WEBVTT 1 00:00:03.410 --> 00:00:05.490 CINC Marketing: Hello, everybody! 2 00:00:07.180 --> 00:00:08.439 Daniel Lott: Hello, Andy. Welcome to… 3 00:00:08.800 --> 00:00:10.230 CINC Marketing: Well, thank you, Dan. 4 00:00:12.910 --> 00:00:15.300 CINC Marketing: Other people take notes. Look at that. That's… 5 00:00:15.470 --> 00:00:17.749 CINC Marketing: That's how you do it right. 6 00:00:18.690 --> 00:00:19.450 CINC Marketing: That's an insight. 7 00:00:19.450 --> 00:00:20.110 James Terry: Did we do it right? 8 00:00:20.110 --> 00:00:20.700 CINC Marketing: Damn. 9 00:00:22.570 --> 00:00:33.110 CINC Marketing: You don't identify… Anyway, you guys, missed some Green Room beef happening about… Green Room about Greenville. 10 00:00:34.750 --> 00:00:35.660 James Terry: Greenville. 11 00:00:36.710 --> 00:00:40.309 Daniel Lott: Greenville, South Carolina. It's a great city. One of our colleagues moved there. 12 00:00:41.710 --> 00:00:43.250 CINC Marketing: Dan loves Greenville. 13 00:00:43.730 --> 00:00:47.070 Lance Simpson: Gave up… I think she gave up the beach life to move there. 14 00:00:48.750 --> 00:00:50.530 Daniel Lott: the… The what? 15 00:00:50.530 --> 00:00:53.700 Lance Simpson: beach life. She lived down… down on the beach, down in Florida. 16 00:00:53.700 --> 00:00:58.259 CINC Marketing: in Florida, yeah. Well, they have a little river that runs through downtown Greenville, which is. 17 00:00:58.260 --> 00:01:01.100 Daniel Lott: Basically the same thing. It's a waterfall. 18 00:01:01.520 --> 00:01:06.830 Daniel Lott: You can get your little chair, set your chair there, put your feet in the water, it's pretty nice. 19 00:01:06.830 --> 00:01:07.860 Lance Simpson: I'll have to let her know. 20 00:01:07.860 --> 00:01:10.540 Daniel Lott: Hill Drive, got a minor league baseball game. 21 00:01:10.760 --> 00:01:11.949 Daniel Lott: But baseball team? 22 00:01:11.950 --> 00:01:18.440 CINC Marketing: As people are coming in, I would be remiss if I didn't ask you to let us know where you're coming in from. 23 00:01:19.200 --> 00:01:20.970 CINC Marketing: Anyone from Greenville? 24 00:01:21.660 --> 00:01:22.180 James Terry: No, definitely. 25 00:01:22.180 --> 00:01:23.509 CINC Marketing: Get an authority. 26 00:01:24.260 --> 00:01:30.249 CINC Marketing: We've got… we've got Nashville and Atlanta arguing about Greenville. Maybe we have… Asheville! 27 00:01:30.820 --> 00:01:31.270 Daniel Lott: Another. 28 00:01:31.270 --> 00:01:32.200 Lance Simpson: I like Asheville. 29 00:01:32.200 --> 00:01:32.850 CINC Marketing: That's good. 30 00:01:32.850 --> 00:01:33.780 James Terry: Nashville's great. 31 00:01:34.390 --> 00:01:37.859 CINC Marketing: I had an uncle that lived in… well, he still does. 32 00:01:37.860 --> 00:01:38.260 Daniel Lott: Patrick. 33 00:01:38.260 --> 00:01:39.240 CINC Marketing: Emily Clark. 34 00:01:39.600 --> 00:01:41.320 Daniel Lott: Carolinas are covered. 35 00:01:41.900 --> 00:01:42.510 Daniel Lott: That's what's… 36 00:01:42.510 --> 00:01:43.110 CINC Marketing: Yeah. 37 00:01:43.390 --> 00:01:44.460 Lance Simpson: Like Mooresville. 38 00:01:45.300 --> 00:01:51.540 CINC Marketing: Alright, well, thank, thank you everybody for joining us. This is Office Hours 15. 39 00:01:51.940 --> 00:01:59.520 CINC Marketing: That's 15 months, if you're keeping track. And yes, I'm sure you already know this, but March is the month of my birthday. 40 00:02:00.720 --> 00:02:07.059 CINC Marketing: So monetary donations are always accepted. I don't need any gifts, I have too many. 41 00:02:07.270 --> 00:02:08.050 Lance Simpson: How about a happy… 42 00:02:08.050 --> 00:02:09.329 CINC Marketing: forgoing gifts. 43 00:02:09.840 --> 00:02:10.819 CINC Marketing: I want money. 44 00:02:11.870 --> 00:02:15.419 CINC Marketing: I need money, because my kids play travel sports. 45 00:02:15.850 --> 00:02:16.350 James Terry: I forgot. 46 00:02:16.350 --> 00:02:17.190 CINC Marketing: Harriet, you're first. 47 00:02:17.190 --> 00:02:20.180 James Terry: My birthday was in March. My birthday was last Saturday, also March. 48 00:02:20.520 --> 00:02:23.349 CINC Marketing: Oh, I knew that, actually. I should have said happy birthday. 49 00:02:23.590 --> 00:02:26.609 CINC Marketing: But now I'll do it publicly, so everyone… I don't know. 50 00:02:28.440 --> 00:02:33.360 CINC Marketing: So cool, thank you for joining us. People still filtering in. 51 00:02:33.980 --> 00:02:37.690 CINC Marketing: There's still good seats left, so, get yourself down to the… 52 00:02:37.690 --> 00:02:38.390 James Terry: Why? 53 00:02:38.390 --> 00:02:39.100 CINC Marketing: You'd like? 54 00:02:39.620 --> 00:02:45.750 CINC Marketing: I am Harry Kerbo. I'm the Senior Director of Paid Social at Sync. 55 00:02:46.340 --> 00:02:53.649 CINC Marketing: I am joined, as always, by my counterpart, James Terry, on the search side. 56 00:02:54.030 --> 00:02:55.949 CINC Marketing: Good morning, everybody. Good morning, primarily. 57 00:02:56.350 --> 00:02:58.510 CINC Marketing: And the most handsome man. 58 00:02:58.870 --> 00:03:00.150 CINC Marketing: on the internet. 59 00:03:01.140 --> 00:03:02.350 CINC Marketing: Dan Lott. 60 00:03:02.670 --> 00:03:04.100 Daniel Lott: Thank you very much. 61 00:03:04.100 --> 00:03:07.850 CINC Marketing: Yeah, review season is over, but it's always good to, 62 00:03:08.200 --> 00:03:12.329 CINC Marketing: To prepare for next year. I'm… I'm putting nuts in the tree for next year. 63 00:03:12.330 --> 00:03:15.729 Lance Simpson: I thought you were about to intro me, I thought that was gonna be mine. 64 00:03:16.630 --> 00:03:24.400 CINC Marketing: No, no, no. There's only one man that's handsomer than Dan Lott, and that's Alvaro Arise, so… 65 00:03:24.680 --> 00:03:26.709 Lance Simpson: That's my pecking order. 66 00:03:27.870 --> 00:03:30.950 CINC Marketing: But… Well… 67 00:03:31.090 --> 00:03:36.280 CINC Marketing: First off, before we intro our guest, who, by the way, is the founder of SyncU, 68 00:03:36.490 --> 00:03:39.949 CINC Marketing: Like, if you guys have questions, this is the guy to ask. 69 00:03:41.300 --> 00:03:42.180 CINC Marketing: But… 70 00:03:42.440 --> 00:03:50.480 CINC Marketing: Do want to check in, with James and Dan. You guys got anything on your mind before we get going on questions and intro and Lance? 71 00:03:51.900 --> 00:03:55.760 Daniel Lott: Well, I just want to say, I'm gonna read my description of what sync is. 72 00:03:55.760 --> 00:03:57.630 CINC Marketing: Oh, that's right, what… what is sync? 73 00:03:57.630 --> 00:04:02.480 Daniel Lott: We have the hats? James… James and I both have the shirts? 74 00:04:02.720 --> 00:04:04.560 James Terry: Yeah, what are we doing here? 75 00:04:04.720 --> 00:04:11.259 Daniel Lott: Think is the number one all-in-one real estate lead generation and conversion CRM platform. 76 00:04:11.430 --> 00:04:13.769 Daniel Lott: For teams and top agents. 77 00:04:13.940 --> 00:04:15.650 Daniel Lott: And… and sell agents, too. 78 00:04:15.990 --> 00:04:18.589 Daniel Lott: Top agent. Well, I guess top agent to be a solo agent. 79 00:04:19.660 --> 00:04:21.659 CINC Marketing: It's also a lifestyle clothing brand. 80 00:04:22.070 --> 00:04:22.650 Daniel Lott: Yeah. 81 00:04:23.090 --> 00:04:24.250 Daniel Lott: With hats. 82 00:04:24.460 --> 00:04:25.620 CINC Marketing: Hats, yeah. 83 00:04:25.860 --> 00:04:29.460 Daniel Lott: We do, we have an online store now, if you want to have access to it. 84 00:04:29.460 --> 00:04:31.430 CINC Marketing: Yeah, we got a mug down there. 85 00:04:33.400 --> 00:04:36.790 CINC Marketing: If things go well, I'll show you guys my sink underwear later. 86 00:04:37.720 --> 00:04:39.370 Daniel Lott: If they go well. 87 00:04:41.630 --> 00:04:43.509 James Terry: Lance, things will not go that well. 88 00:04:44.370 --> 00:04:45.199 James Terry: you worry. 89 00:04:46.770 --> 00:04:50.790 CINC Marketing: Alright, well, I would, 90 00:04:51.390 --> 00:04:55.220 CINC Marketing: Let's go ahead, let's… James, let's have you intro the guest. 91 00:04:55.710 --> 00:05:01.179 James Terry: Absolutely, I do love this. This is, I wanted to hear from Dan, I wanted to hear what he's got, got on his mind, but I've… 92 00:05:01.290 --> 00:05:17.580 James Terry: I've been excited to tell everybody about who we've got on this month. So, our guest this morning has been a real estate agent for 23 years. He's what I would consider a sync guru, who helps agents turn their database into consistent closings. 93 00:05:17.580 --> 00:05:24.570 James Terry: He also happens to be one of our earliest clients, and has been extremely influential to how Sync's system was developed. 94 00:05:24.600 --> 00:05:39.019 James Terry: And although Harry stole a little bit of my thunder earlier, I do want to mention that Lance actually created Sync University, which has been hugely valuable to pretty much everybody who attends, both our clients, obviously, as well as our employees who are there. 95 00:05:39.290 --> 00:05:44.320 James Terry: So, what does him being here today mean for everybody in attendance? 96 00:05:45.170 --> 00:05:59.099 James Terry: He specializes in auditing and organizing client databases, and has an eye for a bottleneck in processes. So by prescribing, like, daily action, he helps agents smooth out the lead lifecycle. 97 00:05:59.330 --> 00:06:08.790 James Terry: Lance can help you focus on simple, repeatable systems that drive lead conversations, follow-up, and pipeline management to generate predictable growth. 98 00:06:09.090 --> 00:06:22.769 James Terry: Also, I have to throw this in for anybody who shares this… this interest and may have some fun questions. Lance is an avid off-road adventurer and a Jeep enthusiast. So, Lance, welcome out, buddy. Let me know if I missed anything. You want to say hello to everybody real quick? 99 00:06:22.770 --> 00:06:30.530 Lance Simpson: Hello, you nailed it! Honored to be here. I mean, 15 episodes it took me to get onto this thing with y'all. I'm excited. 100 00:06:31.770 --> 00:06:32.700 Daniel Lott: You gotta… 101 00:06:33.460 --> 00:06:35.889 CINC Marketing: Yeah, we appreciate you being here. 102 00:06:36.330 --> 00:06:36.950 James Terry: Man. 103 00:06:36.950 --> 00:06:39.050 CINC Marketing: We've got some Sync Royalty. 104 00:06:39.310 --> 00:06:44.870 CINC Marketing: on the pod. This is a podcast also, so be sure to, 105 00:06:46.000 --> 00:06:53.140 CINC Marketing: What, Dan? Be sure to subscribe. It's a livecast. It's a livecast that turns into a podcast. 106 00:06:53.280 --> 00:06:55.030 CINC Marketing: This is the webcast. 107 00:06:55.870 --> 00:06:57.749 James Terry: On that note, as this… 108 00:06:57.750 --> 00:07:08.399 Lance Simpson: I was gonna say, I mean, I couldn't do what we do in real estate without y'all's expertise and providing those leads that you guys do that get us the money, so… 109 00:07:09.050 --> 00:07:09.820 James Terry: We did it! 110 00:07:09.820 --> 00:07:11.020 CINC Marketing: There we go, alright. 111 00:07:11.020 --> 00:07:11.820 Lance Simpson: It all starts with you. 112 00:07:12.110 --> 00:07:13.509 Daniel Lott: We got some credit here. 113 00:07:13.560 --> 00:07:14.719 CINC Marketing: We do see… 114 00:07:14.720 --> 00:07:31.389 James Terry: On the note, real quick, Harry, of this being a livecast, I definitely want to, like, say real quick that the chat is a really important feature that everybody is here with us live. So, this is… we don't have a presentation or anything like that, we never share slides. 115 00:07:31.390 --> 00:07:32.729 CINC Marketing: Refuse to prepare. 116 00:07:32.770 --> 00:07:44.279 James Terry: We don't even prepare, that's true. We just wanted to be as conversational as possible, right? So if you're here, if you're with us live, if you're hanging out, Chester, hello, welcome from Chicago. 117 00:07:44.280 --> 00:08:01.669 James Terry: Definitely be sure, if you have a question based on anything that Lance is talking about, based on the conversation that's going on, throw it in the chat, you know, like, we'll address as much as we can. We had some great questions that came in as people were signing up, so we do have plenty to talk about, but we definitely want to address 118 00:08:01.890 --> 00:08:07.290 James Terry: what's on your mind in this moment as you're here listening to everybody. So, keep that in mind, please. 119 00:08:08.760 --> 00:08:12.450 CINC Marketing: And with that… It's time for a little thing we like to call… 120 00:08:13.380 --> 00:08:14.550 Audio shared by CINC Marketing: Mail time? 121 00:08:15.670 --> 00:08:16.580 CINC Marketing: Real time. 122 00:08:17.750 --> 00:08:21.260 CINC Marketing: Original audio by Harry Kerbo, available for parties. 123 00:08:22.330 --> 00:08:28.060 CINC Marketing: I will start with the one question that… I have never not gotten… 124 00:08:28.430 --> 00:08:34.030 CINC Marketing: For a livecast, or webinars, when we used to do them back in the day, that's so 2000s. 125 00:08:34.350 --> 00:08:35.989 CINC Marketing: This is being recorded. 126 00:08:36.679 --> 00:08:43.600 CINC Marketing: It will be posted, as a podcast, it will be on our social media. 127 00:08:43.730 --> 00:08:48.519 CINC Marketing: If you're not following, please do so, at SyncPro. 128 00:08:48.730 --> 00:08:52.099 CINC Marketing: We're in more places than you probably want to be. 129 00:08:52.380 --> 00:08:55.370 CINC Marketing: So yeah, Instagram, Facebook, LinkedIn. 130 00:08:55.720 --> 00:09:03.319 CINC Marketing: YouTube, TikTok, we're on threads, we're one of the ones on Threads, if you, too, are one of the real ones. 131 00:09:03.870 --> 00:09:05.060 CINC Marketing: Navigating. 132 00:09:05.320 --> 00:09:06.050 CINC Marketing: Huh. 133 00:09:06.590 --> 00:09:07.470 Daniel Lott: Spotify. 134 00:09:07.470 --> 00:09:12.730 CINC Marketing: Spotify, Apple Music, We are everywhere, so… 135 00:09:13.220 --> 00:09:18.439 CINC Marketing: And if you do follow us on social, Hopefully you saw… 136 00:09:18.610 --> 00:09:21.980 CINC Marketing: One of the… one of the more recent posts we're doing 137 00:09:22.350 --> 00:09:26.719 CINC Marketing: For, deals that are coming through from Sync clients. 138 00:09:26.870 --> 00:09:30.960 CINC Marketing: We just had our first deal posted for Amy Pendergast. 139 00:09:31.360 --> 00:09:35.889 CINC Marketing: Which I continually expected to be grasped. I misspelled that. 140 00:09:36.400 --> 00:09:38.850 CINC Marketing: Multiple times, and had to correct it. 141 00:09:39.250 --> 00:09:44.369 CINC Marketing: But yeah, Amy closed a, a lead from social. 142 00:09:44.520 --> 00:09:50.860 CINC Marketing: In, 93 days, so 93 days in the system. Which, that's the more, 143 00:09:51.010 --> 00:09:53.410 CINC Marketing: you know, remarkable thing, we do see… 144 00:09:53.690 --> 00:09:55.970 CINC Marketing: Social leads are generally further out. 145 00:09:56.440 --> 00:10:03.909 CINC Marketing: Because of the way that they're targeted, but the team listing ad type has been generating deals that close quickly. 146 00:10:06.170 --> 00:10:09.660 CINC Marketing: You know, a lot of them in under 100 days, from what we're seeing. 147 00:10:10.270 --> 00:10:10.799 CINC Marketing: And so. 148 00:10:10.800 --> 00:10:12.069 Daniel Lott: And she's in Greenville. 149 00:10:12.660 --> 00:10:16.820 CINC Marketing: She is in Greenville, that's what spurred the Greenville discussion. 150 00:10:17.910 --> 00:10:21.970 CINC Marketing: So… Amy, if you're here, congratulations. 151 00:10:22.310 --> 00:10:23.300 CINC Marketing: Thank you. 152 00:10:24.220 --> 00:10:25.529 CINC Marketing: We salute you. 153 00:10:27.350 --> 00:10:30.529 CINC Marketing: Alright, another question that we got… 154 00:10:31.590 --> 00:10:35.519 CINC Marketing: We got a lot around training, but, I really wanted to… 155 00:10:35.800 --> 00:10:38.929 CINC Marketing: Start with this one, it's more on the search side. 156 00:10:39.360 --> 00:10:41.710 CINC Marketing: So this question came from Debbie. 157 00:10:42.270 --> 00:10:43.909 CINC Marketing: She said. 158 00:10:44.100 --> 00:10:48.929 CINC Marketing: Well, it's… it's real… she said, why don't I see my ads when I search for them on Google? 159 00:10:49.030 --> 00:10:51.710 CINC Marketing: For my site, and, you know. 160 00:10:52.360 --> 00:10:55.990 CINC Marketing: I know that's a loaded question, there's a lot around that. 161 00:10:56.090 --> 00:10:58.339 CINC Marketing: So what would you guys say to… 162 00:10:59.160 --> 00:11:03.990 Daniel Lott: someone who's searching for their ads, their own ads, you know, on Google and… 163 00:11:04.130 --> 00:11:07.420 CINC Marketing: What can that do to their ad spend? 164 00:11:08.050 --> 00:11:09.400 Daniel Lott: I'll take this one. I'll take this one. 165 00:11:09.400 --> 00:11:10.880 James Terry: No, I'm… 166 00:11:10.880 --> 00:11:11.780 Daniel Lott: Clearly that, clearly that. 167 00:11:12.550 --> 00:11:18.280 Daniel Lott: Alright, so, a lot of it, has to do with the amount of advertisers there are. 168 00:11:18.810 --> 00:11:22.839 Daniel Lott: And the fact that you are one… 169 00:11:23.620 --> 00:11:29.999 Daniel Lott: You're one of a thousand. You're, like, in your area, there are a thousand different advertisers. There's something called the… 170 00:11:30.560 --> 00:11:45.649 Daniel Lott: We used to look at this number a lot more, but there's something called the search impression score, which shows what percent of all searches, relevant searches, your ad would show up. And even, like, a site that has a $1,000 budget. 171 00:11:45.700 --> 00:11:56.730 Daniel Lott: you're only gonna get, like, 5%, and, of all the time, because so many people are advertising. And that's, like, a real budget. Most of the time, it's… 172 00:11:56.990 --> 00:11:58.750 Daniel Lott: Much, it's like the… 173 00:11:58.870 --> 00:12:08.110 Daniel Lott: the caret, the… the less than symbol, or it's, like, less than 1%, because you're… if you're spending, like, $250, you're never gonna see your ad. And, 174 00:12:08.290 --> 00:12:16.940 Daniel Lott: That's one point, that's why you're not gonna do it. Then the other point is, you really shouldn't be… well, actually, on the other, why you can't. I have… 175 00:12:17.120 --> 00:12:20.570 Daniel Lott: all I do is look around the internet for, like, I go… 176 00:12:20.790 --> 00:12:31.779 Daniel Lott: I googled the phrase, like, homes for sale in Phoenix, homes for sale in all these other ones, and, like, they've gotten wise to me. Like, Google has, like, the ads don't really show up to me as much as other people. 177 00:12:31.780 --> 00:12:34.939 CINC Marketing: I rarely see housing ads now, yeah. 178 00:12:34.940 --> 00:12:41.589 Daniel Lott: Yeah, so if you do it, you're actually being, like, multiple times, you may be blocked by Google from seeing 179 00:12:41.820 --> 00:12:51.170 Daniel Lott: like, real estate ads, and your ads. And then the final one is, you should spend your time calling your leads and not, 180 00:12:51.490 --> 00:12:55.540 Daniel Lott: searching for your ads. As I'm sure Lance would… 181 00:12:55.870 --> 00:13:03.449 Daniel Lott: attest to, because it's kind of a waste of time. The proof that your ads are showing is the fact that you're getting leads from them, so… 182 00:13:04.410 --> 00:13:05.160 Daniel Lott: Does it? 183 00:13:05.160 --> 00:13:05.780 James Terry: Hutter. 184 00:13:05.780 --> 00:13:06.620 Daniel Lott: My take on that? 185 00:13:07.370 --> 00:13:13.990 James Terry: Yeah, 100%, like, the fact that leads show up, because I know… and I can appreciate this question as well, right? Like, if somebody… 186 00:13:14.140 --> 00:13:34.130 James Terry: let's say you buy a billboard on the side of the road, and you drive down that road, you see your billboard. You know it's there, and you know that everybody on that road, all the other cars are seeing it, right? So this is a little less visible, in the sense that we're showing the ad to people who are looking for it, but… and I like to put some numbers to this, right? Like… 187 00:13:34.390 --> 00:13:52.389 James Terry: think about what we call the reach of the ad, how many potential searches there are where we can show the ad on that search. It's literally hundreds of thousands. For large markets, millions, and if somebody has a bunch of ad groups and keywords, you know, we have thousands, tens of thousands of keywords in your campaign. 188 00:13:52.390 --> 00:13:58.900 James Terry: In most cases. So we have plenty of opportunity to put the ad out there and be seen. 189 00:13:58.930 --> 00:14:11.829 James Terry: But in most cases, like Dan said, if somebody has a $1,000 budget, we can… we're only spending about $35 a day, right? So with so many opportunities, we can't get more than about 40 or 50 clicks. 190 00:14:11.950 --> 00:14:29.080 James Terry: Right? So we just don't have to show it every time it's eligible to show, if that makes sense. We might have a million opportunities to show the ad, but we can only show it, like, 300 times, you know? So just to put some numbers to it like that, that's why you don't see it every time you search, is… 191 00:14:29.260 --> 00:14:37.659 James Terry: We're showing it a few hundred times out of a potential, you know, that it's being searched. A ton of opportunity. 192 00:14:38.010 --> 00:14:41.099 James Terry: So I hope that makes sense as well. But 100% on what Dan said. 193 00:14:41.900 --> 00:14:47.500 James Terry: you should be calling the leads more than searching the ads anyway, right? The fact that the leads are there is evidence that we showed it to somebody. 194 00:14:49.120 --> 00:14:52.700 CINC Marketing: Is it, is it… Is it… 195 00:14:53.290 --> 00:14:58.090 CINC Marketing: like, a negative in the eyes of Google or Bing if… 196 00:14:58.310 --> 00:15:02.820 CINC Marketing: They show you, like, even… let's say you do see your ad and you don't click on it. 197 00:15:03.590 --> 00:15:08.230 CINC Marketing: Is that a negative in the eyes of… the algorithm. 198 00:15:09.170 --> 00:15:19.829 James Terry: So, definitely don't click on it, because these campaigns are what we… they're called PPC campaigns, they're pay-per-click. So if you click on it, Google gets paid, and that's money out of your budget, right? 199 00:15:19.830 --> 00:15:21.539 CINC Marketing: I think you meant paper clip? 200 00:15:22.360 --> 00:15:23.790 James Terry: Paperclips, yeah. 201 00:15:23.790 --> 00:15:25.239 CINC Marketing: Paper, yeah, paper clips. 202 00:15:25.470 --> 00:15:38.839 James Terry: Absolutely. So, when you click on the ad, money changes hands, right? So don't do that. And in case anybody in 2026 is not aware yet, I'll go ahead and remove this, this curtain. 203 00:15:39.220 --> 00:15:44.859 James Terry: everything online is tracked, right? Google keeps up with all of it. So they do know 204 00:15:44.960 --> 00:15:49.900 James Terry: the ad was shown and not clicked on. That's a ratio that they keep up with. 205 00:15:49.970 --> 00:16:03.359 James Terry: And it can hurt… it's called the click-through rate. How many times did someone see the ad? And so, if we show it a lot and it doesn't get any clicks, it says that we wrote a bad ad, right? So, it is a factor. I wouldn't say it's a… 206 00:16:03.360 --> 00:16:17.289 James Terry: a huge impact. The click-through rate overall is a big impact, but if we show it 10,000 times, but at the end of the day, it is a metric that is counted against you if you search your ad and you do see it without clicking on it. Yeah, that's a good point too, Harry. 207 00:16:19.060 --> 00:16:28.110 CINC Marketing: I always figured that's why we stopped seeing the housing ads. I'm hard-pressed to find, especially, like, Atlanta houses for sale, I hope I never move. 208 00:16:28.890 --> 00:16:33.330 CINC Marketing: Like, well, there's no… well, there's no houses on the internet! I guess I'm just… 209 00:16:34.500 --> 00:16:43.369 James Terry: Yeah, eventually Google will recognize you've been searching this and not clicking it, so we don't need to show it to you. Yeah. There was a famous study that in, 210 00:16:43.950 --> 00:16:54.330 James Terry: what, Arkansas? No… no Walmart employee could see, like, a Walmart ad anywhere, because Walmart employees were, like, searching Walmart stuff all the time, and they stopped showing the ads to, like. 211 00:16:54.440 --> 00:16:55.930 James Terry: everybody in Bentonville. 212 00:16:57.100 --> 00:17:03.819 CINC Marketing: The famous Arkansas Walmart Google PPC study. I believe we're all familiar with that. 213 00:17:04.010 --> 00:17:06.540 CINC Marketing: I think we all know how that ended. 214 00:17:07.000 --> 00:17:08.210 Daniel Lott: I don't that worked. 215 00:17:08.210 --> 00:17:09.359 James Terry: down. 216 00:17:10.589 --> 00:17:15.879 CINC Marketing: I will remind you that you are 32 minutes away from your chance to win Dan's money. 217 00:17:16.819 --> 00:17:18.240 CINC Marketing: So, yeah. 218 00:17:18.660 --> 00:17:27.449 CINC Marketing: James will be figuring out who our… who our guest, star and opponent. Dan is fresh off a loss. We're really gonna see his heart. 219 00:17:27.760 --> 00:17:31.560 CINC Marketing: Today, we're gonna see what he's got. He's been a wild man at the office. 220 00:17:31.560 --> 00:17:32.789 Daniel Lott: February, you're not changing. 221 00:17:32.790 --> 00:17:33.470 CINC Marketing: animal. 222 00:17:33.780 --> 00:17:35.070 Daniel Lott: Yeah, it was bad. 223 00:17:35.910 --> 00:17:40.699 CINC Marketing: My audio is really low, so I can just see the… I can kinda hear everybody, but I'm… 224 00:17:41.220 --> 00:17:42.890 CINC Marketing: Sorry if I'm talking over you. 225 00:17:43.510 --> 00:17:44.779 CINC Marketing: But I don't really care. 226 00:17:45.130 --> 00:17:47.950 CINC Marketing: This is my idea. 227 00:17:48.950 --> 00:17:53.880 CINC Marketing: So, we did get a quite… let's talk about leads. Let's talk about leads, man. 228 00:17:54.120 --> 00:17:56.360 CINC Marketing: And, follow up. 229 00:17:59.170 --> 00:18:08.020 CINC Marketing: So we got a lot of questions around engaging leads, but before we go there, this was an interesting one, that I wanted. 230 00:18:08.670 --> 00:18:12.960 CINC Marketing: To pose mostly to you, Lance, but you guys may have some thoughts, too. 231 00:18:13.620 --> 00:18:20.239 CINC Marketing: We got a question from a client who's been with Sync for a while, but never really… 232 00:18:20.490 --> 00:18:32.299 CINC Marketing: engaged with the database, so they said, yeah, I have 13,000 leads, really, in the database that I haven't been working with Sync. Like, Lance, where would you start? 233 00:18:32.740 --> 00:18:39.870 CINC Marketing: with a database like that, and it's multiple years of leads, you know? What would you do? That was her question, where do you start? 234 00:18:39.870 --> 00:18:50.859 Lance Simpson: First thing would be probably, I mean, like, just getting reorganized, get the leads back in the right pipeline stages. My guess is the majority of them will be in attempted contact. 235 00:18:51.560 --> 00:18:58.550 Lance Simpson: And then, at that point, those that are actively logging in, reach out to them, you know, just call them. 236 00:18:59.210 --> 00:19:15.589 Lance Simpson: Those that have not logged in, that's where we kind of like to start sending out some, like, re-engagement-type campaigns. You know, various emails, I like to break those down based on, like, median price point and city, and just hit little targeted groups every month, so… 237 00:19:15.590 --> 00:19:27.870 Lance Simpson: You know, maybe, like, for me, for the month of March, we actually were targeting leads that haven't logged in in the last, believe it or not, I've got leads that go back 15 years in my database. 238 00:19:27.990 --> 00:19:45.099 Lance Simpson: So, Matt and I created a campaign that started targeting for the last 14, 15 years, just trying to get re-engagement to come in, and while it doesn't sound like much, we've actually brought back probably 4 or 5 people right now that are actively looking back on the website again. 239 00:19:45.990 --> 00:19:49.680 Lance Simpson: just utilizing some of the AutoTrax campaigns. 240 00:19:51.050 --> 00:19:56.919 CINC Marketing: And do you do that mostly with email? Do you do that with text, or kind of a combination, or… 241 00:19:56.920 --> 00:20:09.130 Lance Simpson: I'm more… one, I mean, there's always the phone calls that are going out that are like, hey, at one point in time, you were looking for homes, and then I like the email. 242 00:20:10.070 --> 00:20:12.910 Lance Simpson: We try to limit the texting 243 00:20:13.060 --> 00:20:17.609 Lance Simpson: Just because of, like, the way the telecom and everything ended up tying in with… 244 00:20:17.740 --> 00:20:40.009 Lance Simpson: a lot of the automated texts that go out, as well as it's, like, super easy for them to unsubscribe from text, which, I mean, we can still call them, but, yeah, we'll sprinkle in a few of them, but I feel like texting, they don't really remember who we are, or don't know who we are, so we've had better success with, A, the phone call, and then, getting their emails 245 00:20:40.010 --> 00:20:44.680 Lance Simpson: back active again. The cool thing is, is if they've not been opening up our emails, and they do. 246 00:20:44.680 --> 00:20:51.250 Lance Simpson: That fires off all their new, any old campaigns or property alerts start going back out to them again, so… 247 00:20:53.010 --> 00:20:56.999 CINC Marketing: Michelle, just asked your thoughts on Alex, the Sync AI. 248 00:20:57.820 --> 00:21:11.839 Lance Simpson: I love, love Alex. It is, I mean, I think with everybody, there's that love-hate relationship with it, but when you understand Alex, Alex actually says the things that we're uncomfortable saying or afraid of saying, but… 249 00:21:12.030 --> 00:21:23.400 Lance Simpson: you know, I'm not always readily available by my phone, so… or my agent, so Alex is that… working around the clock for me of teeing them up. 250 00:21:23.690 --> 00:21:41.460 Lance Simpson: And, again, I mean, you know, what do they say? Like, any publicity is good publicity, even if it's bad. So, I look at, even if it's a negative conversation with Alex, it's given me an opportunity to jump in and have that call with them. It's just knowing when's that appropriate time to jump in, and 251 00:21:41.460 --> 00:21:51.039 Lance Simpson: Yeah, make sure that, you know, whenever they do do that handoff to you, you reach out to them within the first couple minutes. You're gonna get the quickest response from them at that point. 252 00:21:53.740 --> 00:21:59.129 CINC Marketing: And maybe this could, that kind of goes into another question that we got. 253 00:21:59.430 --> 00:22:02.970 CINC Marketing: And we got several around this of, 254 00:22:03.230 --> 00:22:08.700 CINC Marketing: You know, having… trying to engage leads, leads seem… 255 00:22:09.210 --> 00:22:11.229 CINC Marketing: Months out, things like that. 256 00:22:11.920 --> 00:22:14.870 CINC Marketing: Leads coming in at all hours of the night. 257 00:22:15.560 --> 00:22:19.200 CINC Marketing: So, I mean, do you have any… 258 00:22:19.590 --> 00:22:29.319 CINC Marketing: And maybe we have this, I'm just ignorant of it. Are there any kind of, if a lead comes in in the middle of the night, are you reaching out to them right away? You know, what is that? 259 00:22:30.170 --> 00:22:36.480 Lance Simpson: middle of the night, I'm sleeping. The, To me, this. 260 00:22:36.480 --> 00:22:38.960 CINC Marketing: Lance hasn't slept since 2003. 261 00:22:38.960 --> 00:22:40.150 Lance Simpson: Yeah. 262 00:22:40.150 --> 00:22:40.760 CINC Marketing: Great. 263 00:22:41.180 --> 00:22:52.699 Lance Simpson: I mean, it's running a business, right? You know, I mean, I'm not gonna… me personally, I'm not gonna reach out. We have our business hours, but we have dedicated prospecting hours every day. 264 00:22:52.760 --> 00:23:04.689 Lance Simpson: And so, you know, we start at 8 to 9 o'clock in the morning, we're prospecting. 4.30 to 5.30, 6 o'clock at night, we're prospecting. Those are our times where we're going through and reaching those 265 00:23:05.000 --> 00:23:08.719 Lance Simpson: We're trying to reach everybody, via calls. 266 00:23:08.720 --> 00:23:27.920 Lance Simpson: If you are using AI, AI will kick off in the morning, sending out some text messages that go. Tying back into that last question of the 13,000 leads, some of the re-engagement, the thing that I liked with those, too, is the behavioral messages, so whenever they do come back in, behavioral messages take over for us. 267 00:23:28.020 --> 00:23:34.169 Lance Simpson: Which allows Alex. But, no, yeah, anybody that comes in in the middle of the night. 268 00:23:34.500 --> 00:23:38.320 Lance Simpson: We just, you know, I mean, we pick up the call and call them the next morning. 269 00:23:38.510 --> 00:23:42.980 Daniel Lott: Well, what do you consider the middle of the night, or what, what, like, what are acceptable hours? 270 00:23:42.980 --> 00:23:47.410 CINC Marketing: What are your party hours, Lance? How late will you stay at my house if I invite you over? 271 00:23:47.700 --> 00:23:51.900 CINC Marketing: I'm in bed at 8, no. I… I mean… 272 00:23:51.900 --> 00:23:52.720 James Terry: Nashville. 273 00:23:52.910 --> 00:24:09.219 Lance Simpson: we try to kind of treat it like a regular business, so, I mean, that's why we have our prospecting hours from, like, 4.30 to 6 at night. Come about 6, 7 o'clock, you know, if my agents don't respond, you know, I always say, like, 8 o'clock is kind of, like, the cap for us. 274 00:24:11.110 --> 00:24:24.359 Lance Simpson: But sometimes, you know, I mean, we got agents that got little kids, so they're getting their kids to bed, so as long as I do what I'm doing every day, starting at 8 o'clock in the morning to 6 o'clock at night, that's… those are kind of our business hours. 275 00:24:26.050 --> 00:24:28.710 CINC Marketing: It's really… I've never thought… go ahead, Dan, I'm sorry. 276 00:24:28.710 --> 00:24:41.970 Daniel Lott: I was gonna then, of course, segue to the big sale from last year, which was the Charleston sale, which I have to mention, at least… I don't think I mentioned it last month, but, that was a AI that was kicked off at, like, 8.30 at night, so… 277 00:24:42.140 --> 00:24:53.739 Daniel Lott: if you want the opportunity… if you don't want your agents, you know, sitting by the phone at 6 o'clock, your AI can be sitting by the phone, if replying to a, you know, inquiry, or something like that. 278 00:24:53.740 --> 00:24:59.679 Lance Simpson: That's a great point, and that's what allows us to have that balanced life of doing some real estate. 279 00:25:00.120 --> 00:25:05.019 Lance Simpson: But still being able to enjoy the things that we enjoy to do outside of real estate. 280 00:25:07.460 --> 00:25:10.590 CINC Marketing: We did get a question… Oh, go ahead. 281 00:25:11.270 --> 00:25:18.770 James Terry: Well, I was gonna go to this question as well, and I saw it in the Q&A section. I appreciate you putting it over here in the chat also, but that… 282 00:25:18.830 --> 00:25:36.429 James Terry: with contacting and follow-up and reaching out to people and, you know, calling leads and everything, does go well to this question about… and I think we got this a couple of months ago when Christine was on, so Lance, I am interested in your take on it. I assume it'll be similar to Christine's, as you guys are eye-to-eye on a lot of subjects, but… 283 00:25:36.430 --> 00:25:55.389 James Terry: you know, when you call, and there's these privacy filters that are getting more and more popular, and it asks for, like, what's your name and what's the reason for the call, how do you handle that? Like, is there any software or technology that bypasses it, which is asked in this question? I don't think Christine got that, that I'm aware of, there's not, but is there anything that bypasses it, and if not, how do you… 284 00:25:55.580 --> 00:25:56.990 James Terry: How do you leave that message? 285 00:25:56.990 --> 00:26:08.350 Lance Simpson: I don't think that there's any software that allows us to bypass it. We've played around with a lot of different things, from, like, looking at their favorite city, to… 286 00:26:08.640 --> 00:26:15.980 Lance Simpson: you know, a specific address to try to, like, add that in. The best thing that I found is just Lance. 287 00:26:16.530 --> 00:26:19.139 Lance Simpson: Not this is Lance, just Lance. 288 00:26:20.240 --> 00:26:21.199 Lance Simpson: Whenever it asks. 289 00:26:21.200 --> 00:26:21.520 James Terry: I… 290 00:26:21.520 --> 00:26:23.860 Lance Simpson: Who you're calling for and what you're calling? Lance. 291 00:26:25.030 --> 00:26:42.620 James Terry: I do remember Christine saying, don't say first and last name for a nugget for this question, if you just… especially, you know, oh, this is Mike. Well, they might know a Mike, you know? Like, they don't… they probably don't know you, but they might pick up if you just say the first name, that kind of thing, so that makes sense. 292 00:26:42.620 --> 00:26:45.350 Lance Simpson: Yeah, yeah, just keep it simple, just your name, first name. 293 00:26:45.630 --> 00:26:47.070 Lance Simpson: Then, nothing else. 294 00:26:47.730 --> 00:26:49.879 James Terry: And at the end of the day, if it's… 295 00:26:50.220 --> 00:26:57.360 James Terry: a good lead, and they were searching online, and they were on your site, and they… they wanna buy a house, they're gonna, you know, they're gonna pick up. They're gonna. 296 00:26:57.360 --> 00:26:57.809 Lance Simpson: I want to talk. 297 00:26:57.810 --> 00:26:58.310 James Terry: to you. 298 00:26:58.310 --> 00:27:03.059 Lance Simpson: I mean, I always say, go back and look at your own shopping nature, right? When I'm… 299 00:27:03.470 --> 00:27:12.509 Lance Simpson: about to go out and buy something, I don't immediately run out to a salesperson and start talking with them. I do my own research online ahead of time, where I'm like, don't bother me. 300 00:27:12.750 --> 00:27:20.889 Lance Simpson: So, as soon as I'm ready, though, that first person that calls me and has an engaging conversation with me, I'm ready. Let's go. 301 00:27:21.920 --> 00:27:27.339 Daniel Lott: Do you… has there been any impact on the, 302 00:27:28.070 --> 00:27:32.649 Daniel Lott: Percent of, phone calls that get answered, if they are, 303 00:27:32.790 --> 00:27:45.499 Daniel Lott: face the filter. Is it causing people to not pick up the phone? Or… or is it causing people to pick up the phone because they, by default, don't answer the phone? But now that they know that Lance is calling, I'm gonna… 304 00:27:45.660 --> 00:27:47.240 Lance Simpson: I'm gonna talk to Lance. 305 00:27:47.540 --> 00:27:52.160 Lance Simpson: I think that the ones that answer are more serious about 306 00:27:52.350 --> 00:27:55.449 Lance Simpson: Making that next step into the transaction. 307 00:27:55.730 --> 00:28:09.210 Lance Simpson: And so, if you do get that filter that comes up that says, who is this, why are you calling, and you say, Lance, and they answer, you have a higher percentage of converting them into a client than. 308 00:28:10.750 --> 00:28:11.310 Daniel Lott: Oops. 309 00:28:11.980 --> 00:28:13.750 Lance Simpson: As you go, 310 00:28:13.860 --> 00:28:23.899 Lance Simpson: as far as the other ones, I mean, we haven't really tracked to see how many times we've gotten that message verse, but we do know that we do get a higher success rate of people 311 00:28:24.170 --> 00:28:29.789 Lance Simpson: Actually connecting with us, and if they do connect with us, they know they're ready to talk real estate. 312 00:28:31.110 --> 00:28:40.109 Daniel Lott: But it's also, they're a person, you know? Like, maybe it's just me, but most of the people who call me are robots and recorded messages. 313 00:28:40.220 --> 00:28:54.350 Daniel Lott: I don't have a lot of friends, I guess. But, so this at least ensures that it's a real human being that's on the thing. It's like, I don't want to talk to, you know, some phony, you know, life insurance company or something like that. That's not gonna work. That's a recorded message. 314 00:28:54.910 --> 00:28:59.920 Daniel Lott: this weeds out that, so it's… I don't necessarily think this is a bad thing. 315 00:29:00.410 --> 00:29:01.100 Daniel Lott: So… 316 00:29:01.520 --> 00:29:13.429 CINC Marketing: I think with all of it, you have to keep in mind, like, the failure is gonna be… for this type of stuff, the failure's gonna be so much… you're gonna meet with more failure than success, you know? And that's… 317 00:29:14.590 --> 00:29:22.240 CINC Marketing: I am a psychology major, and the recency effect is a thing. You know, you have a bunch of bad calls, that's what you're gonna think of it as. 318 00:29:22.760 --> 00:29:26.919 CINC Marketing: that's one of the things that I would think is hardest, just continuing 319 00:29:27.280 --> 00:29:29.580 CINC Marketing: You know, like, going for the no. 320 00:29:29.910 --> 00:29:33.159 CINC Marketing: I… well, you know, it's interesting. There's a perk up there. 321 00:29:33.160 --> 00:29:34.290 Lance Simpson: We had. 322 00:29:34.290 --> 00:29:35.070 James Terry: book right here. 323 00:29:35.390 --> 00:29:53.900 Lance Simpson: over the years of doing Sync University, inevitably, every few classes, there's somebody that comes in that has a dollar amount tied to every no, because they know for every no they get, they're one step closer to that yes, and it is. I mean, that's where, when you start looking at how many shots that we have to take. 324 00:29:55.370 --> 00:30:01.410 Lance Simpson: to… to get somebody, so… That's what we're looking for. 325 00:30:02.120 --> 00:30:06.370 Lance Simpson: And the more people we talk to, then we can start being choosy on who we want to work with. 326 00:30:07.000 --> 00:30:07.610 CINC Marketing: Yeah. 327 00:30:10.520 --> 00:30:18.959 CINC Marketing: Renju, I see your question about, being labeled as spam. I do want to go just… 328 00:30:19.540 --> 00:30:22.329 CINC Marketing: Lance, you talked a little bit about… 329 00:30:22.800 --> 00:30:27.949 CINC Marketing: Like, the emails that you send to try and get people to get back on the site. 330 00:30:28.290 --> 00:30:34.450 CINC Marketing: Jagvir, I'm sorry, I'm sure I did not do that justice, but, 331 00:30:35.060 --> 00:30:42.720 CINC Marketing: He asked, do we have any re-engagement templates in sync that we can use for older and active leads, or 332 00:30:42.880 --> 00:30:44.920 CINC Marketing: You know, even what are you sending out? 333 00:30:45.210 --> 00:30:45.790 Lance Simpson: Well… 334 00:30:45.790 --> 00:30:46.669 CINC Marketing: those people back. 335 00:30:46.840 --> 00:31:05.570 Lance Simpson: So, I'm fortunate, those that have been to training, I've got Matt Feathers that handles all of our auto tracks. He's my operations manager, and one, he's a really good wordsmith, but we've actually utilized ChatGPT to create some of our re-engagement campaigns. 336 00:31:05.750 --> 00:31:20.359 Lance Simpson: don't use it word for word, go in and look at it, make sure it kind of messages, you know, matches the message that you're looking for, but, yeah, we've… what I found out on, like, my 14- to 15-year-old leads that haven't logged in, we… 337 00:31:20.890 --> 00:31:25.090 Lance Simpson: I think I had a targeted group of about 400 on that list. 338 00:31:25.510 --> 00:31:32.140 Lance Simpson: We had a campaign that I was touching them every 3 days for the first month. 339 00:31:32.290 --> 00:31:44.420 Lance Simpson: Or for the first two weeks. And then from there, I took it weekly for a few… for a month, and then it's back to monthly. So, we're kind of hitting them a lot on the front end, because they've been gone for so long. 340 00:31:44.600 --> 00:31:57.230 Lance Simpson: to kind of, like, dangle it in front of them, and then if they don't, then we'll just kind of tear off of it. But yeah, we utilize, ChatGPT on kind of building some of that, and it's pushing market reports. 341 00:31:57.380 --> 00:32:06.109 Lance Simpson: Safe searches, you know, sending some of the property things to them, just asking questions like, hey, you know, at some point you were looking. 342 00:32:07.010 --> 00:32:08.899 Lance Simpson: Did you end up buying? Are you happy? 343 00:32:10.350 --> 00:32:15.699 CINC Marketing: So maybe this is a good time to, asked the question. 344 00:32:16.960 --> 00:32:19.960 CINC Marketing: Oh, well, actually, I'm sorry, 345 00:32:20.560 --> 00:32:25.640 CINC Marketing: Rinju, what do you say it… and I… this may be… 346 00:32:26.000 --> 00:32:33.820 CINC Marketing: Oh, wait, I'm sorry, the most important question just came in. Margaret, you can find the recorded livecasts on YouTube. 347 00:32:34.360 --> 00:32:38.570 CINC Marketing: Wherever you get your podcasts, just search Sync Office Hours. 348 00:32:39.000 --> 00:32:39.520 CINC Marketing: Alright. 349 00:32:39.520 --> 00:32:40.450 James Terry: office hours. 350 00:32:40.450 --> 00:32:42.969 CINC Marketing: Sorry, I got very excited. Margaret is my new favorite. 351 00:32:42.970 --> 00:32:43.400 James Terry: Mentors. 352 00:32:44.070 --> 00:32:47.249 CINC Marketing: I'm a fan of Margaret Fantini. 353 00:32:47.680 --> 00:32:54.700 Lance Simpson: Harry, I'm gonna add your podcast so I can go back and watch from the very beginning all the way up to this, whenever I get off of this. 354 00:32:54.880 --> 00:32:56.450 CINC Marketing: Don't watch the first one. 355 00:32:56.910 --> 00:32:57.730 Lance Simpson: Oh, I'm watching them all. 356 00:32:58.410 --> 00:32:59.979 James Terry: I think the first… The first one is… 357 00:33:00.290 --> 00:33:00.900 CINC Marketing: Yeah. 358 00:33:01.340 --> 00:33:03.129 James Terry: It was designed to be a webinar. 359 00:33:05.440 --> 00:33:08.070 James Terry: I think Matt Feathers was the first guest we ever had, right? 360 00:33:08.070 --> 00:33:10.029 CINC Marketing: No, it's just the three of us. 361 00:33:10.030 --> 00:33:14.659 James Terry: No, no, no, the first webcast was just the three of us, but the first guest that we brought on was Matt. 362 00:33:14.910 --> 00:33:16.750 Daniel Lott: Well, how about that? 363 00:33:16.910 --> 00:33:23.769 CINC Marketing: Well, you guys can hear about all our reminiscences in the companion podcast that we'll put out later. 364 00:33:25.600 --> 00:33:27.679 CINC Marketing: It will be Sync Office. 365 00:33:27.920 --> 00:33:29.030 CINC Marketing: Ladies. 366 00:33:30.160 --> 00:33:31.610 James Terry: Alright. 367 00:33:31.610 --> 00:33:36.030 CINC Marketing: When I call from sync, it shows as spam. 368 00:33:36.630 --> 00:33:48.049 CINC Marketing: Is that… I'm not sure if that would be something you could really help. I mean, I know you could call into the support team, and there's some things that they can look at. You know, I'm not sure what the options are there, but… 369 00:33:48.190 --> 00:33:50.499 CINC Marketing: Do you have any thoughts on that, Lance? 370 00:33:50.510 --> 00:34:02.079 Lance Simpson: We hear it a lot, I mean, and that's definitely, I mean, that ties in with the telecom. I know we have our number registered, so we get a lot of natural advantage that shows up. 371 00:34:02.230 --> 00:34:09.859 Lance Simpson: I will say, and again, goes back to that personal shopping experience of whenever I want to sign up for a website to get information. 372 00:34:10.060 --> 00:34:16.979 Lance Simpson: And knowing most salespeople, like… like, if I signed up looking for a widget. 373 00:34:17.340 --> 00:34:36.230 Lance Simpson: and within the next 5 minutes, I get a phone call from a spam. I'm more likely to answer it, because I want information on it. Now, I'm hesitantly answering it, because I was like, alright, please be the salesperson, please be the salesperson, and not, you know, some kind of a spam call, but, you know, somebody that's actually looking for real estate. 374 00:34:36.679 --> 00:34:44.510 Lance Simpson: they're more likely to take that spam call, but if you get a lot of it, I've definitely reached out to support and just have them kind of put their eyes on it. 375 00:34:46.730 --> 00:34:55.589 CINC Marketing: Yeah, there are some registration options, I know, so yeah, and that's, support at Syncpro.com. 376 00:34:56.380 --> 00:35:00.745 CINC Marketing: If you're seeing that kind of issue, 377 00:35:02.250 --> 00:35:05.990 CINC Marketing: So we got a question, let's go back to some ad stuff. 378 00:35:06.420 --> 00:35:12.149 CINC Marketing: Got a question… Really just around… 379 00:35:12.380 --> 00:35:17.580 CINC Marketing: You know, I… so… so my team deals in the city only. 380 00:35:17.740 --> 00:35:22.210 CINC Marketing: but I'm getting leads from, you know, surrounding areas. 381 00:35:22.320 --> 00:35:25.049 Lance Simpson: I guess, what is, you know, what, what is… 382 00:35:25.050 --> 00:35:26.809 CINC Marketing: What are the options for that? 383 00:35:27.140 --> 00:35:31.529 CINC Marketing: What should be expected? You know, what should the client do? 384 00:35:33.890 --> 00:35:35.119 Daniel Lott: Is this a question for me? 385 00:35:35.360 --> 00:35:37.800 Daniel Lott: Sure. The Google side? 386 00:35:37.800 --> 00:35:39.450 CINC Marketing: Got your hand on your chin. 387 00:35:39.790 --> 00:35:51.030 Daniel Lott: Holding my head up. The, well, it's kind of unavoidable. The way ads are set up, it's based on a keyword basis. So, like, if somebody… 388 00:35:51.250 --> 00:35:56.620 Daniel Lott: Let's see… Where's this person? I always like to localize it. 389 00:35:57.120 --> 00:36:01.340 CINC Marketing: I'm not sure. Let's say they're in Atlanta. 390 00:36:01.840 --> 00:36:09.450 Daniel Lott: They're in LA, okay. So, if they are in, so somebody wants to get to Leeds and Marietta, which is a suburb, which is where Sink used to be headquartered. 391 00:36:09.600 --> 00:36:16.809 Daniel Lott: we would put in an ad group for, you know, like, homes for sale in Marietta. So the person would click on that, but… 392 00:36:17.270 --> 00:36:24.530 Daniel Lott: they're not, like, tied to only searching Marietta. They can search anywhere in the Atlanta area from 393 00:36:24.690 --> 00:36:40.749 Daniel Lott: you know, from that site. So, you'll get, from that search, from that click, you'll get a lot of people who are, you know, on the Marietta page, but there'll also be people who say, like, actually, I just realized Marietta's a dump. I want to go to Sandy Springs. Sandy Springs is the best. So. 394 00:36:40.920 --> 00:36:44.009 CINC Marketing: Whoa, Marietta, catching strays! Jeez! 395 00:36:44.010 --> 00:36:49.630 James Terry: So then the person searches and says Sandy Springs, and then… 396 00:36:49.730 --> 00:37:09.460 Daniel Lott: you know, the leads from Sandy Springs, and then if the client doesn't have a Sandy Springs ad group, they're like, well, how'd this happen? It's because they have, you know, changed the search, that's how it works. And, you know, you can use that. Sandy Springs is only 10 minutes away from Marietta, or you could, you know, 397 00:37:09.640 --> 00:37:14.519 Daniel Lott: you know, use, Agent Pronto, or what is it? What's our, 398 00:37:14.790 --> 00:37:20.650 Daniel Lott: You could give our… somebody else who… who services, you know, the Sandy Springs area, so… 399 00:37:20.990 --> 00:37:31.790 Daniel Lott: That's why it is. There's… you're not locked in to just a specific area. Once you have your site, you can go anywhere. You know, you could go to a different state, probably, I don't know, but probably not. 400 00:37:32.670 --> 00:37:33.229 James Terry: Yeah, I like… 401 00:37:33.780 --> 00:37:34.100 CINC Marketing: Go ahead. 402 00:37:34.100 --> 00:37:47.059 James Terry: I like to remind… remind people that, at the end of the day, we're… we're working with people, right? Like, these clicks and these impressions, clicks, leads, like, those are people on the other end of that, right? And so when they go to your site. 403 00:37:47.210 --> 00:38:03.010 James Terry: they have access to the entire MLS, right? All we know is, in this example, and Harry, if this was, Chester's question, he's in the Chicago area, and Chicago does have a ton… a lot like Atlanta, Midtown Atlanta specifically, a ton of little neighborhoods and stuff like that, so… 404 00:38:03.010 --> 00:38:14.230 James Terry: one solution, something we can do about that, is get a little more granular with what our search term is, right? Like, if somebody's searching, to Dan's point, homes for sale in Marietta. 405 00:38:14.310 --> 00:38:15.310 James Terry: then… 406 00:38:15.430 --> 00:38:27.559 James Terry: they have access to the entire MLS, and they might not have been so honed in on exactly where in Marietta they want to live. They might not have done a ton of research. Marietta's a fairly large, you know, city. It's got a huge footprint. 407 00:38:27.560 --> 00:38:28.200 CINC Marketing: dump. 408 00:38:28.300 --> 00:38:29.310 CINC Marketing: Fairly large dog. 409 00:38:29.310 --> 00:38:33.840 James Terry: I mean, when compared to Sandy Springs, it's all downhill, you know? Like, Sandy Springs. 410 00:38:33.840 --> 00:38:36.040 CINC Marketing: Yeah, I wonder who lives in Sandy Springs here. 411 00:38:36.040 --> 00:38:38.220 James Terry: Where the air is crisp, we understand. 412 00:38:38.220 --> 00:38:38.719 Daniel Lott: That's the best. 413 00:38:38.720 --> 00:38:42.280 James Terry: I heard everybody in Sandy Springs owns a cabin, also. 414 00:38:42.280 --> 00:38:44.460 Daniel Lott: Oh, the lucky one. 415 00:38:44.940 --> 00:38:51.029 James Terry: But, what we can do is target, like, rather than Marietta. 416 00:38:51.150 --> 00:38:53.769 James Terry: We can use keyword terms like… 417 00:38:54.100 --> 00:39:10.449 James Terry: Loring… Loring Square, which is a neighborhood in Marietta, and if somebody knows Loring Square, if they're searching for that online, they know the price point of the homes in that neighborhood, right? They probably know where their kids are going to school, Cheatham Hill is right next to it, you know, that kind of thing. Like. 418 00:39:10.450 --> 00:39:25.409 James Terry: they've done a lot of their own homework, and they're a little more honed in and closer to a decision. Now, it's not going to get a lot of search volume, but it can supplement a campaign and focus on that, as much as possible, and we can try and maximize the traffic going to the site. 419 00:39:25.450 --> 00:39:37.950 James Terry: for those more granular areas within the city of Marietta, if that's what they want to focus on. So there are strategies to try and get in there, but like Dan said, it's never going to be 100%. It's not a faucet. These are. 420 00:39:39.030 --> 00:39:51.489 Daniel Lott: And talk to your account manager and just say, like, oh, I really like… I really want more leads in this town, and then we can… from that, we can then create ad groups of the sub-markets within that town that will… 421 00:39:52.010 --> 00:39:56.909 Daniel Lott: You know… Which will get you more leads in that town, but it's not 100%. 422 00:39:56.910 --> 00:40:10.669 Lance Simpson: what, what's interesting about this, and I mean, what you guys do is, like, science in itself, but we have a town that we always generate leads for, and for a while there, I used to always say, I want at least 25% of my leads to come out of that town. 423 00:40:11.700 --> 00:40:22.090 Lance Simpson: But we don't sell a lot in that town. That's just that search where a lot of people come in, because they're like, I gotta live here. And then they realize, oh, I can't afford to live here, and then we sell them… 424 00:40:22.560 --> 00:40:33.280 Lance Simpson: In other areas, so… it's kind of one of those, like, okay, yeah, while we don't really work there, that… that funnel fills and gives us sales in other areas. 425 00:40:33.490 --> 00:40:34.559 Daniel Lott: What town is that? 426 00:40:34.560 --> 00:40:36.179 CINC Marketing: I bet it's Brinwood. 427 00:40:36.760 --> 00:40:37.660 Lance Simpson: Springs. 428 00:40:39.070 --> 00:40:41.869 James Terry: Greenhills? The Sandy Springs equivalent, that's for sure. 429 00:40:41.870 --> 00:40:45.510 CINC Marketing: I'm gonna say… Ugh. 430 00:40:45.660 --> 00:40:46.620 CINC Marketing: Man… 431 00:40:46.670 --> 00:40:48.890 Lance Simpson: My ad manager… You know… 432 00:40:48.890 --> 00:40:59.839 CINC Marketing: Do you know where that turn is? I think it's in Franklin, Tennessee, where it's, like, cement and a 90 degree turn, and there's no mirror or anything. It's like the leap of faith from Indiana Jones. 433 00:40:59.840 --> 00:41:00.400 Lance Simpson: Yeah. 434 00:41:00.880 --> 00:41:02.309 CINC Marketing: Yeah, it's terrifying. 435 00:41:03.020 --> 00:41:05.729 CINC Marketing: Terrifying. Cool. 436 00:41:07.080 --> 00:41:14.529 CINC Marketing: Well, and we did get some questions around increasing lead quality as well, and I think, you know, James, kind of what you're talking about. 437 00:41:14.870 --> 00:41:18.710 CINC Marketing: Of the, you know, the hyper-local micro-targets. 438 00:41:19.040 --> 00:41:22.790 CINC Marketing: That real… I… one thing, I think, is… 439 00:41:23.650 --> 00:41:31.959 CINC Marketing: You know, it's a different type of lead from some… from a lead coming from, like, a Zillow or something like that, because those people are not forced to sign up. 440 00:41:32.780 --> 00:41:36.090 CINC Marketing: So… You know, the… the… 441 00:41:37.110 --> 00:41:45.139 CINC Marketing: I mean, we could create a site where they aren't forced to sign up to generate those leads, but you're looking at the same lead cost as what Zillow does. 442 00:41:45.990 --> 00:41:49.690 CINC Marketing: You know, the hyper-local micro-targets in… 443 00:41:49.820 --> 00:41:53.480 CINC Marketing: this strategy of generating leads, I think, are the best way 444 00:41:53.620 --> 00:42:00.300 CINC Marketing: To increase lead quality, because, you know, you're putting out searches for people who are searching for more specific 445 00:42:00.450 --> 00:42:04.980 CINC Marketing: things than just Atlanta. They're searching for a zip code or a school zone. 446 00:42:05.870 --> 00:42:06.320 James Terry: Yeah. 447 00:42:06.320 --> 00:42:10.160 CINC Marketing: What do you… is that the best way? If a client is looking to… 448 00:42:11.400 --> 00:42:15.980 CINC Marketing: We got questions around increasing lead flow, nobody said decrease, but maybe they are. 449 00:42:16.180 --> 00:42:16.700 CINC Marketing: Who knows? 450 00:42:16.700 --> 00:42:17.130 James Terry: I just… 451 00:42:17.130 --> 00:42:19.780 CINC Marketing: Maybe they're tired of waiting. We've heard it. We have heard that before. 452 00:42:19.780 --> 00:42:28.699 James Terry: Yeah, yeah. Dan said something very important, a moment ago, and I want to make sure everybody heard this. That's right, Dan, look off stoic. 453 00:42:28.700 --> 00:42:29.020 Daniel Lott: Don't. 454 00:42:29.020 --> 00:42:29.600 James Terry: Oh my 455 00:42:30.480 --> 00:42:38.119 James Terry: But he said something very important, and he was like, if you want to get more leads from this area, like, let us know. Like, make no mistake. 456 00:42:38.440 --> 00:42:49.290 James Terry: on our side, we're working with ones and zeros, right? It's all about cost per lead and lead flow, and we have a list of markets that were generally provided when the campaign went live, but 457 00:42:49.570 --> 00:43:07.649 James Terry: communication is paramount, like, right? Like, even, like I said at the beginning of this livecast, like, we love the conversational aspect. Put some stuff in the chat, let us know what you're thinking. Similarly, as you start getting leads, and as you're working your dashboard and calling leads, feedback is important, it's necessary, right? 458 00:43:07.650 --> 00:43:21.419 James Terry: to let us know, hey, we're getting a lot on this side, but the price point is really low in that. We don't know, I mean, we know the price points if we look it up, we can find that, but if it's in the campaign, we're gonna focus on what generates the most leads for the budget we have. 459 00:43:21.420 --> 00:43:40.930 James Terry: If that needs to be honed in over time, letting us know, hey, this is the area, you know, this is in my backyard, my office is in this town, so it's very easy to show listings there. Or traffic is, at this hour, is a super long drive, can we focus on this side of town? And then we can hone in on those, hyperlocal micro-targets. 460 00:43:40.930 --> 00:43:56.310 James Terry: in the city that you want to maximize lead flow for, right? But that requires some back and forth and some conversation, so by all means, our team wants to communicate with you and wants to be able to hone this in as much as possible. It's not a one-and-done 461 00:43:56.340 --> 00:44:03.640 James Terry: oh, at implementation, I gave 10 cities, and that's it. It can be, and we'll use those 10 cities and build a great account. 462 00:44:03.700 --> 00:44:10.029 James Terry: But we can hone that in over time to make it, to maximize the value and the quality. 463 00:44:10.560 --> 00:44:16.709 Lance Simpson: I was just gonna say, Ty and I, I mean, this goes back 2013, whenever we first started doing the ad spend, and… 464 00:44:16.900 --> 00:44:39.729 Lance Simpson: coming on with Sync, that was one of those that… I did the research. I had spreadsheets laid out across the whole conference room table to say, alright, what target areas do we want to go after that have… where I feel I could take market share? And then I expressed that with you guys, and I worked really close with my account manager there of, alright, this is where we want to kind of target, what percentage we want out of each one, and 465 00:44:39.760 --> 00:44:48.550 Lance Simpson: It's worked out great, but going back to, like, lead quality, not everybody that signs up is gonna buy today. I think that's one of the big misconceptions. 466 00:44:48.550 --> 00:45:01.530 Lance Simpson: is they think that it's today, and sometimes this is a long game process. We had one that closed back in November, 1.2-ish million, was in our database for… 467 00:45:01.770 --> 00:45:03.470 Lance Simpson: 400 plus days? 468 00:45:03.650 --> 00:45:13.009 Lance Simpson: We've had another instance where they were 1,000 day old that kind of put us at those, so it's just a matter of categorizing them in the database, and… 469 00:45:13.250 --> 00:45:16.410 Lance Simpson: Just that long-term nurture, I don't know. 470 00:45:16.610 --> 00:45:17.420 Lance Simpson: They'll come… 471 00:45:17.420 --> 00:45:25.289 Daniel Lott: Do with the, like, the real verified, the check mark that shows that it's a real lead, and it's, you know, double… it's double, 472 00:45:25.880 --> 00:45:29.049 Daniel Lott: what's it called? Two-factor, authenticated. 473 00:45:29.220 --> 00:45:33.559 Daniel Lott: Do you give those higher, do you call them first, or do you… 474 00:45:33.560 --> 00:45:34.840 Lance Simpson: We, I mean… 475 00:45:34.840 --> 00:45:56.500 Lance Simpson: It still comes down into, like, a system-wise. I mean, we have our P1, P2, P3 filters. We've generated some other ones, too, that are, like, last log in 30 to 60, 60 to 90. We don't… we don't go out and say, that's got a black or blue checkmark, but it's this. What was interesting, and I used to always say about 72-75% of my leads 476 00:45:56.670 --> 00:46:15.859 Lance Simpson: were good phone numbers, and that was before the real verified, so now that we have the real verified, all that did was, like, cement it in my head to say, yeah, you know, I mean, like, we are getting some good ones, but some of the unverified are still good phone numbers. So, we just give them all… we call them all. 477 00:46:17.180 --> 00:46:23.310 CINC Marketing: Debbie asked, how long does it take for the ad changes? So, I mean, you would have a call… 478 00:46:24.010 --> 00:46:31.150 CINC Marketing: With the… you can have a call with the marketing team or speak with the support team over the… over email, and we'll, you know, reply back. 479 00:46:31.550 --> 00:46:33.810 CINC Marketing: Those changes will go into effect in… 480 00:46:34.040 --> 00:46:39.709 CINC Marketing: you know, two to three business days. Whenever you make a change to ads, there can be a time 481 00:46:39.870 --> 00:46:45.110 CINC Marketing: Where it kind of slows down, where it's figuring back out who to show the ads to. 482 00:46:45.280 --> 00:46:46.530 CINC Marketing: But… 483 00:46:47.380 --> 00:46:52.919 CINC Marketing: Yeah, or depending on the time of the month, it might be, the beginning of the next month, but… 484 00:46:53.850 --> 00:46:58.510 CINC Marketing: Yeah, we'll make those changes as soon as we get the request, and then… 485 00:46:59.180 --> 00:47:06.050 CINC Marketing: The ads themselves will start running in those areas that, you know, as soon as we make the changes, it may just be a small ramp-up. 486 00:47:07.980 --> 00:47:13.400 Daniel Lott: Just going back to the, the Real Verified, I just always like to talk about this. 487 00:47:13.580 --> 00:47:15.270 CINC Marketing: It's what. 488 00:47:16.360 --> 00:47:19.229 Daniel Lott: You know, when stands money, that's coming up. But, 489 00:47:19.400 --> 00:47:30.489 Daniel Lott: So it just shows, like, if you… like, we always get the, the, you know, like, oh, these… are these real people? Are these, like, I don't know, like, this person didn't pick up the phone, they're not a real person. 490 00:47:30.950 --> 00:47:35.069 Daniel Lott: if… They have the blue checkmarks, they are… there's… 491 00:47:35.350 --> 00:47:45.220 Daniel Lott: that kind of proves they're a real person, because the person has to, like, manually type in this… this code and… and all this. It could… it can't be somebody who's like, oh, you know… 492 00:47:45.220 --> 00:47:57.550 Daniel Lott: just put in somebody else's phone number and, like, trick them out, because I want to access the listings, but I don't want to give them my same information. No, it's a person that has to do it. So, and, like, what Lance said, it's like… it's like 70-75% 493 00:47:57.790 --> 00:48:01.889 Daniel Lott: are… are real verified. And then the people who don't do it are… 494 00:48:02.250 --> 00:48:02.900 CINC Marketing: Losers. 495 00:48:03.120 --> 00:48:13.449 Daniel Lott: They're not… well, they are not necessarily losers, but, like, if your phone is in your car, and you're, like, searching on your computer for houses, you're not gonna run to your car and… 496 00:48:13.800 --> 00:48:17.799 Daniel Lott: get your phone to two-factor authenticate your thing. So… 497 00:48:18.120 --> 00:48:20.130 Daniel Lott: But it's still… it's still a… 498 00:48:20.280 --> 00:48:27.030 Daniel Lott: might be an accurate phone number. You don't know. It's… but the blue indicates that it's 100% accurate. It's… it's… 499 00:48:27.900 --> 00:48:35.949 Daniel Lott: 75%, it's, you know, every time. But the other ones are also probably pretty good, but the person doesn't want a two-factor, because that's kind of a drag. 500 00:48:35.950 --> 00:48:41.520 Lance Simpson: One of the things that we like to do with the ones that did not authenticate. 501 00:48:41.740 --> 00:48:46.390 Lance Simpson: So the ones that… because if you… if you don't do the two-factor, you're locked out of seeing pictures. 502 00:48:46.830 --> 00:48:48.180 James Terry: So… 503 00:48:48.400 --> 00:49:06.919 Lance Simpson: at some point in time of you being in our system after a couple days, if you haven't authenticated while we're kind of going through our prospecting when we're done, I'll go in and unlock them. So I'll just leave them unverified unlocked, because I still don't know if they're a real person, and then that's where we'll shoot them a text message. 504 00:49:06.920 --> 00:49:24.789 Lance Simpson: and, like, an email that says, oh, hey, sorry, we noticed that you were locked in our system and not able to view photos, and maybe copy a quick link to their search, and then send it over to them to say, hey, here's some stuff, it looks like you're currently looking in Nashville for 3 bedding, 3 bath. 505 00:49:24.790 --> 00:49:27.400 Lance Simpson: If we need to make any changes, let us know. 506 00:49:27.430 --> 00:49:34.080 Lance Simpson: So, they're kind of like a little call to action, but, you know, like, oh my god, we're so sorry, it looked like you were locked out of our system, we unlocked you. 507 00:49:35.250 --> 00:49:36.590 Lance Simpson: And… 508 00:49:36.990 --> 00:49:46.549 Lance Simpson: You know, I mean, does it work all the time? Sometimes. Sometimes it doesn't. I mean, that's just… that's the whole idea of, like, that re-engagement and, like, making phone calls. 509 00:49:46.870 --> 00:49:57.900 Lance Simpson: But it's just an extra touch that we have that we can kind of… kind of throw out, so I kind of like having that. Like, it's its own little separate list to try to get them verified or get them to respond to me. 510 00:49:59.350 --> 00:50:01.730 CINC Marketing: It's really smart. 511 00:50:04.050 --> 00:50:13.450 CINC Marketing: Dang it, I had some… I keep having something I was gonna say, and then I keep forgetting, because then I start reading. We'll go to Eddie's question. Right mix for local area lead versus out of town? 512 00:50:14.220 --> 00:50:21.089 CINC Marketing: Out of town, maybe longer timeline. Yeah, that's what we generally see. I mean, usually, I don't know if it's different now. 513 00:50:21.540 --> 00:50:23.789 CINC Marketing: Because, I mean, we had people buying… 514 00:50:24.090 --> 00:50:28.490 CINC Marketing: like, condos through Zoom during COVID. I don't know if that's… 515 00:50:28.760 --> 00:50:33.849 Lance Simpson: I… I mean, I don't know if it's just my market, but I feel like my out-of-towners 516 00:50:34.050 --> 00:50:52.340 Lance Simpson: are more to make a purchase quicker than the local ones, because it comes down to, do the… do you need a home, or do you want a home? And more of the local home… local buyers want a bigger home, a smaller home, where if you're rel… if I'm relocating into Sandy Springs, because I'm not going to Marietta, 517 00:50:52.340 --> 00:50:52.899 CINC Marketing: The dumb. 518 00:50:52.970 --> 00:50:59.929 Lance Simpson: It is, right? If I'm relocating there, I'm gonna need a home really quick, so… 519 00:51:00.450 --> 00:51:01.719 Lance Simpson: I feel like some of… 520 00:51:01.720 --> 00:51:03.050 Daniel Lott: I don't have an agent, either. 521 00:51:03.870 --> 00:51:06.640 Daniel Lott: Yeah. If you're from out of town, you never have an agent. 522 00:51:06.640 --> 00:51:07.290 Lance Simpson: Yeah. 523 00:51:07.670 --> 00:51:15.750 Daniel Lott: Well, it also depends… we've analyzed, like, what pers… like, market by market, what percent of traffic comes from 524 00:51:15.900 --> 00:51:30.679 Daniel Lott: within the market versus, externally. And I would expect that Nashville gets more… a larger percent of traffic from outside of the area, just because Nashville's such a 525 00:51:30.940 --> 00:51:48.170 Daniel Lott: I used to live in Nashville, so it's a cra… it's growing like crazy. People are coming from all over the place. I remember, like, doing this for, analyzing the, Las Vegas, traffic, and a lot of the tra… most of the traffic is from people who don't live in Las Vegas. So, if you want to get more… 526 00:51:50.020 --> 00:52:01.700 Daniel Lott: traffic… this is hard to do, and it's… it's… but if you want to get more from outside of the area, you do more generic searches like Nashville or Las Vegas, but in Nashville. 527 00:52:01.700 --> 00:52:10.789 Daniel Lott: If somebody is, like, looking, like, homes for sale in Sylvan Park, that's probably somebody who lives in Nashville, and they want to move to Sylvan Park. 528 00:52:10.860 --> 00:52:26.500 Daniel Lott: So, we would do the micro-targeting, would be more for the, kind of, the locals, whereas the broader, the… even, like, Marriott is pretty, like, there's probably a thousand homes for sale, or at least 500 homes for sale in Marriott. It's huge. So, that could be somebody from outside who just… 529 00:52:27.140 --> 00:52:34.299 Daniel Lott: for some reason, went to Marietta Square and got the bakery or whatever, and was like, oh, I want to move to Marietta. So, 530 00:52:34.470 --> 00:52:40.390 Daniel Lott: But anyway, so that's, that's one of the things that, that you can, that we keep in mind, and, and all that. 531 00:52:42.380 --> 00:52:49.019 CINC Marketing: Alright, did anybody have, or anybody from the question list? Any… oh, I did have something really quickly. 532 00:52:49.790 --> 00:52:57.959 CINC Marketing: We got a comment about… So… How does ad budget impact 533 00:52:58.500 --> 00:53:09.389 CINC Marketing: your hyper-local micro-targeting if you're a sync client, right? I mean, we've had people that have written in and say, I want the hyper-local micro-targeting. Like, if you're a sync client, you already have it. 534 00:53:10.080 --> 00:53:14.040 CINC Marketing: My understanding is it's more driven, really, by… 535 00:53:14.530 --> 00:53:20.360 CINC Marketing: Your time would sink, which just gives us more time to optimize things, and your market. 536 00:53:20.850 --> 00:53:23.240 CINC Marketing: Than it is your budget. 537 00:53:23.630 --> 00:53:24.620 CINC Marketing: Is that… 538 00:53:25.010 --> 00:53:31.170 Daniel Lott: Yeah, it is. If you have a really small budget, like a $100 budget or something like that, we probably won't… 539 00:53:31.950 --> 00:53:34.240 Daniel Lott: do it, but… 540 00:53:34.240 --> 00:53:35.050 CINC Marketing: It doesn't make sense. 541 00:53:35.050 --> 00:53:49.150 Daniel Lott: Probably will. Well, yeah, just because it doesn't make sense, but it is… it's more of a time, a time… over time, we are continually adding ad groups to your accounts. I remember for the… that Charleston one, we did a big… 542 00:53:49.410 --> 00:53:51.220 Daniel Lott: Analysis of it, and it was like. 543 00:53:51.220 --> 00:53:52.490 CINC Marketing: Never heard of it. 544 00:53:52.490 --> 00:53:57.030 Daniel Lott: After, like, they were with us for 10 years or something like that, and then… 545 00:53:57.210 --> 00:54:11.619 Daniel Lott: At the end, they had, like, prior to the transaction, they had 250 ad groups, even though they gave us 8 areas, but we continually drilled down, and it was one of those drills, drill downs, is what caused the ad to be 546 00:54:11.650 --> 00:54:28.740 Daniel Lott: the lead to be generated. So, you know, we went from Charleston, and there's lots of little nooks and crannies in Charleston, same as Nashville, there's lots of little neighborhoods in Nashville. And so, over time, we keep adding. So, and then eventually one of them may generate the lead that becomes the big sale. 547 00:54:30.520 --> 00:54:33.260 CINC Marketing: That's a free guide if you'd like to learn more about it. 548 00:54:33.470 --> 00:54:35.229 Daniel Lott: There, there is, free guide. 549 00:54:35.230 --> 00:54:44.849 Lance Simpson: Hey, Dan, I just wanted to add, like, you can generate the leads all awesome as you guys do, but if we as agents don't make the phone calls the way we're supposed to. 550 00:54:46.860 --> 00:55:06.129 Daniel Lott: That's exactly… yes, we are… our team, although we're the glamour boys of the company, but it is really everybody else, the, you know, the… it's the agents calling the, the leads, and the, you know, all the automation that is built to make it easier to call the leads, but you gotta call the leads. 551 00:55:06.890 --> 00:55:10.840 CINC Marketing: Regardless with all of that, yeah, the agents… 552 00:55:10.980 --> 00:55:16.759 CINC Marketing: are what make the difference in the work that agents do. And, 553 00:55:17.640 --> 00:55:25.529 CINC Marketing: We're gaining more and more visibility into that, you know, as we're tracking more of the transactions, and lead quality, and that kind of stuff. 554 00:55:26.140 --> 00:55:28.179 CINC Marketing: There's just some people that… 555 00:55:28.850 --> 00:55:35.510 CINC Marketing: convert everything, you know? And it's because they're following best practices, and I think treating it like a business, like. 556 00:55:35.980 --> 00:55:43.450 CINC Marketing: You know, like you talked about, Lance, of just systematizing how to do this versus… 557 00:55:43.580 --> 00:55:46.399 CINC Marketing: Hair on fire every day and burning out. 558 00:55:47.490 --> 00:56:02.959 James Terry: And there was this one question, as Dan said, like, what was the very small… if you have a very small budget and everything, and and I know I'm gonna butcher the name, and I apologize for it, Jagvir, Jagvir, you said you have a $250 budget in Brampton, do you need to increase? 559 00:56:02.960 --> 00:56:19.589 James Terry: And I like to look at this on a percentage basis, right? And I don't know what your platform, you know, type and cost and all are, but let's say you're spending $1,000 a month on the software and the platform, and $250 a month on ads, right? Your invoice is $12.50, okay? 560 00:56:19.590 --> 00:56:36.210 James Terry: So, if you increased by $250, your invoice goes up to $1,500, right? It goes up by about 20%. But your ads, your lead flow, the number of leads coming in, goes up by 100%, because your budget went from $250 to $500, right? So… 561 00:56:36.220 --> 00:56:39.409 James Terry: not knowing, like, to say, like, do I need to increase my budget? 562 00:56:39.440 --> 00:56:52.649 James Terry: I don't know what your current campaign is, I don't know how many lead… there's a lot of questions and, again, back and forth that should happen on that. There's a conversation there that needs to happen to decide, like, what's best for you, how much do you need, how many agents do you have, all that kind of stuff. 563 00:56:52.650 --> 00:57:09.079 James Terry: But most of the time, I'll say most of our clients probably should increase their budget, just from those two ratios of how much are they spending on the tech versus how much are they spending on leads. They need more gas in the engine in order for the car to go faster, if that makes sense. 564 00:57:10.610 --> 00:57:11.240 Lance Simpson: It's… 565 00:57:11.240 --> 00:57:14.249 CINC Marketing: gas in a tank, but I was with you until that. 566 00:57:14.310 --> 00:57:14.860 James Terry: No. 567 00:57:14.860 --> 00:57:22.770 CINC Marketing: Okay, yeah. You pour it on top of the engine. I don't know cars. Just pour it right on top of the engine, and gear going, guys. You heard James, okay? 568 00:57:22.770 --> 00:57:23.870 Lance Simpson: The, 569 00:57:24.280 --> 00:57:41.039 Lance Simpson: Kind of going back to that, it's funny, like, I've got a couple buddies of mine that also brokers run teams, but our markets are so different, so I've got one buddy that, he's like, I want to own everybody's data in my entire market. 570 00:57:41.620 --> 00:57:58.160 Lance Simpson: But he's also in a smaller little market, so that makes sense. Like, could you imagine me trying to own everybody's data in the Nashville market? Like, I couldn't do it, so that would be overwhelming. So, yeah, you gotta kind of look at it, and I've always ran 571 00:57:58.160 --> 00:58:04.509 Lance Simpson: right around that 30 to 50 leads per month per agent, once the engine's going. Like, like, you… 572 00:58:04.690 --> 00:58:08.420 Lance Simpson: get the engine going, you know, you gotta add a lot to it, but I always… 573 00:58:08.420 --> 00:58:10.160 CINC Marketing: Cain the gasoline off of it. 574 00:58:10.410 --> 00:58:12.080 James Terry: Once you get the gas right there on top. 575 00:58:12.840 --> 00:58:17.459 Lance Simpson: I always like to have about an extra 50 leads per agent coming in. 576 00:58:17.570 --> 00:58:24.079 Lance Simpson: just to kind of keep things going are kind of the numbers that I've always ran in my business here in Nashville. 577 00:58:25.660 --> 00:58:28.630 CINC Marketing: What idiot poured gasoline on this damn motor? 578 00:58:29.040 --> 00:58:34.100 James Terry: I just put my engine in a pool of gasoline, and I think that's how it works. 579 00:58:34.780 --> 00:58:39.800 James Terry: Harry, we're We go a little over on time. Do we want to run through our, give some… 580 00:58:39.800 --> 00:58:45.590 CINC Marketing: Do we have… do we have someone that wants to do Win Dan's Money? Let me tell you what Win Dan's Money is. 581 00:58:46.290 --> 00:58:51.900 CINC Marketing: It is a, 1 minute, 7-question trivia contest. 582 00:58:52.010 --> 00:58:53.539 CINC Marketing: Against Dan Lott. 583 00:58:53.840 --> 00:58:55.930 CINC Marketing: The winner, if you win. 584 00:58:56.130 --> 00:59:04.689 CINC Marketing: gets $200 in ad spend for our individual listing ads promotion, so you can promote a listing on Sync's Dime. 585 00:59:05.100 --> 00:59:06.689 CINC Marketing: And all you have to do? 586 00:59:07.080 --> 00:59:13.260 CINC Marketing: Raise your hand, step forward, and then James will give you 7 questions. 587 00:59:13.690 --> 00:59:18.940 CINC Marketing: You'll do your dirtiest against them, or your damnedest, or whatever. 588 00:59:19.340 --> 00:59:20.410 CINC Marketing: D word? 589 00:59:21.020 --> 00:59:24.729 CINC Marketing: And, then Dan will come back on, and he will… 590 00:59:24.970 --> 00:59:27.279 CINC Marketing: Answer the same 7, the winner. 591 00:59:27.470 --> 00:59:28.430 CINC Marketing: Wins! 592 00:59:28.810 --> 00:59:32.389 Daniel Lott: I lost last time. Before, it was thought that I was unbeatable. 593 00:59:32.390 --> 00:59:34.609 CINC Marketing: But, we've got, we've got… 594 00:59:34.650 --> 00:59:36.280 Daniel Lott: I have been beaten, so… 595 00:59:36.280 --> 00:59:37.730 CINC Marketing: He has been beaten. 596 00:59:37.730 --> 00:59:41.270 Daniel Lott: So, $200 could be yours in ad spend. 597 00:59:42.140 --> 00:59:45.739 CINC Marketing: Yeah, so, I saw a hand go up, but I'm not sure if it went down. 598 00:59:47.100 --> 00:59:49.340 CINC Marketing: It was, like, a thumbs down. 599 00:59:49.340 --> 00:59:52.260 James Terry: I do not want to. 600 00:59:52.800 --> 00:59:58.490 James Terry: And yeah, I was about to say, I know Margaret had a question that we all love. Can I… can I find a, the old… 601 00:59:58.850 --> 01:00:01.940 James Terry: Webcast, the old. 602 01:00:04.020 --> 01:00:05.540 CINC Marketing: Oh, okay, these questions… 603 01:00:05.540 --> 01:00:06.260 Daniel Lott: Howdy's in! 604 01:00:06.260 --> 01:00:07.140 James Terry: I don't know if she… 605 01:00:07.140 --> 01:00:08.730 Daniel Lott: Here we go. 606 01:00:09.360 --> 01:00:09.940 James Terry: Love it. 607 01:00:09.940 --> 01:00:14.439 CINC Marketing: Questions are on… Famous lances. 608 01:00:15.720 --> 01:00:16.370 Daniel Lott: I used to choose multiple. 609 01:00:16.370 --> 01:00:18.689 James Terry: multiple categories. This time. 610 01:00:18.690 --> 01:00:19.189 Daniel Lott: They're not real. 611 01:00:19.190 --> 01:00:24.020 James Terry: In honor of Lance Simpson, our category is Lance. 612 01:00:26.140 --> 01:00:28.920 Daniel Lott: Bonnie? Do not worry. I think Bonnie's the way to go. 613 01:00:28.920 --> 01:00:30.010 Lance Simpson: A lot of them. 614 01:00:32.510 --> 01:00:34.019 CINC Marketing: That's a lot of fun. Alright, well… 615 01:00:34.710 --> 01:00:37.919 James Terry: Bonnie, that's a lot like a hand raise. We're gonna have a blast. 616 01:00:38.240 --> 01:00:40.080 CINC Marketing: I do not know much on Lance. 617 01:00:40.080 --> 01:00:42.290 Daniel Lott: Oh, yadda! Okay, here we go. 618 01:00:42.850 --> 01:00:43.940 CINC Marketing: Giannis! 619 01:00:45.630 --> 01:00:46.589 CINC Marketing: How do I unmute? 620 01:00:46.590 --> 01:00:47.469 James Terry: Yeah, we're gonna… 621 01:00:47.470 --> 01:00:48.320 Daniel Lott: Alright. 622 01:00:48.780 --> 01:00:50.329 CINC Marketing: I almost deleted you. 623 01:00:53.310 --> 01:00:58.200 CINC Marketing: Alright, James, you wanna tell people how it works while I figure out how to… 624 01:00:59.600 --> 01:01:00.550 James Terry: So… 625 01:01:00.770 --> 01:01:08.229 James Terry: like Harry was talking about, we have 60 seconds, there's 7 questions. We'll run through them quickly, the time starts when I finish the first question. 626 01:01:08.510 --> 01:01:23.759 James Terry: I will ask everybody who is listening in, please don't put your answers as we're going through it the first time. Don't put the answers in the chat if you know it, because Dan's gonna come back in and go through the same questions, and we don't want him to see those answers there in the chat, so… 627 01:01:23.760 --> 01:01:33.449 James Terry: Fight that as best you can, that temptation. Don't put the answers in the chat. We've had people do that, and then we accused Dan of cheating, and he was offended. 628 01:01:33.760 --> 01:01:44.480 James Terry: No need to wait for me to finish the question. As soon as you know the answer, you can jump in. Again, 60 seconds happens quick, I promise. So as soon as you know the answer, feel free to jump in, with… with it. 629 01:01:44.820 --> 01:01:59.100 James Terry: And then, if you don't know the answer, you can say skip. Don't spend a lot of time trying to think about it and figure it out. Lightning doesn't strike very often, so if you don't know one of them, say skip, we'll jump to the next one. We'll come back if there's time, but but don't wait. 630 01:01:59.300 --> 01:02:01.589 James Terry: to use your skips. There's no limit to them. 631 01:02:01.890 --> 01:02:02.990 James Terry: Move quick. 632 01:02:03.400 --> 01:02:04.300 James Terry: For sure. 633 01:02:04.950 --> 01:02:06.800 James Terry: But it's what I'm No more. 634 01:02:06.800 --> 01:02:07.980 CINC Marketing: Am I saying your name right? 635 01:02:08.660 --> 01:02:09.550 Yanis Henriquez: Yeah, niece. 636 01:02:10.290 --> 01:02:10.930 CINC Marketing: Janice? 637 01:02:10.930 --> 01:02:11.310 James Terry: niece. 638 01:02:11.310 --> 01:02:11.830 Yanis Henriquez: Yes. 639 01:02:12.080 --> 01:02:15.709 CINC Marketing: Alright, okay, I'm sorry, thank you. Alright, where are you from? 640 01:02:16.270 --> 01:02:17.200 Yanis Henriquez: Denver. 641 01:02:17.560 --> 01:02:18.380 CINC Marketing: Alright! 642 01:02:18.700 --> 01:02:19.920 CINC Marketing: Very cool. 643 01:02:20.250 --> 01:02:26.330 CINC Marketing: I just found… I'm trying to get out to Irvine for a hockey tournament, and I just figured out that Denver 644 01:02:26.520 --> 01:02:30.969 CINC Marketing: is, like, 17 hours from Irvine, California. It doesn't look that far on the map. 645 01:02:31.660 --> 01:02:33.060 Yanis Henriquez: It's a great drive, trust me. 646 01:02:33.270 --> 01:02:35.850 CINC Marketing: It does, I think it would be cool, but… 647 01:02:36.860 --> 01:02:39.619 CINC Marketing: I forgot to do this too, Dan, and then I'm gonna kick you out. 648 01:02:40.080 --> 01:02:45.060 Audio shared by CINC Marketing: I can't tell if people. 649 01:02:45.060 --> 01:02:47.570 CINC Marketing: I can hear that. Can you hear that? I hope James can hear it. 650 01:02:48.360 --> 01:02:50.319 Audio shared by CINC Marketing: You should go to a doctor. I just dance every day. 651 01:02:50.320 --> 01:02:51.039 James Terry: So often here. 652 01:02:51.270 --> 01:02:55.069 Audio shared by CINC Marketing: Yeah, just getting his wiggles out. 653 01:02:55.680 --> 01:03:00.110 CINC Marketing: Alright, so, Yannis, thank you for joining us. We will give 7 questions. 654 01:03:00.110 --> 01:03:01.279 Daniel Lott: Still here, Harry. 655 01:03:01.280 --> 01:03:02.970 CINC Marketing: I know you're still here, Dan. 656 01:03:04.500 --> 01:03:05.530 James Terry: Sorry. 657 01:03:05.820 --> 01:03:09.070 CINC Marketing: Put him in the, that was a little aggressive, I apologize. 658 01:03:10.260 --> 01:03:11.920 CINC Marketing: Why don't you shut up, Dan? 659 01:03:11.920 --> 01:03:15.590 James Terry: Major reviews will be here eventually. Yeah. 660 01:03:15.590 --> 01:03:22.170 CINC Marketing: Yeah, so I'm gonna kick Dan out, James will give the, 7 questions, I'll put 60 seconds on the clock. 661 01:03:22.770 --> 01:03:28.530 CINC Marketing: And then the timer does not start until James finishes the first question. 662 01:03:29.210 --> 01:03:33.230 CINC Marketing: All about lances. Alright, Dan, you're going away. 663 01:03:33.500 --> 01:03:34.880 CINC Marketing: Don't leave, though. 664 01:03:36.840 --> 01:03:37.790 James Terry: Wait for us. 665 01:03:37.910 --> 01:03:39.549 James Terry: Alright, Giannis, you ready? 666 01:03:44.290 --> 01:03:45.070 CINC Marketing: Alright, yeah. 667 01:03:45.070 --> 01:03:46.650 James Terry: Everybody here? Can you hear me? 668 01:03:47.860 --> 01:03:48.540 CINC Marketing: Alright. 669 01:03:48.540 --> 01:03:49.580 James Terry: Okay, perfect. 670 01:03:50.960 --> 01:03:52.610 CINC Marketing: Start the timer after you've finished it. 671 01:03:52.950 --> 01:03:53.770 CINC Marketing: Question. 672 01:03:54.440 --> 01:04:02.410 James Terry: He'll start at the timer, he will give us a 30-second update so we know, and he'll give us a 10-second update when we're almost done. Are you ready to get started? 673 01:04:07.690 --> 01:04:08.300 CINC Marketing: Oop. 674 01:04:09.690 --> 01:04:10.879 James Terry: Did we kick her out? 675 01:04:11.220 --> 01:04:12.340 James Terry: Janice, are you… 676 01:04:12.500 --> 01:04:12.980 Yanis Henriquez: Yep. 677 01:04:12.980 --> 01:04:18.070 James Terry: Okay, okay, good. I wanted to make sure you could hear before we got started. So, question number one. 678 01:04:18.810 --> 01:04:32.660 James Terry: At the age of 16, he began competing as a triathlete, and despite, we'll say, not feeling well, he won the Tour de France a record 7 consecutive times. Let's not worry about what happened after all that. 679 01:04:33.410 --> 01:04:34.920 Yanis Henriquez: Armstrong. 680 01:04:36.310 --> 01:04:43.270 James Terry: Wielding a lance in the movie A Knight's Tale, Heath Ledger competed on horseback in this medieval sport. 681 01:04:44.450 --> 01:04:45.599 Yanis Henriquez: Night's Tale. 682 01:04:47.520 --> 01:04:55.830 James Terry: Portrayed by everyone from Richard Gere to John Cleese, this Knight of the Round Table was considered the greatest, bravest, and most skilled fighter. 683 01:04:56.690 --> 01:04:58.880 Yanis Henriquez: Sir Lancelot? 684 01:04:59.540 --> 01:05:06.399 James Terry: Nailed it. This woman was King Arthur's wife, but her affair with Sir Lancelot ultimately caused the downfall of Camelot. 685 01:05:06.510 --> 01:05:08.189 James Terry: Maybe we should have called her Yoko. 686 01:05:11.640 --> 01:05:12.350 CINC Marketing: 20 seconds. 687 01:05:13.960 --> 01:05:24.540 James Terry: Lance Reddick played this iconic lieutenant… er, played the iconic Lieutenant Cedric Daniels on this HBO drama set in Baltimore that explored how the drug war compromises law enforcement. 688 01:05:28.500 --> 01:05:30.149 James Terry: Oh, the audio's breaking up. 689 01:05:30.710 --> 01:05:31.280 Yanis Henriquez: Yep. 690 01:05:31.280 --> 01:05:41.180 James Terry: This… this multi-platinum boy band superstar is certified by both NASA and the Russian space programs as an astronaut and a cosmonaut. He's very in sync with his goals. 691 01:05:41.740 --> 01:05:42.710 Yanis Henriquez: Lance Beth. 692 01:05:43.940 --> 01:05:44.850 CINC Marketing: Alright, that's time. 693 01:05:45.530 --> 01:05:48.649 James Terry: I was gonna say, I was like, oh, do we have quite time for the last one? 694 01:05:48.650 --> 01:05:50.319 CINC Marketing: Alright, that was a good job. 695 01:05:50.800 --> 01:05:51.830 James Terry: Well done. 696 01:05:52.340 --> 01:05:58.640 CINC Marketing: Alright, Yanni, stick around. I'm gonna bring Dan back on, and we will see how he does. 697 01:06:03.890 --> 01:06:08.750 CINC Marketing: Hang on, this is always the most difficult part. Try not to kick anybody out. 698 01:06:10.140 --> 01:06:14.350 CINC Marketing: Where's Dan? Dan's somewhere in the internet. 699 01:06:14.690 --> 01:06:18.340 CINC Marketing: Gotta pin him… He's coming. 700 01:06:22.540 --> 01:06:24.269 James Terry: Alright, Dan, you're back. 701 01:06:24.520 --> 01:06:26.540 Daniel Lott: Alright, how'd it go? 702 01:06:27.470 --> 01:06:29.850 CINC Marketing: Went well. Went well. We're playing, Yannis. 703 01:06:30.310 --> 01:06:31.750 CINC Marketing: She's from Denver? 704 01:06:32.240 --> 01:06:33.769 James Terry: Got your work cut out for you, Dan. 705 01:06:33.770 --> 01:06:34.400 Daniel Lott: Mountain. 706 01:06:34.710 --> 01:06:36.090 Daniel Lott: She's looking to… 707 01:06:36.400 --> 01:06:39.010 CINC Marketing: In this streak of losses for you? 708 01:06:39.710 --> 01:06:40.269 Daniel Lott: Oh, Lord. 709 01:06:40.270 --> 01:06:42.640 James Terry: Alright, Dan, you ready? I know you know the rules. You all set? 710 01:06:42.640 --> 01:06:43.829 Daniel Lott: Yes, I'm ready. 711 01:06:45.040 --> 01:06:46.800 James Terry: The category is Lance. 712 01:06:47.430 --> 01:06:48.540 James Terry: Question 1. 713 01:06:49.740 --> 01:06:57.979 James Terry: At the age of 16, he began competing as a triathlete, and despite not feeling very well, he won the Tour de France a record 7 consecutive. 714 01:06:57.980 --> 01:06:59.240 Daniel Lott: Lance Armstrong. 715 01:06:59.840 --> 01:07:05.920 James Terry: Wielding a lance in the movie A Knight's Tale, Heath Ledger competed on horseback in this medieval sport. 716 01:07:07.120 --> 01:07:07.970 Daniel Lott: Goust? 717 01:07:08.980 --> 01:07:14.140 James Terry: Portrayed by everyone from Richard Gere to John Cleese, This Night of the Roundtable was considered the greatest. 718 01:07:14.140 --> 01:07:14.870 Daniel Lott: Links a lot. 719 01:07:14.870 --> 01:07:15.420 James Terry: close. 720 01:07:16.040 --> 01:07:22.169 James Terry: This woman was King Arthur's wife, but her affair with Sir Lancelot ultimately caused the downfall of Camelot. 721 01:07:22.590 --> 01:07:23.540 Daniel Lott: Guinevere? 722 01:07:24.390 --> 01:07:32.059 James Terry: Lance Reddick played the iconic Lieutenant Cedric Daniels on this HBO drama set in Baltimore that explored how the drug war. 723 01:07:32.440 --> 01:07:33.360 Daniel Lott: The wire. 724 01:07:33.670 --> 01:07:34.479 Daniel Lott: The wire? 725 01:07:34.480 --> 01:07:41.099 James Terry: John Cleese plays Sir Lancelot in this brilliant 1975 comedy, with 92% on Rotten Tomatoes. 726 01:07:41.340 --> 01:07:41.960 Daniel Lott: Also, features. 727 01:07:41.960 --> 01:07:42.350 James Terry: to… 728 01:07:42.350 --> 01:07:44.309 Daniel Lott: Monty Python's Holy Grail. 729 01:07:45.380 --> 01:07:54.470 James Terry: This multi-platinum boy band superstar is certified by both NASA and Russian space programs as an astronaut and cosmonaut. He's very in sync with his goal. 730 01:07:54.880 --> 01:07:56.109 Daniel Lott: pass. 731 01:07:56.910 --> 01:07:57.899 James Terry: That's the last question. 732 01:07:57.900 --> 01:07:58.750 Daniel Lott: Lance? 733 01:07:59.270 --> 01:08:00.400 Daniel Lott: Lance? 734 01:08:00.400 --> 01:08:01.150 CINC Marketing: time. 735 01:08:01.700 --> 01:08:02.730 Daniel Lott: Lads? 736 01:08:03.290 --> 01:08:04.060 Daniel Lott: I don't know. 737 01:08:04.060 --> 01:08:06.199 James Terry: Very close on that last one. I should have known that. 738 01:08:06.310 --> 01:08:08.029 Daniel Lott: That's… that seems right up my alley. 739 01:08:08.030 --> 01:08:09.530 CINC Marketing: That was Lance Bass. 740 01:08:10.190 --> 01:08:13.809 CINC Marketing: You said pass, I thought you actually got it right. I did too, I wrote a check down. 741 01:08:14.840 --> 01:08:18.399 CINC Marketing: Kind of the, alright. 742 01:08:18.840 --> 01:08:22.439 CINC Marketing: So, Dan, I've got you with 6. 743 01:08:23.950 --> 01:08:24.930 CINC Marketing: And… 744 01:08:24.930 --> 01:08:25.490 James Terry: real. 745 01:08:26.790 --> 01:08:33.140 CINC Marketing: Yanis… From Denver… Faded out a little bit. 746 01:08:33.939 --> 01:08:39.769 CINC Marketing: But I've got her at… slightly less than 6 with 5. 747 01:08:39.890 --> 01:08:41.000 Daniel Lott: Oh, alright. 748 01:08:41.000 --> 01:08:42.130 James Terry: I was about to say it. 749 01:08:42.130 --> 01:08:43.839 CINC Marketing: So, great job, Yanniste. 750 01:08:43.840 --> 01:08:44.540 James Terry: abundant. 751 01:08:44.540 --> 01:08:45.560 CINC Marketing: coming on. 752 01:08:46.029 --> 01:08:49.659 CINC Marketing: Dan keeps his money, unfortunately. 753 01:08:50.109 --> 01:08:54.279 Daniel Lott: Oh, I loved this tiebreaker question, too. I was really hoping to get to use it. That was close. 754 01:08:55.729 --> 01:09:00.499 CINC Marketing: But… With that, it's time for us to play his stupid music. 755 01:09:00.700 --> 01:09:02.520 Audio shared by CINC Marketing: Where? 756 01:09:02.520 --> 01:09:05.389 CINC Marketing: And thank everyone for joining Office Hours. 757 01:09:05.390 --> 01:09:06.210 Audio shared by CINC Marketing: Episode 15. 758 01:09:06.210 --> 01:09:09.700 CINC Marketing: And thank you, Lance. That was great. You were awesome, man. 759 01:09:10.149 --> 01:09:10.829 Lance Simpson: Thank you. 760 01:09:12.210 --> 01:09:18.830 CINC Marketing: Come see, Lance and Matt live at Sync U. That's in, like, 13 days, yeah? 761 01:09:18.830 --> 01:09:25.630 Lance Simpson: Yeah, yeah, not next week, following week. Synccommunity.com for all of our events that are coming up this year. 762 01:09:26.330 --> 01:09:28.039 Daniel Lott: Are seats still available? 763 01:09:28.279 --> 01:09:34.749 Lance Simpson: There are a few left for Atlanta, and then I don't know if we've really started pushing Chicago, or… 764 01:09:35.039 --> 01:09:36.519 Lance Simpson: Or what, but yeah. 765 01:09:37.319 --> 01:09:46.149 Lance Simpson: Yeah, get on, come out, and I know people were asking for some, like, different templates, a lot of that stuff. We share a lot of our content at Sync University, so… 766 01:09:47.430 --> 01:09:54.169 CINC Marketing: And I saw, Sync, you, the schedule has really been reworked, so it's a different kind of flow. 767 01:09:54.170 --> 01:09:59.449 Lance Simpson: It is. It is all about money-making activities day one on how to get a profit. 768 01:10:00.100 --> 01:10:00.980 Lance Simpson: So… 769 01:10:02.670 --> 01:10:03.600 CINC Marketing: I almost… 770 01:10:05.150 --> 01:10:11.549 CINC Marketing: I just tried to fake make it rain, and almost spilled an entire turvus of water on my computer. 771 01:10:12.230 --> 01:10:16.999 CINC Marketing: It would have been recorded on my Zoom for IT, I'd have been paying for a computer. 772 01:10:18.070 --> 01:10:22.419 CINC Marketing: So, be sure to come next week, because I might need money, I'm very clumsy. 773 01:10:22.770 --> 01:10:32.349 CINC Marketing: And thanks again. Come see Lance and Matt in Atlanta at SyncU. Join us next month, for Office Hours 16. 774 01:10:32.630 --> 01:10:39.479 CINC Marketing: And, yeah, check out Sync Community, all the webinars, all the trainings, follow us on social. 775 01:10:39.700 --> 01:10:41.920 CINC Marketing: If you like the show, tell your friends! 776 01:10:42.540 --> 01:10:43.989 CINC Marketing: And if you don't, you know… 777 01:10:44.840 --> 01:10:45.430 Lance Simpson: Don't… 778 01:10:45.430 --> 01:10:46.619 CINC Marketing: Violence is not violence. 779 01:10:49.080 --> 01:10:50.290 CINC Marketing: Have a great day, thank you. 780 01:10:50.290 --> 01:10:52.419 James Terry: Appreciate the time, Lance. Thanks for hanging out with me. 781 01:10:52.650 --> 01:10:53.559 Lance Simpson: We'll see you guys.