On this episode of Social Proof, host Beth Stephens was joined by Kim Feil, a board member and chief marketing strategy officer at Aspire Healthy Energy Drinks, a brand that offers healthy energy drinks for everyday sustained efficiency and focus. Kim is passionate about sparking new ideas, building the marketing profession, and advocating for women and diversity. Throughout the episode, Beth and Kim discussed the importance of maintaining a good reputation, arranging your schedule to include things outside of work, and her advice to those pursuing a marketing career.
Thanks for tuning in!
Show Notes
Show Notes:
(
1:12) Introduction to Kim
(
2:00) A Typical Day in the Life
(
3:48) What Makes Aspire Unique
(
6:51) Maintaining a Personal Brand
(
11:08) Kim’s Non-negotiables
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16:29) Prioritizing What Makes You Busy
(
21:03) Advice to Influencers
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28:23) Kim’s Background That Led Her to Marketing
(
31:14) Advice to Aspiring Marketers
(
34:45) What Kim Is into Right Now
(
37:09) What Kim Is Consuming Right Now
Links:
Quotes:
“What I really think of influence is it’s born out of having built a good reputation over the course of your personal and professional life.” - Kim Feil, (
7:04)
“For me, I try to bend over backwards for anyone who reaches out for advice or time because I know I would not have had a shot at a career if people hadn’t extended me that same courtesy.” - Beth Stephens, (
9:35)
“That’s one of the first things I tell emerging leaders, is to absolutely make time to have perspective outside your day-to-day work and family because that’s how you stretch and that’s how you learn.” - Kim Feil, (
10:28)
“I was in a meeting that went ten minutes longer on a day when I had a full schedule, but I was enjoying the meeting so much, I said, ‘I will figure out how to make the next meeting achieve its goal in ten minutes less.’” - Kim Feil, (
17:04)
What is Social Proof?
Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.