Back on T-R-A-C-K

Peter Wheeler,  joins to discuss how Product Led Growth can form bonds between the customer and product, allowing the features to do the heavy marketing lift. He also lays out the framework for a freemium model that enables the customer to try a product and integrate it in their daily usage prior to signing any hefty contracts.

He's launching his very own podcast soon! Be sure to subscribe: https://www.heygoodchat.org/

Show Notes

Peter Wheeler,  joins to discuss how Product Led Growth can form bonds between the customer and product, allowing the features to do the heavy marketing lift. He also lays out the framework for a freemium model that enables the customer to try a product and integrate it in their daily usage prior to signing any hefty contracts.


He's launching his very own podcast soon! Be sure to subscribe: https://www.heygoodchat.org/

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.