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Adam Hatcher: Hey there.

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Welcome to another episode of the
21 Clear Podcast where we talk about

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anything to help you chaos, proof your
family business so you can build a great

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company with a strong family around it.

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I am your host, Adam Hatcher,
drawing on a lifetime in and around

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my own family's company, including
13 years scaling it from a regional

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business to coast to coast.

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And today I want to answer a question that
a number of listeners have posed to me.

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What I've been asked is,
can I lay out the framework?

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That this podcast, the newsletter, even
the post we put up on LinkedIn, what

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is the framework that we're following?

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And really this family business framework
is the backbone and the structure

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of the book that I'm finishing, uh,
tentatively titled Chaos Proof, how

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to Chaos Proof Your Family Business.

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I wanna take about 15 minutes
and lay this out for you.

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Because it's gonna help us in
our episodes going forward.

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As I looked back over the first
three episodes, I realized that

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the first episode, we really
just introduced this idea of a

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family business inside a company.

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The second I pivoted and we talked
about when you own a company with your

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family and you get to set ownership
goals with executive coach Shane Arthur,

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we explored how you do that in a way
that you don't look back with regret.

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In the third episode from last month,
I got to interview Sarah Davis, the

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Director of the Family Enterprise Center
at Kennesaw State University, and we

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talked about the rise of family offices,
particularly how you're starting to see

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family offices and that conversation
start earlier in the lifecycle of

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a family business than it used to.

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But for you, if you're thinking
about your own family business.

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How do you put all these ideas into a
framework and then start to make progress?

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So that's the idea I've wrestled with
for a year in writing a book, and

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I wanna share that with you because
then our podcast, our newsletters

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from here, you'll be able to see how
they bolt in to part of this chaos

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proof family business framework.

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About a year or a year and a half ago,
I got really interested with a question.

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When you work together with your
family, you want two things, and

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I realize this even reflecting on
my own time in a family company.

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And those two things are first, uh,
a great company and it that doesn't

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necessarily mean a big company.

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A great company can be accomplishing
the goals that you want it to

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have and reaching full value for
whatever size the business is.

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So you wanna build a
great company and have a.

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A strong or a healthy family around it.

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That's what everyone who works
with their family, what we want,

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great company, strong family.

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Well, then what fascinated me was.

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Why doesn't that happen?

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And in fact, why does the
opposite happen so often?

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But then when I loved in my own
time in my family's company is I get

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introduced and even got to meet a
number of incredible business minds.

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Pat Lencioni, Jeff Smart, Jim Collins,
and I realized that each of these

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people took these big questions.

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How do you become good to great?

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How do you never make a
mistake in interviewing?

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How do you.

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Uh, give your company an advantage
through organizational health.

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They took these big questions
and then created a framework

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where you could go tackle them.

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And so as I stared at these daunting two
questions with a family business, why

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do so, why so infrequently is there both
a great company with a strong family?

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And then what can you do to
give yourself a better chance

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of achieving that dual goal?

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I thought there's got to
be a framework for us too.

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That's the family business framework.

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Before we get to it, if you missed
the first episode, I want to give you

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a quick fundamental concept before we
get down to the four part framework.

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I want you to imagine a box of.

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It's been interesting for me over
the last year to explain this concept

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to a number of family, business,
academics and family business members.

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And it usually takes, I'm gonna be
honest, two times, but on the second

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time, uh, it, it, it connects.

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All right?

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So I want you to imagine a
box and that's your company.

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Just a rectangle, two
dimensional, that's your company.

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And then I want you to put a
rectangle inside of it, and

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that's the family business.

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The family business is its own
entity inside your organization.

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If you want me to differentiate
that, think about hiring.

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If you're hiring anyone into a
company, you need to be careful

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and you need a hiring scorecard.

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You need objective pass base
interviews, assessments that

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are tailored to the position.

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You need to do a good job with that,
but more than likely, the way that

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hiring process is run will not have
ripple effects into the heart of the

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company when you hire a family member.

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Or you don't hire a family
member, it's completely different.

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That's the difference between a
family business and a company.

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I, I thought about this in
the context of Chick-fil-A.

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Uh, the Kathy family has done
an amazing job as best, uh.

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As best it appears with the
family business work they do.

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They do a lot.

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And if the Kathy's sold Chick-fil-A, all
of us would still be able to go around

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the corner wherever we like to go.

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And you'd be able to
buy chicken sandwiches.

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But what would be gone, it's
that inner family business work.

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Yeah.

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Everything that they do in and amongst
themselves, whether that's related to

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how they work with each other in the
business, how they make decisions,

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how wealth is managed, how uh, the
company makes statements, how they

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give away to nonprofits or fund things,
all of that is what would be gone

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out from the center of Chick-fil-A.

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That's the difference between the
company and the family business.

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And when I realized that.

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That all of us who work with family
have this inner family business.

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I remembered a lesson that my
dad taught me very early in my

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time in our family's company.

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He said, Adam,

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companies are doing one of two things.

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They are growing or they are shrinking.

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That's it.

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And if you're not growing, that's
just, that's a harbinger of a,

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you're going to be shrinking.

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And so likewise with families.

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You're either as a family business,
that inner family business, the way you

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interact with each other, the way you hire
each other, the way you work together,

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uh, the way you coexist in and around
the company that's either getting better

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or healthier, or it's sliding worse,
and it will eventually tip into chaos.

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And when a family
business gets into chaos.

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Remember that the family business sits
right in the heart of the company and when

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there's chaos in the family business, it
inevitably reverberates into the business.

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Now you may be thinking, hang on, I.

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Are you telling me that there is a way to
never have tension and work with family?

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Uh, no.

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13 years working with my cousin, my
brother, my dad, uh, my grandfather

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doing about 20 years worth of different
types of family business work as well.

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Uh, that inner family business work, you
will always have tension and here's why.

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When you work together with family,
you are mixing the unconditional

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nature of family with the
conditional nature of business.

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If you go back to my wedding photo, there
is always a spot for my father-in-law.

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I shared this in the first
episode of the podcast.

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There's always a spot for my father-in-law
with whom I have a great relationship.

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but even over time, if that relationship
were difficult, or even if I lost

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him, he's still, he's in his eighties,
lives in Virginia Beach, but if I lost

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him, it doesn't change that spot in.

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My wedding photo is unconditionally
for my father-in-law.

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Business is very different.

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Business is conditioned on competitors
and market forces and decisions, and

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when you work together with family, you
are mixing those two things and there is

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inevitably a tension and ignoring it will
not make it go away is what I realized.

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That's why seeing the family business as
its own entity is so important because

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there is tension that's there, and
you're either going to work on it and

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manage it, or you're gonna ignore it.

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And then one day an inflection point's
gonna come that you are not ready for.

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Someone could die, someone wants to
be hired, someone wants to get out.

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Uh, a disruption happens in
the business that impacts the

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family and you're not ready.

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And.

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That's when chaos gets exposed.

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So how do you prepare yourself for that?

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That's the chaos proof
family business framework.

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So now that we've got this family business
inside the company and we're okay with

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there being tension in the family business
because we've mixed the conditional

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and unconditional, what can you do?

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Imagine with me a hub and spokes.

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There's a hub in the center and
then off of it, there are four

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spokes coming out at the center
of this hub and spokes is trust.

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The As we go around to the different
spokes, uh, for example, the

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first spoke is gonna be how do you
chaos proof hiring family members.

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We're gonna make a series of
decisions about how to do that

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clearly collaboratively, perhaps,
and how to do that well, but.

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Any smart decision that's made around
how you hire family is ultimately held

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together, glued together by the trust
or the lack thereof between the family

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employees, the family owners, and
the other family members around the.

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Family company, even the, the smartest
decisions that you may make will

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eventually come to nothing or be nothing
more than words on paper if you do not

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build trust between the family members.

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And that trust can look like
showing each other mutual respect.

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Uh, that can look like not triangulating
or gossiping about each other.

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Oh, heavens inside the company
or outside of it as well.

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Uh.

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Not airing family drama
inside the company.

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That's, those are some of the practical
steps that you have to take to

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proactively build trust amongst the
family, employees, family owners, and

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then the family members who are around.

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Even if they don't work in our
own, the family company, the

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center of our framework is trust.

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So then let's go out to the four spokes.

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The first spoke.

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How do you chaos proof.

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Hiring family members or not hiring them.

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You have or need to have a
unique approach to how you are

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going to hire family members.

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I remember talking with someone who
had lost their family business because

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he and his brother had gotten into
an argument about whether or not.

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The brother's son was qualified
to work in the company.

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They didn't have a way they
managed conflict in the business.

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They didn't have anything written
down, hiring criteria that any family

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member has to meet before joining.

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And the argument exploded and within
a matter of months, if evaporated,

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what was 20 years of working together.

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And they're not a unique story.

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I was at.

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Uh, my maternal grandfather passed last
year and I was at his funeral, uh, the

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reception after his funeral and got to
talking with a friend of his who'd been in

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a civic group with him who bemoaned to me.

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Once he realized that I had worked
in a family company, had bemoaned to

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me that his son was great, had spent
about 25 years in the company and.

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Was positioned to take over and succeed
him and take the business forward.

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But the bemoaning was the grandson
that the son was bringing along.

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This man I was talking to just believed
would wreck the business one day.

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And so I asked him, have you
ever written down criteria for

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family members that want to join?

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And he said, no.

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And I said, well, let me tell you.

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Every, uh, family business person, I
know none of us like to make lists.

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We certainly don't like to be governed
by these lists, but it's way better

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to have an argument about some bullet
points that go in a letter than about

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the intelligence of your grandson.

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That is ca how you intentionally,
clearly and purposefully chaos

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proof the hiring of family.

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So then the second spoke.

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In our hub and spoke model is how
do you chaos proof working together.

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So hiring the family.

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Hiring family is one thing, okay?

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But now you, now you're together.

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What do you do?

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How do you make decisions and be clear
about how you're going to collaborate

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with each other, how you're gonna operate,
how you interact, for those of you who

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work together in the business, and one
thing that will inevitably come up.

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If you work together with family, there
are gonna be some different rules.

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It always happens, and it
could be as simple as when you

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do a family business meeting.

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None of the family employees who
come to the meeting have to take

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a day of personal time off to come
to the family business meeting.

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Any other employee in the company would
have to take a day off to go to a family

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employee meeting if they own something,
you know, outside of your company.

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When you work together, there's a series
of decisions that you need to make to

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chaos, proof, working together, even being
very clear about how you do variances

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to the norms in the rest of the company.

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So that's the first two spokes,
how you hire family, chaos

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proofing, how you work together.

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And then the third and
with trust is our sinner.

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How do you chaos proof coexisting
in and around the company.

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John Davis is out of MIT, formerly out
of Harvard, and decades ago he and a

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few other academics created the three
circle model for family businesses.

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And in it, imagine a Venn
diagram where you have family.

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Ownership and employment.

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And so if you don't work in the
company or own it, you sit up there

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in just the family circle without
being in one of those overlaps.

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But if you're a family member and
an owner, now you sit and have a

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distinct set of responsibilities and
concerns sitting in that overlap,

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and you see everything one way.

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But then what about someone who's
a family employee but not an owner?

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But then what about the
family owners and employees?

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And then you can see that there
are lots of different combinations

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in this Venn diagram that
changes people's perspectives.

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And someone may or may not
be an owner in the business.

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They may, may or may
not work in the company.

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And even if they work in the company,
they may be in a more senior position

00:17:04.440 --> 00:17:05.980
or more entry-level position.

00:17:06.760 --> 00:17:11.100
But regardless of where someone sits,
where any family member sits in this big

00:17:11.100 --> 00:17:18.620
diagram, they exist around this company
and thus they co-exist with each other.

00:17:20.970 --> 00:17:24.710
And that is where the family
business work gets done.

00:17:24.820 --> 00:17:28.550
When you, when you're gonna make decisions
about how you hire family members, well,

00:17:28.550 --> 00:17:33.030
you don't have that conversation with
your executive team or with your board.

00:17:33.080 --> 00:17:34.470
Where does that conversation happen?

00:17:35.140 --> 00:17:39.350
It's in whatever processes,
whatever governance you set up

00:17:39.350 --> 00:17:40.590
and how you coexist together.

00:17:41.050 --> 00:17:44.990
Be that family business communications,
family business meetings, those

00:17:44.990 --> 00:17:46.230
could be quarterly, annual.

00:17:47.885 --> 00:17:50.225
That's how you coexist together.

00:17:50.805 --> 00:17:53.145
And what's interesting to me is.

00:17:54.245 --> 00:18:00.205
I have seen chaos fire itself right into
the heart of a family business and into a

00:18:00.205 --> 00:18:03.005
company from people who don't work there.

00:18:03.185 --> 00:18:05.765
And if you think for a
minute, you probably can too.

00:18:06.265 --> 00:18:09.405
Either family members who are concerned
about what's going on in the company

00:18:09.745 --> 00:18:11.325
and take a step to do something.

00:18:11.645 --> 00:18:14.365
'cause they don't have a way that
they can have their voice heard.

00:18:15.025 --> 00:18:16.685
Or owners, family owners who.

00:18:17.470 --> 00:18:20.640
They have never had their
authority or lack thereof,

00:18:21.070 --> 00:18:22.960
clearly defined and agreed to.

00:18:23.020 --> 00:18:24.320
That's that coexisting.

00:18:24.620 --> 00:18:27.800
And so they start to exert
control and authority, where

00:18:28.160 --> 00:18:29.120
arguably they don't have it.

00:18:30.540 --> 00:18:37.160
How you coexist, if you ignore it, will
eventually set the stage for chaos.

00:18:37.500 --> 00:18:39.760
And so with trust in the middle.

00:18:40.905 --> 00:18:43.805
We make a series of decisions,
how we hire family, how we

00:18:43.805 --> 00:18:45.605
work together, how we coexist.

00:18:46.105 --> 00:18:52.405
And then the last one is, how do you
chaos proof leaving a family company?

00:18:53.315 --> 00:18:58.365
Because the only way you can have a family
business is by hiring family members.

00:18:59.625 --> 00:19:04.725
All of us, if we have a family
company, have hired family.

00:19:06.390 --> 00:19:13.330
But also 100% of family
employees have left their family

00:19:13.330 --> 00:19:16.370
company one way or the other.

00:19:17.670 --> 00:19:21.370
And so when people leave, and what's
interesting to me is this is the

00:19:21.390 --> 00:19:25.610
one that's so easy to ignore and you
can leave several different ways.

00:19:26.150 --> 00:19:30.090
Two of them are leaving by succession
at the end of your career or.

00:19:30.680 --> 00:19:35.810
Leaving mid-career and both of
these, certainly the last one is

00:19:35.810 --> 00:19:37.290
difficult for families to talk about.

00:19:37.910 --> 00:19:44.010
The one in the middle that leaving
mid-career, that can be a sneaky one

00:19:44.280 --> 00:19:50.730
that causes pressure, causes chaos,
but also has an opportunity if you

00:19:50.760 --> 00:19:54.970
lean into it and if you make clear,
consistent, and proactive decisions

00:19:55.430 --> 00:19:57.450
can take a lot of pressure off.

00:19:58.730 --> 00:20:02.110
That's the family business
framework trust in the middle.

00:20:03.090 --> 00:20:04.750
How do you build trust with your family?

00:20:04.850 --> 00:20:08.190
And then how do you make key
decisions around how you hire,

00:20:08.700 --> 00:20:11.350
work together, coexist and leave.

00:20:13.325 --> 00:20:17.865
And we do this not for the sake
of creating governance, but

00:20:17.865 --> 00:20:19.945
because we know that we ha it.

00:20:19.965 --> 00:20:21.625
It doesn't happen by accident.

00:20:21.885 --> 00:20:26.345
You don't drift into a family company
and have it go well by accident.

00:20:26.645 --> 00:20:30.785
You don't drift into succession,
you don't drift into working

00:20:31.105 --> 00:20:32.945
together, and it just goes well.

00:20:33.125 --> 00:20:37.945
You have to work at it and you
can make progress in each of the

00:20:37.945 --> 00:20:39.585
five areas of that framework.

00:20:40.780 --> 00:20:46.680
The dream then for all of us is to have
a healthy family business that sets the

00:20:46.680 --> 00:20:51.760
stage for a great company around it,
and hopefully one day allows the family

00:20:51.780 --> 00:20:53.360
to have conversations about legacy.

00:20:53.590 --> 00:20:58.240
Whether that legacy is the company
wealth, reputation, whatever it may

00:20:58.240 --> 00:21:02.560
be, the stronger the company and
the healthier the family business

00:21:02.580 --> 00:21:07.160
inside of it, the bigger, the longer
that conversation is about legacy.

00:21:08.165 --> 00:21:11.505
That's why it's important that we
see the family business as its own

00:21:11.505 --> 00:21:15.545
entity, and then we work on the
framework to improve the health of it.

00:21:16.285 --> 00:21:19.425
That's what we're gonna do with
these podcasts as they go forward.

00:21:21.110 --> 00:21:24.490
If you want more information,
the website's 21 clear.com.

00:21:24.840 --> 00:21:26.170
I've linked it in the show notes.

00:21:26.710 --> 00:21:29.570
Uh, you can go back if you missed
any of the earlier episodes of

00:21:29.570 --> 00:21:30.970
the podcast, you can grab those.

00:21:31.370 --> 00:21:35.010
I would ask you, helps
me a lot, if you will.

00:21:35.955 --> 00:21:39.615
On whatever app you use, it's for
a lot of people, it's Spotify and

00:21:39.615 --> 00:21:43.175
Apple, if you will either subscribe
or follow the podcast and then

00:21:43.175 --> 00:21:44.455
they'll come to you automatically.

00:21:44.685 --> 00:21:48.495
I've also started a monthly
newsletter and have linked

00:21:48.495 --> 00:21:49.895
that in the show notes as well.

00:21:49.895 --> 00:21:52.575
If you wanna go subscribe to
that, that will help us and

00:21:52.575 --> 00:21:53.975
we've got some different content.

00:21:54.755 --> 00:21:55.685
That'll go with this.

00:21:56.020 --> 00:21:58.960
Uh, I'm excited on August 4th.

00:21:59.600 --> 00:22:03.240
Kennesaw State is gonna be allowing
me to talk about one of the spokes

00:22:03.340 --> 00:22:05.280
on the wheel or the hub here.

00:22:05.780 --> 00:22:09.240
And we're gonna be talking about how
you, chaos proof, hiring family, and

00:22:09.440 --> 00:22:12.920
actually walk through some practical
steps, examples and exercises to

00:22:12.920 --> 00:22:14.600
help, uh, if you're able to join.

00:22:14.720 --> 00:22:15.320
I hope it's great.

00:22:15.370 --> 00:22:18.160
It'll also be our podcast
for the month of August.

00:22:18.160 --> 00:22:21.440
We're gonna bring part of that there
and talk about one of these spokes.

00:22:23.140 --> 00:22:25.140
I appreciate you letting me lay this out.

00:22:25.140 --> 00:22:28.580
Thanks to the listeners who asked
me to lay out a framework so that

00:22:28.580 --> 00:22:31.660
as we release future episodes,
they can see where to put 'em.

00:22:32.120 --> 00:22:33.060
My hope for you is that.

00:22:33.730 --> 00:22:39.440
Every time you touch, uh, our website,
our newsletter, this podcast, any of the

00:22:39.640 --> 00:22:46.120
resources, the webinars that we do, that
you get that rare 15, 20, 25 minutes to

00:22:46.170 --> 00:22:48.760
focus on your internal family business.

00:22:50.120 --> 00:22:54.800
I look forward to talking with
you in the next episode, and as my

00:22:54.800 --> 00:22:59.880
grandfather would say, thank you
so very, very much for listening.