Brands That Podcast

Procurify is a B2B fintech company that creates software to help organizations better track and control spend management. Their primary audience is busy CFOs. They launched their podcast "Spend Culture Stories" in November 2017 and after just 50 episodes, the podcast has hit the top 30 on Apple Podcasts in the management category.

Host Dani Hao estimates that approximately 30% of podcast guests have gone on to become revenue generating partners or customers. Learn how the marketing team at Procurify uses their podcast to grow awareness, brand and revenue, and why they're making long-term investments in content marketing.

Show Notes

Procurify is a B2B fintech company that creates software to help organizations better track and control spend management. Their primary audience is busy CFOs. They launched their podcast "Spend Culture Stories" in November 2017 and after just 50 episodes, the podcast has hit the top 30 on Apple Podcasts in the management category.

Host Dani Hao estimates that approximately 30% of podcast guests have gone on to become revenue generating partners or customers. Learn how the marketing team at Procurify uses their podcast to grow awareness, brand and revenue, and why they're making long-term investments in content marketing.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.