Brands That Podcast

Jason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money.

For Jason, podcasting is a different way to tell stories, and one that can only add value for Entrepreneur magazine's readers. In fact, some conversations for Problem Solvers become articles or interviews for the magazine.

In this episode, Jason talks about why podcasting is valuable for brands. Jason and Erik discuss the intimate nature of podcasts and how that can build a dedicated fanbase. They also get into what it takes to start a podcast, and why sometimes it might help not to have a concrete plan, and the advantages of producing multi-platform content.

Show Notes

Jason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money. 

For Jason, podcasting is a different way to tell stories, and one that can only add value for Entrepreneur magazine's readers. In fact, some conversations for Problem Solvers become articles or interviews for the magazine.

In this episode, Jason talks about why podcasting is valuable for brands. Jason and Erik discuss the intimate nature of podcasts and how that can build a dedicated fanbase. They also get into what it takes to start a podcast, and why sometimes it might help not to have a concrete plan, and the advantages of producing multi-platform content.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.