WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:13.503 --> 00:00:15.573 Win number one, something to try. 00:00:15.673 --> 00:00:19.483 Perhaps you purposely play your preferred podcast using your phones 00:00:19.483 --> 00:00:21.553 pre-installed podcast player. 00:00:21.673 --> 00:00:25.153 By the way, I just set a record for nine PS in a single sentence. 00:00:25.333 --> 00:00:28.603 But I want you to check out my favorite podcast player. 00:00:28.603 --> 00:00:33.733 It's called Overcast and here are the reasons why it's my go-to podcast player. 00:00:34.363 --> 00:00:39.103 One, you can set a custom playback speed and you can do that per podcast. 00:00:39.463 --> 00:00:43.303 So set your true crime podcast to play at 1.3 speed. 00:00:43.663 --> 00:00:48.043 But your news podcast to play at 1.7 times speed. 00:00:48.493 --> 00:00:52.588 You can share a podcast episode at a specific time in the episode. 00:00:52.738 --> 00:00:55.828 Now I use this all of the time when taking notes. 00:00:56.278 --> 00:00:58.798 And I put the timestamp in the notes. 00:00:59.248 --> 00:01:04.438 Skip intro and outro per podcast, you can automatically skip the sponsor ad 00:01:04.438 --> 00:01:10.078 or the closing credits by setting it to start and end when you want per podcast. 00:01:10.528 --> 00:01:13.468 And you can also share a clip from within an episode. 00:01:13.518 --> 00:01:17.718 You can create your own short audio or audio and video clip to share 00:01:17.718 --> 00:01:19.788 with a friend right inside the app. 00:01:20.028 --> 00:01:24.378 And best of all, overcast is free and it's run by an individual, 00:01:24.378 --> 00:01:26.058 not a big media company. 00:01:26.508 --> 00:01:29.648 Win number two, something a client recently asked. 00:01:30.068 --> 00:01:33.398 A client recently asked me to take a look at their home page. 00:01:33.818 --> 00:01:35.888 I found two common mistakes. 00:01:35.918 --> 00:01:38.018 And in fact, I see these so much. 00:01:38.228 --> 00:01:41.438 I'm more surprised when I don't find them than when I do. 00:01:41.978 --> 00:01:46.568 First I hit command F or control F on the PC, in my browser. 00:01:46.598 --> 00:01:49.478 And I do a search for the word you, Y O U. 00:01:49.628 --> 00:01:54.698 It's a dirty little trick because this shows me at a glance how many times your 00:01:54.698 --> 00:02:00.008 website copy is talking directly to your client, your customer, or your audience. 00:02:00.488 --> 00:02:02.918 The second problem is white space. 00:02:03.248 --> 00:02:07.718 I can improve the design of most personal brand websites simply by 00:02:07.718 --> 00:02:12.608 adding more space or padding around each of the elements on the page. 00:02:12.878 --> 00:02:14.708 Try these out on your own site. 00:02:15.158 --> 00:02:17.438 Win number three, something to think about. 00:02:17.648 --> 00:02:21.998 The internet is great at speeding things up, not slowing things down. 00:02:22.298 --> 00:02:26.258 Most of us assume life would improve if we could speed things up. 00:02:26.288 --> 00:02:29.768 More automation, more information, more done in less time. 00:02:30.068 --> 00:02:34.088 The speed at which we bounce around on the internet is faster 00:02:34.088 --> 00:02:35.828 now than it was a decade ago. 00:02:36.308 --> 00:02:40.328 But I haven't noticed an inverse effect in people's lives. 00:02:40.358 --> 00:02:43.838 With all of the speed at our fingertips no one's complaining 00:02:43.838 --> 00:02:46.058 to me about being underwhelmed. 00:02:46.234 --> 00:02:48.284 Win number four, something personal. 00:02:48.614 --> 00:02:52.484 I've been thinking a lot about building a personal brand these days. 00:02:52.484 --> 00:02:55.874 It's quite the trend coming out of the pandemic with all of the 00:02:55.874 --> 00:02:58.094 job changing that's going on. 00:02:58.364 --> 00:03:03.174 The current personal brand bug reminds me of another trend from the early 2000s. 00:03:03.194 --> 00:03:05.774 It's one I was actually associated with. 00:03:06.284 --> 00:03:11.204 It turns out as this trend played out, it hasn't been all peaches and butterflies. 00:03:11.384 --> 00:03:15.554 In fact, the past 20 years have revealed some rather ugly, dangerous 00:03:15.584 --> 00:03:17.264 side effects from this trend. 00:03:17.774 --> 00:03:22.184 I'm noticing several similarities between building a personal brand and 00:03:22.184 --> 00:03:24.254 that trend from the early two thousands. 00:03:24.254 --> 00:03:28.184 And I believe they share some inherent dangers. 00:03:28.724 --> 00:03:33.134 I shared seven of those dangers and a podcast series called the seven deadly 00:03:33.134 --> 00:03:35.504 dangers of building a personal brand. 00:03:35.954 --> 00:03:39.194 Go check out that series beginning and episode 57. 00:03:39.194 --> 00:03:40.274 And let me know what you think. 00:03:41.568 --> 00:03:44.808 Thanks for joining me on this episode of the brand ed bullet. 00:03:44.958 --> 00:03:45.798 Good news. 00:03:45.828 --> 00:03:49.578 You don't have to scroll through the show notes to find links to any of the apps 00:03:49.578 --> 00:03:52.488 or other wins mentioned in this episode. 00:03:52.668 --> 00:03:55.578 Instead, just hop on my email list and you can get these 00:03:55.578 --> 00:03:58.098 four wins right in your inbox. 00:03:58.368 --> 00:04:02.338 Just go to robbyf.com/friday. 00:04:02.928 --> 00:04:06.108 I'd also love your help getting this into the hands of more people. 00:04:06.258 --> 00:04:10.488 So go and leave a review on apple podcast and then share this episode 00:04:10.488 --> 00:04:11.808 with somebody that you love. 00:04:12.318 --> 00:04:16.128 Feel free to dm me on instagram and share which when was your 00:04:16.128 --> 00:04:17.748 favorite from this episode. 00:04:18.078 --> 00:04:21.408 Have a great weekend and go and build a life giving- brand.