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Hi, this is George Sandman.

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I am the founder and CEO of Growth Drive,
and this is the Business Advisor Hot Seat.

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In the hot seat, you're going to hear from
industry leaders and thought leaders as

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they share their victories and failures
building advisory businesses, helping you

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and your colleagues, and helping clients
get the results they want.

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I'm also the author of the Growth Driving
Advisor, Proven Strategies for Leading

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Businesses from Stuck to Best in Class.

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And in this book, we share a methodology
and process for leading clients to growing

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profits and transferable value.

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It's available on Amazon and Kindle.

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And if you like it, please be sure to
leave a positive review.

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player.

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Marcus and I share the experience of
having lost everything and built our lives

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back.

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Marcus is a great guy and we're going to
get into authenticity.

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His mantra is that authenticity creates
victory.

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I agree.

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I believe authenticity and transparency
and senior leadership teams makes a

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difference between an okay business and a

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best in class business.

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So Marcus and I are going to have a great
conversation.

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Hang on.

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Here we go.

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This episode is brought to you by Growth
Drive.

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Growth Drive is the number one best
-selling business advising platform with

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training, technology, and support you need
to get the success you want.

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Find a way to engagements, expand your
reach and impact, and build a thriving

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advisory business based on delivering
client wins.

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Growth Drive, find out more at growthdrive
.com.

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Well, welcome everyone.

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And thank you.

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Listen, this week our guest is my friend,
Marcus Ogden.

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And Marcus is a public speaker.

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He's an author, a coach.

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You have your hands on a lot of different
businesses and a really inspiring

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background and story.

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And maybe we should start there, Marcus.

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Welcome, first of all.

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Thank you, George.

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How are you doing today, sir?

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Doing very well, doing very well.

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And you and I normally talk.

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about business, but today we're gonna,
we'll expand the conversation a bit.

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You know, maybe Marcus, we should start
with your, maybe your story, three or four

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minutes on your story.

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Yeah, so George, I'm from Washington, DC.

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I live now in a little bitty town called
Fuqua Verena, North Carolina, which is

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about half hour outside of Raleigh, North
Carolina.

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I'm really very fortunate.

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And what I do now as a international
national keynote speaker, I'm actually

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going to Cabo on March 15th through the
17th for a big client, which is Thousand

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Mile Travel, United Airlines, Carnival
Cruise, and SBRE Technology.

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And then I also am a business coach,
business consultant.

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I'm a brand ambassador.

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I'm a business owner.

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I'm a bestselling author, four -time
bestselling author, and I'm also the host

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of

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Get Authentic with Marcus Ogden.

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We are ranked in the top 0 .5 % most
popular podcasts worldwide.

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And we're really excited about where we're
going, George.

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And George, you are one of my business
advisors.

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We meet weekly to go over strategy to help
me get much more digitized and technology

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savvy in my approach, which is phenomenal.

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And really excited about where we are and
where we're going.

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And...

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This very fortunate.

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Oh, by the way, I'm also a former NFL
athlete.

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I forgot that.

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Oh, yeah.

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By the way, that yeah.

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No, you know, it's funny.

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I mean, that's all that's all in the
rearview mirror.

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And it's I've got to say, yes, we work
together and it is it.

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We have a we have a good time and you are
you're knocking the leather off the ball.

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So it's always fun.

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Always fun.

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Listen, maybe maybe we can take just a
minute or two to talk about.

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So you.

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You were an NFL player.

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You played for a variety of teams.

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How did you end up with Ogden Ventures and
the authenticity, which is what we're

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gonna talk about today, your mission to
promote authenticity inside corporations?

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So George, what happened is I ended up
after I got out of the NFL, I got into

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construction, built a massive eight figure
year owning construction earning and

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really,

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revenue generating construction company.

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We were a earthwork contractor, demolition
concrete, site work, utilities, you name

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it.

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And our company took off as a minority
certified contractor, which means a

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minority certified contractor just when
the company is owned at least 51 %

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controlling and ownership stock by a
minority African -American, a female as a

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minority white, it doesn't matter white,
black or whatever.

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Hispanic, Eskimo, anybody that's not a
predominant culture that's correct, like

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yourself, is gonna be a minority.

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And so we were minority certified with the
city of Baltimore, the state of Maryland,

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Pennsylvania, DC, or DC is not a state,
but the area of DC and also Virginia.

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and we crushed it and we made a ton of
money.

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But unfortunately, as the money started
coming in in groves, in large bunches, I

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wasn't prepared to handle that.

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And I got very egocentric.

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I got very focused on what I call things
that don't matter, like all that money,

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all that fame, all that notoriety, which
meant absolutely nothing.

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And I got really focused on those negative
things.

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And because I took my eye off the ball,

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I ended up losing everything in 2013,
moved to Raleigh, fired from two jobs in

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the same week, worked as a custodian,
finally had my rock bottom moment as a

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custodian with somebody's trash, rotten
meat, nasty smelling, horrible, protruding

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garbage gets all over my body, my skin and
my clothes.

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And that was my wake up call.

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more accountable and be more responsible.

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I just actually told this same story to
the gentleman right before our awesome

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podcast interview about my life story.

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Cause we're trying to have us maybe go and
speak in San Diego for his company, which

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is really blue collar construction
workers.

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And I can fit that, you know, in as office
alignment in the NFL, that's by as blue

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collar as it gets, right?

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If you do something wrong, you get pointed
out, you do something right, no one knows,

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no one cares, right?

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It's very hard for you to get called out
in a positive fashion.

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So that's what we do.

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We help people now as a speaker, that we
can move into coaching, move into

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consulting.

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So Ogden Ventures was started in
September, 2013 with the foundational

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piece of speaking, trying to help others.

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And it didn't go very far for the first
two and a half years.

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got my first paid job in April, 2016.

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Started getting coached in February, March
of 2018.

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And now here we are eight years later
since our first paid job, we've worked for

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55 Fortune 500 companies of the 55, 15
plus are Fortune 100 like Home Depot,

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Equitable, Intel.

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New York Life, MetLife, Living Mutual
Insurance, Cisco, Seen, let's just name a

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few.

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And we have written two books by
ourselves, bestsellers, to be co

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-authored.

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We have our podcast, we are brand
ambassador, we've owned our physical

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businesses.

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And William and Trulia, right George, we
bring to the table a full gamut of helping

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people really overcome challenges through
starting Ogden Business.

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Our real mission is authenticity.

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creates victory.

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Yeah, authenticity creates victory.

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And I absolutely love that.

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You know, you and I met, I think we met
briefly in an elevator down in Tampa, no,

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in St.

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Pete.

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And then I saw you speak doing what you do
best and doing a workshop on authenticity.

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And we took it from there.

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You know, part of your story sitting by
that dumpster and being at the bottom of

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the barrel like you, I lost, I flew a
business into the...

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into the wallet was a business that was
great for my wallet was great for my ego.

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I flew it into the wall and went to rock
bottom as well.

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Absolutely unable to get a job no matter
what I tried and 81 job interviews to end

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up with where you can unload trucks for
Home Depot.

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That was my wake up moment.

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Different but having nothing.

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I could fit all of my belongings.

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I went from quite successful to fitting
all my belongings in a car.

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And I remember George getting divorced,
having to file for divorce in July of

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2022, moving out November 1st, 2022.

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I packed up everything I owned in my Honda
pilot.

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I still own to the day I should go get a
new car as I say that.

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But I remember having that and my little
trinkets and clothes and shoes and.

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you know, photos and, you know, my little
football things, like everything I owned

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fit into that car.

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And when I moved out, my ex kept all the
furniture, kept everything.

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And I had to go into a, I had two weeks to
find a place that was fully furnished, at

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least two bedrooms, because I had a nine
year old splitting time.

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And I found a place, but it was dingy.

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It was dark.

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It was depressing.

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It was really horrifying to think about
how I went from where I was in my town

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home with a family to now a two bedroom
apartment that I don't own a piece of

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furniture in this place, nothing.

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Not even a TV, George.

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George, I didn't own a TV.

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When I moved out of that house, I had
zero, nothing.

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And when I got to my house, I bought a
brand new dream house that I dreamed of.

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eight months after being forced to leave
my home.

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And when I came to the house, George, to
have authenticity, it was bad.

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There was nothing in it, no fridge.

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I had a stove, a dishwasher.

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That's it.

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That's it.

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You're sitting in it right now, right?

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I'm in it right now.

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And like I didn't have a piece of
furniture in the house.

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I didn't have a piece of art on the wall.

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00:11:06,010 --> 00:11:07,650
I didn't have a couch.

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I mean, I had zero.

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Yep.

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Zero.

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Yep.

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So I had to start all over and that's been
only 18 months.

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Yeah.

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That's it.

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That's it.

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So if you're listening, being authentic,
in my opinion, is the key to success and

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creating victory, no matter who you are
and what you're trying to do.

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You know, it's interesting that you say
that,

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Because I thoroughly agree.

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And when the first time you said it, and
you and I worked on authenticity creates

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victory, I mean, it was 100 % your
tagline, your idea, your words.

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In our world, so you advise businesses,
and we'll talk about that in a sec, you

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work with senior leadership teams, right?

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And in my world, when I heard you say
authenticity creates victory,

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In our world, it's vulnerability and
transparency and the willingness to be all

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in, to be 100 % in is what makes the
difference.

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Best -in -class businesses have authentic
leaders.

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Now, there are good companies that have
less good leaders, but the best of the

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best, those charismatic, authentic, real
people who are leading businesses, and

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that really resonated.

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00:12:32,650 --> 00:12:35,450
You want to talk for a sec, if you would
Marcus.

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So when you go, you go on the road and you
give your a speaker.

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Let's take an upcoming talk.

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Do you want to share a little bit about
how you get the, you know, help the room

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understand authenticity?

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This episode is brought to you by Growth
Drive.

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Growth Drive is the number one best
-selling business advising platform with

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00:12:59,360 --> 00:13:04,680
training, technology, and support you need
to get the success you want.

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00:13:04,680 --> 00:13:09,460
Find a way to engagements, expand your
reach and impact, and build a thriving

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00:13:09,460 --> 00:13:12,820
advisory business based on delivering
client wins.

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00:13:12,820 --> 00:13:17,360
Growth Drive, find out more at growthdrive
.com.

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Yeah.

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So basically I always want to know from my
clients what they're looking for.

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So I'm heading to Cabo this weekend.

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doing the talk on is striving to thrive.

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And they had a real big thing on
innovation, movement and being dynamic.

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So I'm gonna talk about how authenticity
is important in being innovative because

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you have to be real in what you know you
can and or can't do.

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And then you have to authentically move
with passion.

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I was just talking to the guy on that
sales call he said, Marcus, I can tell.

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you can hold a room for 90 minutes.

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And let me tell you something, holding a
room with blue collar construction

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workers, right?

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Is not something every speaker can do
because they're not gonna be able to

236
00:14:06,213 --> 00:14:08,593
relate to the high up lingo, the high up
talk.

237
00:14:08,593 --> 00:14:10,753
They're gonna be, which is totally fine.

238
00:14:10,753 --> 00:14:13,743
They are the guys out there getting it
done in the field.

239
00:14:13,743 --> 00:14:14,353
Here's the thing, right?

240
00:14:14,353 --> 00:14:17,433
And they work in the electrical space.

241
00:14:17,433 --> 00:14:21,837
If you don't do something correctly,
someone could lose their life.

242
00:14:21,837 --> 00:14:23,717
in electrician.

243
00:14:24,057 --> 00:14:27,777
So it's so important that you do
everything correctly and you're

244
00:14:27,777 --> 00:14:30,397
accountable and you're responsible, you
take ownership.

245
00:14:30,397 --> 00:14:34,897
So again, that's something I've kind of
brought to him and he loved that he's

246
00:14:34,897 --> 00:14:37,257
gonna take an after the call, right,
George?

247
00:14:37,257 --> 00:14:40,357
I gave him my, I shared my screen saying,
here's my website.

248
00:14:40,357 --> 00:14:41,077
Boom.

249
00:14:41,077 --> 00:14:43,377
Here is my 360 link.

250
00:14:43,377 --> 00:14:44,067
Boom.

251
00:14:44,067 --> 00:14:46,477
You can go check out my testimonials.

252
00:14:46,477 --> 00:14:48,297
You can go check out what I've done.

253
00:14:48,297 --> 00:14:49,077
Boom.

254
00:14:49,077 --> 00:14:50,637
You'll fit right in.

255
00:14:50,637 --> 00:14:51,341
And so,

256
00:14:51,341 --> 00:14:54,961
That's part of it also as a really good
speaker.

257
00:14:54,961 --> 00:14:58,321
It's not about what you think you need to
say.

258
00:14:58,321 --> 00:15:01,581
It's about what your clients need from
you.

259
00:15:01,581 --> 00:15:07,301
So when it comes to thousand mile travel
in this event in Cabo, it's tying in being

260
00:15:07,301 --> 00:15:13,381
striving to be thriving through again,
making sure you move well, that's your

261
00:15:13,381 --> 00:15:15,021
innovative and your dynamic.

262
00:15:15,021 --> 00:15:19,521
So these are the things that I'm gonna be
talking about and tied into my story.

263
00:15:19,521 --> 00:15:23,581
And when I did things correctly in
business, I was innovative, dynamic, and I

264
00:15:23,581 --> 00:15:24,421
moved well.

265
00:15:24,421 --> 00:15:28,921
But unfortunately, and what happened to me
is as the company started to get more

266
00:15:28,921 --> 00:15:36,201
success, I became less innovative, I
became less dynamic, and I moved less.

267
00:15:36,201 --> 00:15:39,361
I didn't do as much because I was like,
oh, it's okay.

268
00:15:39,361 --> 00:15:40,621
Things are gonna come my way.

269
00:15:40,621 --> 00:15:41,401
Oh, it's okay.

270
00:15:41,401 --> 00:15:42,641
They're gonna love me.

271
00:15:42,641 --> 00:15:43,597
Like I said, right, me?

272
00:15:43,597 --> 00:15:48,577
The guy emailed me last night, right,
George, at eight o 'clock at night, my

273
00:15:48,577 --> 00:15:49,137
time.

274
00:15:49,137 --> 00:15:52,316
He got a response back by 8 .02.

275
00:15:52,377 --> 00:15:54,477
We were chatting back and forth.

276
00:15:54,477 --> 00:15:59,017
We had our call today at 12 .30 Eastern,
right?

277
00:15:59,017 --> 00:16:01,077
Don't waste time, right?

278
00:16:01,077 --> 00:16:02,917
That's movement, right?

279
00:16:02,917 --> 00:16:05,287
You gotta move towards what you want.

280
00:16:05,287 --> 00:16:07,157
Don't sit around, right?

281
00:16:07,157 --> 00:16:07,737
Don't wait.

282
00:16:07,737 --> 00:16:08,607
I got told this to the guy.

283
00:16:08,607 --> 00:16:13,581
I said, look, I'm gonna tell your guys if
you hire me the same thing that my...

284
00:16:13,581 --> 00:16:21,121
hard -nosed kick -ass linebacker coach,
Jack Del Rio, who's an NFL linebacker for

285
00:16:21,121 --> 00:16:25,821
the Vikings out of USC, who was a hard
-nosed, hit -you -right -in -your -mouth

286
00:16:25,821 --> 00:16:30,981
kind of linebacker, who was my rookie head
coach, told us as a 20 -tier rookie, be

287
00:16:30,981 --> 00:16:33,301
your own CEO.

288
00:16:33,441 --> 00:16:38,601
If you wait for me to tell you what to do,
where to go, how to be, you're not gonna

289
00:16:38,601 --> 00:16:39,681
make it.

290
00:16:39,681 --> 00:16:40,981
You're not gonna make it.

291
00:16:40,981 --> 00:16:42,189
So again,

292
00:16:42,189 --> 00:16:47,429
It's such an important factor in the
process.

293
00:16:47,429 --> 00:16:55,309
So again, tying in my story to striving to
thrive again through innovation, dynamic

294
00:16:55,309 --> 00:16:58,869
and movement that sold the client.

295
00:16:58,869 --> 00:17:03,349
And now here we are with me leaving for
Cabo Friday morning, coming back Sunday

296
00:17:03,349 --> 00:17:04,249
night.

297
00:17:04,249 --> 00:17:04,709
Nice.

298
00:17:04,709 --> 00:17:06,829
Not a bad spot to be going to.

299
00:17:06,829 --> 00:17:11,049
Hey, you know the things that, one of the,
there are two comments you just made that

300
00:17:11,049 --> 00:17:12,077
I absolutely love.

301
00:17:12,077 --> 00:17:16,837
One, and this is how, this is how, you
know, something I apply to myself, maybe

302
00:17:16,837 --> 00:17:19,937
it resonates, but don't buy your own
bullshit, right?

303
00:17:19,937 --> 00:17:24,777
You need to be real, you need to be in the
moment and you need, you know, you need to

304
00:17:24,777 --> 00:17:26,357
be authentic.

305
00:17:26,597 --> 00:17:33,137
And yeah, well, just don't, I try not to
buy my own bullshit, right?

306
00:17:33,137 --> 00:17:36,197
And the other, I love, be your own CEO.

307
00:17:36,197 --> 00:17:38,997
You know, have personal, I think what
you're saying, if I understand correctly

308
00:17:38,997 --> 00:17:41,581
is, you know, have personal
accountability.

309
00:17:41,581 --> 00:17:43,581
understand where you're going.

310
00:17:44,001 --> 00:17:50,441
In my world, the fundamental role of the
CEO is to maximize shareholder value.

311
00:17:50,441 --> 00:17:51,841
What does that mean to an employee?

312
00:17:51,841 --> 00:17:57,361
That means that your career, your life,
your family, your stakeholders, your

313
00:17:57,361 --> 00:18:02,221
business, your teammates, they depend on
you getting it done.

314
00:18:02,221 --> 00:18:04,441
And you need to hold yourself accountable.

315
00:18:04,441 --> 00:18:07,331
Get up in the morning, be there on time,
and get it done.

316
00:18:07,331 --> 00:18:08,365
I mean, you ...

317
00:18:08,365 --> 00:18:11,895
Talk about being in the moment responding
to someone at eight o 'clock at night,

318
00:18:11,895 --> 00:18:17,285
which I may be guilty of doing, is, you
know, that's the name of the game.

319
00:18:17,285 --> 00:18:22,385
Heck, you and I text at 5 .30 in the
morning and it, yeah, just get it done and

320
00:18:22,385 --> 00:18:24,025
get it done right now.

321
00:18:24,025 --> 00:18:30,105
You have to, because if you don't, you
could miss a potential opportunity, right?

322
00:18:30,105 --> 00:18:33,905
And if you're not doing anything, why not,
right?

323
00:18:33,905 --> 00:18:34,635
Why not?

324
00:18:34,635 --> 00:18:35,950
And so it's in...

325
00:18:35,950 --> 00:18:42,630
if you are not doing something and you
have a chance to do something, do it.

326
00:18:42,630 --> 00:18:46,990
That way you can hold your head high and
say, you know what, I know that I tried

327
00:18:46,990 --> 00:18:49,090
and I know that I was there.

328
00:18:49,090 --> 00:18:51,130
If it doesn't work out, it doesn't work
out.

329
00:18:51,130 --> 00:18:55,730
But I know I was there, I was in the
moment and I was ready to rock and roll

330
00:18:55,730 --> 00:18:57,610
when the opportunity presented itself.

331
00:18:57,610 --> 00:18:58,780
Yeah, absolutely.

332
00:18:58,780 --> 00:19:01,610
And that's being authentic, man.

333
00:19:01,610 --> 00:19:04,530
Marcus, I gotta ask you, do you love what
you do?

334
00:19:04,530 --> 00:19:05,485
Absolutely.

335
00:19:05,485 --> 00:19:11,225
There's absolutely nothing that I would be
rather doing what I'm doing now.

336
00:19:11,225 --> 00:19:16,935
Coaching people, helping people, going on
podcasts, having my own podcast, outreach,

337
00:19:16,935 --> 00:19:22,305
building systems, building a CRM, working
with my awesome team, working with our

338
00:19:22,305 --> 00:19:23,095
awesome clients.

339
00:19:23,095 --> 00:19:25,445
There's nothing that I'd rather be doing
right now.

340
00:19:25,445 --> 00:19:26,435
Yeah, and it shows.

341
00:19:26,435 --> 00:19:29,855
It shows in every conversation we've ever
had.

342
00:19:29,855 --> 00:19:31,245
I feel the same way.

343
00:19:31,245 --> 00:19:33,709
Absolutely wouldn't be doing anything
differently.

344
00:19:33,709 --> 00:19:39,449
And what also shows is that you care very
deeply.

345
00:19:39,449 --> 00:19:44,729
So what's interesting is this is something
we preach that's always resonated in our

346
00:19:44,729 --> 00:19:45,239
conversations.

347
00:19:45,239 --> 00:19:47,959
You don't work with just anybody who shows
up, right?

348
00:19:47,959 --> 00:19:52,349
When you start, when the first
conversation, you're making sure that they

349
00:19:52,349 --> 00:19:55,229
have a need that you fit, right?

350
00:19:55,229 --> 00:19:56,409
Oh, absolutely.

351
00:19:56,409 --> 00:20:00,813
If you don't fit the need or I can't help
you,

352
00:20:00,813 --> 00:20:04,413
I don't want to work with you because I
don't want to take your money if I can't

353
00:20:04,413 --> 00:20:05,143
help you.

354
00:20:05,143 --> 00:20:07,813
So if I can't help you, then I'm not going
to work with you.

355
00:20:07,813 --> 00:20:12,073
Cause at of the day, right, George, I'm
all about working with people and being on

356
00:20:12,073 --> 00:20:15,613
things and doing things that makes sense
for everybody.

357
00:20:15,613 --> 00:20:17,363
So that's where I, that's who I am.

358
00:20:17,363 --> 00:20:18,213
That's what I'm about.

359
00:20:18,213 --> 00:20:22,653
And so again, if you're not willing to put
things into perspective and get to that

360
00:20:22,653 --> 00:20:25,813
next level and work hard, then I'm not
your guy.

361
00:20:25,813 --> 00:20:28,233
Because again, at of the day, I said,
notice for my own show, I'm actually

362
00:20:28,233 --> 00:20:30,221
interviewing some people in 10 minutes.

363
00:20:30,221 --> 00:20:35,421
It's like, hey, look, how did you all get
to a point of being such awesome

364
00:20:35,421 --> 00:20:40,331
producers, directors, you know, for
Disney, the hard work, right?

365
00:20:40,331 --> 00:20:45,521
And if you're not gonna do the work that's
required when us, like people like George

366
00:20:45,521 --> 00:20:50,541
or myself are coaching you and trying to
help you, then we don't want your money.

367
00:20:50,541 --> 00:20:53,261
Cause I don't want somebody to take money.

368
00:20:53,261 --> 00:20:57,661
I don't want to take somebody's money that
I know is not gonna put the effort and

369
00:20:57,661 --> 00:20:58,241
work in.

370
00:20:58,241 --> 00:21:00,109
And then at that point, right, George?

371
00:21:00,109 --> 00:21:01,949
look at me like, well, why is this not
working?

372
00:21:01,949 --> 00:21:05,109
Like, well, what are you doing outside of
our calls?

373
00:21:05,109 --> 00:21:05,559
Right, George?

374
00:21:05,559 --> 00:21:10,229
Like you and I have calls every week, but
if I'm not out there talking to my team,

375
00:21:10,229 --> 00:21:15,349
building systems, trying to implement the
systems, meeting with my team, being

376
00:21:15,349 --> 00:21:20,709
authentic, working hard, shooting
podcasts, making phone calls, doing sales

377
00:21:20,709 --> 00:21:24,469
calls, then it doesn't matter what you and
I talk about, because in the end of the

378
00:21:24,469 --> 00:21:26,211
day, nothing's going to get done.

379
00:21:26,381 --> 00:21:27,041
That's true.

380
00:21:27,041 --> 00:21:31,861
So to meet with me for half an hour a
week, but you don't do any type of other

381
00:21:31,861 --> 00:21:34,331
work outside of half an hour a week than
what we got.

382
00:21:34,331 --> 00:21:37,701
I mean, like I've got some clients that,
you know, we're working with on trying to

383
00:21:37,701 --> 00:21:41,991
help them get more speaking jobs, but they
haven't really come up with the theme.

384
00:21:41,991 --> 00:21:44,021
They haven't really redone their website.

385
00:21:44,021 --> 00:21:45,741
They haven't done the outreach.

386
00:21:45,741 --> 00:21:49,831
They haven't focused on how they need to
like get their messaging all together.

387
00:21:49,831 --> 00:21:51,351
They haven't really put it together.

388
00:21:51,351 --> 00:21:52,821
Anything in type of collateral.

389
00:21:52,821 --> 00:21:53,325
I'm like,

390
00:21:53,325 --> 00:21:57,065
I've been introducing to people, but
getting introduced to somebody is not

391
00:21:57,065 --> 00:21:57,465
enough.

392
00:21:57,465 --> 00:21:59,155
I was on that sales call, right?

393
00:21:59,155 --> 00:22:01,685
With Brian from that company in San Diego.

394
00:22:01,685 --> 00:22:05,665
On the call, I said, oh, by the way,
Brian, here's my website.

395
00:22:05,665 --> 00:22:06,855
You can see videos.

396
00:22:06,855 --> 00:22:08,385
You can see past clients.

397
00:22:08,385 --> 00:22:11,845
Oh, by the way, Brian, here's our 360
lane.

398
00:22:11,845 --> 00:22:13,805
You can go to testimonials.

399
00:22:13,805 --> 00:22:17,555
State of South Dakota, blue collar
workers, field workers.

400
00:22:17,555 --> 00:22:19,145
Boom, loved us.

401
00:22:19,145 --> 00:22:20,405
Tulsa Welding School.

402
00:22:20,405 --> 00:22:21,709
Those are the...

403
00:22:21,709 --> 00:22:25,289
Creme of the creme of the frontline
workers.

404
00:22:25,289 --> 00:22:26,989
They're doing welding.

405
00:22:27,009 --> 00:22:28,419
Like they loved our talk.

406
00:22:28,419 --> 00:22:29,089
Boom.

407
00:22:29,089 --> 00:22:29,509
Right?

408
00:22:29,509 --> 00:22:37,289
So again, even though he approached me,
right, George, it's my job to show him the

409
00:22:37,289 --> 00:22:38,189
value.

410
00:22:38,309 --> 00:22:38,849
Right?

411
00:22:38,849 --> 00:22:41,339
If you just say, Hey, nice to meet you,
Marks.

412
00:22:41,339 --> 00:22:42,019
I want to hire you.

413
00:22:42,019 --> 00:22:42,759
Oh man, great.

414
00:22:42,759 --> 00:22:43,659
I can talk on this and this.

415
00:22:43,659 --> 00:22:44,179
Oh, okay.

416
00:22:44,179 --> 00:22:44,409
Great.

417
00:22:44,409 --> 00:22:45,669
Where's your proof?

418
00:22:45,669 --> 00:22:47,449
Oh, you're talking to it.

419
00:22:47,449 --> 00:22:48,679
Oh, it's me.

420
00:22:48,679 --> 00:22:49,989
Like what?

421
00:22:49,989 --> 00:22:51,053
That's your proof?

422
00:22:51,053 --> 00:22:59,473
I tell people all the time, you have to
reassure people that whatever they pay you

423
00:22:59,473 --> 00:23:05,433
is not your first rodeo and you're going
to bring the value at least matching and

424
00:23:05,433 --> 00:23:09,073
hopefully more than what they pay you.

425
00:23:09,073 --> 00:23:10,073
Absolutely.

426
00:23:10,073 --> 00:23:14,413
So qualifying people showing up, being in
the moment.

427
00:23:14,413 --> 00:23:16,717
And then let's talk for a sec about...

428
00:23:16,717 --> 00:23:19,277
So you give talks, right?

429
00:23:19,277 --> 00:23:23,117
You go and you stand in front of rooms
full of people and you give a talk.

430
00:23:23,117 --> 00:23:28,707
And those talks very often turn into
ongoing consulting.

431
00:23:28,707 --> 00:23:30,117
You want to talk about that pivot?

432
00:23:30,117 --> 00:23:32,977
Because there's a parallel in our world.

433
00:23:32,977 --> 00:23:37,397
Hey, business advisor, I want you to help
me understand X, Y, or Z.

434
00:23:37,397 --> 00:23:43,477
And there's a path for that becoming,
really transforming that business.

435
00:23:43,477 --> 00:23:44,781
How does that work in your world?

436
00:23:44,781 --> 00:23:51,141
So George, when you go and speak for
somebody, it's an amazing, impactful talk.

437
00:23:51,141 --> 00:23:56,181
It's an amazing, impactful experience, but
it's one time.

438
00:23:56,361 --> 00:24:01,020
One, consulting allows you to follow up
with people and stay in touch with them

439
00:24:01,020 --> 00:24:09,681
and build something that is long -term and
systemic through responsibly being there

440
00:24:09,681 --> 00:24:12,941
for the client every week or every month.

441
00:24:12,941 --> 00:24:17,301
So most of our consulting, we meet people
monthly, right?

442
00:24:17,301 --> 00:24:20,441
On group calls, Teams or Zoom.

443
00:24:20,441 --> 00:24:26,121
And we work with our clients on a theme
that they have around either DEI,

444
00:24:26,121 --> 00:24:30,721
diversity, equity, inclusion and
belonging, or leadership, or marketing and

445
00:24:30,721 --> 00:24:32,961
sales, or culture, whatever the client
needs.

446
00:24:32,961 --> 00:24:38,561
And then we create PowerPoints that we
utilize and we use with them monthly.

447
00:24:38,561 --> 00:24:41,101
So some of our past consulting clients had
been,

448
00:24:41,101 --> 00:24:47,181
Red Gold Quality, a very large tomato
brand based out of Indiana.

449
00:24:47,181 --> 00:24:51,801
Another client of ours has been Weaver
Popcorn, a very successful, privately

450
00:24:51,801 --> 00:24:54,361
owned popcorn brand out of Indiana.

451
00:24:54,361 --> 00:24:57,861
We have done some work coming up here with
one of our large clients coming up here

452
00:24:57,861 --> 00:25:00,121
shortly in the housing business.

453
00:25:00,121 --> 00:25:03,581
We have people that are working with their
in the multifamily real estate space.

454
00:25:03,581 --> 00:25:09,389
And we do consulting around helping people
based off of.

455
00:25:09,389 --> 00:25:14,429
theme of what they need consistently
throughout the year.

456
00:25:14,429 --> 00:25:20,809
Great consulting is giving people that
ability to understand that you'll be there

457
00:25:20,809 --> 00:25:25,929
for them in a partnership that's more than
just one time and gone.

458
00:25:25,929 --> 00:25:32,709
So all of our consulting is at least a
year because this way we have clients for

459
00:25:32,709 --> 00:25:35,853
the long term, clients that need our help.

460
00:25:35,853 --> 00:25:40,433
outside of the calls, their team can call
us, they can text us, they can reach out

461
00:25:40,433 --> 00:25:41,133
to us.

462
00:25:41,133 --> 00:25:46,773
And we really love bringing the people
that value through helping them to see

463
00:25:46,773 --> 00:25:51,493
exactly what it is that we know we can
bring to the table that they need help

464
00:25:51,493 --> 00:25:53,753
with, not just one time.

465
00:25:53,753 --> 00:26:00,273
It's a continual movement of getting
people caught up based upon whatever their

466
00:26:00,273 --> 00:26:01,313
problem is.

467
00:26:01,313 --> 00:26:02,313
Right, George?

468
00:26:02,313 --> 00:26:04,045
We can provide a solution.

469
00:26:04,045 --> 00:26:04,865
Yeah, that's exactly.

470
00:26:04,865 --> 00:26:08,745
You know, it's funny, Marcus, because the
parallel strikes me, you know, and we did

471
00:26:08,745 --> 00:26:12,705
not rehearse this, but the parallel
strikes me that what you're talking about

472
00:26:12,705 --> 00:26:16,845
is, you know, what we do is, you know, we
come in and we say, okay, let's figure out

473
00:26:16,845 --> 00:26:17,455
where you want to go.

474
00:26:17,455 --> 00:26:18,965
What's your strategic intent?

475
00:26:18,965 --> 00:26:21,965
And then what are you going, what's your
capacity to get there?

476
00:26:21,965 --> 00:26:23,325
And we're going to create a strategy.

477
00:26:23,325 --> 00:26:24,035
Well, that's great.

478
00:26:24,035 --> 00:26:28,333
And I could liken that to you doing your
qualification and doing your initial talk.

479
00:26:28,333 --> 00:26:30,723
But then how do we turn that strategy into
reality?

480
00:26:30,723 --> 00:26:34,353
How do you turn your talking points and
the motivation you're delivering in that

481
00:26:34,353 --> 00:26:36,473
room into long -term behaviors?

482
00:26:36,473 --> 00:26:37,873
And that's execution, right?

483
00:26:37,873 --> 00:26:43,573
You're helping them execute against their
vision, which is why by qualifying them,

484
00:26:43,573 --> 00:26:47,193
you are actually ensuring that you're
gonna deliver results.

485
00:26:47,193 --> 00:26:52,813
Absolute parallel, it's not surprising
because you're consulting, advising,

486
00:26:52,813 --> 00:26:55,053
helping businesses move forward.

487
00:26:55,053 --> 00:26:56,593
Absolute parallel to our world.

488
00:26:56,593 --> 00:26:57,485
You know, quick.

489
00:26:57,485 --> 00:27:00,665
You and I have had a couple of small world
moments.

490
00:27:01,444 --> 00:27:05,725
I used to have the, that's a family that
owns Red Gold used to be customers of mine

491
00:27:05,725 --> 00:27:07,305
in another life.

492
00:27:07,305 --> 00:27:09,765
They're great people, really great people.

493
00:27:09,765 --> 00:27:11,725
The Rikers are awesome people.

494
00:27:11,725 --> 00:27:14,885
They serve all, yep, they serve, Ryan
Riker.

495
00:27:14,885 --> 00:27:16,395
Yeah, that's hysterical.

496
00:27:16,395 --> 00:27:20,185
Man, I hadn't, I've thought of them, but
not for a while.

497
00:27:21,145 --> 00:27:22,741
Cool.

498
00:27:25,741 --> 00:27:26,961
So what's next?

499
00:27:26,961 --> 00:27:32,441
As you're evolving, as we're working
together, I just provide the sounding

500
00:27:32,441 --> 00:27:32,981
board, right?

501
00:27:32,981 --> 00:27:34,101
But what's next?

502
00:27:34,101 --> 00:27:38,561
So you've gotten into public speaking,
you're a published author, you're getting

503
00:27:38,561 --> 00:27:42,921
into business consulting, you have your
podcast, you coach people who are trying

504
00:27:42,921 --> 00:27:44,701
to launch podcasts.

505
00:27:45,381 --> 00:27:46,601
What is this all?

506
00:27:46,601 --> 00:27:50,051
It's really fascinating to watch you.

507
00:27:50,051 --> 00:27:53,421
I mean, you're incredibly hardworking and
intelligent and authentic.

508
00:27:53,421 --> 00:27:55,141
You're the real deal.

509
00:27:56,205 --> 00:27:58,065
Where do you think this goes?

510
00:27:58,365 --> 00:28:04,165
It goes to a level of us being able to
create different programs, doing virtual

511
00:28:04,165 --> 00:28:08,845
master lines, doing teachings, helping
people to launch podcasts, sustain

512
00:28:08,845 --> 00:28:13,975
podcasts, monetize podcasts, virtual
master lines with some big time speakers,

513
00:28:13,975 --> 00:28:19,105
some awesome people, bringing on other
coaches, making it evergreen, rolling it

514
00:28:19,105 --> 00:28:19,305
out.

515
00:28:19,305 --> 00:28:23,285
And then from there, allowing me to really
work with people on a more high ticket

516
00:28:23,285 --> 00:28:24,077
level.

517
00:28:24,077 --> 00:28:27,337
that I can pick more in that regard is
always great.

518
00:28:27,337 --> 00:28:32,017
And at the same time for me and for our
brand is becoming much more well known and

519
00:28:32,017 --> 00:28:35,687
where we're trying to help as many people
as possible get to the next level.

520
00:28:35,687 --> 00:28:41,817
So we're all about helping people get to
that next level consistently and get there

521
00:28:41,817 --> 00:28:48,097
authentically and live the best version of
their lives with being who they are, being

522
00:28:48,097 --> 00:28:51,821
confident in who they are and understand
that who they are is good enough.

523
00:28:51,821 --> 00:28:55,381
is valuable enough and they can be great
no matter what.

524
00:28:55,381 --> 00:28:56,021
Yeah.

525
00:28:56,021 --> 00:29:02,131
And that, that man, I, I, you and I are
kindred spirits, you know, helping people,

526
00:29:02,131 --> 00:29:06,481
helping people move forward, helping
people achieve their dreams, large or

527
00:29:06,481 --> 00:29:11,281
small, uh, is, is really, is the greatest
reward, right?

528
00:29:11,281 --> 00:29:13,081
And it's a greatest word and it'll be good
for you.

529
00:29:13,081 --> 00:29:18,141
It'll be good for your family, but, uh,
but it's, it's, you know, it, it's the

530
00:29:18,141 --> 00:29:19,381
best for them.

531
00:29:19,381 --> 00:29:21,261
And, um, that's super cool.

532
00:29:21,261 --> 00:29:22,117
Yeah.

533
00:29:22,189 --> 00:29:27,109
Uh, man, I gotta say, Marcus, I know we're
butting up against, uh, against the bottom

534
00:29:27,109 --> 00:29:32,189
of the hour, but, uh, any thoughts you
want to share before we, uh, before we

535
00:29:32,189 --> 00:29:33,469
hang this up?

536
00:29:33,469 --> 00:29:35,009
Right.

537
00:29:35,009 --> 00:29:37,449
So, you know, uh, you know, no, absolutely
not.

538
00:29:37,449 --> 00:29:41,089
So in that regard, at the end of the day,
it's all about this.

539
00:29:41,089 --> 00:29:46,249
At the end of the day, you need to really
and truly be in the best position based

540
00:29:46,249 --> 00:29:49,997
upon your ability to understand where you
need to go.

541
00:29:49,997 --> 00:29:52,777
what has to be done and moving in the
right direction.

542
00:29:52,777 --> 00:29:56,417
When you have that thought process,
nothing else matters.

543
00:29:56,417 --> 00:30:01,417
So just be very, very positive, be very
forward thinking and be very innovative in

544
00:30:01,417 --> 00:30:01,957
that regard.

545
00:30:01,957 --> 00:30:04,997
When you do that, everything else will
take care of itself.

546
00:30:04,997 --> 00:30:07,617
Yeah, focus, focus, focus, focus.

547
00:30:07,617 --> 00:30:10,137
And then commitment to execution.

548
00:30:10,137 --> 00:30:10,977
I like it.

549
00:30:10,977 --> 00:30:11,497
Correct.

550
00:30:11,497 --> 00:30:13,367
Well, Marcus, listen, thanks, man.

551
00:30:13,367 --> 00:30:17,787
I know you and I'll be talking, I think
tomorrow, but this was a fun conversation.

552
00:30:17,787 --> 00:30:19,181
I really appreciate it.

553
00:30:19,181 --> 00:30:24,321
And yeah, I'll see you on the other side.

554
00:30:24,321 --> 00:30:25,581
See you soon, my friend.

555
00:30:25,581 --> 00:30:26,901
Thank you very much, Marcus.

556
00:30:26,901 --> 00:30:28,081
I appreciate it.

557
00:30:28,081 --> 00:30:29,461
Always, always, man.

558
00:30:29,541 --> 00:30:30,601
Talk to you soon.

559
00:30:30,601 --> 00:30:31,561
Talk to you soon.

560
00:30:31,561 --> 00:30:32,581
Bye.

561
00:30:34,445 --> 00:30:37,465
Hi this is George, thanks for listening.

562
00:30:37,505 --> 00:30:42,325
If you like what you heard, you can
subscribe, like, and please take two

563
00:30:42,325 --> 00:30:43,525
seconds to leave a review.

564
00:30:43,525 --> 00:30:48,485
It tells the world that you like what
we're doing and it helps us understand how

565
00:30:48,485 --> 00:30:50,005
we can improve the show.

566
00:30:50,005 --> 00:30:52,325
Thank you and see you next time.