Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Perhaps you purposely play your preferred podcast using your phones
pre-installed podcast player.
By the way, I just set a record for nine PS in a single sentence.
But I want you to check out my favorite podcast player.
It's called Overcast and here are the reasons why it's my go-to podcast player.
One, you can set a custom playback speed and you can do that per podcast.
So set your true crime podcast to play at 1.3 speed.
But your news podcast to play at 1.7 times speed.
You can share a podcast episode at a specific time in the episode.
Now I use this all of the time when taking notes.
And I put the timestamp in the notes.
Skip intro and outro per podcast, you can automatically skip the sponsor ad
or the closing credits by setting it to start and end when you want per podcast.
And you can also share a clip from within an episode.
You can create your own short audio or audio and video clip to share
with a friend right inside the app.
And best of all, overcast is free and it's run by an individual,
not a big media company.
Win number two, something a client recently asked.
A client recently asked me to take a look at their home page.
I found two common mistakes.
And in fact, I see these so much.
I'm more surprised when I don't find them than when I do.
First I hit command F or control F on the PC, in my browser.
And I do a search for the word you, Y O U.
It's a dirty little trick because this shows me at a glance how many times your
website copy is talking directly to your client, your customer, or your audience.
The second problem is white space.
I can improve the design of most personal brand websites simply by
adding more space or padding around each of the elements on the page.
Try these out on your own site.
Win number three, something to think about.
The internet is great at speeding things up, not slowing things down.
Most of us assume life would improve if we could speed things up.
More automation, more information, more done in less time.
The speed at which we bounce around on the internet is faster
now than it was a decade ago.
But I haven't noticed an inverse effect in people's lives.
With all of the speed at our fingertips no one's complaining
to me about being underwhelmed.
Win number four, something personal.
I've been thinking a lot about building a personal brand these days.
It's quite the trend coming out of the pandemic with all of the
job changing that's going on.
The current personal brand bug reminds me of another trend from the early 2000s.
It's one I was actually associated with.
It turns out as this trend played out, it hasn't been all peaches and butterflies.
In fact, the past 20 years have revealed some rather ugly, dangerous
side effects from this trend.
I'm noticing several similarities between building a personal brand and
that trend from the early two thousands.
And I believe they share some inherent dangers.
I shared seven of those dangers and a podcast series called the seven deadly
dangers of building a personal brand.
Go check out that series beginning and episode 57.
And let me know what you think.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to robbyf.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share this episode
with somebody that you love.
Feel free to dm me on instagram and share which when was your
favorite from this episode.
Have a great weekend and go and build a life giving- brand.