The Revenue Formula

What does it take to make it to IPO? What happens inside the company to the build up? Those were just some of the things we talked with Robin Daniels about. And he knows, because he's taken part in 2,5 IPOs.

  • (00:00) - Introduction
  • (02:15) - Meet Robin
  • (02:17) - Meet Robin Daniels
  • (03:04) - 1 week out
  • (12:06) - 1 out of 100 went to IPO
  • (15:35) - Barrier to use
  • (23:26) - Box? You mean dropbox right?
  • (26:14) - How to deal with 'more is not enough'
  • (31:42) - Making room for greenfield ideas
  • (37:48) - 80,000 signups... how?
  • (41:46) - Short time frames matter
  • (44:16) - Characteristics of high performing teams

Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host
Guest
Robin Daniels
Chief Business & Product Officer @ LMS365

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.