Purpose 360 with Carol Cone

Purpose 360 with Carol Cone Trailer Bonus Episode 140 Season 1

To B or Not To B (Lab)

To B or Not To B (Lab)To B or Not To B (Lab)

00:00
Today, the idea that business can be a force for good is mainstream…but it wasn’t always that way. The early pioneers, including host Carol Cone, invested and contributed to the creation of Business for Social Responsibility, a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet, in 1992. Fourteen years later, three college friends launched a new movement: one that would transform the global economy through a standards and certification process designed to benefit all stakeholders.

This was the launch of B Lab, the nonprofit organization that sets the standards for and certifies businesses driving an inclusive, equitable, and regenerative economy. These businesses make up the B Corporation movement – distinguished by their special “B” logo.

We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders to speak to the present and future of both B Lab and B Corps.

Listen for insights on:
  • What B Corp certification is and why your company should pursue it
  • The future for B Corp certification standards
  • Why large, publicly traded companies are becoming B Corps
  • How B Lab’s tools can help companies evaluate their ESG performance without applying for certification

Resources + Links:
  • (00:00) - Welcome to Purpose 360
  • (00:13) - B Lab • Eleanor Allen
  • (03:02) - Eleanor's Background
  • (04:41) - Advice
  • (06:28) - What Is a B Corp
  • (07:53) - B Corp Community
  • (08:46) - Mainstream?
  • (09:42) - B Impact Assessment
  • (11:26) - Benefits
  • (13:17) - Best Practice Sharing in the Community
  • (14:38) - Common Questions
  • (15:20) - Standouts
  • (18:00) - Demand
  • (19:12) - Rollout Duration
  • (20:10) - Response
  • (22:17) - Evolution
  • (23:02) - 10 Year Vision
  • (24:40) - Advice
  • (26:32) - Why Become a B Corp?
  • (28:10) - Wrap Up

What is Purpose 360 with Carol Cone?

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.