The Master Marketer Show

In-person events are making a comeback! Join us as we explore how Adam Beck and his team  at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality. 

Learn key insights on event strategy, including:
- How to determine there is demand and find the right audience for your event idea
- Tips for starting small by piggybacking onto established industry conferences 
- The step-by-step process for organizing speakers, venue, promotion across virtual and print channels
- Measuring success via website traffic, customer feedback, and revenue impact

Whether you're looking to organize your first ever event or make an existing one even better, this episode will give you the tools, mindsets, and skill sets needed to create an incredibly valuable in-person experience.

#B2BMarketingLeaders #EventMarketing #BusinessGrowth

What is The Master Marketer Show?

Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.

Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.

Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the strategies, executed the tactics and reported on the results.

We’ll use the following framework to guide the conversation:

MINDSETS:
What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?

SKILLSETS:
What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?

TOOLSETS:
What were the tools you used? What tools did you wish you had? What tools did you use that weren’t necessary or didn’t work as you expected?

RESULTS:
What were the results? What did you learn? What were your metrics for success? The more details you can provide, the better: ROI, Leads, Closed Won Deals, Pipeline Generated, etc.

Episodes are released every Wednesday and are available on our website, LinkedIn, YouTube and all major podcasting platforms.

This is the only podcast that takes you deep into the MINDSETS, SKILLSETS & TOOLSETS the top B2B Marketers use to drive RESULTS!