{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 255.21
    },
    {
      "title": "– Amrita’s background and career journey\r",
      "startTime": 255.21,
      "endTime": 335.21
    },
    {
      "title": "– Why Float invested in offline ads\r",
      "startTime": 335.21,
      "endTime": 435.21
    },
    {
      "title": "– Launching their first billboard campaign\r",
      "startTime": 435.21,
      "endTime": 555.21
    },
    {
      "title": "– Taking bold risks with creative\r",
      "startTime": 555.21,
      "endTime": 675.21
    },
    {
      "title": "– Human-centered messaging vs. product copy\r",
      "startTime": 675.21,
      "endTime": 795.21
    },
    {
      "title": "– Expanding into buses, subways, and airports\r",
      "startTime": 795.21,
      "endTime": 975.21
    },
    {
      "title": "– Testing (or not testing) creative concepts\r",
      "startTime": 975.21,
      "endTime": 1035.21
    },
    {
      "title": "– What brand recall really means in B2B\r",
      "startTime": 1035.21,
      "endTime": 1155.21
    },
    {
      "title": "– Measuring lift from offline campaigns\r",
      "startTime": 1155.21,
      "endTime": 1400.88
    },
    {
      "title": "– Balancing brand vs. performance spend\r",
      "startTime": 1400.88,
      "endTime": 1520.88
    },
    {
      "title": "– Lessons from consumer marketing in B2B\r",
      "startTime": 1520.88,
      "endTime": 1640.88
    },
    {
      "title": "– How they chose cities and placements\r",
      "startTime": 1640.88,
      "endTime": 1820.88
    },
    {
      "title": "– Budget breakdown and allocation\r",
      "startTime": 1820.88,
      "endTime": 2060.88
    },
    {
      "title": "– Tracking TV ad performance\r",
      "startTime": 2060.88,
      "endTime": 2180.88
    },
    {
      "title": "– How long to run campaigns for impact\r",
      "startTime": 2180.88,
      "endTime": 2240.88
    },
    {
      "title": "– Advice for marketers considering offline ads\r",
      "startTime": 2240.88,
      "endTime": 2360.88
    },
    {
      "title": "– Closing thoughts and takeaways",
      "startTime": 2360.88,
      "endTime": 2475.31
    }
  ]
}