In this episode, Jeff welcomes Sherwood Cook II and Sherwood Cook III of Royalty Auto for an in-depth conversation at ASTA 2025. The trio highlights the importance of advocacy in the automotive industry, emphasizing honest communication and putting the customer’s safety and best interests first. They discuss the current challenges facing independent shops, from the technician shortage to the escalating costs of tools and access to training, and explore ways to attract and retain the next generation of technicians.
Timestamps: 00:00 "Safety Over Inconvenience Prioritized"
05:41 "Rapid Channel Success Explained"
11:12 "Sharing Training for Struggling Techs"
18:27 "Passion for Lifelong Training"
22:16 Micah's Creative Remote Control Hack
30:24 Streamlined Auto Service Conversations
35:31 "Assessing Vehicle Needs Insightfully"
39:45 The Dilemma of Discounting
43:11 "Practical Repairs Over Perfection"
48:44 Passionate Mechanic's Reflection
57:09 "Mentors, Survival, and Tool Humor"
01:04:14 Budget Tools vs Premium Quality
01:08:34 Bought Used Scanner, Regret Depreciation
01:14:47 Tech Industry Workforce Shortage
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What is The Jaded Mechanic Podcast?
My name is Jeff, and I'd like to welcome you on a journey of reflection and insight into the tolls and triumphs of a career in automotive repair.
After more than 20 years of skinned knuckles and tool debt, I want to share my perspective and hear other people's thoughts about our industry.
So pour yourself a strong coffee or grab a cold Canadian beer and get ready for some great conversation.