6 things your script should have
1. Clear goal of what we’re looking to do, maybe not necessarily to convince them, rather to clearly decide if they need something or not
2. Identify the stages of the conversation, the general arc you want
3. List good open ended questions for each stage of the convo
4. Include handing for common scenarios in each stage
5. Include stages that repeat back to the client your understanding and get them to say Yes
6. Define the closing step for various scenarios, what are the action items, when should the client expect to hear from the team next
Steal some scripts from Alex Hormozi’s $100M Leads book https://www.acquisition.com/hubfs/$100M Leads Cold Outreach Downloads.pdf?hsLang=en
💰 Today's Sponsors
LiveFlow https://bit.ly/3tK7Llr
Client Hub https://www.clienthub.app/
🫠 Are you stuck in a legacy firm?
Over 100 progressive firms are looking for accountants like you on Jason’s job placement platform: https://jason.careers/
🗣️ Continue the discussion on social!
Twitter https://twitter.com/JStaatsCPA
LinkedIn https://www.linkedin.com/in/jstaats/
YouTube https://www.youtube.com/@jasoncpa
What is Jason On Firms Podcast?
I'm Jason Staats, and on this podcast we talk through practical tips to run more profitable, calm accounting firms