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In today’s episode, my guest is James Hotson the VP of Partnerships from Thankful. Its mission is to give every customer access to great service by giving every Shopify brand the technology to deliver it. With Thankful on call 24/7/365, your business can scale and increase customer satisfaction without spiraling costs.You can let technology do what technology does best so your humans can do what they do best; with Thankful on your team, human support staff can invest more time building customer engagement, and less time with repetitive tasks.Notable Shopify brands like Untuckit, Puravida Bracelets, MeUndies, Blenders Eyewear, Bombas, Morphe, and many more, all trust Thankful to power intelligent automation for their businesses, which leads to world-class customer service.What You Will Learn TodayHow technology is solving the pain, sorrow, and desperation that customers feel when they are forced to interact with customer service.How AI in customer support doesn't have to be an all-or-nothing mindset.How deep learning and natural language processing can take the right actions based on the intended meaning from your customer.How to scale multichannel support where your customers want to communicate - such as social media, SMS, chat, and email.Links And Resources MentionedThankfulThankful Case StudiesThankful demo with impact analysis + a free pair of Blenders Blue Light Blockers!UntuckitPuravida BraceletsMeUndiesBlenders EyewearBombasMorpheThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released. Hosted on Acast. See acast.com/privacy for more information.
In today’s episode, my guest is James Hotson the VP of Partnerships from Thankful. Its mission is to give every customer access to great service by giving every Shopify brand the technology to deliver it. With Thankful on call 24/7/365, your business can scale and increase customer satisfaction without spiraling costs.
You can let technology do what technology does best so your humans can do what they do best; with Thankful on your team, human support staff can invest more time building customer engagement, and less time with repetitive tasks.
Notable Shopify brands like Untuckit, Puravida Bracelets, MeUndies, Blenders Eyewear, Bombas, Morphe, and many more, all trust Thankful to power intelligent automation for their businesses, which leads to world-class customer service.
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.
Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.
We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.
Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.
Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com