You're previewing a DRAFT of this episode! Edit Episode

Behind the Book Cover

Comedian John Heffron may have been introduced to the world at large when he won the second season of Last Comic Standing but he's been in the comedy game since college. Since then, there have been Comedy Central specials, The Tonight Show, Chelsea Lately and numerous VH1 talking head shows, among many other appearances. He's also been Danny Bonaduce's wingman on Detroit's number one radio show, appeared on Courtney Cox's Dirt and done stand up at numerous Fortune 500 companies. But he can also claim a gig that few comics can: an NA convention—an interesting irony because though he's been sober many years, he doesn't continue to go to meetings and disagrees with some 12-step tenets. Though Heffron doesn't recommend the path he's taken to other addicts, he's able to find freedom through a series of brain exercises and philosophies. In this episode, he and AfterParty's Anna David discuss why meetings make him want to drink, temporarily believing a shirt is going to fix things and the assistant we plan to share, among many other things.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Comedian John Heffron may have been introduced to the world at large when he won the second season of Last Comic Standing but he's been in the comedy game since college. Since then, there have been Comedy Central specials, The Tonight Show, Chelsea Lately and numerous VH1 talking head shows, among many other appearances. He's also been Danny Bonaduce's wingman on Detroit's number one radio show, appeared on Courtney Cox's Dirt and done stand up at numerous Fortune 500 companies. But he can also claim a gig that few comics can: an NA convention—an interesting irony because though he's been sober many years, he doesn't continue to go to meetings and disagrees with some 12-step tenets. Though Heffron doesn't recommend the path he's taken to other addicts, he's able to find freedom through a series of brain exercises and philosophies. In this episode, he and AfterParty's Anna David discuss why meetings make him want to drink, temporarily believing a shirt is going to fix things and the assistant we plan to share, among many other things.

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a leading hybrid book publisher for entrepreneurs. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.