Franchise Spotlight with Katherine LeBlanc

What does it really take to become a successful multi-unit, multi-brand operator?
In this episode of Franchise Leadership Spotlight, Mitch Cohen shares his journey from entering franchising to building the infrastructure required to scale across multiple brands and locations.
We discuss:
  • How he evaluates franchise opportunities
  • The systems and leadership structure required to grow beyond a single unit
  • What franchisors often misunderstand about attracting serious multi-unit operators
  • The mindset shift required to move from operator to empire-builder
This is a must-listen for franchisors looking to attract high-quality MUMBOs — and for franchisees who aspire to scale beyond one location.
Real experience. Practical insight. A candid look at what growth actually requires.
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What is Franchise Spotlight with Katherine LeBlanc?

Conversations with the leaders who are actually building franchising - from the executive suite to the field. Each season explores what success looks like right now, what franchise leaders should be paying attention to, and how the best brands are delivering real returns for their franchisees. Because at the end of the day, franchisee profitability isn't just a metric; it's the whole point.

Your host, Katherine LeBlanc, brings 13 years inside franchise systems, having led marketing across six brands spanning food, wellness, beauty, and experience. She's been in the room where these decisions get made. These conversations reflect that: direct, practitioner-level, and built for franchise leaders who don't have time for surface-level takes.