Speaking Your Brand: Public Speaking Tips and Strategies

Today, we're delving into a topic that lies at the heart of powerful communication and compelling thought leadership: brand voice.  If you've ever wondered, 'How can I stand out in a crowded market?' or 'How can I make my messages resonate more...

Show Notes

Today, we're delving into a topic that lies at the heart of powerful communication and compelling thought leadership: brand voice. 

If you've ever wondered, 'How can I stand out in a crowded market?' or 'How can I make my messages resonate more deeply with my audience?', then this episode is for you.

We're going to explore what a brand voice is, why it's so crucial to your business, and how you can develop and refine your own unique voice.

This episode is based on the presentation I recently gave at MAICON, the Marketing AI conference.

I share:

  • What a brand voice is (more than tone and personality)
  • Why we need to think about brand voice as we use AI writing tools like ChatGPT
  • The problem with ‘Generic Internet Voice’ in LLMs
  • What’s your M.E.M.E.? Defining your brand voice using our Brand Voice Canvas™ 
  • Case studies for Your ‘Brand AI’ Using regular ChatGPT & fine-tuned GPT-4
  • Integrating storytelling into your AI content

About Us: The Speaking Your Brand® podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/340/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.