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Shift Cycling Culture has spent seven years working to make the cycling industry take sustainability seriously. Founders Lian van Leeuwen and Erik Bronsvoort, and executive director Sandra Brandt, join Suvi Loponen to talk about where Shift came from, why the industry so often stays silent on sustainability, what pro racing could do better, and what it would actually take to change things.
You can find out more about Shift’s work and sign up for their courses here.
A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created.
Escape Collective is member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/overnightsuccess/