Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 1) #459

What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode of Brand Builders with Attentive’s Brooke Burdge, he shares why they’re obsessive about keeping customers happy, why being defensive is never the answer, and how they’ve built a purpose-driven brand from day 1.

Show Notes

• Try Privy for FREE today
• Follow Brooke on Twitter
• Check out Shady Rays
• Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
• Check out Privy Masterclass
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Get your free copy of Ecommerce Marketing Recipes

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What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.