The BetterCulture Podcast

In this inspiring episode of the BetterCulture Podcast, host Brett Hoogeveen and guest Danielle Geiger dive deep into what it takes to build and sustain an award-winning workplace culture—especially in a high-impact industry like healthcare. Danielle Geiger, Practice Administrator at Nebraska Cancer Specialists, shares her journey from bedside nurse to leading a 380-person, multi-site operation recognized as one of Omaha’s best places to work.

Together, they discuss how Nebraska Cancer Specialists puts patients and employees at the center of every decision, the real business impact of strong culture (including their astonishingly low 5.7% turnover rate compared to the 20-25% healthcare industry norm), and practical strategies for creating lasting engagement at every level of the organization. From embracing continuous improvement and welcoming employee feedback to integrating core values into daily practice and launching their “NC-YES” initiative, this episode is packed with real stories and actionable insights.

Whether you’re passionate about organizational development, a leader in healthcare, or simply looking to build a positive workplace, this episode offers a candid, practical look at how culture drives results—and how every leader can make a difference.

Key Takeaways:
  • Why culture is a life-or-death differentiator in healthcare—and how focusing on staff engagement translates directly to patient care and business health
  • The importance of involving employees at every stage of culture-building, from shaping core values to leading change initiatives
  • Tips for using feedback, mentorship, continuous learning, and inclusive communication to foster long-term loyalty and drive organizational success
  • How “NC-YES” encapsulates the spirit of saying yes to new ideas, employee input, and better patient outcomes
Tune in for a masterclass in culture from one of the Midwest’s leading healthcare operations—without the buzzwords or BS.


What is The BetterCulture Podcast?

Welcome to the BetterCulture Podcast, where we make the clear connection between better culture and better business. This podcast is for leaders seeking to build stronger teams, grow thriving companies, and actually enjoy their leadership role along the way. Join host Brett Hoogeveen—BetterCulture co-founder and Certified Speaking Professional—every other Tuesday for insights that make the world a better place to work.

Ready to kick off your company's journey toward a better culture? Schedule a free 15-minute culture call with Brett today here:
https://betterculture.com/freecall/

For an extensive library of free BetterCulture leadership and culture-building resources, visit https://betterculture.com/insights/

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