Ecomm Breakthrough

Leo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide. In this episode… The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings? Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces. Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Leo Sgovio on LinkedIn | Facebook Convomat Special Mention(s): Kevin King Steven Pope on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber Billion Dollar Seller Summit Unified Patents Dimitri Vorona on LinkedIn Jungle Ace Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! By Robert T. Kiyosaki Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill The One Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan Be Focused – Focus Timer Ezra Firestone on LinkedIn Related Episode(s): “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber”

Show Notes

Leo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide.

In this episode…

The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings?

Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces.

Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns.

Resources mentioned in this episode:

Special Mention(s):

Related Episode(s):

What is Ecomm Breakthrough?

Unlock the full potential and growth in your business. Join Josh Hadley, a successful 8-figure e-com business owner and investor as he interviews highly successful CEOs and business owners who share specific actions you can take today to help your business reach its full potential and leave a lasting impact on the world.

Whether you sell on Amazon FBA, Shopify, BigCommerce, WooCommerce, Walmart, ClickFunnels, or Etsy you'll learn what is working for the most successful business leaders in eCommerce. Each eCom breakthrough episode is filled with strategies you can implement to help you scale to 8 figures and beyond.

Here's a small list of the topics we will cover:
- How to find new products to sell
- How to find good manufacturers
- How to manage cash flow
- Inventory management (shipping & logistics)
- Optimizing sales pages for conversion
- How to successfully launch a new product on Amazon.com
- Product ranking & optimization
- Amazon PPC management
- Implementing business operating systems
- Driving external traffic to Amazon
- Preparing to exit
- How to hire and build a team with A-Level talent
- Leadership skills