13:19.662
plastics and things like that.

00:13:19.961 --> 00:13:20.201
Victoria: Yeah.

00:13:20.201 --> 00:13:23.461
You start, start small,
sell out, sell up and keep

00:13:23.761 --> 00:13:24.031
Gaurab: relevant.

00:13:24.031 --> 00:13:24.341
Exactly.

00:13:24.572 --> 00:13:25.172
It's developing.

00:13:25.921 --> 00:13:26.211
Victoria: Cool.

00:13:26.451 --> 00:13:30.001
So where are you guys in the
commercialization development stages?

00:13:30.001 --> 00:13:32.331
Because when I think about, It's
cellulogen certainly been in

00:13:32.331 --> 00:13:35.961
the public eye for a long time,
but I think the question is

00:13:35.961 --> 00:13:37.471
always, how commercial are you?

00:13:37.501 --> 00:13:39.621
So, so where would you
guys categorize yourself?

00:13:40.212 --> 00:13:40.332
Gaurab: Yeah.

00:13:40.452 --> 00:13:42.772
the commercialization journey
for us maybe I can just tell

00:13:42.772 --> 00:13:44.132
you very briefly how we started.

00:13:44.532 --> 00:13:47.772
We started selling peroxide to float spas.

00:13:47.782 --> 00:13:50.052
So float spas, this is bizarre.

00:13:50.437 --> 00:13:54.027
There's these like isolation
tanks where you just sit and float

00:13:54.286 --> 00:13:54.846
Victoria: Oh yeah.

00:13:54.997 --> 00:13:56.267
Gaurab: 25 percent salt.

00:13:56.307 --> 00:13:57.717
They use peroxide to clean it up.

00:13:58.197 --> 00:14:00.967
So what we said was, Hey, our
first product is peroxide.

00:14:00.977 --> 00:14:03.787
There's no way we're going to compete
against the big industrial guys.

00:14:04.207 --> 00:14:06.587
So we started very commercial first.

00:14:06.927 --> 00:14:11.117
Just servicing a small niche group
of customers the best we could.

00:14:11.407 --> 00:14:16.907
So we sold, we had 80 percent of the
market share by 2018 or something, which

00:14:16.937 --> 00:14:20.457
it wasn't like a huge number, but it
was a profitably large number for us.

00:14:20.917 --> 00:14:23.527
And so then that was really
the philosophy with which we

00:14:23.527 --> 00:14:25.097
approached commercialization.

00:14:25.417 --> 00:14:29.457
Which is let's keep scaling up,
but find customers that we can

00:14:29.487 --> 00:14:31.417
delight at every single scale.

00:14:31.467 --> 00:14:33.217
So we've got three facilities.

00:14:33.217 --> 00:14:35.267
Now we have a Houston facility.

00:14:35.267 --> 00:14:40.267
That's like our marquee facility
that supports really in a 200 mile

00:14:40.267 --> 00:14:44.207
radius, the different customers and
wastewater energy and construction.

00:14:44.637 --> 00:14:48.657
And we've got a second facility
in West Texas, Lubbock, Texas.

00:14:49.102 --> 00:14:53.082
That facility was specifically
set up just to service produced

00:14:53.082 --> 00:14:54.922
water and the energy sector.

00:14:55.052 --> 00:14:57.402
That's a huge problem that's
happening is when you drill for

00:14:57.412 --> 00:15:00.382
oil, you're not just drilling for
oil, you're getting a lot of water.

00:15:00.692 --> 00:15:04.752
And so for us, our products were
suited just like the float spot to

00:15:04.752 --> 00:15:06.172
clean up that water really well.

00:15:06.492 --> 00:15:08.042
So that's where our second facility is.

00:15:08.052 --> 00:15:12.142
And now we just broke ground on our
third commercial facility in Minnesota.

00:15:12.212 --> 00:15:14.852
That's right across the corn, uh, belt.

00:15:14.962 --> 00:15:16.922
So that's a perfect area
for us to distribute.

00:15:16.922 --> 00:15:17.212
So I'd

00:15:17.212 --> 00:15:21.572
say where we are commercially, we've
got three commercialized products at

00:15:21.632 --> 00:15:24.032
scale growing revenues fairly rapidly.

00:15:24.292 --> 00:15:27.322
But we want to keep launching products
every 18 months using platform.

00:15:28.556 --> 00:15:28.826
Victoria: Cool.

00:15:28.996 --> 00:15:32.936
And there, and it sounds like they're
primarily water treatment products.

00:15:32.936 --> 00:15:33.976
What else is that a good

00:15:33.976 --> 00:15:34.656
Gaurab: assessment?

00:15:35.296 --> 00:15:38.322
That's where we're focusing a lot
of our attention because we see

00:15:38.322 --> 00:15:42.402
that as one of the fastest growing
needs in the chemicals industry.

00:15:42.702 --> 00:15:45.982
Especially if you look at like what's
happening with semiconductors and

00:15:45.982 --> 00:15:49.462
a lot of the manufacturing that's
being on short in the U S we do need

00:15:49.462 --> 00:15:51.882
to think deeply about, well, how are
we going to handle all that water?

00:15:52.212 --> 00:15:55.742
And so we'd rather have that be our
chemistries than other chemistries.

00:15:55.832 --> 00:15:59.822
Victoria: The path to commercialization,
as you know, is not straightforward.

00:15:59.882 --> 00:16:03.052
There's always been a lot of great
scientists and innovators that

00:16:03.062 --> 00:16:06.862
have identified molecules that
frankly never get out of the lab.

00:16:07.882 --> 00:16:09.812
And it's possible that you
guys have some molecules that

00:16:09.812 --> 00:16:10.862
may never get out of the lab.

00:16:10.862 --> 00:16:11.742
So we'll see, right?

00:16:11.742 --> 00:16:13.382
I mean, I'm sure there's, that's possible.

00:16:13.652 --> 00:16:17.532
What's really the key enablers though,
when you think about the enablers

00:16:17.542 --> 00:16:20.552
of commercialization for Solugen.

00:16:20.923 --> 00:16:22.983
Gaurab: So where we are
again, we're small, right?

00:16:22.983 --> 00:16:26.303
Like we're still tiny company
in the scheme of this industry.

00:16:26.603 --> 00:16:29.753
So the advantage we have is
really getting to know what

00:16:29.753 --> 00:16:31.133
the customer's pain points are.

00:16:31.183 --> 00:16:34.363
And so we took motivation
from polyethylene.

00:16:34.453 --> 00:16:39.203
So basically HDPE, it didn't start
as, as we know, HDPE today, right?

00:16:39.203 --> 00:16:40.913
Like in every single product in the world.

00:16:41.328 --> 00:16:43.848
It started off in the
modest hula hoop market.

00:16:44.058 --> 00:16:48.308
So basically, when it first kicked
off, hula hoops were metal, right?

00:16:48.348 --> 00:16:49.028
They're heavy.

00:16:49.378 --> 00:16:51.018
It was hard to really get things going.

00:16:51.398 --> 00:16:55.528
And then the folks that made
this HDPE said, well, what if

00:16:55.528 --> 00:16:56.588
we can make a lighter hula hoop?

00:16:56.828 --> 00:16:59.308
Customers loved it, and
that's where they started.

00:16:59.318 --> 00:17:02.788
They started not at, hey, what's
this like crazy great ambition?

00:17:02.798 --> 00:17:06.618
They started a pain point that they knew
that their product could solve today.

00:17:07.033 --> 00:17:10.293
And then when we look back, HDP
is one of the biggest successes

00:17:10.293 --> 00:17:11.683
of the chemicals industry, but it

00:17:11.683 --> 00:17:13.243
started off with a point, right?

00:17:13.243 --> 00:17:14.073
Like it was a toy.

00:17:14.483 --> 00:17:20.013
And so that's really like the, it's a
much more, it's a slower strategy, right?

00:17:20.013 --> 00:17:23.613
Where it's like, I want to first
make sure I'm solving the pain

00:17:23.613 --> 00:17:24.923
point for a hundred people.

00:17:25.308 --> 00:17:27.198
And then really nail that pain point.

00:17:27.228 --> 00:17:30.588
And then, then we can start going and
attacking bigger and bigger problems.

00:17:30.598 --> 00:17:32.878
So that's really the
commercialization framework.

00:17:32.878 --> 00:17:33.908
It's very simple.

00:17:33.958 --> 00:17:34.858
What is the problem?

00:17:35.208 --> 00:17:36.028
Can we solve it?

00:17:36.168 --> 00:17:38.448
If we can't solve it, what do we
need to figure out how to solve it?

00:17:39.742 --> 00:17:40.032
Victoria: Cool.

00:17:40.252 --> 00:17:44.202
So, so you talk about Solugen being
a very small company and yet you

00:17:44.202 --> 00:17:47.132
know, you've currently, I actually
thought it was a billion dollar

00:17:47.142 --> 00:17:48.862
valuation, but you're at a 2 billion

00:17:49.658 --> 00:17:49.878
Gaurab: Yeah.

00:17:50.962 --> 00:17:52.862
Victoria: valuation, uh,
significant venture capital

00:17:52.862 --> 00:17:55.412
investment, lots of media attention.

00:17:56.882 --> 00:17:57.862
How do you reconcile this?

00:17:58.072 --> 00:17:58.572
I think it's,

00:17:58.778 --> 00:17:58.988
Gaurab: Yeah.

00:17:59.742 --> 00:18:01.582
Victoria: you know, how does a
small company have a 2 billion

00:18:01.842 --> 00:18:03.242
valuation will be one question.

00:18:03.242 --> 00:18:07.306
how do How do you grow
into this expectation?

00:18:07.316 --> 00:18:10.656
And I guess maybe when do you
grow into this expectation?

00:18:10.826 --> 00:18:10.946
Gaurab: Yeah.

00:18:11.152 --> 00:18:15.972
This is where, um, we take a very, you
know, like I agree that there's a lot

00:18:15.972 --> 00:18:20.752
of, a lot of media attention on Solugen,
because people want this to succeed.

00:18:20.752 --> 00:18:20.932
Right.

00:18:20.932 --> 00:18:24.012
People want cleaner chemistry, but
you have to divorce like what people

00:18:24.012 --> 00:18:25.612
want with what is best for business.

00:18:25.622 --> 00:18:27.392
So like what's best for our business

00:18:27.742 --> 00:18:29.222
is credibility and proof points.

00:18:29.322 --> 00:18:32.472
We have this phrase called the
two great filters at Solugen.

00:18:32.712 --> 00:18:35.972
The first great filter is, does
your technology even scale?

00:18:36.062 --> 00:18:37.012
Is it real?

00:18:37.212 --> 00:18:37.512
Right.

00:18:37.792 --> 00:18:41.472
And so we've crossed that filter
with, I think, pretty good grades.

00:18:41.942 --> 00:18:44.082
Now the second filter
we're coming to is great.

00:18:44.142 --> 00:18:46.312
Does this thing scale
into  a massive business?

00:18:46.712 --> 00:18:48.132
That's the second great filter.

00:18:48.582 --> 00:18:50.202
And where we are on that, I think.

00:18:50.757 --> 00:18:54.937
The biggest win for us, actually we
announced it today, was the Department

00:18:54.937 --> 00:18:56.807
of Energy's loan program, office loan.

00:18:57.287 --> 00:19:02.567
So this one is, this was a 20 month
diligence process where we had

00:19:02.567 --> 00:19:07.667
the world's leading experts in our
technology and markets come in and

00:19:07.717 --> 00:19:10.177
really look under the hood at Solugen.

00:19:10.227 --> 00:19:14.282
Every single customer contract, every
single operating parameter on the

00:19:14.282 --> 00:19:16.052
plant, it was diligence to death.

00:19:16.462 --> 00:19:19.932
This was what we consider our second
great filter, which was, okay, great.

00:19:19.932 --> 00:19:22.122
We know the technology
works, but does it work?

00:19:22.122 --> 00:19:25.532
And does it scale up in such a way that
we can build a massive business out of it?

00:19:26.212 --> 00:19:29.832
The success of getting that department
of energy loan program office loan.

00:19:29.852 --> 00:19:33.062
This is the one that Tesla got
for the Fremont facility that's

00:19:33.062 --> 00:19:34.482
really when Tesla took off, right?

00:19:34.502 --> 00:19:34.902
Is if you

00:19:34.902 --> 00:19:35.532
remember it.

00:19:35.857 --> 00:19:37.507
That was their inflection point.

00:19:37.797 --> 00:19:41.937
I suspect we're in a similar inflection
point right now, where, because we got

00:19:41.937 --> 00:19:46.047
this loan and we're executing on this
plant, I do believe that there is a chance

00:19:46.047 --> 00:19:47.747
that Solugen will be a pretty big company.

00:19:47.807 --> 00:19:50.187
I don't know how big, but I
think that there's something

00:19:50.187 --> 00:19:51.817
here that no one else has.

00:19:52.167 --> 00:19:55.152
And that gives me the confidence to
think through that there are markets

00:19:55.212 --> 00:19:56.642
that we can go in very quickly.

00:19:57.121 --> 00:19:57.461
Victoria: Yeah.

00:19:57.502 --> 00:19:59.641
So first of all congratulations
on getting that.

00:19:59.641 --> 00:20:03.701
I know that's there was a lot of work
for you and your team to, to get the

00:20:03.701 --> 00:20:07.851
loan and not just, I guess, and it's
not just about getting that DOE loan.

00:20:07.851 --> 00:20:09.461
It's what it signifies.

00:20:09.761 --> 00:20:10.301
Right?

00:20:10.922 --> 00:20:14.352
Gaurab: It's the, it's basically
that stamp that says like,

00:20:14.352 --> 00:20:15.642
wow, this is real, right?

00:20:15.642 --> 00:20:20.782
These are real hardcore projects that
have real return on invested capitals and

00:20:21.892 --> 00:20:25.292
that means we're no longer that startup,
that's bright eyed and bushy tailed.

00:20:25.292 --> 00:20:27.192
We have a lot of work to do now.

00:20:27.252 --> 00:20:30.882
Like we have to chop a lot of wood
to get to where we want to get.

00:20:31.521 --> 00:20:34.121
Victoria: So you're in the process of
building the Marshall facility, which

00:20:34.121 --> 00:20:35.741
I guess is what the funding is for.

00:20:36.091 --> 00:20:39.871
What's the timing of startup
when you think about that?

00:20:40.312 --> 00:20:40.742
Gaurab: Yeah.

00:20:40.742 --> 00:20:44.682
So right now we're pegged
for a first half of 2025.

00:20:44.747 --> 00:20:48.387
However the way the DOE loan
works, there's like a lot of,

00:20:48.577 --> 00:20:50.117
it's a very proper loan process.

00:20:50.117 --> 00:20:50.337
Right.

00:20:50.367 --> 00:20:53.497
And that, if you know these loan
processes, they can sometimes be a little

00:20:53.497 --> 00:20:54.917
slow just from an administrative side.

00:20:55.207 --> 00:21:00.927
So we're anticipating a 2025 first
half, but depending on how the DOE

00:21:01.347 --> 00:21:05.377
decides to like work with us, it
could extend to later in 2025 as well.

00:21:06.191 --> 00:21:07.141
Victoria: Why Minnesota?

00:21:07.301 --> 00:21:09.641
So in fact, when I first talked
to somebody from your team,

00:21:09.641 --> 00:21:10.561
they said the Marshall plan.

00:21:10.561 --> 00:21:11.851
I was thinking Marshall, Texas.

00:21:12.141 --> 00:21:12.841
I don't know.

00:21:12.851 --> 00:21:13.681
Marshall, Minnesota.

00:21:13.681 --> 00:21:15.391
So why Minnesota?

00:21:15.431 --> 00:21:19.936
Cause that's not a typical
place for a chemical facility.

00:21:20.356 --> 00:21:21.966
Although obviously we've got 3M

00:21:21.986 --> 00:21:22.336
Gaurab: Yeah.

00:21:22.336 --> 00:21:22.516
Right.

00:21:22.516 --> 00:21:23.026
Yeah.

00:21:23.135 --> 00:21:28.005
It's not where you, yeah, it's exactly
like, it's a great question because

00:21:28.985 --> 00:21:32.545
the way we thought about this was goes
back to our pillars of decarbonization,

00:21:32.785 --> 00:21:37.515
which was one is feedstock, circular
feedstock, two, can we be in a

00:21:37.515 --> 00:21:40.575
place where our process actually
shines in terms of the efficiency?

00:21:41.115 --> 00:21:44.245
And then three, can we be
close to or near end customers?

00:21:44.585 --> 00:21:45.235
And so if you look at.

00:21:45.475 --> 00:21:46.465
Marshall, Minnesota.

00:21:46.475 --> 00:21:47.895
We did a full bake off, right?

00:21:47.895 --> 00:21:50.835
We looked at other areas
in the Midwest as well.

00:21:51.125 --> 00:21:55.025
We ended up deciding on Marshall
because it was right across

00:21:55.025 --> 00:21:56.695
a corn processing facility.

00:21:56.725 --> 00:21:57.895
So our feedstock is sugar.

00:21:58.305 --> 00:22:00.765
So we partnered up with
ADM to build a plant.

00:22:00.825 --> 00:22:04.485
There's literally a pipeline of sugar
that comes from their plant to our site.

00:22:04.925 --> 00:22:09.125
And on top of that, the conditions,
like it's actually slightly cooler.

00:22:09.445 --> 00:22:12.885
There during the summer months, which
is really good for enzymes, like enzymes

00:22:12.925 --> 00:22:14.795
love when it's a little bit colder.

00:22:15.205 --> 00:22:17.615
And then the third piece is a
lot of the customers are there.

00:22:17.615 --> 00:22:22.105
So if you look at the agriculture sector
wastewater is a huge one in agriculture.

00:22:22.135 --> 00:22:24.945
A lot of people don't realize
a lot of the farms and things.

00:22:24.965 --> 00:22:28.025
These are some of the biggest wastewater
treatment customers in the world.

00:22:28.395 --> 00:22:30.195
And so that's where we, we focused in.

00:22:30.195 --> 00:22:33.645
So it hit those three pillars of
our, of our framework very well.

00:22:34.799 --> 00:22:38.049
There's something to be said, just
like more on a personal level.

00:22:38.049 --> 00:22:41.979
There's like a, in Minnesota and
in the Midwest, there's still

00:22:41.979 --> 00:22:44.929
that culture of like, let's do
it, the American dream is real.

00:22:44.949 --> 00:22:46.939
Can we build faster than
anyone else in the world?

00:22:47.539 --> 00:22:48.839
That pride is still there.

00:22:48.839 --> 00:22:50.239
And it's, it's awesome to be around.

00:22:51.268 --> 00:22:51.648
Victoria: Yeah.

00:22:51.838 --> 00:22:53.378
Well, and so that's actually a good point.

00:22:53.388 --> 00:22:57.618
Like if I think about workforce,
so, you know, I'm actually

00:22:57.618 --> 00:22:58.908
from, I'm from Illinois.

00:22:58.918 --> 00:23:04.178
So it, somewhat adjacent to Minnesota
corn country grew up on a small farm,

00:23:04.598 --> 00:23:08.718
uh, surrounded by farm fields and now
a few solar farms, which is always

00:23:08.718 --> 00:23:11.348
an interesting thing when we see,
traditional farms get converted.,

00:23:11.364 --> 00:23:12.444
Gaurab: Yeah.

00:23:12.558 --> 00:23:14.248
Victoria: as, you know,
pros and cons there.

00:23:14.528 --> 00:23:19.978
But one of the challenges that many
chemical operators talk about is

00:23:19.978 --> 00:23:24.658
really just workforce, having the
right workforce, not just to build

00:23:24.658 --> 00:23:26.828
the plant, but to operate the plant.

00:23:27.348 --> 00:23:28.848
How do you see this happening?

00:23:28.858 --> 00:23:32.988
Number one, how, I guess to the
extent that you can tell us, How many

00:23:32.988 --> 00:23:34.708
people do you expect to employ there?

00:23:34.968 --> 00:23:37.628
And how has your assessment
of workforce been?

00:23:38.164 --> 00:23:38.444
Gaurab: Yeah.

00:23:38.444 --> 00:23:39.894
So this is the biggest question.

00:23:39.994 --> 00:23:42.754
Just as an aside, like, I think
that's going to be the bottleneck for

00:23:42.754 --> 00:23:44.224
all this climate technology stuff.

00:23:44.254 --> 00:23:47.124
I think it's amazing
technologies, but no one cares.

00:23:47.124 --> 00:23:47.724
You can't make it.

00:23:47.724 --> 00:23:49.224
You need people to make this stuff.

00:23:49.244 --> 00:23:51.584
So this is where we spent a lot of time.

00:23:51.594 --> 00:23:53.424
So the Marshall site.

00:23:53.784 --> 00:23:56.014
Construction wise will
be about 200 people.

00:23:56.094 --> 00:23:59.314
Steady state will be roughly
around 100, 60, 100 people.

00:23:59.704 --> 00:24:01.524
So it's not small, but
it's not big either.

00:24:01.524 --> 00:24:02.504
So it's a perfect microcosm.

00:24:03.194 --> 00:24:06.384
But what we did was we invested
heavily in workforce training.

00:24:06.444 --> 00:24:11.104
So we actually have a program in Houston
where we bring, it could be a farmer.

00:24:11.114 --> 00:24:14.924
It could be honestly anyone that
has that mechanical aptitude.

00:24:15.004 --> 00:24:16.224
We bring them into Houston.

00:24:16.254 --> 00:24:17.714
They do a six month rotation.

00:24:18.034 --> 00:24:21.804
To our plant in Houston with the
operators, and so they learn everything

00:24:21.884 --> 00:24:23.814
about the operation and the culture.

00:24:23.924 --> 00:24:24.584
So like, that's the

00:24:24.584 --> 00:24:26.844
second part that's like just as important.

00:24:26.844 --> 00:24:28.934
It's like, what is that culture vibe?

00:24:28.944 --> 00:24:32.914
What's the cadence that like we move
at having them do that training program

00:24:32.914 --> 00:24:35.594
for six months has been really valuable.

00:24:35.594 --> 00:24:36.434
And so we do that.

00:24:36.749 --> 00:24:40.059
We actually have a partnership with
some of the local community colleges

00:24:40.169 --> 00:24:43.339
in Houston and in Marshall, where
we just have students come through

00:24:43.539 --> 00:24:47.309
and we have them trained through our
biomanufacturing program, just to get a

00:24:47.309 --> 00:24:49.019
sense of this is not that complicated.

00:24:49.029 --> 00:24:53.199
Yeah, it's like new technology, but at the
end of the day, it's just vessels, right?

00:24:53.199 --> 00:24:55.039
Like, we could figure out vessels.

00:24:55.389 --> 00:24:59.219
The thing that's hard to figure out
is, Reprogramming cultural mindset.

00:24:59.219 --> 00:25:03.519
So if you look at what traditional, a lot
of traditional, like chemical companies

00:25:03.519 --> 00:25:05.129
are, have been around for a while.

00:25:05.139 --> 00:25:05.799
So there's never been

00:25:05.799 --> 00:25:08.219
this urgency, you know,
it's been steady state.

00:25:08.219 --> 00:25:10.259
Let's keep the things going,
which isn't how it should be.

00:25:10.749 --> 00:25:14.239
However, we're, we're in a different
challenge where we're competing,

00:25:14.239 --> 00:25:17.769
not just on the technology, but also
establishing ourselves commercially,

00:25:18.079 --> 00:25:20.469
which means the culture has
to be slightly different.

00:25:20.519 --> 00:25:22.119
And that starts with the operators.

00:25:22.439 --> 00:25:26.939
The operators have to have this, I call
it like this Relentlessly resourceful.

00:25:27.019 --> 00:25:30.879
That's kind of the description I have
for it, which is like, something's going

00:25:30.879 --> 00:25:33.059
to break, something's not going to work.

00:25:33.219 --> 00:25:36.549
There's going to be a miscommunication
no matter what, what are you going to do?

00:25:36.729 --> 00:25:38.179
I don't care that the problem is there.

00:25:38.409 --> 00:25:39.329
How are we going to solve it?

00:25:39.349 --> 00:25:43.389
So like really getting operators trained
in that mindset of we're going to solve

00:25:43.399 --> 00:25:47.639
these problems, even if it's like a
technically very challenging, which is

00:25:47.639 --> 00:25:50.989
different than just learning
how to operate a yeah,

00:25:51.078 --> 00:25:51.718
Victoria: it is,

00:25:51.718 --> 00:25:52.088
different.

00:25:52.088 --> 00:25:56.268
And it's interesting because 30 years ago
when a lot of the chemical technologies

00:25:56.268 --> 00:25:59.728
that we take for granted, we're starting
up, there was that whole resourcefulness,

00:25:59.728 --> 00:26:02.138
like you just have to figure out
it's not going to be operating

00:26:02.138 --> 00:26:05.048
at 95% it's operating at 70%.

00:26:05.078 --> 00:26:07.358
You've got to fix it and
adapt and figure it out.

00:26:07.378 --> 00:26:09.218
And and so I think some of that was there.

00:26:09.218 --> 00:26:12.118
And then, it evolves out because
you're trying to standardize

00:26:12.128 --> 00:26:16.488
processes, yeah, ensure that you have
steady state operations, et cetera.

00:26:16.508 --> 00:26:17.168
Gaurab: yeah, yeah, yeah,

00:26:17.168 --> 00:26:19.168
Victoria: I love this
relentlessly resourceful.

00:26:19.168 --> 00:26:19.928
I think that's great.

00:26:19.958 --> 00:26:24.998
how you balance though, being.

00:26:25.683 --> 00:26:29.823
Hey, I think I'm solving a problem,
but as it turns out, what I'm doing is

00:26:29.963 --> 00:26:33.553
screwing something else up where I don't
have the authority to make that change.

00:26:33.913 --> 00:26:37.803
How do you find that balance between
giving people enough leeway to be

00:26:37.803 --> 00:26:43.203
resourceful, but also keeping them a
little bit contained because there needs

00:26:43.213 --> 00:26:46.383
to be approval processes that needs to
fit with the rest of things, et cetera.

00:26:46.989 --> 00:26:50.339
Gaurab: I can maybe just give you
like a history of what we've gone

00:26:50.339 --> 00:26:53.759
through and you can see kind of how
we've learned where we are today.

00:26:53.759 --> 00:26:55.489
So we started as kind of like.

00:26:55.834 --> 00:27:00.834
I'd say like a very much more, chaotic,
I guess, when we started the company.

00:27:01.154 --> 00:27:04.004
Safety was always number
one, so it was a lot easier.

00:27:04.274 --> 00:27:07.554
It's easier to orient towards
safety in the early days because

00:27:07.554 --> 00:27:08.874
there's not as many people.

00:27:09.304 --> 00:27:12.144
As we started to grow, we went
the, we swung the other way.

00:27:12.144 --> 00:27:12.964
We said, you know what?

00:27:13.134 --> 00:27:14.334
We're going to go process heavy.

00:27:14.344 --> 00:27:15.964
We're going to process everything.

00:27:16.244 --> 00:27:18.814
Everything is going to be an
SOP,  et cetera, et cetera, right?

00:27:19.139 --> 00:27:21.299
And that slowed everything down to a halt.

00:27:21.359 --> 00:27:24.749
Like it just nothing because we thought
we were playing corporate, right?

00:27:24.749 --> 00:27:26.039
We are, we're a company now.

00:27:26.039 --> 00:27:29.189
Like we have to have an
SOP for, you know, X, Y, Z.

00:27:29.579 --> 00:27:33.989
Now we realize it's 60 40, where
it's like 60% of the processes

00:27:33.989 --> 00:27:35.219
are absolutely critical.

00:27:35.279 --> 00:27:39.649
40% of the processes should be
malleable because they don't have

00:27:39.649 --> 00:27:43.469
direct impact on safety outcomes for
my people, they don't have direct

00:27:43.469 --> 00:27:45.749
outcomes for throughput or yield.

00:27:45.959 --> 00:27:48.539
Those are the areas that we should
be experimenting heavily with.

00:27:48.884 --> 00:27:53.234
That's 60 percent of process that we need
for safety culture that we cannot change.

00:27:53.284 --> 00:27:56.214
And so that's kind of how we've come
to this, that's part of the training is

00:27:56.214 --> 00:28:00.744
like, what is part of that 60 percent
and what is part of that 40 percent?

00:28:00.894 --> 00:28:01.444
Victoria: Makes sense.

00:28:01.628 --> 00:28:01.988
Makes sense.

00:28:01.988 --> 00:28:04.468
And you have to find
the balance, uh, to, to

00:28:04.664 --> 00:28:05.974
Gaurab: Yeah, we messed it up.

00:28:06.304 --> 00:28:07.524
We messed it up a few times.

00:28:07.734 --> 00:28:12.084
Thankfully, no safety issues at all,
but still it's just an efficiency thing.

00:28:12.084 --> 00:28:13.959
Yeah

00:28:14.048 --> 00:28:18.008
Victoria: mean, obviously you guys are
learning something new every day, right?

00:28:20.814 --> 00:28:23.904
Gaurab: and I think that's, you
know, going back to like what is

00:28:23.904 --> 00:28:25.774
relentlessly resourceful at Solugen.

00:28:25.794 --> 00:28:28.154
It's this idea of like
knowing how to learn quick.

00:28:28.544 --> 00:28:28.704
Yes.

00:28:29.268 --> 00:28:29.528
Victoria: Yeah.

00:28:29.818 --> 00:28:30.108
Great.

00:28:30.598 --> 00:28:33.298
So let's talk a little bit about
customers and markets and you touched

00:28:33.298 --> 00:28:37.818
on this, I think a bit in terms of, have
you thought about it, but how have you

00:28:37.828 --> 00:28:40.408
really engaged your customers really

00:28:40.408 --> 00:28:40.468
Gaurab: Yeah,

00:28:40.468 --> 00:28:42.418
Victoria: gain learnings
and create buy in?

00:28:42.924 --> 00:28:45.904
Gaurab: so that's, that was like the
toughest thing in the beginning, right?

00:28:45.914 --> 00:28:47.934
Cause like we're an
entity that no one knows.

00:28:48.234 --> 00:28:53.094
So what we did was we took a very
consultative approach where like,

00:28:53.094 --> 00:28:56.144
just forget that we're selling
a chemical just for a second.

00:28:56.144 --> 00:28:59.024
Like I actually tell the team,
like, that's not what we're doing.

00:28:59.034 --> 00:29:00.084
We're not selling chemicals.

00:29:00.424 --> 00:29:03.004
Focus in on like, do we
understand the customer's process?

00:29:03.654 --> 00:29:07.854
From beginning to end, uh, in terms of
how they're actually using products.

00:29:08.034 --> 00:29:09.184
I'll give you an example.

00:29:09.644 --> 00:29:12.534
With Champion X, a Champion
X is a great partner of ours.

00:29:12.574 --> 00:29:13.894
They're in the energy sector.

00:29:14.234 --> 00:29:15.204
They used to be.

00:29:15.529 --> 00:29:16.029
What was it?

00:29:16.089 --> 00:29:21.394
Ecolab Nalco Ecolab, and they
spun out as Ecolab subsidiary.

00:29:21.514 --> 00:29:24.804
Then they became Aperture, and now
they're ChampionX, and they just got

00:29:24.854 --> 00:29:28.514
a buyout offer from Schlumberger for
seven billion, something crazy, right?

00:29:28.964 --> 00:29:33.334
So what we did, yeah, what we did with
them was, We said, first, let's go visit

00:29:33.334 --> 00:29:37.304
their plants instead of going and saying,
Hey, let's talk to the business people

00:29:37.304 --> 00:29:40.514
and the sales guys, let's first talk
to the people who are in the operating

00:29:40.514 --> 00:29:44.524
line and figure out where their pain
points along their day to day workflow.

00:29:44.524 --> 00:29:49.084
So when we looked at how they're actually
using the chemicals and blending it

00:29:49.084 --> 00:29:50.254
and creating their final product.

00:29:50.794 --> 00:29:54.604
It wasn't so much about the sustainability
or the price or any of this stuff.

00:29:54.914 --> 00:29:57.224
It was about operator reliability.

00:29:57.264 --> 00:30:00.974
So the problem was the product that
they were using wasn't our product.

00:30:00.974 --> 00:30:02.054
It was a competitor's product.

00:30:02.304 --> 00:30:03.474
It was in a powder form.

00:30:03.844 --> 00:30:06.504
And the problem is the spike
in demand for this product

00:30:06.534 --> 00:30:08.034
was in June, July, and August.

00:30:08.264 --> 00:30:09.844
It's some of the hottest
months of the year.

00:30:10.204 --> 00:30:14.694
And if you're dealing with powders
in that heat as a operator,

00:30:14.694 --> 00:30:15.864
you have to wear a respirator.

00:30:16.304 --> 00:30:19.554
So you wear a respirator and you
know, a hundred something degree heat

00:30:19.564 --> 00:30:21.434
to deal with this powder product.

00:30:21.454 --> 00:30:22.664
And it's just a nightmare.

00:30:22.974 --> 00:30:24.314
And so it hits their efficiency.

00:30:24.314 --> 00:30:25.914
There's a lot of downstream effects.

00:30:26.214 --> 00:30:29.014
So what we said was, can we
solve this operator's problem?

00:30:29.164 --> 00:30:31.694
Forget like what our
technology and all this stuff.

00:30:32.014 --> 00:30:35.284
So all we did was say, Hey, we can
make that product, but we can make it

00:30:35.284 --> 00:30:37.354
a liquid and we can ship it to you.

00:30:37.714 --> 00:30:41.154
At whatever dose you need so
you can put it in your lines.

00:30:41.294 --> 00:30:45.034
All of a sudden the operators
were like, please, yes, thank you.

00:30:45.044 --> 00:30:46.394
Like, this is all we want.

00:30:46.804 --> 00:30:50.584
And so that was an example of, it
wasn't about the amazingness of the

00:30:50.584 --> 00:30:52.774
technology or whatever about the team.

00:30:52.834 --> 00:30:56.414
It was the team's ability to say, Hey,
there's a key bottleneck that no one's

00:30:56.424 --> 00:31:00.384
talking about in this process because the
sales guys aren't on the process for it.

00:31:00.384 --> 00:31:00.734
It's just the

00:31:00.734 --> 00:31:03.334
nature of a lot of these businesses
and to no fault of their own.

00:31:03.669 --> 00:31:07.529
But if you force yourself to actually
get into the process and the operations,

00:31:07.589 --> 00:31:11.339
you find so many more opportunities
to actually introduce solutions.

00:31:11.429 --> 00:31:14.519
So that's how we'd like to go
about doing commercialization

00:31:14.519 --> 00:31:16.849
is much more consultative.

00:31:17.089 --> 00:31:20.029
And I guess understanding
the pain point deeply.

00:31:20.953 --> 00:31:21.223
Victoria: Yeah.

00:31:21.263 --> 00:31:21.783
I love that.

00:31:21.783 --> 00:31:24.683
And, and in fact, and I talked
to folks about this, that.

00:31:24.743 --> 00:31:29.343
A lot of times the chemical industry
has been trained to sell on spec.

00:31:29.903 --> 00:31:30.863
spec Right?

00:31:30.863 --> 00:31:33.013
We all value our specification.

00:31:33.013 --> 00:31:35.313
Does it meet the quality target?

00:31:35.313 --> 00:31:36.823
It's got the right density.

00:31:36.833 --> 00:31:41.113
It does whatever, and that's great, but
specifications are easily replicated.

00:31:41.783 --> 00:31:44.953
But getting to the point of
understanding, well, what else?

00:31:44.973 --> 00:31:49.653
What are your customers value about what
you're delivering, about how they're

00:31:49.653 --> 00:31:52.493
using the product, about consistency.

00:31:52.783 --> 00:31:57.083
In your case, you've discovered something
about the form that the product comes in.

00:31:57.483 --> 00:32:00.973
Uh, that's where differentiation
and value occurs.

00:32:00.983 --> 00:32:03.833
It's not, frankly, it's
not in the product itself.

00:32:04.099 --> 00:32:04.889
Gaurab: Exactly.

00:32:04.889 --> 00:32:07.999
And so like, it's, that's what
I love about this industry

00:32:08.249 --> 00:32:09.549
and I saw my dad do this too.

00:32:09.549 --> 00:32:12.349
So my dad started an oil
fields chemical company.

00:32:12.699 --> 00:32:15.779
And so I, I was there every
weekend blending product for them.

00:32:15.869 --> 00:32:19.659
And what we saw was people only
cared about how this product

00:32:19.659 --> 00:32:21.139
affected their lives, right?

00:32:21.159 --> 00:32:23.409
The people that were using it,
the people that had the buy in.

00:32:23.779 --> 00:32:26.749
What are the things about this
product that will make them happy

00:32:26.809 --> 00:32:29.439
and even get them a bonus like
what's going to make them succeed?

00:32:29.799 --> 00:32:33.279
So that's like really the framework
that we've had at Solugen was like

00:32:33.289 --> 00:32:37.364
forget about the volume that we have to
produce, forget the product, just go in

00:32:37.364 --> 00:32:39.334
and figure out what is that pain point.

00:32:39.394 --> 00:32:43.994
And so a few other examples, I'll be
brief on this one, but like wastewater,

00:32:44.044 --> 00:32:48.484
we found a huge customer who had a big
problem because they had to bring in like

00:32:48.484 --> 00:32:52.794
a parasitic acid into their facility,
which is a lot of work to handle parasitic

00:32:52.844 --> 00:32:57.224
acid, but they ran through so much of
this stuff that it became a huge headache

00:32:57.294 --> 00:32:59.344
to deal with the logistics of the PAA.

00:32:59.344 --> 00:32:59.364
Okay.

00:32:59.594 --> 00:33:03.014
So what we said was, well, what
if we had a synergist that you can

00:33:03.024 --> 00:33:07.874
use in your system that allows you
to less, use less PAA and a half

00:33:07.914 --> 00:33:09.894
less to worry about the safety.

00:33:10.204 --> 00:33:13.124
And that turned out to be a
value proposition that in itself.

00:33:13.174 --> 00:33:16.944
And so like every case is unique in
this market because we're going and

00:33:16.944 --> 00:33:20.664
solving that and problem, but it
turns out there are certain patterns

00:33:20.724 --> 00:33:22.224
that just keep repeating themselves.

00:33:22.274 --> 00:33:22.834
And so that's,

00:33:22.864 --> 00:33:23.244
that's how we,

00:33:23.253 --> 00:33:23.813
Victoria: I mean, that's great.

00:33:23.813 --> 00:33:27.083
And in order to scale, you have to
find and leverage those patterns.

00:33:27.084 --> 00:33:27.684
Gaurab: exactly.

00:33:27.684 --> 00:33:29.924
And so that's what I think
we've been successful at is.

00:33:30.329 --> 00:33:32.799
Going slow in the beginning
to really understand, like,

00:33:32.829 --> 00:33:34.069
where are the real pain points.

00:33:34.389 --> 00:33:38.889
Once we can identify the top four true
value propositions of products, that's how

00:33:38.889 --> 00:33:40.729
we go scale that product line in that way.

00:33:42.478 --> 00:33:42.898
Victoria: Makes sense.

00:33:43.448 --> 00:33:46.228
So Let's talk about people and teams.

00:33:46.228 --> 00:33:48.238
And you've talked a little
bit about the culture.

00:33:48.628 --> 00:33:53.428
Um, and I've worked with companies
that have, gone from technology to

00:33:53.428 --> 00:33:57.748
commercialization and there's always
an evolution, but when you think about

00:33:58.098 --> 00:34:01.498
your people, how has your team evolved?

00:34:02.459 --> 00:34:02.969
Gaurab: yeah.

00:34:03.689 --> 00:34:04.679
Man, so much.

00:34:05.389 --> 00:34:06.019
So much.

00:34:06.359 --> 00:34:10.549
I think I can reflect on this kind
of as part of like me and Sean's

00:34:10.589 --> 00:34:12.329
growth journey as founders as

00:34:12.329 --> 00:34:12.599
well.

00:34:13.069 --> 00:34:16.449
In the beginning we were like, we're
scientists we're not, the commercial

00:34:16.449 --> 00:34:19.699
guys, we're going to bring in like
really seasoned commercial people

00:34:19.699 --> 00:34:23.889
to do this, which very seasoned in
like a late stage company is not the

00:34:23.889 --> 00:34:26.179
same as success in the early stages.

00:34:26.749 --> 00:34:30.839
So in the early days, we just brought
in a lot of folks that you know, just

00:34:30.869 --> 00:34:34.139
had experience at big companies thinking
that, like, they'll help us create

00:34:34.139 --> 00:34:35.309
the process and things like that.

00:34:35.659 --> 00:34:39.869
What ended up happening was it was a
cultural disconnect between the problem

00:34:39.889 --> 00:34:44.399
that the customer was facing, what we
saw and what actually needed to happen

00:34:44.459 --> 00:34:46.449
commercially for the customers to succeed.

00:34:46.859 --> 00:34:49.659
So what we were too far
apart from the end result.

00:34:49.769 --> 00:34:52.189
Now where we are culturally,
Sean and I are involved.

00:34:52.604 --> 00:34:56.924
Largely in most aspects of the business,
not in a micro management type of way.

00:34:56.954 --> 00:35:00.444
We have this phrase we call miso
management, which is like, we're

00:35:00.444 --> 00:35:04.004
not the 30, 000 foot managers, but
we're not going to micromanage you.

00:35:04.114 --> 00:35:05.524
I want to know great, this is

00:35:05.574 --> 00:35:08.724
the strategy of what we're doing,
but what is, are we aligned

00:35:08.724 --> 00:35:09.774
on why these are the goal?

00:35:10.274 --> 00:35:12.834
What I found is once you build a
team around the alignment piece.

00:35:13.519 --> 00:35:15.029
Magic starts to happen, right?

00:35:15.029 --> 00:35:18.699
Because when you don't know why you're
doing something, or if you aren't sure if

00:35:18.699 --> 00:35:22.849
this is aligned with what your team wants,
you end up going in the wrong direction.

00:35:22.879 --> 00:35:27.879
So now what we've built is really a team
that feeds on this alignment idea, which

00:35:27.879 --> 00:35:29.559
is okay, we're doing these experiments.

00:35:29.559 --> 00:35:31.029
We're running this, commercial test.

00:35:31.259 --> 00:35:32.639
Is it aligned with the
goal of the company?

00:35:32.999 --> 00:35:34.009
If yes, keep going.

00:35:34.039 --> 00:35:35.869
If no, we have to pivot away from that.

00:35:36.169 --> 00:35:38.519
So it's like this constant,
like readjustment.

00:35:38.899 --> 00:35:41.179
And so the people that we
bring onto the company now.

00:35:41.509 --> 00:35:47.659
We overemphasize this idea of like being
quickly adaptable to changes and not

00:35:47.699 --> 00:35:51.429
getting emotional about Hey, I've been
working on this for a year yet, but the

00:35:51.429 --> 00:35:55.138
customer's needs have changed, so we have
to kind of go where the customer is going.

00:35:55.279 --> 00:35:55.439
So

00:35:55.439 --> 00:35:55.609
yeah,

00:35:55.669 --> 00:35:57.529
that's, that's a very
different mindset for us.

00:35:58.813 --> 00:36:01.943
Victoria: And what's the demographics
of your company when you think

00:36:01.943 --> 00:36:06.948
about, um, if you even just think
about age or years of experience.

00:36:06.958 --> 00:36:09.358
How, what does that
look like for you guys?

00:36:09.889 --> 00:36:11.649
Gaurab: So I did this analysis.

00:36:11.679 --> 00:36:14.639
We do a biweekly people kind of analysis.

00:36:14.649 --> 00:36:17.059
So I did this very recently, bimodal.

00:36:17.099 --> 00:36:19.243
So basically what you have HY is.

00:36:19.554 --> 00:36:23.564
You've got really a lot of folks, like
straight out of like graduate school or

00:36:23.564 --> 00:36:27.204
five years in their career, really kind
of young and hungry figuring things out.

00:36:27.534 --> 00:36:29.634
And then you've got Ad Solugen experts.

00:36:29.644 --> 00:36:33.204
So people who are just
super experts in the field.

00:36:33.494 --> 00:36:37.254
And what we found is like, we'd like
this mentorship concept, which is we

00:36:37.254 --> 00:36:41.424
pair the people who have the experience
with the people who are newer so

00:36:41.424 --> 00:36:44.354
that they can figure out that you
don't have to figure everything out.

00:36:44.464 --> 00:36:46.684
Like some of this stuff has
already been solved for you.

00:36:46.744 --> 00:36:47.054
Right?

00:36:47.344 --> 00:36:51.044
And so that pairing, it's kind of
like a reflection of our grad school

00:36:51.044 --> 00:36:55.404
days where in grad school, you start
a fresh PhD, but you've got like the

00:36:55.444 --> 00:36:59.284
postdocs and you've got your mentor
who's experienced to help you kind of

00:36:59.294 --> 00:37:02.243
figure out like how to solve the problem.

00:37:02.244 --> 00:37:05.144
And so that's really like the
demographic balance that we try to hit.

00:37:05.194 --> 00:37:09.954
Victoria: And I'm guessing you did not
really anticipate being CEO of a company

00:37:09.954 --> 00:37:15.554
that's got a 2 billion valuation, when
you were starting on this journey, how

00:37:16.064 --> 00:37:19.284
have you learned to evolve as a leader?

00:37:20.650 --> 00:37:22.770
Gaurab: I think the biggest thing is ego.

00:37:22.820 --> 00:37:23.850
I think the.

00:37:25.725 --> 00:37:27.605
Starting out, you just think
you're hot shit, right?

00:37:27.685 --> 00:37:29.915
Excuse my language, but like,
you know, when you start out,

00:37:29.915 --> 00:37:31.115
you're like, Yeah, we all do!

00:37:31.265 --> 00:37:31.965
Which is great!

00:37:32.005 --> 00:37:33.505
You need that level of energy.

00:37:33.855 --> 00:37:37.255
But the reason like we set up a solution
where we have the more experienced

00:37:37.265 --> 00:37:41.975
people mentoring is because we want
that really when I say like mentorship,

00:37:42.205 --> 00:37:43.675
I just mean getting rid of ego.

00:37:44.285 --> 00:37:47.965
That's what I found is like the people
who are truly experienced, they are

00:37:47.965 --> 00:37:52.035
like completely egoless about the
final outcome because they want what's

00:37:52.035 --> 00:37:53.445
best for the company and the customer.

00:37:53.805 --> 00:37:57.560
So I think what I've learned and still
learning to be frank is like, this

00:37:57.590 --> 00:38:01.450
ego piece of the puzzle, just being
able to acknowledge that that is a

00:38:01.460 --> 00:38:06.240
significant problem if you're kind of
in, auto mode, and you're just driven

00:38:06.240 --> 00:38:09.150
by ego, you're going to do things
that aren't best for the customer.

00:38:09.180 --> 00:38:12.070
So, having the more experienced
people around me to be like, look.

00:38:12.675 --> 00:38:15.885
I know that you're passionate about this,
but your ego is driving this decision.

00:38:15.885 --> 00:38:18.605
So let's take a step back and
see well, what are the, what

00:38:18.605 --> 00:38:19.875
are the truths of this problem?

00:38:20.285 --> 00:38:23.375
And does your ego need to even
be involved in this conversation?

00:38:23.455 --> 00:38:26.175
And so, that level of self
awareness, I think, is what's

00:38:26.175 --> 00:38:27.675
really changing for me and Sean.

00:38:27.795 --> 00:38:28.985
And it, it was a painful process.

00:38:29.849 --> 00:38:32.049
Victoria: Is there a leader
that you model yourself

00:38:32.805 --> 00:38:32.965
Gaurab: Uh,

00:38:33.029 --> 00:38:35.929
Victoria: that you say, I, I
would like to be a leader like

00:38:35.929 --> 00:38:37.749
this or a combination of leaders

00:38:38.275 --> 00:38:39.305
Gaurab: Not really.

00:38:39.395 --> 00:38:41.255
I wish it would make my life a lot easier.

00:38:41.305 --> 00:38:45.775
I think for us it's more of what does
the company need at the moment and

00:38:45.775 --> 00:38:47.545
in the next, 12 months for us to be?

00:38:47.915 --> 00:38:50.735
And so what we do is we study
companies that are in that

00:38:50.855 --> 00:38:52.155
phase of their life cycle.

00:38:52.165 --> 00:38:55.985
So there's a lot of companies that are
in this, weird, inflection point period.

00:38:56.145 --> 00:38:58.655
But there's a lot of people who've
gone through that in their career.

00:38:58.955 --> 00:39:02.515
So we spend time with them to figure out
like, well, where did you guys go wrong?

00:39:02.585 --> 00:39:06.635
And fundamentally, like, the biggest issue
is always ego in, in, in these things.

00:39:06.745 --> 00:39:10.345
So anyone who can teach us how to
be less self centered, ego driven,

00:39:10.385 --> 00:39:11.625
I think it's the right answer.

00:39:11.625 --> 00:39:13.535
Yeah.

00:39:13.544 --> 00:39:16.654
Victoria: that's tough because I
said, you know, we're all egocentric.

00:39:16.979 --> 00:39:18.029
In our own way, right?

00:39:18.029 --> 00:39:19.899
We're all, I mean,
that's just human nature.

00:39:19.949 --> 00:39:23.129
We see the world through our
own eyes, with our own lenses.

00:39:23.129 --> 00:39:24.929
We are the center of our own universe.

00:39:25.229 --> 00:39:27.909
And it's really hard to break
some of those paradigms and see

00:39:27.909 --> 00:39:29.909
things from other perspectives

00:39:30.815 --> 00:39:31.955
Gaurab: And the worst is like when

00:39:31.989 --> 00:39:32.599
Victoria: how we're wired.

00:39:32.915 --> 00:39:33.845
Gaurab: not how we're wired.

00:39:33.845 --> 00:39:36.895
And the worst is when that
thinking starts to bleed into

00:39:36.895 --> 00:39:38.485
the customer interactions, right?

00:39:38.485 --> 00:39:42.685
Because the whole point of a customer
interaction is, am I solving the problem

00:39:42.765 --> 00:39:44.855
that is their problem and not my problem?

00:39:45.285 --> 00:39:48.555
And so I think that was like
this whole, like, I call it like

00:39:48.605 --> 00:39:51.545
commercial compassion, which
is can you go in and really

00:39:51.825 --> 00:39:54.925
understand what the customer
needs through that process.

00:39:54.975 --> 00:39:55.615
And that's hard.

00:39:55.755 --> 00:39:56.895
It's really hard to do.

00:39:57.735 --> 00:39:57.995
Yeah.

00:39:58.045 --> 00:40:01.559
Victoria: Listening
without bias, which is hard

00:40:03.779 --> 00:40:04.959
to learning for all.

00:40:05.289 --> 00:40:09.139
I will say I try that, and I've had
the opportunity to really speak and

00:40:09.139 --> 00:40:13.509
learn and listen from a lot of leaders
like yourself and others and staying

00:40:13.549 --> 00:40:15.869
open, listening just to listen.

00:40:16.474 --> 00:40:20.834
As opposed to with your own
agenda and bias it's a challenge.

00:40:20.964 --> 00:40:21.444
It's a skill.

00:40:21.444 --> 00:40:22.004
It's a muscle.

00:40:22.004 --> 00:40:23.074
You have to keep working.

00:40:23.785 --> 00:40:27.405
Gaurab: It's almost always you're in
what you thought was the way this thing

00:40:27.405 --> 00:40:29.255
is going to go is like never, right?

00:40:29.285 --> 00:40:31.915
Things are just gonna go
the way that they should.

00:40:31.964 --> 00:40:32.364
Victoria: It evolves.

00:40:32.844 --> 00:40:33.204
It evolves.

00:40:33.524 --> 00:40:36.814
So my final question here for
you is, what's your advice?

00:40:37.194 --> 00:40:41.404
So what's your advice to
young doctors and scientists

00:40:41.924 --> 00:40:45.434
Or, young leaders anywhere that
are, that want to pursue a path of

00:40:45.434 --> 00:40:47.224
entrepreneurship on a large scale?

00:40:47.399 --> 00:40:48.629
What advice would you give?

00:40:49.285 --> 00:40:52.085
Gaurab: Yeah, I think, the blanket
advice is just make sure you're

00:40:52.095 --> 00:40:54.185
solving a meaningful problem, right?

00:40:54.205 --> 00:40:57.265
Cause like you're going to be, I
thought I was going to be doing

00:40:57.265 --> 00:40:58.795
this for maybe two or three years.

00:40:59.045 --> 00:41:02.605
Like when I was like, okay, I'll do
this for two, three years, license out

00:41:02.605 --> 00:41:06.525
the technology and then go back into
academics and medicine or whatever.

00:41:06.915 --> 00:41:09.985
But now it's been almost eight
years and I'm still doing the job.

00:41:09.995 --> 00:41:10.265
Right.

00:41:10.265 --> 00:41:14.505
So I think it has to be something
worth kind of pushing through 10

00:41:14.505 --> 00:41:16.255
years, at least 10 years for it.

00:41:16.545 --> 00:41:20.485
Otherwise it's just, it's, I mean,
that's okay if you don't want that.

00:41:20.485 --> 00:41:23.355
But the reality is if you really
want to build something of meaning

00:41:23.355 --> 00:41:27.025
and generational value, I think,
the first 10 years is really where

00:41:27.025 --> 00:41:28.275
you see where it's going to go.

00:41:28.655 --> 00:41:31.375
And then you, after that first 10
years is where you can actually

00:41:31.375 --> 00:41:34.595
start building, like what, the
legacy or the thing is going to be.

00:41:34.935 --> 00:41:35.455
So where I'm

00:41:35.455 --> 00:41:35.625
at

00:41:35.699 --> 00:41:38.639
Victoria: other hand, based on what
you said, that you thought this was

00:41:38.639 --> 00:41:41.559
going to be two or three years, if
you had known it was going to be

00:41:41.579 --> 00:41:43.259
10 years, would you have jumped in?

00:41:44.615 --> 00:41:47.085
Gaurab: To be completely
honest probably not

00:41:47.275 --> 00:41:52.095
probably like if I had to go back now
and be like, look, man, like I love it.

00:41:52.155 --> 00:41:56.975
Like I love the process now, but it's
only after learning more about myself.

00:41:57.065 --> 00:42:00.495
But like, when you start that journey,
you know nothing about yourself,

00:42:00.565 --> 00:42:03.085
like you're a kid out of like school.

00:42:03.095 --> 00:42:03.315
Right.

00:42:03.315 --> 00:42:04.295
So you know, nothing.

00:42:04.365 --> 00:42:08.545
And so I think I wouldn't have done it,
but I'm so glad I did because the lessons.

00:42:09.040 --> 00:42:12.330
I accelerated like personal
and professional development

00:42:12.340 --> 00:42:13.620
by 10 years, like I

00:42:13.620 --> 00:42:14.840
guess you could say.

00:42:15.589 --> 00:42:16.189
Victoria: Absolutely.

00:42:16.289 --> 00:42:16.619
Cool.

00:42:16.659 --> 00:42:18.459
Well, thank you so much.

00:42:18.479 --> 00:42:20.379
I've really enjoyed spending
time with you today.

00:42:20.379 --> 00:42:23.279
I know others are really going
to love hearing your story.

00:42:23.729 --> 00:42:24.529
Gaurab: Thank you so much.

00:42:24.529 --> 00:42:27.640
Really appreciate the questions and
a huge fan of what you're doing here.

00:42:27.800 --> 00:42:28.180
So thank you.

00:42:28.859 --> 00:42:28.919
Victoria: Thank you.

00:42:28.919 --> 00:42:29.539
I appreciate that.

00:42:29.539 --> 00:42:30.909
And thank you everyone for listening.

00:42:30.909 --> 00:42:33.639
Keep listening, keep following,
keep sharing, and we will

00:42:33.639 --> 00:42:34.729
talk with you again soon.

00:42:37.189 --> 00:42:38.969
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