What if the most important conversations about your brand are happening on a platform you're not even paying attention to?
In this episode of Founders Club, host Dez DeCosta sits down with Jonny Waite, Co-Founder and CEO of RECHO, a marketing agency specializing in Reddit, to explore how online communities are transforming digital marketing, consumer trust, and brand visibility.
Jonny discusses his entrepreneurial journey, the opportunity he recognized in Reddit, and what it takes to build a business around an underserved niche. The conversation explores why consumers increasingly turn to real discussions and peer recommendations before making purchasing decisions, and how brands can establish credibility without relying solely on traditional advertising.
They also examine Reddit's growing influence on AI-powered search, including how platforms like ChatGPT can surface community discussions when people research businesses, products, and services.
From building a specialized agency to navigating the future of SEO and AI-driven brand discovery, this episode explores why understanding consumer conversations is becoming essential for entrepreneurs and marketers alike.
Connect with Dez
Instagram: @dezdecosta
Website: https://dezdecosta.com
Connect with Jonny
LinkedIn: Jonny Waite
Website: https://recho.co
Email: jonnywaite@recho.co
Sales Inquiries: sales@recho.co
What is Founder's Club with Dez DeCosta?
Welcome to Founder's Club, the podcast that delves into the captivating journeys of successful founders. Join Dez DeCosts as she uncovers the trials, triumphs, and life lessons of entrepreneurs who've navigated the challenging path to success. Each episode unravels the unique struggles and habits that have shaped these leaders, offering valuable insights and life-hacks for aspiring entrepreneurs. Whether it's overcoming setbacks, priceless insight to thrive, or cutting-edge industry knowledge, Founder's Club provides a front-row seat to the experiences that mold successful founders. Tune in for a deep dive into the world of entrepreneurship and glean wisdom from those who have paved the way.
(Formerly Positive AF Podcast)