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Episode 22 – Owning the Sales Conversation to Educate Buyers
To sell executive buyers, you must educate them in a way that they see a better future if they buy from your company. You have to educate on why the past has run out of runway, current state does not provide much advantage, and that your solution creates the best answer moving forward. This episode is about educating the buyer and using that conversation structure.
To sell executive buyers, you must educate them in a way that they see a better future if they buy from your company. You have to educate on why the past has run out of runway, current state does not provide much advantage, and that your solution creates the best answer moving forward. This episode is about educating the buyer and using that conversation structure.
To learn more about our panelists or to contact them, visit:
Tom Searcy
Founder & CEO, Hunt Big Sales
Monique de Maio
Founder & CMO, ondemandCMO
Mark Kennedy
President, Terakeet
Tiffany Olson
President, CEO & Board Member
Creators & Guests
What is The Big Sale Illuminati?
The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.