Chief Influencer

Bill Smith is the Founder and CEO of Inseparable, an organization dedicated to advancing mental health policy. Additionally, he holds the position of Chair at Civitas Public Affairs Group, a firm he co-founded. At Civitas, he guides philanthropists, foundations, and donor collaboratives on various policy objectives alongside national non-profit organizations striving for progressive policy advancements.

In today’s conversation with host Anthony Shop, Bill shares insights into his impactful journey of shaping mental health policy and empowering the LGBTQ+ community politically. He delves into the founding motivations behind Inseparable, stressing the significance of research and genuine communication in driving policy transformations. Bill also discusses successful strategies for achieving significant policy victories across different states.

Together, they explore leveraging research for influence, simplifying intricate messages effectively, and harnessing authenticity and encouragement to propel social change. Bill advocates for leaders to recruit individuals smarter than themselves, fostering a culture of brilliance and collaboration within organizations, thereby ensuring success through collective intelligence and expertise.

  • Be yourself in your communications and leadership style. Authenticity resonates with people and builds trust. Establish a genuine connection with your team, stakeholders, and audience.
  • Surround yourself with people who are more intelligent than you. This approach enhances your team's overall capabilities and fosters learning and innovation.
  • Determine the core areas or issues that need addressing and concentrate your efforts there. A focused approach ensures impactful outcomes and better allocation of resources.
  • Before embarking on any major project or initiative, invest in research. Understanding the opinions and needs of your audience is essential for crafting messages that resonate and to make informed decisions.
  • Research and data are invaluable; let them guide your communications, decisions, and strategies. Even if the findings challenge your assumptions, being open to data-driven insights can lead to more effective outcomes.
  • Develop messaging that is straightforward and resonates with your audience. Simplifying complex ideas into relatable, engaging narratives can amplify your influence and the impact of your messages.
  • Personalize your communication to build deeper connections. Whether through emails, social media, or direct engagement, sharing your journey, challenges, and successes can inspire and engage people more effectively.

Quote of the Show:
  • “At the end of the day, you have to listen to research because if it's done well, it's telling you what people think and it's telling you what you need to hear.” - Bill Smith


Shout Outs:

Creators & Guests

Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.

What is Chief Influencer?

Chief Influencer is a podcast that explores how today’s successful leaders inspire and influence others to make an impact in the world. They aren’t just Chief Executives, they’re “Chief Influencers.” We interview a range of leaders and uncover how they build authentic connections - both inside their organizations and beyond. Your next breakthrough idea may come from a Chief Influencer facing similar challenges in a completely different sector.