The GEO Show

Welcome to The GEO Show, the briefing on Generative Engine Optimization and AI visibility. Brought to you by GEOforge.
In this solo roundup, Paris Childress, founder of Hop AI and co-founder of GEOforge, covers nine stories from the week in AI search, led by a Machine Relations analysis showing that funding won't buy you AI citations.
In this episode:
  • 💸 Funding won't buy you AI citations
    Machine Relations checked 24 AI companies that announced funding between September 21 and September 26 against nearly 17,000 eligible answer runs and 132,514 citation events. 17 of the 24 had no cited answer run at all, and those 17 had announced $1.25 billion in funding. The analysis measured source citations only, not whether AI systems know or mention these companies.
  • 🎯 Win the citation, win the mention
    AISO analyzed almost 35,000 GPT and Gemini observations across 75 anonymized projects. On unbranded prompts, GPT mentioned the target brand in 49% of answers that cited its own site versus 2.8% when the site was not cited. Gemini showed 58% versus 3.8%. Crawl, citation, and mention form one funnel.
  • 📰 PR Newswire brings GEO into PR distribution
    PR Newswire launched a GEO brand report in Asia Pacific, powered by Cision-owned Trajan and embedded in PR Newswire Amplify, so customers can move from a visibility gap straight into amplification. Off-site citation building is one of the biggest levers for AI visibility, which puts PR agencies in a strong position.
  • 🔎 Perplexity retires Sonar for the Agent API
    Perplexity retired its Sonar API tiers on September 27 and made the Agent API its primary surface. The agent now decides which tools to invoke, from web search to MCP connections, making AI answers less reliant on search results.
  • 🤖 Microsoft turns Copilot into an always-on coworker
    Microsoft unveiled Copilot Autopilot on September 25, a persistent cloud-hosted agent with its own identity, memory, computer, and permissions. Private agents are becoming a new surface for GEO.
  • 📊 Meta Muse tracking becomes a commodity feature
    LLMPulse added Meta AI and Muse tracking on September 27, covering 18 AI models, with Meta tracking starting at 12 euros per month. Agents like Meta Muse are now surface areas to measure in their own right.
  • 🔓 Open-source GEO measurement and fan-out searches
    ELMO is an MIT-licensed, self-hostable AI visibility platform. Self-hosting is free and managed cloud starts at $29 per month. Paris explains a workflow for re-optimizing pages around fan-out search queries, which Bing Webmaster Tools already shows.
  • 📉 86% of AI recommendations went outside Google's top 10
    High Salience tested 100 applicant tracking software buyer questions in ChatGPT with web search. Of 388 recommended brand mentions, 333 were brands whose own domain did not rank in Google's top 10. The study used one run per question, so answer variance was not measured.
  • 🛒 SharkNinja's AI agents handle 20,000 chats a week
    SharkNinja CIO Velia Carboni told Diginomica that Salesforce Agentforce agents handle around 20,000 customer chats per week, including shopping and product selection. Agents everywhere are becoming potential salespeople for brands.
Subscribe to The GEO Show wherever you get your podcasts. Full episode on YouTube: https://www.youtube.com/watch?v=INB0-iSYbJY
💬 Question: What has moved your AI visibility more, press coverage or your own content getting cited?

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


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